maleekthirdeye

20/07/2022

Social media marketing is not an easy game; you have to do more than just post to engage your audience and cultivate brand presence.

So, how to promote your business on social the right way?

You need to boost your social media marketing efforts through organized strategies that aim at increasing engagement, visibility, and the ultimate goal of converting your followers into your paying customers.

But is it even worthy to give so much attention to social media marketing?

Yes, it is!

Rundown these social media statistics that prove the importance of social selling.

- 92% of marketers strongly agree that social media plays a key role in their marketing strategy.
- More than 85% of marketers have witnessed an increase in the visibility and exposure of their businesses through social media.
- 78% of marketers have reported an increase in their traffic through social media.

These make it clear that using social media for marketing has immense potential when it comes to growing your business.

So we have come up with 3 unfailing ways to spice up your social media strategies and drive better results.

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20/07/2022

Everybody uses social media; there’s no avoiding it. It’s our number one place to stay connected to friends, family, colleagues, news, and, most notably, to marketers, companies, and brands.

Brands use social media marketing to connect with their audience and even reduce friction for their buyers to reach their products or services. Consumers also expect businesses to be online ready and waiting to answer their inquiries and solve their pain points.

The most crucial aspect of any social media strategy is to set S.M.A.R.T. (Specific, Measurable, Achievable, Realistic, and Timely) social media marketing goals. Posting blindly and expecting to achieve massive amounts of new sales would be like cooking without the right ingredients and expecting perfection.

By setting goals before you begin, it’s easier to measure social media success or failure. These social media goals aren’t always focused on money or return on investment, and they shouldn’t be.

20/07/2022

So what is branding? And why is it so important for your business?

Branding goes way beyond just a logo or graphic element.

When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff.

Let’s look at 3 reasons why digging into your brand is important:

- Branding promotes recognition.
- Your brand helps set you apart from the competition.
- A strong brand provides your business value.

If you need assistance with your brand, from creating your initial brand strategy to the visual identity elements, contact us for a free consultation… we’d love to help you identify and share your story!

11/07/2022

Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It’s so important that >around 92% of marketers use social media as part of their marketing efforts. In addition to that, 78% of salespeople engaged in social media are outselling their peers who aren’t. Plus, its benefits extend far beyond increasing sales.

- Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
- Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.
-Promoting your products and services: This is ultimately why you invest in marketing, right?

11/07/2022

Life often shifts between feeling like you have it all figured out and feeling like you know nothing at all. There are always challenges, whether it’s with building a strong career, a happy home, or a better you, but the one constant is that you never stop learning.

“Life is like riding a bicycle. To keep your balance you must keep moving.” -Albert Einstein

05/07/2022

To truly stand out on social media, you have to be authentically passionate about what you do and who you serve. True passion is contagious, especially when expressed on social media. That is why marketers who are passionate about their product, business, and about the community they serve are far more likely to be successful.

Genuine enthusiasm spreads organically, and inspires and influences those around you. In the words of author Simon Sinek, "People don't buy what you do, they buy WHY you do it". If you do what you love, this passion will be evident in everything you do; and there's no one more magnetic than someone who truly loves what they do. It's a great way to stand out on social media.

05/07/2022

Social media is beginning to take its rightful throne in the world of marketing as for many businesses it’s the key catalyst for brand growth. If done right, it’s domino-effect can create waves of positivity for many businesses to boost brand awareness and increase conversions to improve company profits.

Promoting your brand through social media is therefore vital to businesses, but getting your content on these channels isn’t what gets you the sales. The key to becoming a successful social media user is in the engagement. Follow these top tips for increasing social media engagement below to achieve business growth.

- EDUCATE
- ENTERTAIN
- INSPIRE

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05/07/2022

Social media analytics helps companies address these experiences and use them to: Spot trends related to offerings and brands. Understand conversations — what is being said and how it is being received. Derive customer sentiment towards products and services.


If we were to try and summarize all the insights that social media analysis can generate, then they could be sorted into a few categories. Social media analysis can help insight professionals to:

Reaching new audiences

Promote their brand

Communicate with their audience

Spot new consumer trends

Monitor if their strategy and campaigns are working



Through all of this, social media analytics allows us to harness the power of our data and generating actionable insights that help us understand our audience, create content, services, and products directly tailored to their interests, and enhance our communication skills.

27/06/2022

Most people don't support you when you are struggling. They support people who are successful. All of you who are struggling will realise this one day. But don't give up your struggle.

💎

27/06/2022

A Social Media Manager is integral to any online marketing strategy. They understand the way people think, act, and behave because at the very crux of social media are consumers and by developing strong relationships with them, increases leads and sales.

If you are interested in learning about our Social Media Management packages, contact us!

27/06/2022

A social media strategy is important for effective online branding. Social media can also make or break your brand image. That's why you need to use a social media strategy to keep your online presence in check. A social media strategy also saves time and allows your team to set their priorities beforehand.

22/06/2022

Did you know that a call-to-action at
the end of your text is one of the most important components of your caption !?

Don't forget- you need to tell your followers what action you want them to take, even if it's just saving a post.

