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Fir short-form, those first three seconds are everything. Don’t lose people with unnecessary language. Hook em!
31/01/2025

Fir short-form, those first three seconds are everything. Don’t lose people with unnecessary language. Hook em!

Kyle Berman, a 34-year-old real estate agent in Nashville, Tennessee, endured the uncomfortable experience of attending ...
28/01/2025

Kyle Berman, a 34-year-old real estate agent in Nashville, Tennessee, endured the uncomfortable experience of attending an inspection with his buyer this past weekend.

Still relatively new to the business, Kyle admitted he was a little nervous about the questions his buyers might ask regarding the house’s functionality and condition.

“Why don’t they teach us any of this stuff in pre-licensing education?” Kyle asked, clearly exasperated. “Are we just supposed to absorb it all through osmosis? Can I at least get a term sheet or something?”

Kyle has put 12 homes under contract in his three-year career but said he still feels like an actor playing the role of a real estate agent when it comes to inspections.

“In my last escrow, my buyer asked me if the wall was load-bearing, and I laughed because I thought he was making a crude joke. When I realized he was serious, I just tapped the wall a few times and said, ‘Yeah.’”

We asked Kyle what he does when he gets a question he doesn’t know how to answer.

“I’ve got a few canned, deflection responses that usually work. My go-to is, ‘That’s just a cosmetic issue.’ Or sometimes I like to say, ‘That’s just a little wear and tear.’ But if I really don’t know the answer, I’ll fake a serious phone call, step outside for 30 minutes, and hope they forget they even asked.”

Apparently, the facade was not as effective during the verbal review of this most recent inspection. The inspector pointed out moisture, foundational issues, and the lack of soffit vents in the attic. Kyle nodded confidently and whispered to his clients, “All good—they’ll just add vents. Takes like five minutes.”

The inspector, overhearing Kyle, explained to the buyers that the issues were much more serious than Kyle let on and recommended a geo and moisture inspection to take place as soon as possible.

“Good thing I know a lot about soil,” Kyle said sarcastically. “I can’t believe I have to come back here and do this again. If my buyer brings his dad, I will literally put myself in the hospital to avoid this.”

For Kyle, balancing confusion, confidence, and mild concern is no easy task. We’ll keep you posted throughout Kyle’s escrow.

Some Relevant Millennial Home Buying Stats 👇96% of millennials have concerns about buying a home, with 44% worried about...
28/01/2025

Some Relevant Millennial Home Buying Stats 👇

96% of millennials have concerns about buying a home, with 44% worried about affordability (up from 35% in 2024).

97% face barriers to ownership, like high prices (52%), interest rates (48%), and saving for a down payment (44%).

Only 21% believe their generation can afford a home, compared to 52% in 2024.

68% plan to buy a home under $400K in 2025, even though the median home price is $420K.

56% would still offer over asking price, but that’s way down from 79% in 2024.

27% have more debt than savings, while 74% blame high interest rates for delaying their plans.

57% are open to fixer-uppers, but 1 in 8 who bought one regret it.

41% would buy a home with pests or asbestos just to own, but 60% refuse to live near their in-laws!

According to Real Estate Witch 🧐

Everyone’s playing a different game in real estate. Likes do not equal sales, just ask Via
27/01/2025

Everyone’s playing a different game in real estate. Likes do not equal sales, just ask

Via

If you want to attend the BAM Pro Bowl II, the Super Bowl of Real Estate Knowledge, comment the word “BAM” and check you...
24/01/2025

If you want to attend the BAM Pro Bowl II, the Super Bowl of Real Estate Knowledge, comment the word “BAM” and check your DM’s immediately 👇

This will hit capacity, so make sure you reserve your spot today! What can you expect from this free virtual event?

🗣️Talks from the YouTube 🐐 , , , and

🤣 Hosted by and

🎤 Music (Live!?), Entertainment, & more value than any webinar you have ever been on.

Comment the word BAM now to reserve your spot.

Profit Margins & Gross Profits in 2024: A National Snapshot. Curious how real estate profits are shaping up? Here’s the ...
23/01/2025

Profit Margins & Gross Profits in 2024: A National Snapshot. Curious how real estate profits are shaping up? Here’s the latest breakdown of national figures, ROI leaders, and the biggest drops 👉

Note: The typical ROI is down from 56.9% in 2023. Despite a record-high median home price of $350,000, profit margins declined for the second straight year.

