HOW OFTEN SHOULD I POST ON INSTAGRAM?
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How often should I post?
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We explain very simply. What we have learned is not a subjective opinion but the result of a study on 10 projects of different subjects and different numbers of audiences over 1 month.
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The research is long, and it would not fit into the post, so we share the conclusions:
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👍 Posting is helpful when the quality of all posts meets the conditional grade of A+. If you can post 7 A+ quality posts in 7 days - it will have an excellent effect on your account's subscriber feed ranking.
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It's not really helpful to post often if you can post 7 different quality posts in 7 days: 3 A+ posts, 2 B quality posts, and 2 C quality posts. In this case, you'll get less activity per post.
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🤔How will the algorithm understand this?
It will think that your posts are no longer attractive.
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Also, some subscribers will unsubscribe from you with every C-quality post. This, too, will have a negative impact on the reach of each subsequent post.
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❓Why does this happen?
Because it's not just the total number of reactions that affects your account ranking, it's also the average number of reactions per post.
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📌 So post as often as you can produce excellent quality content.
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*In the study, we decided to post every day in 5 projects, every other day in 3, and once every 3 days in the remainder. That increased the organic growth of the projects and reached each post.
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🤩Now, don't lose your chance to practice and make exciting connections:
Let's say you have a million potential subscribers listening to you right now. What will you tell them about yourself or your blog?
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And don't forget to rate the previous commenter from 1 to 10. Here we go😉
WHY DON'T BUY FROM YOU
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For you to have sales, your audience has to want your product⬇️
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And for her to want it, you have to convince her that it's fantastic. That's what warming up is for.
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🔸 Warming is content that aims to create demand for your product.
The effectiveness of warming displays the number of sales on the first day.
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It's not enough to shoot 1-2 stories about your product; warming-up should be comprehensive and go from one stage to another. We've spelled out all the steps in the carousel. And if you still have questions, be sure to write them in the comments☺️👇🏻
THE MOST SUCCESSFUL INSTAGRAM POST FORMAT 2022
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Carousel of 7-10 pictures with text and pictures has become the most successful format in lnstagram.
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IT'S COOL TO USE THIS TIPE OF POSTING.
More opportunities for engagement (and outreach):
There MAY be a hidden message in each picture, which increases the likelihood of response.
It is POSSIBLE to give a little more information:
It's interesting when one is scrolling the screen: a person scrolls the feed and sees a post with a few dots at the bottom, more often than not, curiosity is aroused: "what else is on this carousel."
🔝 5 WAYS TO INCREASE COVERAGE IN INSTAGRAM STORIES:
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📌 A DELAYED LOOK AT THE STORIES
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▪️ It can be a long text that should interest from the first lines (to read, you have to hold on to the story), games where you have to catch something dynamic or find differences.
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📌 RETURNS TO PREVIOUS STORIES
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▪️ The mechanism with returns implies that a person, having watched the stories to the end, will return to previous stories, thereby increasing the number and depth of interactions, which will affect coverage.
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📌 VIEW STORIES FROM FIRST TO LAST
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▪️ You can do stories-stories (both text and video), divided into several stories so they stories (to make sure you want to finish them), different comics, sketches, cartoons.
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📌 PRESENCE AND INTERACTIVE
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▪️ Stories with interactive score better in terms of reach than without them. Naturally, the quality of the interactive is important:
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▪️ Getting to the pain/interest of the target audience, wording, design.
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📌 MOTIVATION TO GO FROM FEEDS TO STORIES
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▪️ This can be in the description, at the end of the video or at the end of a carousel. This way you can go to get more subscribers, who may never have seen the stories in your account before.
🔝 5 WAYS TO INCREASE COVERAGE IN INSTAGRAM STORIES:
⠀
📌 A DELAYED LOOK AT THE STORIES
⠀
▪️ It can be a long text that should interest from the first lines (to read, you have to hold on to the story), games where you have to catch something dynamic or find differences.
⠀
📌 RETURNS TO PREVIOUS STORIES
⠀
▪️ The mechanism with returns implies that a person, having watched the stories to the end, will return to previous stories, thereby increasing the number and depth of interactions, which will affect coverage.