Regardless if you're using it to boost your engagement or to try to get your followers to visit your website or landing page, understanding how to use CTA appropriately will help increase your conversions from Instagram 📈

For engagement, you don't need to include a CTA in EVERY post, but try incorporating them in a few of your upcoming
posts when you think it's appropriate.

We've included a few CTA's that are great for engagement in the graphic above ⬆️

Save this post for later 📩

gement

22/06/2022

To learn how to live, we need to realize that life is not a race against anyone else but ourselves. This realization is the first step to achieving our life goals. First, remember we are in control of our lives, nobody else, but for us alone. Then, the attitude we take towards any situation will determine the outcome.

22/06/2022

Here's what you need to know when
it comes to creating a hashtag strategy ⬇️

Not all these categories will be necessary for you to use ❌

Your strategy needs to align with your goals.
What audience are you trying to reach? Who do you want to see this specific piece of content? Who is it relevant to?

A BIG mistake I see a lot of people make is trying to cover as many categories that apply to them as they can, which will have the opposite effect. It's important to use relevant and specific hashtags that make sense for you and your content. ✅

Experiment and see what hashtags get you in front of people.

What questions do you have about using hashtags? DM me to pick my brain 🧠

04/05/2022

Building a brand using social media might feel like a massive undertaking with all of the platforms available to you. But it’s easier than ever to use social media to connect with people and grow your brand organically.

Whether you’re just getting started or have been active on social media platforms for years, there’s always room for improvement. Each platform has different uses.

✨Create a specific strategy for each social media platform.
The same way you prepare other aspects of your marketing plan, you need to have a specific and intentional plan for each platform you use. Each platform has nuances and best practices for generating engagement. Your brand may not need to have a presence on every platform, but for your posts to be targeted, you need to have a strategy that is specific to the platform you’re using.

✨Measure & analyze results.
To make sure you’re getting the best results from your social media marketing, you need to be accurately tracking and measuring your efforts. Over 40% of businesses don’t accurately track their social media ROI at all, which means there’s no easy way of knowing whether or not your strategy is working.

✨ Interact with your audience.
Social media users crave authentic interaction with the brands they follow. So on top of posting high-quality and relevant content, make sure you’re keeping an eye on each platform you use and engaging with your audience. Answer questions that come up on your posts, handles or hashtags.

✨ Use hashtags appropriately.
Many brands try to stay top of mind by joining in on every trending topic, despite if it’s relevant to their brand or not. This is not a great strategy to follow and will lead to a reduced focus on your core brand message. Maintaining the focus of your message and don’t dilute your brand and message by jumping on every topic you see. Instead, focus on your own branded hashtags and participating in trends that matter to your audience and that you can add actual value to discussion in.

Social media is constantly changing. We’re seeing new updates and trends emerging every year, causing marketers to have to shift their strategies to keep up. Whether you have a huge social media following or are just getting started, use these tips to craft your social media marketing strategy. They can help put you ahead of your competitors and grow your audience in a way that adds value to them and your industry as a whole.

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04/05/2022

Social media marketers are always in search of more ROI and less wasted time.
That’s where today’s suite of social media scheduling tools can save the day.
Social media scheduling tools are more than just a convenient shortcut to queue up posts. The right tools help your overall social media management process, improving your efficiency so you have more time to push out great content and develop connections with your followers in real time
Sounds like a win-win, right?

These 6 social media scheduling tools can boost your marketing workflow

▪️Buffer - for social media scheduling and tracking your progress with analytics
▪️Hootsuite - enables you to view multiple streams at once and allows you to schedule posts to published at your preferred time.
▪️Tweetdeck - Looking for a seriously simple solution that’s only focused on Twitter scheduling? Check out tweetdeck.
▪️Feedly - Feedly’s platform automatically curates content to fill up your social media calendar. Instead of scrambling for news or relevant pieces to publish to your audience in-between your own scheduled social media posts, Feedly does the legwork for you.
▪️Sproutsocial - Sprout customers – from small businesses to enterprise companies to agencies – rave about the ability to effortlessly plan, organize and deliver content and campaigns across social networks.
▪️Canva - with its Content planner, you can simply schedule your calendar posts.

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04/05/2022

04/05/2022

If you sell or market a digital product online, chances are that you’re working in the “direct selling” model of marketing channels. If your product can be distributed through the internet, there is no need to build a distribution network of agents and retailers that can connect customers to your product. Rather, your focus should be on effectively promoting your product and driving sales through the appropriate digital channels. Below, we list some of the most popular digital marketing channels that you should consider for your next marketing campaign.

✅ Website & Blogs
✅ Search Engine Ads
✅ Email Marketing
✅ Social Media
✅ Content marketing

Leave a comment below what marketing channel you use for your business

01/05/2022

May is the last season of spring and the transition period to the summer days. This month is the peak of the colorful flowers and greens of grasses that everyone loves and enjoys.

So, make this month a lively and bright period for outdoor activities under the sun’s warmth!

01/05/2022

I recently visited the Art Gallery and my love for art and photography has strengthened. For me, Art and love are the same thing ; It's the process of seeing yourself in things that are not you.

