A key part of planning for 2024 is to audit your content in 2023. Here are some recommendations on what to audit and analyse:
➡️ Profile audit - is it visually appealing, is it optimised for keywords, and does it sell you well?
➡️ Content audit - What has worked well / hasn't didn't work well and why?
➡️ Audience audit - Are your followers the right fit? What are the demographics and behaviours? What does this reveal for future planning?
➡️ Platform audit - what platforms are performing the best for you and why?
➡️ KPI audit - have you met your key performance indicators this year and how will you build on them in the new year?
If you need help, give me a shout!
#2024planning #audit #analysis
Are you in planning mode for 2024 yet? If not, don't worry! I've got you covered.
Download my FREE 53 content ideas to fuel your social media communications and supercharge your social media. From BTS ideas to promotional content there is something for everyone and every business.
https://pulse.ly/dnfvqcpgzb
#socialmediamarketing #socialmediacontentideas #contentcreationtips #marketingconsultant
There is nothing that warms my cockles more than a client I click with!
I'm discovering time and time again that my niche is not a particular industry but the personality and values of the people I work with.
I love working with people who are:
✅ Purpose-driven, ambitious entrepreneurs who say what they think and mean what they say.
✅ They understand that strategy is the key to success.
✅ They value the pivotal role that social media plays in building a strong online brand identity.
✅ They let me lead their campaigns but are full of ideas and inspiration.
✅ They are highly communicative and collaborative in everything they do.
✅ They understand social media is not sales but a vital part of the sales funnel (there is a difference!).
✅ They share my values of collaboration, connection, honesty, kindness and empowerment.
What kind of people do you love working with?
#brandvalues #clientsuccess #smallbusinesssupportuk
Here's your Monday reminder to focus on what truly matters to your business:
📌 Attracting the right client, not every client
📌 Conversions, not follow count
📌 Your own definition of success, not what is dictated by others
📌 Relationships and meaningful interactions
Let the rest go!
#SocialMediaTips #DigitalMarketingTips #motivation #SocialMediaForBusiness
I can relate to analysis paralysis at times—it's a real challenge, isn't it?
Overthinking can really slow us down.
But here's a tip: Embrace the fact that taking action, even if it's not perfect, is often a lot more productive than overanalysing and doing nothing.
Social media is constantly changing, and gaining knowledge through experience is essential to the journey.
So, stay flexible, don't hesitate to review, refine and adjust, and don't let overthinking become a roadblock.
Remember, testing and learning should be an enjoyable part of your journey.
Go for it!
#marketingstrategyconsultant #skillsforsuccess #productivity #productivityinbusiness #businessgrowthstrategies
I’m really looking forward to be a featured speaker at Business Connect in Sidcup on the 19th October. I will be doing a talk on “How To Boost Your Discoverability On Social Media”.
This event is free so grab your tickets now as they are limited -
https://businessconnect.eventbrite.co.uk
#SupportLocalBiz #Sidcup #SidcupBusiness #SidcupBusinessEvent
The back-to-school season (i.e. September) is an ideal time to launch something new, especially for the parenting market. Here are some ideas of what you can offer.
I will be launching a new “back-to-basics” marketing series this week (I’m batch-creating the content as we speak!).
What new marketing activities will you be investing in?
#BackToSchool #MarketingIdeas #MarketingInspo
SAVE THE DATE!
I’m hosting a free webinar entitled ‘Social Never Sleeps: Content Creation Tips’ on Tuesday, 17th May at 8 pm BST.
In this webinar, I will be sharing:
📌 Tips to save you time and help you simplify your social media content planning.
📌 My favourite tools for content creation.
📌 My content creation checklist.
📌 My secret sauce to supercharging your content creation.
Interested in joining (or watching the replay), register here - https://bit.ly/JemContentWebinar
#ContentCreationTips #SocialMediaTips #SocialMediaWebinar
Hands up if you’ve nailed it? 🤔
Don’t worry if you haven’t. Let me make it easier for you.
The first step is to understand WHO your audience is specifically. I always find it valuable to identify buyer personas within your target audience.
What is a buyer persona?
A semi-fictional representation of your ideal customers. You can have several for one business. It’s not the same as your target audience - it goes much deeper than this to help you develop an in-depth knowledge of your ideal client’s habits, behaviours and interests.
Here are some questions to get you started:
✅ How do you want to make them feel?
✅ What are their challenges and pain points?
✅ How does your service/product solve their problems?
✅ What are their life goals, values, interests and hobbies?
Interested in developing this further? In week 2 of my Social Never Sleeps course (social media strategy course for small biz owners) we delve deeper into buyer personas so you can create content that resonates.
Sign up for the VIP waitlist to be the first to know when the course officially launches - https://bit.ly/SocialNeverSleeps2022
#SocialMediaTips #socialmediaforbusinesstips #marketingforsmallbusinessowners
Social Never Sleeps Course
I’m so excited to announce the return of my Social Never Sleeps Course - The ultimate social media strategy course for small biz owners that saves time, eliminates overwhelm and generates real business growth. 🙌
If you want to go from social media confusion to social media confidence in just 5 weeks then this is for you! You will get:
✅ An audit of your current social media activities
✅ A strategic vision that aligns with your business goals
✅A realistic and actionable plan that ensures you post with purpose
✅ A content plan and ideas to increase efficiency and beat overwhelm
✅ Systems and processes that will help you track your success and ROI
✅ A deeper understanding of your audience and industry
The course starts on the 6th of June. The waitlist is now open so add your name if you are interested (there is no obligation to sign up) - https://bit.ly/SocialNeverSleeps2022
#SocialMediaCourse #SocialMediaStrategy #socialmediaforsmallbusiness
Here’s your little reminder ahead of the long 4 days bank holiday weekend…..😀
#Socialmediatip #RestIsProductive #digitaldetox
Your Monday morning reminder to ALWAYS post with purpose by adding a call-to-action to your caption.
This doesn’t have to always be salesy, but it should achieve one or more of the following:
✅ Increase brand visibility (For example, “share with someone who needs to hear this”, “double tap if you agree”)
✅ Conversation starter (for example, "let me know your thoughts in the comments below")
✅ Lead generation (for example, "sign up for my newsletter", "read my blog post", "visit my website")
✅ Direct sale (for example, "register today", "buy now", etc)
Agree or disagree? Let me know in the comments below.
#PostWithPurpose #SocialMediaStrategy #SocialMediaTip #SocialMedia101
