Azura Stories (2024)

15/01/2021

If you were to describe the relationships you share with those around you, would you say you’re a trustworthy individual or how many of the people in your circle can you count on? How about the businesses and companies that you interact with? Can they really be trusted or what makes them stand out as honest and loyal entities?

There’s a growing need for companies to become reliable and trustworthy. Clients are searching for these valuable qualities within organizations and rate them highest among others. If your customers aren’t feeling safe with you or you don’t share an open book relationship, then chances are neither of you will benefit from any growth.

The trust companies need to build with their customers can only ensure a solid foundation for future investments. When companies exhibit these scarce attributes, they are seen as the big brother who tends to the little ones that can’t yet take care of themselves. They provide the comfort of safety in one’s community and dedication that can be depended upon.

https://azurastories.com/post/who-do-you-trust/

14/01/2021

When a writer is able to skillfully capture the subtle details about a topic and paint a vibrant picture in your mind with just words, that’s clarity. Writing isn’t necessarily about the number of words you just string together. No text should flow aimlessly. Also, more words don’t mean better content or highly influential pieces. It’s a thought process that keeps the order of things. Writers are able to capture their audience and leave imprints on their minds. A few methods that writers follow to increase the clarity of their work are explained below.

Get to the point upfront and early. No one likes to be kept waiting in suspense. If a title says something in particular and that has managed to grab your readers’ attention, then lead with that because that’s definitely what they want to know more about. Dragging on an introduction makes your reader lose sight of the goal and they probably won’t even be committed to reading out the entire piece.

https://azurastories.com/post/crystal-clear/

13/01/2021

We all want success in whatever way we see fit, but how do you know if your goals are realistic? Growing up, it is instilled that we can do absolutely anything, but as we get older, our options don’t seem as wide. As it turns out, the world isn’t in the palm of our hands.

It’s not wrong to believe in yourself, but at what point are you holding onto unrealistic expectations? Putting unnecessary press on yourself will not help you in any way, shape or form. If you want to grow, you must do so gradually. Set boundaries and then increase your workload as you feel more comfortable.

When you have a high demand for yourself, you tend to expect a lot from others. It’s perfectly fine to have standards in business and work relationships, but there has a to be a balance.

https://azurastories.com/post/high-expectations/

12/01/2021

Creativity is all about generating new ideas in any setting –– in school, at home, and in the business world. It is particularly important in industries where the world is changing incredibly quickly, and breakthrough ideas are required to stay competitive. Creativity requires the ability to break new ground, opening up a world of possibilities. We lost sight of what it means to be creative.

Sometimes we feel stuck for ideas and unsure of what to do. It is important to know that love and creativity are intertwined. A hobby, such as playing an instrument, running, or collecting memorabilia, and art can help you relax and fight stress while giving your creativity a boost. Also, if you don’t have any zeal to pursue an activity, then you won’t do it to the best of your ability.

https://azurastories.com/post/using-your-creativity/

11/01/2021

Selling isn’t as easy as we would all like it to be. There isn’t any specific way to do it; there is no cheatsheet that we could use to help us. When it comes to a good long-term sales plan, there are only a few things we can use to guide us.

Be Optimistic
If you are going to solve a problem, then focus on the solution. Don’t dwell on the negative aspects of a situation. People are drawn to happier messaging. Shift your emphasis to how you can help your intended audience.

Give Options
Giving your customers the option to choose is one of the best decisions you can make. Your audience deserves the power to make decisions. Presenting options (but not too many) allows them to take charge by analyzing what suits them.

https://azurastories.com/post/the-most-effective-way-to-sell/

08/01/2021

As an abstract concept, it is the ability to affect the behavior, thoughts, or character on something. When referring to the digital world specifically it is the capacity to create or alter characteristics of a subsection of individuals. A wider sphere of influence would be valuable to whoever wields it.

Even such a definition leaves much to the imagination. Influence is not a thing that can be measured accurately. Much like success, it depends on how it is defined by an individual or collective. And even with parameters prescribed, it is not a thing that can be accurately represented. The evidence of influence can only be measured by the change in behavior or character, which is the final effect of influence.

https://azurastories.com/post/what-is-influence/

07/01/2021

It can seem as if everything and everyone is divided. There are two sides to the whole and everyone wants to be right. This applies to practically every aspect of life, but in business, it shows the strength of your ideals. If you want to become a strong leader or a prominent figure within your organization, you should be decisive. Otherwise, you stand on shaky ground.

