Think with Tobe

17/06/2023

I think this particular episode will shed more light on how to apply all I’ve been talking about since the first video. Don’t forget to like, share and save this video for later.

And follow me for more content like this.

🎥

01/12/2022

Join me, and as we discuss how to navigate age 17-25. It will be very practical. On twitter, tomorrow by 7pm!

09/09/2022

Tonight, we have the honor of hosting .thecreator on our telegram group, as he draws from his wealth of experience and teaches us how to position to find the best clients.

To join group, click on the link in bio. The time is 8pm.

09/09/2022

When a brand mimics an idea or a concept we are familiar with, it moves us to pay attention, or take a look at what they are offering.

Humans don’t like uncertainty, so safety and familiarity are options you should leverage.

Building a marketing campaign that is far away from your audience would have them walking past your ads because they won’t think the ad speaks to them, or because they cannot relate with it!

Therefore, look for key concepts that
mimic things that are familiar to the audience, and you have their attention!

01/09/2022

It's such a privilege to join the to forge the next generation of techies.

A role I don't take lightly.

I'd be bringing you gist later.

Ciao!

♥️&💡

04/08/2022

READ CAPTION!!!!

Never knew I had podcasts? Well, now you do. To get more interesting content, click and listen away.

By the way, in this episode I discussed why many fashion designers, graphic designers, tailors, hairdressers, writers suffer.

And by suffer I mean, they put in so much efforts only to earn peanuts. and with the rate at which inflation is going, your 100k now is synonymous to 20k last year.

Sad times.

But you can be strategic and plot your way out, without planning to "japa" how do you rise above this storm?

Strategically. I talked about the difference between a strategy and a plan.

Asking the tough questions!

Click on the link in bio to listen.

22/07/2022

We go again today, 9pm, Telegram group. I give free consultation and coaching advice. To join, click on the link in bio!

15/07/2022

I decided to share what went into producing the last video I shared. I did over 62 takes😂😂. Omo!

14/07/2022

What we call perfection, is indeed PERCEPTION.
It is how an object, concept, or person meets our needs or expectations.
That's why what you call "excellently done" for someone with richer expectations may be "just okay". Perfection is how we judge, discern, think of, think about, see an idea, concept or person. It's in our minds.
So, let me ask you, what does "perfect" mean to you?

The issue now comes with what we perceive as "being perfect" and with this lens we often judge ourselves and the world around.

Truth is, the reason why we or whatever is around us doesn't meet our "perfect standard" is because they lack what it takes to get there, or our expectations are not realistic.
The safest thing to do henceforth for your mental health, is to judge your work by "YOUR best" and judge others by "THEIR best" and not "THE best".

Why is this important?

Looking at what you can do, you understand your capacity, and you take work that you can do so that you do not create an uneven expectation that you don't have the capacity to deliver.

Someone might ask, "are you saying we should not stretch ourselves?"

On the contrary; everyone has the capacity for growth, and because you know what you can do, you easily judge what you can become.

Apply the same for others. Growth is important but you won't know what to grow to, if you don't know where you are, and what you lack?

And, before I forget, there is no "THE best" because perfection is ultimately our PERCEPTION of a concept or a reality vs. our expectations.

Is this clear enough?

—Nov 2020

14/07/2022

Join us every Friday as we discuss, and share thoughts and ideas that can help you scale.

—No subscription fees
—No hidden charges

We just gather, network, and discuss important themes.

To join the telegram group, click on the link in bio.

12/07/2022

You like what you see????? You liiiikkkkeee what you see????

Link in bioooo!!!!

18/06/2022

Let's begin this way; everyone can think. Everyone has the ability to produce thoughts. The ability to produce thoughts is called "thinking" If you didn't know that, I thought to clarify.

So, everyone thinks. But there are these sect of people who seem like they don't like to use their brain juice to produce any worthwhile thoughts.

They just linger around, make the worse decisions and run to the "thinkers" to think for them. Some may have money, some may not. Some of them are your bosses, some of them aren't, but we've met them—these outsourcers of thinking.

But if everyone thinks, why can't they just think it up? Well many reasons are at play here, but allow me to suggest at least one.

Now, you must understand that the human mind is wired for both adaptation, and survival. Meaning, we get into an environment, and we just blend in. If the environment doesn't like to blend with us, we find a way to survive it's harsh treatments. Some times the environment bests us, sometimes we are victorious.