⠀
📌 VIEW STORIES FROM FIRST TO LAST
⠀
▪️ You can do stories-stories (both text and video), divided into several stories so they stories (to make sure you want to finish them), different comics, sketches, cartoons.
⠀
📌 PRESENCE AND INTERACTIVE
⠀
▪️ Stories with interactive score better in terms of reach than without them. Naturally, the quality of the interactive is important:
⠀
▪️ Getting to the pain/interest of the target audience, wording, design.
⠀
📌 MOTIVATION TO GO FROM FEEDS TO STORIES
⠀
▪️ This can be in the description, at the end of the video or at the end of a carousel. This way you can go to get more subscribers, who may never have seen the stories in your account before.
HOW TO SELL ANYTHING
⠀
💸 warming up technique in posts and stories, which will help to sell at least cakes, at least a consultation. in secret: through this scheme, you can even warm up your loved one for a long-awaited trip to the spa 🧖🏼♀️
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By the way, useful habit number 1: immediately save all posts from the rubric to your bookmarks, you will definitely come in handy!
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① values and meanings: why are you doing this? why is this important to you? what does this mean to you?
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② idea: what problem does your product solve? what is it for?
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③ Expertise: Describe yourself as a pro. where did you study, what important features do you take into account in production, or how did you choose this particular spa-salon from thousands of others
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④ close objections: this topic deserves a separate post, if it causes difficulties, let me know in the comments and we will reveal it.
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⑤ show reviews or cases of those who have already bought from you or had the same experience.
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⑥ start a dialogue: ask a question that will help to extract from those who still doubt what is the reason why they do not buy.
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⑦ call to action: aside from beating around the bush, clearly state what benefits and what needs to be done to get them.
⠀
@vertikal.media.blog publishes such long posts rarely, but aptly. I hope it is already outlined in the form of a plan in your diary
HOW TO SELL ANYTHING
⠀
💸 warming up technique in posts and stories, which will help to sell at least cakes, at least a consultation. in secret: through this scheme, you can even warm up your loved one for a long-awaited trip to the spa 🧖🏼♀️
⠀
By the way, useful habit number 1: immediately save all posts from the rubric to your bookmarks, you will definitely come in handy!
⠀
① values and meanings: why are you doing this? why is this important to you? what does this mean to you?
⠀
② idea: what problem does your product solve? what is it for?
⠀
③ Expertise: Describe yourself as a pro. where did you study, what important features do you take into account in production, or how did you choose this particular spa-salon from thousands of others
⠀
④ close objections: this topic deserves a separate post, if it causes difficulties, let me know in the comments and we will reveal it.
⠀
⑤ show reviews or cases of those who have already bought from you or had the same experience.
⠀
⑥ start a dialogue: ask a question that will help to extract from those who still doubt what is the reason why they do not buy.
⠀
⑦ call to action: aside from beating around the bush, clearly state what benefits and what needs to be done to get them.
⠀
@vertikal.media.blog publishes such long posts rarely, but aptly. I hope it is already outlined in the form of a plan in your diary
STORIS IN DETECTIVE STYLE
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💬 how to tell the story in detective style?
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We are launching a new section - about storytelling. informational and expert posts are now fading into the background, and stories are becoming the main tool for communicating with subscribers.
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effective tool: selling, engaging and retaining
⠀
① use verbs. descriptions are important for atmosphere and context, but it is the verbs that create the dynamics that you can't tear yourself away from. there should be more action than a static description.
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② don't forget the context. think about why this story is important to you, what is it about for you? this is the context, without it the audience will not really engage.
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③ Use the “TV on” technique. start the story from the most intriguing and dynamic moment, as if a person turned on the TV in the middle of an exciting movie.
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④ think of a "hero arc". any good story takes the hero through transformation or insight.
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⑤ storytelling plot: beginning (outset), development of events and end (conclusion). in any story there should be these 3 points, and in an ideal one there are more of them, as many as 5.
⠀
in the following posts you will learn how to find history even in ordinary, routine life.
STORIS IN DETECTIVE STYLE
⠀
💬 how to tell the story in detective style?
