Rise Up Media Agency

10/06/2022

There’s a saying in digital marketing: “The best place to hide a dead body is on the second page of a Google search.”
There’s some truth to that.

Online advertising can be overwelming, and we are here to help you.

Share these tips with a friend if you din it interesting.

08/06/2022

Getting new customers is one of the biggest challenges that businesses face on a daily basis.

Marketing plays a critical role in attracting new customers to your company, but many small business owners struggle with deciding whether they should do the marketing themselves or get outside help.

Business owners should consider hiring a marketing agency because:

A marketing agency will modernize your strategy
A marketing agency will free up time to run your business
A marketing agency will help you keep payroll costs down
A marketing agency is a sound investment that produces long-term results

All companies need an effective, well thought out and executed marketing plan. While most companies understand the need for a strategic marketing plan, few understand what it is or how to implement one.

A marketing agency will work with you to create and implement a successful marketing plan. Wants to know more? Send us a DM!

06/06/2022

Based on these four categories, let’s look at how brands are using emotions to drive connection and awareness:

1) Happy
Brands want to be associated with smiling, laughing, happy customers, and positivity has been shown to increase sharing and engagement.

2) Sad
I watch a lot of ads. (Hey, it’s a requirement for the job.) I've noticed that, increasingly, those ads have turn me into a blubbering, emotional wreck. There’s nothing like a good cry at work on a regular basis to make your desk neighbors question your stability.

3) Afraid/Surprised
Fear is a natural instinct -- one that helps us to react appropriately to threats to increase our chance of survival.

4) Angry/Disgusted
Most people think that it is best to avoid anger -- it’s a negative emotion that will cause negative associations. But in some cases, anger can wake people up and spur action. We become angry when we see another person hurt or an injustice. Disgust and frustration can cause us to reconsider our perspective and ask important questions.

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04/06/2022

There's no one-size-fits-all solution for calls-to-action. You can't just slap the words "Click Here" on a red button, put it everywhere on your site that you want people to click, and then start to rake in leads and customers.

Effective calls-to-action (CTAs) are a bit more complex than that. You've got multiple audiences looking at your website - visitors, leads, customers, promoters, etc. - and you want to get each group to do different things.

02/06/2022

Getting your local business listed on Yelp means that potential customers can find you more easily.

You can add your address, contact details, and a short description of your business to attract new shoppers. Customers will have the opportunity to post photos and leave reviews of their own. If you want your small business to appear at the top of the listings on Yelp, you can also consider buying ad space.

01/06/2022

Why does it matter if you’re listed on a bunch of other sites?

The answer is simple: Customers. The more sites that correctly and consistently list your business info, the more likely it is that you’ll be found by more customers.

Here are three reasons why these listings are so important to small business owners.

BOOST YOUR LOCAL SEARCH RANKING

When search engines like Google crawl the web, they look for mentions of your business’ name, address and phone number (NAP). When your NAP info is consistent in every citation, on or off your website, search engines will see your business listing as trustworthy, boosting your rank in search results and possibly earning a place in featured results like Google’s Local Three Pack.

BUILD CONSISTENT CONTACT INFORMATION

Consistency isn’t just key to search engines. It’s also important to customers. What happens when a customer finds an outdated phone number for your business and the line is disconnected? Or they try to visit your storefront but find the door locked because it’s your old location? That customer is going to think you are unprofessional and disorganized, and they’re going to take their business to your competitor. You need to ensure that customers find your correct phone number and address every time they search, no matter what site they’re using.

SECURE YOUR REPUTATION

It’s not enough to find and correct all your local listings. You also need to “lock” those listings to make sure they don’t change again. Online directories get their listing info from aggregators that scrape government documents and other public data sources. This info is often wrong and outdated, but it could be used to overwrite your listing — even after you fixed it! Even worse, an unscrupulous competitor could claim your listing and replace your phone number with theirs. Locking your business listings is key to protecting your reputation and securing your business’ online identity.

