Web Content Management Power Point Presentation

04/11/2021

Three major roles of social media

1. Raw Information and Web Real Estate.

= First, let's take a look at how the information exclusive to social media can influence your search visibility, and I'll spoil it by saying it's not much. Contrary to popular belief, the information you post on social media is rarely, if ever, used by Google, and doesn't actively increase the authority of your domain--even when links to your website are included within the posts. However, there are a handful of exceptions and a handful of ways this information can be useful to you.

2. Social Signals.

= Social signals are another area ripe with misconceptions. It's popularly believed that having an article shared many times increases that article's rank in Google, but not so fast social signals don't refer to the number of times users on a social network shared a piece from their own news feeds. Instead, it only refers to the number of people who shared it directly from your on-site page via social share buttons something Google can accurately measure.

3. More Visibility and More Inbound Links.

= This is by far the most valuable way that social media can aid your SEO campaign. As you probably know, inbound links are the most reliable authority builders in the SEO world--as long as you earn them naturally--but it's hard to earn them without building them directly with guest posts .

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04/11/2021

Topic: Social Media

Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration.

People use social media to stay in touch and interact with friends, family and various communities. Businesses use social applications to market and promote their products and track customer concerns.

04/11/2021

Subtopics : 8 Advantage of Social Media

1. Brand awareness - Compelling and relevant content will grab the attention of potential customers and increase brand visibility. See branding: the basics.

2.Brand reputation - You can respond instantly to industry developments and be seen as 'thought leader' or expert in your field. This can improve how your business is seen by your audience. See public relations (PR).

3.Cost effective - It can be much cheaper than traditional advertising and promotional activities. The costs of maintaining a social media presence are minimal. If you choose to invest in paid advertising, you can spend as much or as little as your budget allows.

4. Website traffic - Social content can boost traffic to your website. This can lead to increased online conversions such as sales and leads.

5. Evaluation - It is easy to measure how much website traffic you receive from social media. You can set up tracking to determine how many sales are generated by paid social advertising.

6.Customer interaction - You can deliver improved customer service and respond effectively to feedback. Positive feedback is public and can be persuasive to other potential customers. Negative feedback highlights areas where you can improve.

7.Target audience - Customers can find you through the social media platforms they use most. You can choose to maintain a presence on particular platforms that are in line with your target audience. For example, if you are targeting young people you could reach them through Snapchat. If you are seeking business customers, LinkedIn may be the best channel. See social media platforms.

8.Brand loyalty - You can build relationships with your customers through social media. This can help increase loyalty and advocacy.

04/11/2021

Subtopics : 10 Disadvantage of Social Media

1. Lacks Emotional Connection
“A couple weeks ago, one of my friends and I got into a fight and she told me all of her feelings as to why she ignored me for two weeks. Assuming it would have been really hard to say it to my face, she sent me a text message. The negative side was I didn’t know if she truly felt sorry because I didn’t hear it from her. The quality of a conversation using social media is awful because you cannot sense the emotion or enthusiasm from the other person. It makes you wonder if they actually mean what they say.”

2. Gives People a License to be Hurtful
“I do think it has gotten to an extreme point where you can say things you can’t say or get away with in person.”

“I’m disappointed whenever I hear about social media being used as a way to hurt people. I wonder if this happens when the writers forget that there are real people behind the screen.”

3. Decreases Face-to-Face Communication Skills
“Computer reliance could hurt a person’s ability to have a face to face conversation by making it awkward and unusual to hear something and respond with a thoughtful message through the spoken word because of one’s dependence on a keyboard to convey a message.”

4. Conveys Inauthentic Expression of Feelings
“Social media conversations today are filled with “haha”, “LOL”, and other exclamations that are meant to represent laughter. This shorthand has become second nature and is often used when the sender is not even smiling, much less laughing, in real life. On the occasion that our “roflcopter” is actually put to use at a funny moment, we are replacing actual laughter with, in this case, a simple ten-letter acronym. According to Robin Dunbar, an evolutionary psychologist at Oxford, the actual physical act of laughter, and not the abstract idea of something being funny, is what makes laughing feel so good. If we are so willing to replace the act that, honestly, we all love, with an artificial, typed representation that doesn’t even bring the same joy, what else would we be, potentially subconsciously

5. Diminishes Understanding and Thoughtfulness
“Since the inception of social networking, the quality of conversations has dropped. I believe that people are spending so much time online that they don’t always understand the feeling, emotion and/or character of the person they are talking to. When you talk to someone through a message or even a voice, you can’t always fully understand them.”

“Social networking has ruined the thoughtfulness in basically saying hello in person. For instance, you could say hello to your friend in Germany with Facebook, chat in seconds; but what if there was no way to communicate via social networking? Well you would have to write them a letter and that is something very thoughtful.”

6. Causes Face-to-Face Interactions to Feel Disconnected
“When I see my friends on their phones and I am around them, I feel disconnected even though we are only two feet apart.Unfortunately, sometimes friends use their phones so much that it is difficult to have an actual conversation with them. Sometimes friends can get so socially attached to something such as a blog or gaming console that they lose touch with friends, creating small gaps and holes in close friendships/relationships.”

7. Facilitates Laziness
“The new socially active era causes laziness because instead of running to your friends you can message them. Or instead of walking upstairs to notify the family of dinner, I can blog it. Social networking makes life so convenient that it creates laziness. In my opinion staying fit is important, but it is difficult to go beyond the newly developed status quo.”

“It’s really easy to spend hours doing nothing.It’s a fantastic way to waste time.”

8. Creates a Skewed Self-Image
“We tell ourselves lies about ourselves and develop something we are not. We post pictures of us looking perfect and share the good news. We never post pictures of ourselves when our dog dies, when someone we love leaves, and when we lose a job. We never share the bad news that always clouds our lives. We all develop this perfect image of ourselves and some of us actually try to rely on this imaginative thought we have of ourselves instead of staying true to who we are.”

9. Reduces Family Closeness
“Texting, Facebook, Twitter, and Gmail alienate us from our families more than we actually think it does…. When my family is spending family time together and watching a movie, in reality my brother and I are on our phones rather than actually watching the movie with our parents.”

10. Causes Distractions
“When I have my phone out, it makes me feel like nothing else is going on around me. I use social media as a way to feel popular, important, and also just to fit in. My friends and I always compare ourselves to each other, wondering who has more Facebook friends or Twitter followers. But what really ends up happening is I begin to talk less and end up relying on text for a conversation. Ever since I got a smartphone I have been distracted from everything. I watch television less, do homework less, and even spend less time with my friends and family.”