Via today’s Hot Sheet

It was reported last week that Barron, a student at NYU, was focused on a venture he co-founded called Trump, Fulcher & ...
22/01/2025

It was reported last week that Barron, a student at NYU, was focused on a venture he co-founded called Trump, Fulcher & Roxburgh Capital Inc. However, Barron’s interests changed when he was invited to a digital mastermind through Instagram.

After his father’s Inaugural ball, we managed to catch up with Barron for an exclusive BAM interview 👇

HOW DID BARRON HEAR ABOUT REAL?

“I was scrolling and saw a post from a New York real estate agent promoting a free class on how to grow on YouTube. I commented the word “INVITE,” and all of a sudden, there was a link in my DMs to attend this thing on Zoom. Everyone on the call was wearing the same shirt that said “Work Hard, Be Kind,” which echoed the sentiment and principle that my father bestowed upon me. I was immediately attracted to the culture of whatever it is I was watching.”

“After the Zoom, I got some follow-up emails from the host (redacted) and was eventually invited to a local event here in Manhattan called EXPLODE with about 50 other real estate agents. Funny enough, I was the only person at the entire event not with REAL brokerage. It’s almost like the entire event, though it did provide value for the agents in attendance, was orchestrated specifically for me to feel FOMO and hang my license with REAL.”

Barron said he overheard two inebriated agents at the happy hour discussing their rev share, and he said that was the ultimate decision maker.

“One of the agents said he makes $19,000 per month, and all he does is travel around the country telling everyone he makes $19,000 per month. The other agent was boasting about how he doesn’t even have MLS access anymore.”

“I thought to myself, wait. Why build golf courses when I can build a downline?”

It took some convincing to get Barron to sideline his original real estate venture in favor of residential sales, but once an Utah real estate agent named Paige Steckling walked him through the tech, he was hooked.

For the full article head to nowbam.com 👀

*Yes, this is satire*

Fastest Growth: Midwest leads the way 👇Cleveland: +15% YoYMilwaukee: +14.5%Philadelphia: +14%Slowest Growth: Florida coo...
22/01/2025

Fastest Growth: Midwest leads the way 👇

Cleveland: +15% YoY
Milwaukee: +14.5%
Philadelphia: +14%

Slowest Growth: Florida cools down.
Tampa: +0.5%
Orlando & Jacksonville: +1.3%

Even “affordable” markets like Cleveland are no longer the havens they once were due to double-digit price increases.

TikTok and CapCut are officially unavailable in the United States 👀Will this affect your real estate brand?
19/01/2025

TikTok and CapCut are officially unavailable in the United States 👀

Will this affect your real estate brand?

Comment “WIN” if you want to win more listings in 2025 and to attend our free webinar next Wednesday at 3:00 EST with a...
14/01/2025

Comment “WIN” if you want to win more listings in 2025 and to attend our free webinar next Wednesday at 3:00 EST with and an expert from Zillow

🔑 Master the pitch: Discover the secret to winning 30% more listing presentations.

In a major setback for the National Association of Realtors (NAR), the U.S. Supreme Court has declined to take up the as...
13/01/2025

In a major setback for the National Association of Realtors (NAR), the U.S. Supreme Court has declined to take up the association’s appeal request against the Department of Justice (DOJ).

This ruling, issued on January 13, 2025, allows the DOJ to continue its investigation into NAR’s practices, specifically the Participation Rule and Clear Cooperation Policy.

With this decision, the ongoing legal battle between NAR and the DOJ enters a new chapter.

A little perspective: what would it take to restore housing affordability to 2016-2019 levels via Lance Lambert
13/01/2025

A little perspective: what would it take to restore housing affordability to 2016-2019 levels via Lance Lambert

In Q1 2022, 85.5% of U.S. mortgage borrowers had rates below 5%. Now, according to FHFA’s Q3 data, that number has dropp...
12/01/2025

In Q1 2022, 85.5% of U.S. mortgage borrowers had rates below 5%. Now, according to FHFA’s Q3 data, that number has dropped to 73.3%—a 12.2% decline. With rates staying high, most new loans are coming in at 6% or 7%

Via Lance Lambert and ResiClub

Hot take: A good open rate beats a good engagement rate. If you want to receive the most valuable newsletter in real est...
09/01/2025

Hot take: A good open rate beats a good engagement rate. If you want to receive the most valuable newsletter in real estate, comment the word “YES” below 👇

In 2024, the typical household needed to spend 41.8% of their income on monthly housing costs for the median-priced home...
09/01/2025

In 2024, the typical household needed to spend 41.8% of their income on monthly housing costs for the median-priced home—a slight improvement from 42.2% in 2022 according to Redfin 👇

📊 The Income You’d Need:
To keep housing costs at 30% of income, buyers would need an annual income of $116,782 for the typical home.