But the human mind is WIRED to THINK up solutions, and think them well.

So, what happens to people who just sit like a blub expecting others to think for them?

They THINK that what they asked you to think for them isn't worth their brain juice. Yes! They have thought through it, and don't want to go through the stress of producing a good thought.

So, those who don't "think for themselves" actually think. They are strategic. They find someone who has a proven record of thinking up very sterling solutions, they latch on to them, and use money, or influence, or emotional connection or blackmail, to get them to begin to think for them.

You may see them as parasitic, or symbiotic if you get benefits from thinking for them.

But they aren't clueless as you may think. They have ADAPTED. Many times it happens in childhood, where the parents never let the child to learn independently, they made the child believe that they (the children) are incapable of making the right choices and would always need someone to make it for them.

To be continued...

16/06/2022

21/05/2022

Content pillars are a very important part of content creation. If you get them wrong, you could struggle to build content consistently.

18/05/2022

Wait till the last slide...😂😂

Have more ideas? Let me know.

17/05/2022

This is part two...

Hope you learned something?
Let me know in the comment section.

16/05/2022

Visibility isn't bad after all.

But we're not done...

Watch out for the next part.

13/05/2022

HUMANITY WILL STAIN IT.

The recent trends in the tech space, from , to the whole saga got me thinking.

Really, is there any perfect work system without its flaws?

Won't our humanity get the best of us in the end? Don't get me wrong, I am not VALIDATING bad behaviour, I am only trying to run a diagnosis.

Why?

So, here are 2 things that stood tall for me.

1) We are humans, and our systems will reflect that. No matter how successful our systems are, some flaw will be found. In scientific experiments, there is something called "system error", or "Equipment bias", this happens when a tool is not calibrated properly and gives a wrong result.

It happens. Machines too can malfunction. Humans too. Systems too. This happens.

2) To be honest enough to admit that you are capable of making mistakes. And then building structures around them to ensure they don't hurt as many people.
Truth is, you'd always have to review your structures and your patterns to ensure that it isn't experiencing "system error".

I guess that's the burden of having to own and run a business.

But to ever think that your business is "perfect" is an illusion. As long as you are human, something will be wrong.

Prepare for it, be honest about it, and build systems that would reduce the impact of that flaw, because it will happen.

You'd make mistakes. It's part of process, and this thing we call life.

11/05/2022

CONTENT IS PRE-SALES, SALES AND POST SALES.
Your content is why you don't make sales!

1) Content is how you warm your audience up to understand your product or brand and what it offers. This is critical to making sales, because no one buys what they don't know, unless someone tells them to.

2) Sales: the point where your audience is making that decision to buy, content guides them into it. Helps them solve or sort the issues they have with purchasing.

3) post sale: that's how you follow up and get feedback. How did your product do? Did it serve its purpose? How can your audience use that product to get MORE value?

4) So, content is king here. You want to increase sales? Check out your content.
If you have content needs, I can sort them out for you. Or I can just teach you how to.

Follow, click on the link in bio to see my course called CONTENT STARTER PACK.

Don't forget to follow for more tips...

09/05/2022

🔥🔥🔥🔥BREAKING NEWS
You can wait till after three months and simply feel regret.

Or you can ACT NOW! You can also act like others, and learn a skill within that period of time that would change your finances.

I recently ran a campaign that got me over 100k in 3 days, and I did it through content creation.

📌All you would need to have, to learn is your passion, how to write basic English, a little bit of creativity here and there, and some data.

📌Because I care about students, I'd be running a bonus for you. The course costs, 2,900, but I'd give it to you for 1,100, if you buy it TODAY.

Here's a once in a life time opportunity!

To buy, click on the link below, click on "content starter pack". Look for where it's written, "got a coupon?" Click on it, write "COACHING SESSIONS" all In small caps.

And boom!! You have access. We have just 50 slots for 50 students, after that, we'd return to the previous price.

📌📌📌📌📌What's in the "Content Starter pack course?"

—How to identity your audience
—Audience profiling
—Skills a content creator needs to have.
—How to gain visibility so the right clients find you as a content creator or small business.
—How to build community that would translate to sales.
—Basics of content creation...
—SEO content creation
—How to write content nonstop
—How to utilize your social media to increase sales.
—Copywriting.
—Writing banger captions
—The best way to utilize text content

And lots more. All the videos FOR 1,100. ALL! 🔥🔥🔥🔥🔥

Click on the link to buy the course now! Or check link in bio!!!

