14/11/2025
Can people trust what they don’t recognise?
For many businesses and organisations, a crisis brings more than the immediate challenge of responding to what has happened, says Amanda Coleman.
According to her, smaller organisations, often invisible until an emergency strikes, must first establish who they are before explaining what has happened. She notes that without a clear online identity in an era of misinformation, others will define it for you.
What do you think? Read the full blog here and let us know in the comments: https://tinyurl.com/yt65njh8
Image: upklyak | Freepik