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Digi4Adword

"A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is

13/10/2020

"A hard bounce is an e-mail message that has been returned to the sender because the recipient's address is invalid. A hard bounce might occur because the domain name doesn't exist or because the recipient is unknown".

10/10/2020

"Geo-targeting, otherwise known as local PPC, refers to the practice of delivering different content or advertisements to consumers based on their geographic locations. In paid search campaigns, geo-targeting is often used to advertise to local prospects".

09/10/2020

"Friction occurs when specific website elements interrupt its natural flow and interfere with its ability to drive readers towards a desired outcome. It's also important to note that, although it is specific elements on your website that trigger confusion for your readers, friction is a mental process".

08/10/2020

"Today We Are Breathing Freely Just Because We Live in a Free Country. Happy Indian Air Force Day"

07/10/2020

"Evergreen content is search-optimized content that is continually relevant and stays “fresh” for readers over a long period of time - as the name implies. You may think that all online content is sustainable; after all, a blog post doesn't just disappear after you publish it".

06/10/2020

"Event Tracking is a method available in the ga. js tracking code that you can use to record user interaction with website elements, such as a Flash-driven menu system. This is accomplished by attaching the method call to the particular UI element you want to track".

05/10/2020

"An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users' comments, shares, likes, and more".

03/10/2020

"Dynamic content (aka adaptive content) refers to web content that changes based on the behavior, preferences, and interests of the user. It refers to websites as well as e-mail content and is generated at the moment a user requests a page".

02/10/2020

"Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used".

25/09/2020

"Doubleclick is a business owned by Google that makes it money from online advertisers and publishers. This is done by: Ad-serving. Online publishers use Doubleclick to display adverts on their websites. Ad delivery".

24/09/2020

"Operations on a collection of digital assets require the use of a computer application implementing digital asset management to ensure that the owner, and possibly their delegates, can perform operations on the data files".

23/09/2020

"Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns".

22/09/2020

"Call to action is a marketing term for any device designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way".

12/09/2020

"In internet marketing, and web analytics conversion optimization, or conversion rate optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO".

11/09/2020

"A conversion path is a description of the steps taken by a user of a website towards a desired end from the standpoint of the website operator or marketer".

10/09/2020

"Cloud management is the management of cloud computing products and services. Public clouds are managed by public cloud service providers, which include the public cloud environment’s servers, storage, networking and data center operations".

09/09/2020

"Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. “Closing the loop” just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understand their best and worst lead sources".

08/09/2020

"Churn rate, in its broadest sense, is a measure of the number of individuals or items moving out of a collective group over a specific period. It is one of two primary factors that determine the steady-state level of customers a business will support".

07/09/2020

"Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site".

05/09/2020

"The best teachers don’t give you the answer, but they spark within you the desire to find the answer yourself".

'S_DAY

04/09/2020

A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they're ready to buy your product or service).

03/09/2020

"Behavioral targeting is a marketing method that uses web user information to strengthen advertising campaigns. The technique involves gathering data from a variety of sources about the potential customer's online browsing and shopping behaviors".

02/09/2020

"An ad server is a piece of advertising technology (AdTech) that is used by publishers, advertisers, ad agencies, and ad networks to manage and run online advertising campaigns. Ad servers are responsible for making instantaneous decisions about what ads to show on a website, then serving them".

01/09/2020

"Google Lens is an image recognition technology developed by Google, designed to bring up relevant information related to objects it identifies using visual analysis based on a neural network".

29/08/2020

"Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior. Marketers use social proof as a tactic for conversion rate optimization by easing the minds of worried customers".

28/08/2020

"A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don't have to be in the app or using their devices to receive them. ... Each mobile platform has support for push notifications — iOS, Android, Fire OS, Windows and BlackBerry all have their own services".

27/08/2020

"Hootsuite is a social media management platform that covers almost every aspect of a social media manager's role. With just one platform users are able to do the simple stuff like curate cool content and schedule posts all the way up to managing team members and measuring ROI".

26/08/2020

"Simple Image Resizer is free online picture resizer
You can resize your pictures and images without changing their quality.The file formats supported by Simple Image Resizer include JPEG, JPG, PNG, BMP and GIF".

24/08/2020

"LogoGarden is the simplest and most cost-effective way to create a professional brand for businesses on any budget. Users can create a customized logo and business cards in just minutes, no design experience needed".

22/08/2020

"May you trend on the path of righteousness as shown by Lord Ganesh".

20/08/2020

"MemeCenter is a free to use Meme and gif generator which can help you boost your online following by associating your brand identity with something fun and clever".

19/08/2020

"The Graphics Interchange Format (GIF /dʒɪf/ JIF or /ɡɪf/ GHIF) is a bitmap image format. It has since come into widespread usage on the World Wide Web due to its wide support and portability between applications and operating systems".

18/08/2020

"Giphy is the name of a search engine and online database. Giphy provides the opportunity for people to share GIF (Graphics Interchange Format) files. GIF files are animated image files, they also appear as short videos with no sound".

17/08/2020

"Infogram is a web-based data visualization and infographics platform, created in Riga, Latvia. It allows people to make and share digital charts, infographics and maps. Infogram offers an intuitive WYSIWYG editor that converts users’ data into infographics that can be published, embedded or shared".

15/08/2020

"The tribute will always be less for our freedom fighters but the salute to all will never be less. Saluting the entire nation,"

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