Offer last just for today!!

07/05/2022

These kinds of reviews move me to work harder. To do more and put more out there.

Why did we price our course the way we did? So many can have a chance.

Some people are not poor because they are not hard-working, they are poor because they don't have ACCESS.

Access to information, the right people, the right tools, sometimes the right government.

We wanted to give people ACCESS at the same time teaching them to value value!!!

What are you waiting for? Click on the link in my bio to get your own course!

Hurry, it's just 2,700!

07/05/2022

These are audios that I have poured my heart into. Some of them happened in paid classes, some of them were free classes, and I want to give it all out for free.

Over the years, I have coached over 100 creatives, and young professionals. I was the CSC of the achievers consortium in 2016, and what we did was to outline the smartest on the campus, and train them.

We were in over 8 campuses.

I also have trained people on how to leverage their skills for impact, how to build sustainable relationships also. I want to give you the audios for free.

To get them, click on the link in bio, or link below to access them!

02/05/2022

As a young Nigerian that finished from a Nigerian university under the harshest learning climate, I have learnt to be like a microorganism.

I would rather evolve, take what I need from the environment and dispose the rest. Microbes have survived the harshest of conditions and are the oldest living organisms on earth.

Rather than let the harshness of the country bend me into submission, I'd rather take all that and imbibe the best character traits that are sin qua non for success. I would learn grit, endurance and resilience.
I don't know any business that won't need any of these three...

02/05/2022

THERE ARE 4 CATEGORIES OF CAREER GROWTH.

1) The man. It all starts with you. If you don't fix your mind, you cannot grow. it doesn't matter how much effort you make, your mind governs your productivity. Effort can be useless if not done properly, so, mind first.

2) Next is your skill. Here you learn the things you need and HOW you can achieve your career goals.

3) Is how to sell your skill.
What good is a skill that you don't know how to sell? How can people buy from you? Some folks stop in number 2, and that's why they struggle even after learning the skill and being good at it. Skills don't pay the bills, alone, learning to sell shamelessly does.

4) Is building structure. Harvest that is not followed by structure will not last. You'd see your crops rotten right before your eyes. So, structure is how you maintain and sustain growth.

This course covers ALL 4 aspects. The man, the skill, How to sell your skill, and building structure.

Guess what?

There is a huge discount. You can get the course for 2,700. This course is worth over 10k per video, but you can get all the vidoes for less than 3,000.

BUUUUUTTT, if you get it today, you'd get a discount. It's limited for just today!

If you get it today, you can get it for 2,700. Just today.

After that, the price will go up!

What are you waiting for?

Click on the link to buy now!

01/05/2022

A naive person trusts because he or she believes that people are essentially or even universally trustworthy. But any person who has truly lived has been—or has—betrayed.

Someone with experience knows that people are capable of deception and willing to deceive.

That knowledge brings with it an arguably justified pessimism about human nature, personal and otherwise, but it also opens the door to another kind of faith in humanity: one based on courage, rather than naïveté.

I will trust you—I will extend my hand to you—despite the risk of betrayal, because it is possible, through trust, to bring out the best in you, and perhaps in me. So, I will accept substantial risk to open the door to cooperation and negotiation.

And even if you do betray me, in a not-too unforgivable manner, I will continue to extend my hand. And part of the way I will do that is by telling you what I am feeling.

—written by .b.peterson

🙂

29/04/2022

WHY haven't you bought the CONTENT STARTER PACK COURSE?

You don't think it's for you?

Okay, let's start like this;

1) Do you have a small business you are running? Is your business making as much sales?*

Through content creation I was able to make over 100k in 3 days selling a product. I can teach you how.

Heck! I am applying the principles again, and the sales I am seeing are amazing.

2) YOU DON'T HAVE ANY SKILL, AND YOU WANT TO LEARN ONE BEFORE THE STRIKE ENDS?

You should get this course then. I broke down content creation from start to finish, taught how to use the skill to serve any business that comes your way, and taught how you can position yourself so that you can find the right customers.

I have had over 7 years experience in this. If you doubt, I'd share some reviews with you.

In fact, I will.

3) DO YOU WRITE, OR DEVELOP CONTENT AND YOU GET PAID PEANUTS?

Get this course, and see how to properly position yourself to make more money as a content creator. Many who got the course already have such testimonies.

So, what's the issue? You plan to buy in the future?