This doesn’t mean that you must have all of the answers as no reasonable person should believe that any one person is all-knowing. As it stands, conviction is the most important element in communication. How can you reasonably lead or instigate change if you do not truly believe in what you are saying?

https://azurastories.com/post/middle-of-the-road/

06/01/2021

The visual impact of content is perhaps the most superficial and important element. The right visual cues make anything pleasing to the eye. For that reason, a well-constructed hook will entice an audience. There are five qualities to examine when looking to design:

DYNAMICITY
Think about the skeleton of your body; it is framework. This is about harsh lines, angles, high contrast. These are all things that are heavily pronounced.

DEPTH
The opposite of dynamicity is depth and you should think about roundness, circularity and delicateness. To some extent, this is the fleshiness of your visuals. Delicate features allow for an emphasis on flowing movements.

https://azurastories.com/post/maximizing-your-visual-impact/

05/01/2021

Investing in yourself is more than just putting money behind a name and hoping for the best. When you have an idea and you want to pursue it, make sure you can lay a concrete foundation for the fruit of your labors, otherwise, everything will be in vain.

An idea is nothing more than something that needs to be proved: it is pure theory. Think of it as something that needs to be proved. Taking the plunge to start a business, or a new project, is hard work and you need to make sure you plan accordingly. You need to make calculated decisions. What do you want to accomplish and what do you need to accomplish it?

https://azurastories.com/post/invest-in-yourself/

04/01/2021

Creating a product or service is not an easy task, especially for budding businesses. It takes market research, a considerable amount of resources, and a savvy way to connect with customers. With the world in our pockets because of social media, it can be misunderstood that it is all too easy to really sell anything to anyone. As anyone with experience will tell you, that is not the case.

The first thing you need to do is make sure that that your product is desirable, even if it is something that isn’t on the market yet. This comes from market research; look at what is in the space you are trying to get into, who are your competitors, and who are you trying to appeal to. All of this takes time and money. Fortunately, you can acquire funds with the right tools.

https://azurastories.com/post/the-importance-of-accessibility/

01/01/2021

When a writer is able to skillfully capture the subtle details about a topic and paint a vibrant picture in your mind with just words, that’s clarity. Writing isn’t necessarily about the number of words you just string together. No text should flow aimlessly. Also, more words don’t mean better content or highly influential pieces. It’s a thought process that keeps the order of things. Writers are able to capture their audience and leave imprints on their minds. A few methods that writers follow to increase the clarity of their work are explained below.

https://azurastories.com/post/crystal-clear/

31/12/2020

Are you drowning in your work? Well, even if you had all the time in the world you might find that you couldn’t finish all the things you need to do.

1. Know Your Goals.
As basic as this step is, it is something that is overlooked and sometimes it is outright forgotten. How can you know what you need to do to complete a task if you aren’t fully aware of the steps you need to take? This one step is crucial to any management strategy.

https://azurastories.com/post/getting-yourself-in-order/

30/12/2020

Who doesn’t overwork from time to time? Even though it puts us at risk for serious burnout (which isn’t good), it is something that we fall into when we can’t manage our time. All this leads to is a mental shut down that takes a lot to recover from. Forming a habit of this will obviously have disastrous effects on your mental health.

https://azurastories.com/post/stress-free/

29/12/2020

There are a few things that can replace paper. When you want to record your thoughts, the tactile factor quite literally brings a concept into a physical form. It makes things all the more concrete. But, paper is useless without a writing tool. You need some tool to make a mark. It doesn’t have to have any other definable characteristics to make is more or less effective because it is really a matter of preference.

https://azurastories.com/post/the-right-tools/

28/12/2020

In today’s fast paced business world, the ability to achieve work life balance is becoming more and more difficult. Employers expect more from staff, and we are increasingly putting additional pressure on ourselves to achieve greater results. But when did it become acceptable? Many of us have allowed this to happen, however, this should not be the case.

https://azurastories.com/post/balancing-act/

25/12/2020

Creating content is a process that takes a keen mind and a willingness to be true to yourself and your audience. Those two things seem to be harder to emulate than anyone can think. It is almost as if pretence is a rite of passage for those who want to be seen. It takes nerve to be open to sharing your observations with an audience.

Not everyone is cut out to be a creator. It is not as if only a select few are born with a boon that grants them special abilities. We all have to ability to create spectacles of interest. The desire to express the rawest forms of yourself can be a daunting task. If anyone can create content, then why isn’t everyone creating content?

https://azurastories.com/post/from-your-mind/

25/12/2020

Merry Christmas to you and your family!