⠀
We are launching a new section - about storytelling. informational and expert posts are now fading into the background, and stories are becoming the main tool for communicating with subscribers.
⠀
effective tool: selling, engaging and retaining
⠀
① use verbs. descriptions are important for atmosphere and context, but it is the verbs that create the dynamics that you can't tear yourself away from. there should be more action than a static description.
⠀
② don't forget the context. think about why this story is important to you, what is it about for you? this is the context, without it the audience will not really engage.
⠀
③ Use the “TV on” technique. start the story from the most intriguing and dynamic moment, as if a person turned on the TV in the middle of an exciting movie.
⠀
④ think of a "hero arc". any good story takes the hero through transformation or insight.
⠀
⑤ storytelling plot: beginning (outset), development of events and end (conclusion). in any story there should be these 3 points, and in an ideal one there are more of them, as many as 5.
⠀
in the following posts you will learn how to find history even in ordinary, routine life.
HOW TO TURN YOUR STORIES INTO A SERIES
⠀
🎥 The American publishing house bustle tested the stories format as a series back in 2018. and when will you start applying the principles of seriality and increase coverage?
⠀
The bustle experiment gave a cool result - they developed 20 series, for the production of which they attracted third-party commercial sponsors. the topics are different: the editors tested cosmetics, visited restaurants, read books and did hair in salons.
⠀
simple topics from everyday life, right? you too can turn your stories into a series with these simple rules:
⠀
❶ stick to the steps:
• the beginning that attracts attention;
• involvement in the plot;
• the process of development of events;
• end of line and output.
⠀
❷ use the "open loop" technique - finish one line and give intrigue for the next day.
⠀
❸ solve problems: if you analyze your favorite series, you will notice that each series is tied to some kind of problem situation. it can be something serious or ridiculous, from an important meeting with a client to finding a banana smoothie in the nearest cafes that you suddenly crave so badly.
📌 Today we will tell you useful actions for your promotion strategy on Instagram
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▪️analyze the content of competitors, find the most popular posts, look at comments and user behavior.
▪️Make a portrait of your potential customers.
Develop a content plan for the month ahead.
▪️ Pay attention to the reaction of subscribers. modify and improve the content views and images as needed.
▪️ do not overdo it with filters and photo processing. stick to the same style.
▪️ post regularly, but remember, quality is better than quantity.
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▪️ arouse interest, organize contests to attract the attention of subscribers and their friends.
▪️ put hashtags and track in statistics how many users follow them to your profile.
▪️ Communicate with competitors.
▪️ publish stories: conduct polls and votes, place ads, shoot video content to diversify your feed, broadcast live to communicate with a loyal audience.
▪️ Timely respond to messages and comments on publications.
▪️ control the performance of the link to your site in the profile description and the availability of communication methods.
▪️ set up targeted advertising and attract a new audience to your profile.
▪️ do not beg for likes, do not wind up subscribers by "gray" methods.
▪️ do not participate in unverified giveaways.
▪️ Do not leave your passwords to unverified contractors.
▪️ set up business processes from the inside before promoting your account on a social network and you will definitely succeed!
For more than a week now, we have been running a daily section in our stories with quick tips on how to quickly and easily improve your stories - be sure to check out the “stories” highlight
🆁🅴🅴🅻🆂: how to use?
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❶ what to shoot in reels?
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▪️ educational, expert videos with life hacks and tricks, be sure to write a bright “title” to the topic in the text at the very beginning in order to interest and hook the viewer.
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▪️ atmospheric videos with trendy music, which you can listen to on tiktok, the aesthetics of your everyday life. better dynamic cutting of pieces for 1-3 seconds.
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▪️ animals, the video must be funny or cute.
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▪️ spectacular image changes, dressing up to music from trends.
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▪️ humor, jokes, pranks.
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▪️ introduce new headings for yourself in a format that is interesting to everyone now.
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▪️ study the posts with top statistics in your account and think about whether they can be re-shot in reels format?
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❷ what is important to consider?
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✓ shoot a video on the topic of the account, otherwise an untargeted audience will come to you and this will only worsen the reach in the future.