We are nearing our 100 sales mark guys! Price will leap from 2,900 to 10,000. You can be sure of that!

Still need help getting around the course? You can chat me up, I'd be willing to answer all your questions.

Or you can just click on the link to buy yours, it's just 2,900.

https://selar.co/69gm

—Tobe.

29/04/2022

What to do with visibility?

You know that situation when some folks chat you up, and they offer you visibility, instead of paying? (Lol)

Or when someone you respect so much and is successful recommends you on their page, or mentions you on a post?

What do you do with all of the visibility?

Firstly, many don't understand that the money is not the only currency. What this means is that, money is not the only exchange of value and for value.

Money is a means to an end. Money is a tool, a way to measure the value you gave out. For instance, if you do something for me, maybe, change my bulbs, the way I can give you back value is to take a note representing the value you just gave out, and give that note to you. The note contains a promise, that if you go to a market, you can get something equivalent to the value on the note.

Clear?

Moving on. Money is not the only means of value, and you must recognise that.

Social currency is another way to exchange value, that is, after you have done something beautiful for me, the way I can measure back to you your value, is to open you up to my network.

Here is where many get it wrong; they assume that visibility is nothing. That's not true in any way!

Visibility is CURRENCY!!

If you don't know how to leverage it, it will be a waste. Imagine that for the first time, the people who can pay for your services, can now see you?

What will you do?

Here's what you should do:

1) Go and fix your digital footprints. In our age and time, our digital footprints are our online résumés. This means, I will be convinced to take action, buy from you, talk to you, via the things you put out there.

Many times, when people you respect recommend you, many people click on your page to see what that person saw to recommend you.

You should be ready for that kind of attention; fix your page. Let your page talk about what you do: let your page show the world that you are ready!

2) Be consistent!

See, we can come to your page, see what you have done, but many times that may not be enough to convince us. We want to see what you are DOING. If your last post was in 2021, I'd assume you are inactive.

If you consistently show us that you are busy, it'd be easy for us to engage you. Busy people are attractive!

3) Be reachable.

May your destiny helper not call you, when your phone is switched off! If there is something we learned in UX (user experience) it's that, USERS ARE LAZY. Once the process of reaching you is hard, many may not go on with the transaction.

If they comment on your post, or send you a DM please reply. If you are not active on that platform, put a bold message there as to how they can reach you. Maybe, pin a chat or something. But be reachable.

4) Maybe your product doesn't solve their needs.

Some of the best ads I have seen are ads that deal with sanitary towels. I love the ads, but I can't buy, because I don't NEED IT. Many times, it's not that people don't love your product, it's that they don't need it.

Fans are beautiful, but go for customers. Fans may repost your fliers, talk to people about you, but customers will BUY/ENGAGE. If that's what you want, then you may want to bend that visibility around to target the right audience.

"How?" You may ask me, well;

— In each of your posts, ads and marketing efforts, be clear as to who your target audiences are (businesses should have more than one).

— Make sure the people referring you are in your industry. Well you may not be able to control this totally, but to an extent, give value to people IN YOUR INDUSTRY. It's a good way to tap into their existing client base.

Yeah, I think I'm done. I think with these, you can suck dry any recommendation, referral, or mention.

Visibility is CURRENCY.

26/04/2022

Identity Capital ( part 1)
Johnson Abbaly

Ever heard of an organisation that invited an A-list artist and requested to see a CV?

************************************

They pay this artiste much higher to perform for less than 20 mins than they pay the highly skilled professionals who work for them an entire month. Why?
********************************************
A pepsi-coke challenge was carried out at a certain location. Two tables. Each having 20 unlabelled cups of coca soda. . Table A cups were filled with coke soda. Table B with Pepsi soda .

Twenty non-suspecting participants were brought in to taste the drinks. 75% preferred the drink on Table B.

They let them out and brought them in again after the same tables have been replaced with the branded pet-bottled drinks.
This time 75% of the tasters went for the Coke brand on Table A. Why?

*********************************************
In 2010 Michael Jackson earned $275 million — more than Beyoncé, Lady Gaga, Madonna and Jay-Z combined. For those who missed the memo, Michael Jackson died in 2009 - so.much for dead man walking.

Identity capital is a thing! ...not to be toiled with.

This is not about brands. This is about the individual: their capacities, their experience, their unique value-sets, their use-value, etc and how they trade all this as a composite whole.

How does anyone build up this identity capital? Do we fake it until we make it?