🌆 Least Affordable Markets:
Los Angeles, San Francisco, and Anaheim topped the list, with buyers needing to spend 75%+ of their income on housing.

🏡 Most Affordable Markets:
Pittsburgh, Detroit, and St. Louis were the most budget-friendly cities.

📉 Good News:
Affordability improved in 25 of the top 50 metros this year!

Today, Eric Carlson, the CEO of RE/MAX, announced Amy Lessinger will be resigning from her position as President of the ...
08/01/2025

Today, Eric Carlson, the CEO of RE/MAX, announced Amy Lessinger will be resigning from her position as President of the Company. Her final day with the company will be Friday, January 17, 2025, as noted in Carlson’s email to RE/MAX affiliates.

Lessinger, who stepped into the role in February 2024, served just over 10 months as President after Nick Bailey’s departure. She first joined RE/MAX in 1998 as a real estate agent before opening a RE/MAX Realty Affiliate branch in Reno. In 2020, she joined RE/MAX corporate after selling her ownership interest in the brokerage.

RE/MAX has already started a search for the next President and has expressed its commitment to supporting Lessinger in her future endeavors.

In the meantime, Carlson assured RE/MAX agents that the Headquarters team will continue to support their businesses without interruption, emphasizing a commitment to strengthening services and maintaining a competitive edge in the real estate market.

Stay tuned for updates on the leadership transition as RE/MAX moves forward.

Developing story on nowbam.com

According to Redfin’s housing affordability report, the typical affordability in the 2010s was 30% or lower of household...
08/01/2025

According to Redfin’s housing affordability report, the typical affordability in the 2010s was 30% or lower of household income spent on housing 👀

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Meta tests tiered subscriptions
Meta tests tiered subscriptions

Meta is adding more elements to the verification badge for businesses: With different levels of subscriptions business can pay up to $349.99 (top tier) per month for increased seo, links in reels, and potentially more views and exposure as a result of being a featured account. Will you be getting a verification badge or if you have one will you upgrade your subscription?

A new era of real estate
A new era of real estate

We are entering a new era of having a ridiculously high standard for real estate agents.

Meta Update
Meta Update

Meta is adding more elements to the verification badge for businesses: With different levels of subscriptions business can pay up to $349.99 (top tier) per month for increased seo, links in reels, and potentially more views and exposure as a result of being a featured account. Will you be getting a verification badge or if you have one will you upgrade your subscription?

Bring the contract to life by always having physical copies on you at all times.
Bring the contract to life by always having physical copies on you at all times.

Bring the contract to life by always having physical copies on you at all times.

Providing Value
Providing Value

If “checking in” is the value that you are providing, it’s time to step it up.

It's okay to not always have an answer
It's okay to not always have an answer

If you don’t know the answer to the question, don’t make it up on the fly. Stay accountable with the follow up 🫵

Nearly 40% of homeowners could not afford their homes if they were buying them today
Nearly 40% of homeowners could not afford their homes if they were buying them today

Nearly 40% of homeowners could not afford their homes if they were buying them today 👀 This is due to monthly housing costs reaching an all-time high with elevated mortgage rates and home prices that have doubled over the last decade. While baby boomers generally have equity to draw from for a home purchase, boomer respondents were most likely to say they could not afford to buy their current home if they had to purchase it today.

The best real estate closing post ever
The best real estate closing post ever

This is the reason we do what we do. Content like this awesome: capturing the happiest moments in real estate at closing.

Former HGTV star has been sentenced to 4 years in jail and a $10 million fine after committing real estate fraud 😱 “Flip It To Win It” lasted one season on HGTV, and teams would bid against each other on homes at auctions, then renovate them, and whoever made the most profit on the flip won.

🤦🏻‍♂️ MOST real estate agents have made this mistake at some point. I certainly have! But… 🛑 STOP IT! When you don’t get hired by a friend or family member. For the love of everything good and holy… DO NOT throw a fit like a child 🤦🏻‍♂️ Throwing a fit, and actually letting other humans witness it, will destroy your career, slowly and surely.

Are you conscious of your body language when taking client calls? Do you stand up or sit down? 👇

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