31/05/2022

29/05/2022

An effective PPC keyword list should be:

Relevant – Of course, you don’t want to be paying for Web traffic that has nothing to do with your business. You want to find targeted keywords that will lead to a higher PPC click-through rate, effective cost per click, and increased profits. That means the keywords you bid on should be closely related to the offerings you sell.

Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.

Expansive – PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting.

If you want to find high-volume, industry-specific keywords to use in your PPC campaigns, be sure to check out our popular keywords at our website. Link in Bio.

29/05/2022

How does SEO work? SEO is a fast-paced and dynamic field. It can also sometimes be frustrating, especially if you’re relying on outdated tactics that no longer work.

That’s why it’s crucial for you to stay well-informed and learn continuously. Search engines are always updating their algorithms to provide quality search results to their users.

Artificial intelligence is constantly improving algorithms to ensure better user experiences. Meaning SEO is also more complex than ever today.

Marketers must continue their SEO education to keep up with what tactics works now, and what tactics need to be removed from your search marketing plan.

It takes more than just building links, creating any old content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand.

You need to keep track of and understand:
☑️Emerging trends (e.g., voice search)
☑️New features in search related products and tools (e.g., Search Console)
☑️Technological advancements (e.g., machine learning).
☑️Your audience (e.g., how they behave and what they want).

So how do you develop an SEO strategy to dominate your competition in Google and other search engines?

Because, ultimately, SEO isn’t only about being found on search engines and driving traffic to your website. It’s about providing a great experience and generating leads and revenue.

To create a positive user experience and generate leads from search, you have to do more than target the right keywords. You have to understand the intent of the search user and develop content that provides solutions for their problems.

Do you need help with that? We are here to make your business thrive!

10/05/2022

When it comes to business, you must understand that time is money. So why are you wasting your precious time on a task that you are not an expert in?

In general, things that can be delegated should be delegated. You should spend your time focusing on the aspects of your business that really “need you” and require your expertise.

Overall, why are you wasting your time trying to learn a new skill when you can be focusing on getting more clients? From a purely economic standpoint, it makes complete sense to hire a web designer for your business website.

Need help? Let us take your business to the next level.
Send us a DM for FREE website consultation.

14/04/2022

WHAT IS THE DIFFERENCE BETWEEN SEO AND DIGITAL MARKETING?

SEO is one of the tools available in your Digital Marketing arsenal. SEO can be part of your overall Digital Marketing campaign which normally includes other things like social media promotion, PPC, content strategy, etc.

Good content is still the most important success factor with or without SEO

Before closing this introduction to search engine optimization you must have very clear in your mind that SEO cannot help you if you don’t have good content. In other words, if you try to SEO a website with not very good content your chances of succeeding (in the long term) are minimum. On the other hand, a website with good content can do well with or without SEO. SEO will just give the website an extra boost.

11/04/2022

WHAT ARE THE MAIN STAGES OF THE SEARCH ENGINE OPTIMIZATION PROCESS?

TECHNICAL SEO

The first stage in the SEO process is called technical SEO. As the name implies, technical SEO has nothing to do with the actual content of a website or with website promotion methods. It has to do with settings you need to configure to make the job of search engine crawlers easier. Usually, once you get your technical SEO correct, you may not have to deal with it again. On the other hand, if you have problems with crawling and indexing, it can negatively impact your rankings.

ON-SITE SEO

The second stage is On-Page SEO. On-Page SEO has to do primarily with the content and other elements found on a page. Unlike technical and off-page SEO, the main focus of on-page SEO is to provide search engine crawlers with enough signals so that they can understand the meaning and context of your content. Remember that search engines don’t read a page like a human so they are looking for signals to figure out what a page is all about. It is at this stage that you will deal with website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data markup, and other techniques that can send the right signals to search engines. If followed correctly, on-page SEO will also improve the usability and credibility of a website or blog. Note that content optimization is part of on-page SEO but sometimes this is referred to as Content SEO.

OFF-SITE SEO

The third stage is Off-Page SEO. Besides the changes, you can do to your website (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using off-site SEO techniques. Off-site SEO is generally known as link building but I prefer to use the term website promotion since a proper way to promote a website involves many more methods and techniques than building links.

