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25/03/2023

Although marketing is considered both a science and an art, Brand It Like Beckham today is closely related to the advanced branding digital technologies of the new tech era, helping startups automate critical marketing tasks to increase efficiency and optimize their reach online.

Any successful business/startup will have three essential elements – product, branding, and loyal supporters. And the last one is crucial for driving profitability.

20/03/2023

The ad comes at a time when JioCinema and Disney Star have been fighting tediously to get the viewer's and advertiser's attention.

More than half (51.5%) of the more than 3,000 marketers taking part in this year’s survey say businesses are undervaluin...
18/03/2023

More than half (51.5%) of the more than 3,000 marketers taking part in this year’s survey say businesses are undervaluing marketing strategy.

That figure drops to 46.7% for B2C marketers, but reaches 52.4% of B2B marketers and 54.9% for those working in businesses with a mix of B2B and B2C.

Brand management (43.1%) is the second most undervalued marketing skill, according to marketers. Again breaking this down by business type, 43% of B2B marketers believe brand management is not given the weight it deserves by businesses, while 41.5% of B2C marketers and 44.8% of businesses with a mix of B2B and B2C agree.

We Are Here For You, No Matter Where You Are in Your Business Research Process
09/03/2023

We Are Here For You, No Matter Where You Are in Your Business Research Process

07/03/2023

Vice-Chancellor of the university S Gowri said, “After the pandemic, the world has aggressively adapted to digitalization.

Performance Marketing
14/02/2023

Performance Marketing

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