Tourism Solved

01/11/2021

14/06/2021

14/06/2021

The 4ps of marketing apply to your tours and activities business.

https://www.linkedin.com/pulse/revamp-your-marketing-4ps-still-apply-tour-operator-simon-van-wyk-/

Edmund Jerome McCarthy was the father of the 4ps of marketing (Product, Price, Place, and Promotion) that he first outlined all the way back in his 1960s book: Basic Marketing - A Managerial Approach. This idea has stood the test of time.

14/06/2021

There are some things you can do now to improve your SEO.

https://www.tourismsolved.com/articles/5-seo-content-optimizations-to-make-now

Articles covering the latest in digital marketing and travel behavior to help tour and attraction operators drive direct bookings and profitable growth.

02/12/2020

In case you missed it... make sure you tune in to our very own Kate Cornell, and Magpie's Christian Watts talk about "Solving the Content Conundrum" from the Arival virtual summit!

https://vimeo.com/474846333/0cb533e095

This is "Arival360 - Solving the Content Conundrum" by Arival on Vimeo, the home for high quality videos and the people who love them.

26/08/2020

Understanding consumer behaviour in 2020 is a powerful way for the tours and activities business to drive direct bookings.

Remember shopping? Back when you could leave your house and go to a store to find something you needed? For some of us that feels like a distant memory right now… particularly the leaving the house part. But let’s say you needed new socks in the year 1997.

20/08/2020

Meet Jeff Lewis... he will be speaking at the Arival "Road to Revival" Virtual Summit on August 25th. 9AM-3PM (SGT). Make sure to also check out his "about him" page linked below!

https://tourismsolved.com/our_team/9/jeff-lewis

12/08/2020

Meet Robin Harnish, our co-founder and head of operations.

https://tourismsolved.com/our_team/2/robin-harnish

TourismSolved’s co-founder, Robin Harnish, has worn plenty of hats over the course of her three-decade career in travel. Now she’s bringing it all together as our Head of Operations. When it comes to being a founder of a startup, “there is no task too small,” Robin says. “My main role is t...

14/07/2020

Google My Business, the free and easiest way to create brand awareness.

How to optimize the local pack.

14/07/2020

Learn more about the benefits of remarketing and the four stages of travel. We're here to help show you what that looks like, book your free 30 minute consultation now.

Remarketing is the best way to make your campaigns more effective

08/07/2020

There are opportunities for local tourism operators. It's all about taking charge of your products and distribution. Here is a 4 step plan.

https://tourismsolved.com/our_thinking_article.php?id=25

18/06/2020

We welcome you to join us on June 25 at 9.30am (EST) for the first ever Arival Virtual Summit!
This virtual summit delivers ’s signature networking including intimate roundtables and expert-led consulting sessions through their virtual event platform so that you can connect with like-minded operators, build new business partnerships, learn from industry experts, and make new friends. To register, please click here: https://lnkd.in/dqppw2f.
Use our Promo Code PTTSLVS20 and of , , and attend for FREE, all others are only $49.
Look forward to seeing you there.

08/06/2020

TourismSolved was launched just before the Covid-19 Pandemic. Here is why.

What seemed like a sound idea in the middle of February quickly looked like complete madness by early March. When my co-founders and I began telling our peers about our new business, the responses ranged from incredulity to laughter.

01/06/2020

These important tips and tricks will help your business flourish post quarantine! Make sure you're ready by completing 5 easy steps.

https://tourismsolved.com/our_thinking_article.php?id=10

As governments around the world begin to relax coronavirus-related restrictions, and businesses start reopening, travelers are determining how they can safely get out and explore. It appears all signs are pointing to hitting the road (literally). 

11/05/2020

Useful article from the NYTimes. https://www.nytimes.com/2020/05/08/travel/travel-reopenings-virus.html?action=click&module=Editors%20Picks&pgtype=Homepage

As Australia announces plans to revive tourism, we look at 10 top travel destinations and their timetables for reopening. The challenge: balancing safety with the need to reboot.

04/05/2020

The tourism industry is about to move again but it's going to be very different. Here is an interesting take on the changes to the USA. It will be the same in Australia and Europe.

https://skift.com/2020/05/01/41-percent-of-americans-say-first-trip-will-be-by-car-within-100-miles-skift-research-travel-tracker/?utm_campaign=Early%20Time%20Zone%20-%20Skift%20Daily%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=87338968&_hsenc=p2ANqtz--E04mZJqxZfEDqxDaKf6xvZcvP8Mg7As0PTmbiUpi3iHoS-__hXr0w89lcY-PDN9z--9ahwoa2OaRcNYB-ih8y5bvGfg&_hsmi=87338968

Even though some U.S. states are already planning to open up, there is no sign that the pandemic will be under control soon. Travel is still the last

30/04/2020

It's time for all tours, activities, and attractions business to get ready for a new environment. There are going to be fewer customers and they are likely to be locals not travelers. It's time to be ready.

Most of the world has been locked down for at least 2 months and the tourism business knows better than anyone that this has been devastating. However, we are starting to see politicians talk about what’s next.

14/04/2020

Now is the time to use your quiet time to get your business ready for the inevitable wind-down of the lockdown. Here is a 90-day plan.

Heads up to the Tourism Industry – your window of opportunity to get digitally fit is short There is a lot of information floating around and much of it is confusing and based on opinion rather than analysis. Today I received this Boston Consulting Group analysis of the situation.

31/03/2020

Use the current environment to get fit for digital. It will be the advantage when the current challenges pass.

https://www.linkedin.com/pulse/digital-fitness-tour-activity-attraction-businesses-simon-van-wyk-

First a disclaimer! This article is not a recipe for surviving Coronavirus because we've seen a lot of those. The only thing I'm going to say about Covid-19 is what stimulated me to write this article.

30/03/2020

This might be the saviour for some travel operators. More to come.

A "Job Keeper" payment has been announced by Prime Minister Scott Morrison - eligible employers will receive $1500 per fortnight that must be passed on to workers.

More detail: https://ab.co/3dGvFBt

11/03/2020

Shout out to Magpie Travel Inc for organizing last minute sessions in Berlin last week after the cancellation of Arival and ITB Berlin. Together we made the best of a bad situation, especially having flown in from Sydney.

It was a great opportunity for us to hear from operators directly and to share information from our side too. Our time in Berlin and the rest of the week spent with operators in London, has show us what we already knew - this is the best part of travel and it's filled with dedicated, passionate people who want to succeed and will never give up, even during these difficult times.

24/02/2020