24/12/2020

Gratitude is a powerful thing that we all take for granted. If you are completely honest with yourself and you list all of the things you are grateful for, what would they be? Surely, a few things should immediately pop into your mind.

Keeping track of what you appreciate helps you to prioritise what is important to you. It doesn’t matter what you feel grateful for, putting it in writing is one way of acknowledging what is important to you. When you know what is important, you can concentrate on that instead of being distracted by frivolous things.

https://azurastories.com/post/new-outlook/

23/12/2020

Biofeedback therapy is an ongoing procedure that allows for the analysis of biometric data to create a system for stress management. How is this helpful? Anyone can have a custom analysis of their own physiological responses to stress. This will allow you to change your behaviours and limit negative effects.

This is a non-invasive procedure that isn’t too bothersome. Stress causes a response from your body and mind. This can include an increased heart rate, raised blood pressure and an endocrine reaction. Cortisol and adrenaline are two hormones that are commonly released during periods of stress.

https://azurastories.com/post/biofeedback/

22/12/2020

Creativity is all about generating new ideas in any setting –– in school, at home, and in the business world. It is particularly important in industries where the world is changing incredibly quickly, and breakthrough ideas are required to stay competitive. Creativity requires the ability to break new ground, opening up a world of possibilities. We lost sight of what it means to be creative.

https://azurastories.com/post/using-your-creativity/

21/12/2020

The ingenious inventor, the savvy entrepreneur, the innovative scientist, and the imaginative writer all have something in common. No matter what our field or area of expertise, we all seek to be more creative and innovative. This is how we expand our minds and our actions.

Creativity is intelligence having fun. – Albert Einstein

https://azurastories.com/post/train-your-mind/

18/12/2020

Marketing isn’t what it used to be. With the prominence of the Internet, we have more tools than we ever did. More importantly, we have the ability to reach practically anyone.

Even with the push for digital media. There are a few things that we tend to overlook when we want to communicate with our audience.

https://azurastories.com/post/digital-marketing-materials-everyone-needs/

17/12/2020

Writing for different media takes a keen eye and a sharp mind. Every medium has a different audience and different formatting. Some platforms might require that your work be lengthy with a mire detailed approach, while others might require the exact opposite.

Here’s a quick guide to writing for different media:

Social Media
Short and concise message
Informal and friendly text
Mixed with other forms of information (images, video, etc.)

https://azurastories.com/post/how-to-write-for-different-media/

16/12/2020

Every writer, experienced or novice, will tell you a different system that they follow. Proper creative expression has no set way to be done, but there are some processes that are more effective than others for some people. Using a writing process allows you to create a cohesive flow to your work. The more you put this into practice, the more it becomes second nature.

A typical writer’s process is something like this:

Plan
Research
Ex*****on
Revision

https://azurastories.com/post/is-there-a-clear-writing-process/

15/12/2020

All content, written or otherwise, starts with a plan. Not all plans are written or typed. Sometimes all it takes is a mental outline. Once you’ve got that, then you’re ready to start typing – or so you think. What you might find is that you start out with a bold vision that dulls rather quickly. Creating written work isn’t as easy as you thought it would be.

When you get to that bright idea, don’t just work solely off the initial enthusiasm you have. You will end up stuck f you put much effort into expanding on your abstract plan. When formulating written content, there are a number of things to take into consideration:

https://azurastories.com/post/how-to-create-written-content/

creation

14/12/2020

Reinvention is a word that gets thrown around a lot. Every now and again, it becomes a hot topic and a recurring trend. Changing for changing’s sake is not for the benefit of anyone, especially yourself. The first thing you need to ask yourself if you are heading in the right direction. The directionless mind is one without purpose and no purposeful action is with merit.

If you find yourself in a lull, then maybe you ought to look at yourself. Reinvention is not about turning into someone else or pretending to be something that you are not. Your core, that is the essence of who you are, can’t – or shouldn’t be changed. Reinvention is about improvement.

https://azurastories.com/post/how-to-reinvent-yourself/

11/12/2020

Before you start any project, you must at least have a plan. Finding a good medium to host this crucial information. Sometimes, the medium we feel most comfortable with is not as appropriate as we need it to be.

All notes or planning come in two forms: static and dynamic.