✓ The opening should be engaging or intriguing, do it with text or dynamics.
✓ Tiktok has long-running trending formats, now is the time to move them to reels.
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The advantage of reels now is that this format allows you to reach both new audiences and more of your own.
⠀
do you already have this update? have you tried posting something?
🆁🅴🅴🅻🆂: how to use?
⠀
❶ what to shoot in reels?
⠀
▪️ educational, expert videos with life hacks and tricks, be sure to write a bright “title” to the topic in the text at the very beginning in order to interest and hook the viewer.
⠀
▪️ atmospheric videos with trendy music, which you can listen to on tiktok, the aesthetics of your everyday life. better dynamic cutting of pieces for 1-3 seconds.
⠀
▪️ animals, the video must be funny or cute.
⠀
▪️ spectacular image changes, dressing up to music from trends.
⠀
▪️ humor, jokes, pranks.
⠀
▪️ introduce new headings for yourself in a format that is interesting to everyone now.
⠀
▪️ study the posts with top statistics in your account and think about whether they can be re-shot in reels format?
⠀
❷ what is important to consider?
⠀
✓ shoot a video on the topic of the account, otherwise an untargeted audience will come to you and this will only worsen the reach in the future.
✓ The opening should be engaging or intriguing, do it with text or dynamics.
✓ Tiktok has long-running trending formats, now is the time to move them to reels.
⠀
The advantage of reels now is that this format allows you to reach both new audiences and more of your own.
⠀
do you already have this update? have you tried posting something?
🆁🅴🅴🅻🆂: how to use?
⠀
❶ what to shoot in reels?
⠀
▪️ educational, expert videos with life hacks and tricks, be sure to write a bright “title” to the topic in the text at the very beginning in order to interest and hook the viewer.
⠀
▪️ atmospheric videos with trendy music, which you can listen to on tiktok, the aesthetics of your everyday life. better dynamic cutting of pieces for 1-3 seconds.
⠀
▪️ animals, the video must be funny or cute.
⠀
▪️ spectacular image changes, dressing up to music from trends.
⠀
▪️ humor, jokes, pranks.
⠀
▪️ introduce new headings for yourself in a format that is interesting to everyone now.
⠀
▪️ study the posts with top statistics in your account and think about whether they can be re-shot in reels format?
⠀
❷ what is important to consider?
⠀
✓ shoot a video on the topic of the account, otherwise an untargeted audience will come to you and this will only worsen the reach in the future.
✓ The opening should be engaging or intriguing, do it with text or dynamics.
✓ Tiktok has long-running trending formats, now is the time to move them to reels.
⠀
The advantage of reels now is that this format allows you to reach both new audiences and more of your own.
⠀
do you already have this update? have you tried posting something?
HOW TO TURN YOUR STORIES INTO A SERIES
⠀
🎥 The American publishing house bustle tested the stories format as a series back in 2018. and when will you start applying the principles of seriality and increase coverage?
⠀
The bustle experiment gave a cool result - they developed 20 series, for the production of which they attracted third-party commercial sponsors. the topics are different: the editors tested cosmetics, visited restaurants, read books and did hair in salons.
⠀
simple topics from everyday life, right? you too can turn your stories into a series with these simple rules:
⠀
❶ stick to the steps:
• the beginning that attracts attention;
• involvement in the plot;
• the process of development of events;
• end of line and output.
⠀
❷ use the "open loop" technique - finish one line and give intrigue for the next day.
⠀
❸ solve problems: if you analyze your favorite series, you will notice that each series is tied to some kind of problem situation. it can be something serious or ridiculous, from an important meeting with a client to finding a banana smoothie in the nearest cafes that you suddenly crave so badly.
STORIS IN DETECTIVE STYLE
⠀
💬 how to tell the story in detective style?
⠀
We are launching a new section - about storytelling. informational and expert posts are now fading into the background, and stories are becoming the main tool for communicating with subscribers.
⠀
effective tool: selling, engaging and retaining
⠀
① use verbs. descriptions are important for atmosphere and context, but it is the verbs that create the dynamics that you can't tear yourself away from. there should be more action than a static description.