07/04/2022

WHY IS SEO IMPORTANT?

In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a website, blog, or online store, SEO can help you get free targeted traffic from search engines.

The majority of search engine users (more than 70% – see graph below) are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions.

SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.

Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust. SEO is good for the social promotion of your website. People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, or other social media channels.

SEO is important for the smooth running of a big website.

Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in organic traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

SEO can put you ahead of the competition.

If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.

04/04/2022

WHAT IS SEO?

SEO stands for Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results. It’s the process to follow to increase the visibility of your website in search engines and get more traffic.

SEO has two main goals.

The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent.
The second is to help you create a website that search engines can find, index, and understand its content. In addition, following good SEO practices is a great way to increase the quality of a website by making it user-friendly, faster, and easier to navigate.

The most important SEO tasks have to do with:
– Identifying what users are searching for that is related to your products and services.
– Creating content that will make users happy.
– Providing the right signals to search engine crawlers and algorithms through various SEO techniques. SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages, and a set of controls.

31/03/2022

SOCIAL MEDIA POST SCHEDULING TIPS

From freeing up time in your workday to driving traffic to your website and increasing productivity, scheduling Instagram posts is a sure-fire way to boost your engagement and grow your following.

CREATE A COHESIVE AESTHETIC

Your Instagram aesthetic is one of the best ways to get more followers and grow your account. And while the no-edit edit is still trending, it’s still important to create a cohesive Instagram aesthetic for your Instagram profile.
More and more people are turning to Instagram to search for their favorite businesses. That means, your Instagram profile is now just as important as your website’s homepage.
Your Instagram feed is the first thing a visitor sees when they land on a new profile, so it’s important you make a good impression.

TAKE DOWNTIME AWAY FROM YOUR PHONE

We’ve already mentioned that by scheduling your Instagram content you can win back precious time for your workweek. But we also want you to be able to completely step away from your phone and notifications sometimes. Social media managers, we’re looking at you!

POST MORE OFTEN TO IMPROVE ENGAGEMENT

There’s no denying the importance of consistency on Instagram. By keeping to a regular posting schedule, you’re essentially letting your followers know what to expect from you. It builds a consistent experience for your audience.
Posting more consistently can also help with your Instagram engagement. When your followers expect you to post, they’re more likely to interact and engage with your content.
You’ll be more top of mind and, thanks to the algorithm, top of their feeds too!

WIN BACK TIME FOR OTHER BUSINESS PROJECTS

If you’re still manually posting to Instagram, you might find that you’re spending more time than you’d like on your phone. And if you’re a small business owner, this could be tapping into your precious work hours — time that could be used for other projects.

💎

28/03/2022

TYPES OF WEBSITE DESIGN: RESPONSIVE

Responsive websites can use flexible grid layouts that are based on the percentage each element takes up in its container: if one element (e.g. a header) is 25% of its container, that element will stay at 25% no matter the change in screen size. Responsive websites can also use breakpoints to create a custom look at every screen size, but unlike adaptive sites that adapt only when they hit a breakpoint, responsive websites are constantly changing according to the screen size.

ADAPTIVE WEBSITE BUILDERS

Wix and PageCloud are arguably the two best visual website builders on the market today. Both use an adaptive approach, meaning their drag-and-drop and WYSIWYG capabilities are second to none. You can build just about anything without having to write a single line of code.

RESPONSIVE WEBSITE BUILDERS

Tools like Squarespace offer responsive website builders, however, this means your editing experience is more limited. Creating a fluid responsive website is hard, and without knowing how to code, it is nearly impossible to build unique websites using responsive website builders.

24/03/2022

TYPES OF WEBSITE DESIGN: ADAPTIVE

Adaptive web design uses two or more versions of a website that are customized for specific screen sizes. Adaptive websites can be split into two main categories based upon how the site detects what size needs to be displayed.