Static Information
Static information is fixed. This means that it is permanent or will encounter small changes. In management, this applied to anything based in fact. If you are documenting standard procedures , then it could be fixed information.

https://azurastories.com/post/static-and-dynamic-planning-for-content/

10/12/2020

Why is writing style important? It forms the basic structure of the tone and context in which you write. Each style has characteristics that allow you to achieve what you want from your readers.

Expository Writing
Expository writing is explanative writing. Typically, it is an unbiased piece with relevant facts. It is extremely common as you encounter it in many how-to articles and instructional materials. This is best formatted in a logical sequence as you might find in a textbook or educational source.

https://azurastories.com/post/different-writing-styles/

09/12/2020

When we look at content, we should look at the different elements that allow us to share our message. The stories and media we choose are just as important to the way we present them. In other words, the “how” is equally significant to the “what.”

It is the base of our communication.
Our language is our core method of communication. It makes sense that it forms the way we manipulate other media. Without a firm grasp of words we would be ineffective in transferring our messages. It might be surprising to know that some people are incapable of completing a coherent sentence.

https://azurastories.com/post/is-writing-important-to-content-creation/

08/12/2020

Before you set down to create content, you need to look at your audience. Your audience is the people you already have reading your blog and those you want to reach. Knowing your audience means listening to their needs.

Unfortunately, you might hear straight from the horse’s mouth – they probably won’t communicate directly to you. Fortunately, with social media, you can use your intelligence to make educated guesses. Look at their interest and ask yourself how you can give your expertise.

https://azurastories.com/post/how-to-choose-topics-for-your-blog/

07/12/2020

Who doesn’t have a blog? Not really. The power of blogs has been underestimated. There are many misconceptions about who should start a blog and why to maintain one. After all, not everyone writes. However, that doesn’t mean that you shouldn’t.

You will curate an audience. It doesn’t matter what industry you are in because everyone needs to sell. Are you a doctor? Well, you’ll need patients. Insurance agents? Musicians? Chefs? Pet groomers? Yes, they all need customers. The best way to get customers is to convert them from your audience. You have a way to get them interested in what you do and the Internet gives you an easy way to do that.

https://azurastories.com/post/why-are-blogs-important/

04/12/2020

What’s the difference between a copycat and a shadow?

Copycats are those who attempt to steal your work. This isn’t the same as taking influence from another source. This is blatant and wilful. They might not be as crafty as they think; it is intentional plagiarism.

Shadows, on the other hand, are those who imitate or replicate others. For them, it’s like being mentored from afar. They might not have a personal connection to you, but they admire you well enough to adopt elements of what you do.

https://azurastories.com/post/copycats-and-shadows/

03/12/2020

In the digital world, there is a lot of lingo and jargon that gets thrown around. Terms that initially had value can denature into something entirely different with prolonged and excessive misuse.

Marketer is a general term used to blanket everyone who promotes businesses. It involves market research and consumer analysis. Don’t be mistaken, influencers are marketers. They are really just a sub-category.

https://azurastories.com/post/marketer-vs-influencer/

02/12/2020

When a writer is able to skillfully capture the subtle details about a topic and paint a vibrant picture in your mind with just words, that’s clarity. Writing isn’t necessarily about the number of words you just string together. No text should flow aimlessly. Also, more words don’t mean better content or highly influential pieces. It’s a thought process that keeps the order of things. Writers are able to capture their audience and leave imprints on their minds. A few methods that writers follow to increase the clarity of their work are explained below.

https://azurastories.com/post/crystal-clear/

27/11/2020

It’s nice to be known. Everywhere you look online you will find glimpses of personality-rich media. The forefront of many companies and businesses is their owner. Who else could accurately represent your brand values? After all, if you created it, then it is an extension of you. This is a task to be left for no one else.

Your personal story will go beyond how you got here on this Earth. It should give the necessary details about you. Even if you are a freelancer without the attractive backdrop of a company or agency, you can tell your story without compromise. Letting potential clients know about you is an important part of the experience they look for. Establishing a relationship with them will secure you in your industry.

https://azurastories.com/post/about-you/

26/11/2020

There are few things can capture your attention like the right visuals. All it takes is one key visual element to capture the eyes. After that, your audience is hooked. The hardest part is getting them to continue further. Instead of opting for an element to grab attention, look for one that will make them curious.

Getting attention is easier now. Bright colors, interesting constructions, and unique arrangements can make your content stand out. Adding bright backgrounds, or props can be the just the thing to pull a crowd. Of course, it isn’t the only thing. Look at how you can incorporate subtle elements to work with the one thing you want to stand out.

https://azurastories.com/post/line-of-sight/

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