⠀
② don't forget the context. think about why this story is important to you, what is it about for you? this is the context, without it the audience will not really engage.
⠀
③ Use the “TV on” technique. start the story from the most intriguing and dynamic moment, as if a person turned on the TV in the middle of an exciting movie.
⠀
④ think of a "hero arc". any good story takes the hero through transformation or insight.
⠀
⑤ storytelling plot: beginning (outset), development of events and end (conclusion). in any story there should be these 3 points, and in an ideal one there are more of them, as many as 5.
⠀
in the following posts you will learn how to find history even in ordinary, routine life.
HOW TO SELL ANYTHING
⠀
💸 warming up technique in posts and stories, which will help to sell at least cakes, at least a consultation. in secret: through this scheme, you can even warm up your loved one for a long-awaited trip to the spa 🧖🏼♀️
⠀
By the way, useful habit number 1: immediately save all posts from the rubric to your bookmarks, you will definitely come in handy!
⠀
① values and meanings: why are you doing this? why is this important to you? what does this mean to you?
⠀
② idea: what problem does your product solve? what is it for?
⠀
③ Expertise: Describe yourself as a pro. where did you study, what important features do you take into account in production, or how did you choose this particular spa-salon from thousands of others
⠀
④ close objections: this topic deserves a separate post, if it causes difficulties, let me know in the comments and we will reveal it.
⠀
⑤ show reviews or cases of those who have already bought from you or had the same experience.
⠀
⑥ start a dialogue: ask a question that will help to extract from those who still doubt what is the reason why they do not buy.
⠀
⑦ call to action: aside from beating around the bush, clearly state what benefits and what needs to be done to get them.
⠀
@vertikal.media.blog publishes such long posts rarely, but aptly. I hope it is already outlined in the form of a plan in your diary
DON'T POST STORIES UNTIL YOU READ THIS
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📑 checklist for checking stories before publishing: what to remove, what to fix, what to leave so that subscribers do not run away after the first slide
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▪️ if you publish a beautiful view around, the dynamics of a party, or your story about how beautifully a poached egg is served on a toasted piece of bread in a cafe near the house, it doesn’t matter. the main thing - do not forget that most viewers have the sound turned off, getting the headphones is not enough, you also need to unravel them, so duplicate the important text and explain in at least one phrase the meaning of what is displayed on the slide.
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▪️ 1 slide = 1 thought, so it will be easier for the viewer to understand you. many thoughts? break into several stories what you want to convey.
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▪️ choose the color of the text with an eyedropper from the background, and not from the proposed ready-made palette.
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▪️ sound off, if you shoot in a noisy place and the sound is not really needed. if a person still listens to stories, then sharp sounds will unpleasantly hit the ears, this annoys many.
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▪️ if you post an image/video from the gallery, check the weight. Instagram will compress more than 4 GB, and the quality will be lost: it is better to do this in advance through other resources that compress without blurring.
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▪️ add interactive if appropriate: a question, a poll, a slider, a quiz with an interesting question or a vote.
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▪️ do not get carried away with reposts from the archive, it is better to have unique content that is about you or about your brand here and now.
⠀
For more than a week now, we have been running a daily section in our stories with quick tips on how to quickly and easily improve your stories - be sure to check out the “stories” highlight
WHAT IS A PERSONAL BRAND COMPOSED OF?
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👤 how to forget about competitors and run your business, looking only at yourself?
⠀
Save and send your personal brand ingredients list to your friends, and instructions will be in the next posts.
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❶ self-identification - who are you as a person, a person?
❷ expertise - what is your skill and superpower?
❸ values - philosophy, life support, what is important to you?
❹ goals - why do you do what you do? it's not about your desires, but about the role of your project in society.
❺ originality - utp, idea.
❻ image - visual impression, style, manner of speech, tone of voice in texts, anchors.
❼ story / legend - your way to where you are now: turning points, insights, important decisions.
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from these 7 points you can create a unique personal brand for each person.
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in one of the following posts we will tell you how to do a swot analysis of a brand and how to broadcast it on Instagram 🗣️
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comments help you understand what topics you are interested in, so don't forget to write "interesting!" or your questions under the post.