ADAPTS BASED ON DEVICE TYPE

When your browser connects to a website, the HTTP request will include a field called “user-agent” that will inform the server about the type of device attempting to view the page. The adaptive website will know what version of the site to display based on what device is trying to reach it (i.e. desktop, mobile, tablet). Issues will arise if you shrink the browser window on a desktop because the page will continue to display the “desktop version” rather than shrinking to the new size.

ADAPTS BASED ON BROWSER WIDTH

Instead of using the “user-agent”, the website uses media queries (a CSS feature that enables a webpage to adapt to different screen sizes) and breakpoints (certain width sizes) to switch between versions. So instead of having a desktop, tablet, and mobile version, you will have 1080px, 768px, and 480px width versions. This offers more flexibility when designing, and a better viewing experience as your website will adapt based on screen width.

21/03/2022

The visual elements of a website are:

COLORS

The color scheme you’ve chosen for your website can trigger a number of responses – change their perception about your business, grab their attention, lure them to do a particular task, get them engaged with your content or bring a number of other emotions.

FONTS

In addition to choosing a typeface or font family that resonates with your brand, finding one that works across a variety of screen sizes and resolution is another important aspect of the typography selection process. Legibility and readability are two essential factors to consider when incorporating fonts into your website.

LAYOUT

You cannot design your blog/website by placing the content randomly on your web pages which end up in a bad user experience for users.
Earlier website layouts were designed using table structure following HTML rules, and with the introduction of CSS, the web designers follow column-based layout design.
Technically called Grid layouts, which include many columns, sections, rows, and boxes that line up the content and give a balanced look for the pages.

SHAPES

The different characteristics of a shape convey different moods and meanings. Changing the characteristics of a shape alters how we perceive that shape and make us feel differently about a design. Shapes are a powerful way to communicate.

ICONS

Icons can be appreciated for their aesthetic solutions individually, but they don’t function alone. Evaluate your icon designs relative to the graphic system you’re using them in. Make sure that each icon differs from surrounding icons, while still working together as a whole.

SPACING

The website's visual elements are the organization of its information. Spacing methods and layout grids define structure, hierarchy, and rhythm in your design. When correctly used, they reduce decision-making and help establish a rational approach to type scales, positioning, sizing, and spacing

17/03/2022

FUNCTIONAL ELEMENTS NEED WHEN CREATING A WEBSITE

A website that functions properly is crucial for ranking highly on search engines and giving your users the best possible experience.

USER INTERACTIONS

Your site visitors have multiple ways of interacting with your site depending on their device (scrolling, clicking, typing, etc.). The best website designs simplify these interactions to give the user the sense that they are in control.

NAVIGATION

Your website’s navigation is one of the main elements that determine whether your website is functioning properly. Depending on your audience, your navigation can serve multiple purposes: helping first-time visitors discover what your site has to offer, giving easy access to your pages for returning visitors, and improving every visitor’s overall experience.

SPEED

Having to wait more than a few seconds for a page to load can quickly deter a visitor from remaining on or returning to your site. Regardless of how beautiful, if your site doesn’t load quickly, it will not perform well in search (i.e. won’t rank high on Google).

SITE STRUCTURE

A website’s structure plays an important role in both user experience (UX) and searches engine optimization (SEO). Your users should be able to easily navigate through your website without encountering any structural issues. If users are getting lost while attempting to navigate through your site, chances are “crawlers” are too. A crawler (or bot) is an automated program that searches through your website and can determine its functionality. Poor navigation can lead to a poor user experience and site ranking.

ANIMATIONS

There are tons of web animation techniques that can help your design grab visitor’s attention and allow your visitors to interact with your site by giving feedback. For example, adding “like” buttons or forms can keep your site’s visitors engaged. If you’re new to web design, we’d recommend keeping your animations simple to avoid developer intervention.

14/03/2022

DESIGN WEBSITE APPEARANCE

When designing a website it’s important to consider both the site’s appearance and functionality. Integrating these elements will maximize the site’s overall usability and performance. Your site’s usability includes elements such as an easy-to-navigate interface, appropriate use of graphics and images, well-written and well-placed text, and a color scheme.

Your site’s performance refers to its speed, ranking, searchability, and ability to capture your audience.