11/10/2022
5 BIG reasons why not investing in social media marketing can really hurt your business:
1. Access - Today’s consumer and audience (especially younger ones) is increasingly digitally connected. They also expect better access with the businesses they support. Believe it or not, consumers (33%!) will use social media to contact businesses or brands via DMs. If you have zero media presence and are not engaged and having real connections with customers/clients this will hurt your customer relationships and ultimately, revenue.
2. SEO - By using keywords that other users will search for, you’re making your business more discoverable and increase reach by showing up in their search results. Don’t lose out to competition who are getting better visibility. Being discoverable with more eyeballs on your content means your business is getting noticed without extra $$ spent on further advertising!
3. More qualified leads without the cold outreach and wasting time and money - A good instagram strategy with compelling content that resonates with your ideal customer means you are drawing in the right leads from strong potentials in your target demographic - all without the time, money and effort wasted on trying to cold-sell your business to a cold audience!
4. Word of mouth is important in the digital community - Sharing, engaging, liking, commenting and genuinely building real relationships are beneficial to every business with having positive relationships with current and potential customers. Engagement rates on Instagram are approximately 6 times higher than those on Facebook which is why we recommend Instagram as a must-have platform for any business where customer service is of HIGH importance.
5. Position your business as the expert, go-to are improve brand awareness and reputation. You can share behind the scenes, valuable educational and inspirational content to stay top of mind and be there whenever your ideal customer/client decides its time to buy or go with you.
Watch this space for more tips to make social media effective for your small business! 👀