You don’t need tens of thousands of followers to make an impact, and here’s why ⤵️
👥 Your follower count doesn’t affect your reach
-There are plenty of small businesses with few followers that still manage to go viral
- Even with less than 1,000 followers, having a single video with 3 million views is what we consider success.
📲 Quality is always more valuable than quantity
- Think about it. 500 followers that engage all the time are more valuable than 5,000 “followers” that stay silent.
- The higher your follower count, the more diluted the quality of your audience can become.
- We’ve seen this firsthand with the rise of fake followers and bots on Instagram.
📈 Growing an engaged audience takes time.
Look at any well-established business on social media. They all started from scratch and built themselves up over time. Rarely do businesses blow up overnight.
👀 Consumer’s attention is divided
- The modern buyer’s journey involves bouncing between many apps and platforms.
- Given how many brands are on social media, consumers can be more selective about who they follow.
- If someone does follow you, it means they’re legitimately interested in what you offer.
Remember, a few engaged followers beat a bunch of silent ones.
Need more help on how to grow your engagement? Comment “ENGAGE,” and I will send you the link to schedule a 1:1 strategy call along with a FREE copy of the 10-step guide to dominating social media 🤫🤓
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Source: Statusphere, 2023
5 HOOKS TO USE IN YOUR CONTENT THIS WEEK!
The point of a content hook is to “stop the scroll” - the average user has an attention span of 3 seconds. if you can’t stop their scroll, they won’t read the caption, follow your call to action, or engage in your post.
Capture the attention of potential customers with content hooks, but make them relatable to you and your niche. Try things multiple times and in different formats to figure out what works best.
Here they are 👇🏽
1) 3 mistakes every ___ makes
2) 5 things to avoid when ___
3) Here’s a secret that other ___ aren’t telling you
4) Top 3 reasons why you should ___
5) This one is for _____ only (insert a group of people)�
✨Tip: use niche-specific hooks! Such as keywords, pains, goals, and emotions that your ideal follower experiences.
Will you try these? LMk 👇🏽
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#contentcreatortips #hookideas #contenttips #socialmediamarketingtips #contenttipsandtricks #contentadvice
