Pinnacle

20/06/2024

Lets make it really easy... What part are you missing with Pinnacle?

Referral:

Actively staying in touch with past clients and asking for referrals.

Content:

Consistent across all channels with lead magnet in the comments.

• What's my trade worth

• Get approved

• Join my VIP buyers group

• Redeem $x credit off your next vehicle

• etc etc

Ads:

Start with $1 a day branding strategy.

Have your website setup (NOT YOUR MAIN DRIVER OF LEADS UNLESS YOU ARE ACTIVELY CREATING BLOGS)

Database:

Nurture ALL leads!

Tag ALL leads!

Mine your database

Targeted outreach campaigns (mass sms/email/voicemail)

Service Drive

Orphan List

Payment Challenge

WATCH THE LAST 2 COACHING CALLS!

06/06/2024

When the Ai bot books appointments in the first hour… in Spanish 😉🤷🏻‍♂️🔥🤖

03/05/2024

I just added a dealerships website to their knowledge base for our Ai BDC.

The dealership is an awesome pre owned operation.

Our software scrapes the website and came up with 1788 possible questions a prospect might ask this business and using the website has pulled the data to have the answers on hand.

Think credit approval process, trade valuations, stock numbers, details about inventory etc etc.

Add in some other magic we sprinkle over it and you have a Ai bot working all incoming and reactivated leads 24/7, 365!!

12/04/2024

We tell Pinnacle users they need to see Pinnacle as a gym and our team as your trainers.

If you don't go to the gym or get help from your trainers and get no results... did the gym not work?

To this day the avg individual using Pinnacle adds and extra 9.7 vehicles a month to their monthly total AFTER the first 6 weeks.

10/04/2024

New website is going live :)

14/03/2024

Our Ai BDC doing it's thing 🤖

29/02/2024

You probably don't have time to speak with 1000+ people per day.

And lets be honest you want consistency when handling leads.

I get it, I trawl our BDC dept every day going over conversations and 97% of them are good... the other 3% I pull my hair out with.

But when you are talking such a high volume we need to leverage Ai.

With Pinnacle we can send out a mass sms, ringless voice, messenger, insta dm, gmb msg.... and any replies our 'Pinnacle Bot' takes over.

If a prospect hasn't replied in 6 minutes the Ai hands it off to you or our BDC to handle the lead from there.

Currently we have it powered by Chat GPT4, and have an extensive knowledge base as well as scraping your website for knowledge to communicate with your prospects.

LEVERAGE Ai!!

26/02/2024

You see me preach about Ai and automation etc... But it isn't there to replace the whole buying process (lets not open that can of worms yet)... we look at it as a way of being more productive and leveraging Ai to get you in front of more people.

Old kpi's in dealerships are quickly becoming outdated.

Successful dealers are measuring sms, content volume, online engagement.

Whats your thoughts on what the modern dealership should be measuring when it comes to activity kpi's?

21/02/2024

Check out my new blog post all about chatbots and Ai responding to your leads in the dealership.
https://pinnacleonlinemarketing.com/home-8253-9343-2112-8808-1946-8407/b/dealershipchatbots

Discover how AI chatbots revolutionize dealership lead responses, enhancing speed, consistency, and booking rates for a competitive edge in automotive sales.

14/02/2024

G'day, mates!

It's Michael here, from the land Down Under, where kangaroos hop and the adventures never stop.

Our mission?

To turbocharge your marketing with a bit of Aussie ingenuity and flair.

Get ready for a ride that's as exhilarating as surfing the giant waves of Bondi Beach.

We're here to make waves in the automotive industry, bringing a fresh perspective from the other side of the world.

Covid hangover is real for a lot of small dealers.

You need to adapt and shift to whats working.

Damn we put a service mining strategy in play with a client using Pinnacle that took them from 30 -> 45 cars a month... throw in a few deals from a low budget on socials and they delivered 52.

Crikey you gotta search for the deals and not wait for the up bus.

Buckle up, it's going to be a wild ride!

13/02/2024

Got some rad stuff coming out 👌

Had a great chat with the accountant today.

Looking back and seeing where we have come from as a company and the projections as to where we are going is exciting.

Lately I’ve taken more of a ‘step back’ if you will in regards to being hands on with the business.

It’s tough, but I’ve been in the back ground pulling the strings and really just doing CEO tasks… and once you get past that initial scary ‘I need to do that now’, ‘I can do that faster’… the business is actually growing quicker.

Bringing on the new onboarding and front office team in Massachusetts was a huge step forward for us.

Where to??

Continue to grow!

More content!

More ads!

Build the team out more!

After going to the Ai conference last week we have some epic stuff coming!

05/01/2024

A huge happy birthday to sales manager Justin B.
We hope your amazing family make it amazing.
We appreciate everything you do!

04/01/2024

Welcome to all our new dealership partners from all over the globe.

Since Christmas we have welcomed:
4 from Illinois
2 from Massachusetts
1 from Sydney
1 from Adelaide
1 from Florida
1 from New York

And more coming!

Thanks for looking at Pinnacle as your all in one solution to scale your independent dealership!

Let’s go to new heights 🚀

28/12/2023

Power of Pinnacle 🚀

27/12/2023

I had some tough conversations with some of our independent dealership clients the week before Christmas.

Hey Michael we want to save some costs and pull our ad spend back.

Hold on… so what you are telling me is you think it’s going to be quiet so you want to not invest in the tap of opportunities?

With so many businesses pulling back in this period if you are actually working and have the capacity to facilitate the prospects needs you have a massive opportunity to double down and get so much more digital real estate for little competition right now!

Once a dealership moves away from ‘reactive selling’ they can scale and future proof their business.

(Reactive selling?? - We just got a vehicle, now we need to find a buyer).

If you start to view lead generation as database building you can have a list of ready to go buyers and match them up with incoming units and mine the database.

View lead generation as top of funnel data collection.

04/12/2023

Quick meeting with some of the Pinnacle team members.

Big few days bringing on multiple dealerships per day as well as individuals and finance brokers.

Some really talented people in this pic (and some really awesome team members not in this pic).

Independent dealership or individual wanting to scale and sell more?

Dm us🚀

29/11/2023

We are starting to get some independent dealers paying for Pinnacle for 6 months in advance to take advantage of tax breaks.
Dm me!!

27/11/2023

New mic setup audio quality is 🔥👌🚗

Here to help you all scale 🚀

24/11/2023

lol

Our site crashed haha

Might have underestimated how many people would want this!

https://blackfriday.pinnacleonlinemarketing.net/home848780

19/11/2023

Independent dealer scaling 🚀

1 day results.

3 x full credit applications with disqualification parameters for this that don’t qualify.

11 x leads where we collect Name, phone, email, vehicle they want, do they have a trade (trade details as well), time frame of buying and ideal day for a dealership appointment.

Our remote BDC get in touch with them straight away and if no contact is made Ai BDC takes over and all appointments are distributed to the sales team via round robin.

For this dealership who does 35 a month they are well and truely setup now to push 50+ 🔥

13/11/2023

The amount of tools we arm our dealers and individuals with inside a single app/dashboard is really unrivalled.

🚀🚀🚀

17/07/2023

Our Pinnacle users had a great training session with our CEO and one of the top sales consultants Cody Carter.

They broke down the full strategy used to sell 150+ vehicles per month as an individual and still have a great work life balance.

For those Pinnacle users that couldn’t make the call make sure you click on ‘coaching calls’ in the dashboard for a replay

🚗🚗🚗

26/08/2022

26/08/2022