Pull a seat. Let talk.

Lets make one matter clear early:

Identity capital isn't branding. It can be argued that branding is the corporate equivalent of this monster. But success of brands are defined not necessarily by their substance as by the customer's perception of their substance. (The pepsi-coke challenge is case in point). Hence the job of the PR/brand /advert officer is to manage that perception.

For identity capital? You need to pack a payload from years of drilling that well and be on red trigger alert .

Now here is a board, sitting to do whatever it is they do in board meetings. They have to decide on an imminent event, project, whatever else and need to do a close-circuit bidding or selection process.

They pool a shortlist of 5 names to choose from.

Stop Press...

That shortlist is what you can appropriately define as Identity capita-list (without the political undertones- more on this in part3).

You have a strong identity capital when your name keeps showing up in your industry's top 5 short lists.

Just imagine for a moment if you combined that identity capital with a strong social capital. Damn! (Thats subject for.another day)

So identity capital starts with niche control. You cannot solve all the problems in the world . Zero your messianic complex to one thing and lock your knees there.

"Problem no dey finish" is an inverse way of saying "opportunity no dey finish". They are two constants that are ALWAYS linearly equating to each other.

Look for a problem to solve and create a niche. For example, my personal niche is simply focused around improving the personal effectiveness and productivity of the 15-40 demography. From Ex-students to undergraduates to young professionals, if you want to fire their personal effectiveness and productivity through the roofs just make sure they are taking an Abbaly Vortex programme.

Hey hold it...

Many folks often create a "statement of need" that they want to focus their enterprise efforts on after they've recently returned from a motivational conference . Motivation is good but let the "thrust" come from research and data sir . (More on this on part 2)

Every new solution creates a problem. Every problem is an opportunity for a new solution. This circle is designed to ensure the never ending supply and demand chain that creates untold wealth for the smart or untold poverty for the scatter-brained.

Identity Capital helps you transact a position on that chain. It is "capital" which means it is currency for transacting deals and closing negotiations in your favour.

Simply put: identity capital is the abstract wealth that guarantees your actual wealth. (More on abstract wealth in part 2)

Imagine if you are trying to negotiate a foreign policy dilemma those days,; just bringing in Henry Kissinger into the mix; the table turns on the spot.

Imagine, for those who followed the Boston Legal series, that you had a legal tussle with say, Big Pharma , or Big Oil and you bring in Alan Shore of crane ,poole and Schmidt- its game over.

Defendants will opt for out of court settlement . They couldn't dare go through with it. For God's sakes , Alan Shore, *the Alan Shore* is opposing counsel- that's the power of identity capital.
Lets wait here and ponder for a bit..

Did you realise just now that this identity capital is the subtle difference between many successful folks in the west and many rich person in third world countries?

The ambitions are in opposite directions. Many smart folks out there seek to dominate the industries by becoming the industry "thought leader"- the softwares that drive the engines of growth. So they create the concepts and tools we survive on, from computers to cryptos.

Conversely in third world nations our big men have no clear discernable, plausible explanation for their riches. Their riches are not abstract, they are mysterious and thus there is no template they can share with the next generation on how to replicate it..

Creating wealth by solving problems is by far more sustainable than accumulating riches through questionable practices that can only be sustained by trampling on the lives of others.

So what's the nature of investments i need to make or strategies i need to adopt to grow my identity capital?

Get warmed up for Part 2.....

Note:
Please feel free to share but DO NOT Remove the author's credentials. Share as received.

26/04/2022

Why every business should be involved in content creation:

1) Imagine walking on the street, seeing someone stand on the side walk, just waving a product in your face, they don't talk, they don't say anything, they just wave their product in your face?

2) Will you buy? Definitely no! You'd think they are weird or something.

3) But that's how many of you handle your businesses online. You just pictures and post price and say nothing else.

4) there is a marketing rule that says, the more you say about your product the easier it is it sell.

5) To sell the buyers have to trust you, how can people trust you when you don't talk?

6) When you solve people's needs they trust you. So, use content to add value. Talk about how your product can solve their problems.

7) I have a full course called CONTENT STARTER PACK; that will help you figure out how to sort out your content and increase sales. It goes for a one time offer of 2,900.

8) I covered, content, audience, sales channels, how to grow a community, inbound marketing etc. For the first 100 buys, the price will remain at 2,900.

9) To get the course, click on the link https://selar.co/69gm.

25/04/2022

Watch out!!!!