01/05/2022

Breathing, of all things, is maybe what we take most for granted. Do you ever wonder why we are built this way, this magnificent pliable machine of ours continually pumping oxygen in and out every second, of every minute, of every hour of every day for our entire life? We were born with intelligence, just like the dormant tulip bulbs. Each and every one of us have a hot second to live and savor the right now, this moment. It is the grace of our breath that gives us the ability to begin again in each and every one of those hot seconds. We need to trust the intelligence of life and stop gripping, stop holding our breath.

13/04/2022

How can I be successful?

It’s a question many of us ask ourselves and have trouble answering. Because what is success, anyway? Is it writing a book and selling a million copies? Is it winning awards and gaining respect from your peers? Or is just feeling satisfied with your work?

I think one of the reasons why is because there roughly are three types of success. I call them the 3 S’s. The trick is to first decide that you can’t have all three of them at once and that you therefore must figure out which one you’re really aiming at.

1. Sales success is about getting people to buy something you’ve created.

2. Social success means you’re widely recognized among your peers and people you respect.

3. Self success is in your head. It’s invisible. Only you know if you have it, because it corresponds to internal measures you’ve established on your own.

The point is that success is not one-dimensional.

In order to be truly happy with your successes, you first need to decide what kind of success you want. Spend time thinking about which one you want and then go.

Good luck!

13/04/2022

There are two days in every week about which we should not worry, two days which should be kept free from fear and apprehension.
One of these days is Yesterday with its mistakes and cares, its faults and blunders, its aches and pains. Yesterday has passed forever beyond our control.
All the money in the world cannot bring back Yesterday. We cannot undo a single act we performed; we cannot erase a single word said. Yesterday is gone.
The other day we should not worry about is Tomorrow with its possible adversities, its burdens, its large promise and poor performance. Tomorrow is also beyond our immediate control.
Tomorrow's sun will rise, either in splendor or behind a mask of clouds - but it will rise. Until it does, we have no stake in Tomorrow, for it is yet unborn.
This leaves only one day - Today. Any one can fight the battles of just one day; it is only when you or I add the burdens of those two awful eternities - Yesterday - and Tomorrow - that we break down.
It is not the experience of Today that drives humans crazy - it is the remorse or bitterness for something which happened Yesterday and the dread of what Tomorrow may bring.
Let us, therefore, live but One Day at a Time.

13/04/2022

Chances are, you already use social media sites to reach current and potential customers. Perhaps you tweet regularly or post on Facebook or LinkedIn. But have you also incorporated Instagram into your marketing plan?

Many people who regularly post on Facebook and Twitter may be reluctant to start using Instagram since it’s primarily a video- and photograph-based platform. However, just like any other social media site, Instagram is all about making connections with your audience—and the following three tips can help you do it.

- Make your Instagram page about your brand, not you.

Although you may already have a personal Instagram page, when it comes to marketing your brand, it’s best to create a separate business profile.

- Interact with followers.

Just as with other social media platforms, Instagram users enjoy the ability to interact directly with the brands they like. Instead of using your platform just to broadcast your messages, be sure to reply to those who respond to your posts or mention your organization.

- Have a contest.

Everyone loves the opportunity to win something, so you can use this love to expand your reach on Instagram. When doing a giveaway, you can collect entries by having followers like, share, or comment to a post you make, or ask them to post a photo or video of them using one of your products. This will increase your engagements and get people excited about your brand.

08/04/2022

Our thoughts affect our emotions and our emotions affect our behavior. If we think something won’t happen, we really reduce the chances of it happening. The more we believe in ourselves, the higher our chances of success. We should act by thinking that we will be successful, not thinking about how we will behave if the work we do is negative.

Here are the phrases that will keep you positive throughout the day:

#1 I want the best for myself because I deserve it.

#2 My own existence is enough to get better.

#3 Past mistakes are in the past. It has lost its meaning. I am always very valuable.

Comment below the affirmations you use frequently

08/04/2022

Smiling actually helps raise our serotonin levels, which helps us not only feel better but helps our immune system, our mental health and our overall physical health!

Smiling! A small thing which can lead to big results!

Use frequently! Have a beautiful day!

08/04/2022

The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media. Like any other form of marketing, social media for businesses can be a real challenge. It’s hard to grow an audience, create great content, and increase engagement.
It all starts with planning!!! Create a social media strategy and write it down in order to hold your business accountable. Your strategy should include a basic company mission statement, content plan and goals. And most importantly, a powerful statement on “why” people would follow you on social media, what kind of content you plan on creating and posting, and what you hope to achieve.

01/03/2022

People always think that the most painful thing in life is losing the one you value. The truth is, the most painful thing is losing yourself in the process of valuing someone too much and forgetting that you are special too.

01/03/2022

When was the last time someone gave you a genuine compliment? Not just one of those things that people say to fill the awkward silence but an actual, legitimate compliment? Do you recall the way it made your day and made you feel appreciated? it's a lovely feeling, right?!
Tag someone in the comments below and compliment them today.

01/03/2022

New month. New beginning. New mindset.