Credibility Marketing

15/12/2023

I worked with adoption for decades, and am very passionate about orphan care. A group is working to provide some Christmas gifts for 45 foster kids this year. Nearly all of these kids are preparing to age out of the system, or have recently aged out of the system. If your family is interested in sponsoring one of these kids for Christmas, please contact me. Thank you!

01/12/2023

Thank you Harvard Business School Alumni Angels for selecting PodUp as a finalist in your pitch event. We look forward to seeing you in Boston next week.

https://www.hbsab.org/s/1738/cc/21/page.aspx?sid=1738&gid=8&pgid=81854&crid=0&calpgid=13&calcid=1270

HBS Harvard Business School Alumni Harvard Business School HBS Alumni Angels Association

On Tuesday, December 5, 2023 at 6:00 PM, the HBS Angels of Boston will hold a hybrid pitch event at Cambridge Trust (Kendall Square) and on Zoom. The event is primarily for HBS Alumni Angels of Boston members and other accredited investors affiliated with Harvard, although non-accredited inve...

18/03/2023

ShowPlatform developers build modules on local and dev servers. Then, when a module is done, it is pushed to stage servers for testing. When issues are fixed, modules are pushed to production servers where our executive team tests them. Here's a screenshot of our executive team testing ShowRecorder, our web-based recording studio on production for the first time today. So exciting! So impressed with what the dev team has done with this module. It feels BIG TIME!

14/03/2023

Sharing War Stories with our Software Architect (we started working together 17+ years ago)

This is a behind-the-scenes peek into a company that is working to roll out ShowPlatform 1.0 next week. In this video, I talk to Salil Kothadia, the ShowPlatform Software Architect. We started working together 17+ years ago and in this interview, we share war stories of projects we've done over the years.

08/03/2023

Are you curious about IT outsourcing to India? Would you like me to share some mistakes and lessons learned? In this video, I explain where we opened our first India office many years ago and why we did NOT like that location. I explain where our India offices are located now, and why we chose those locations.

07/03/2023

Here's a behind-the-scenes tour of our "war room" in Rajkot India as our super-talented team of developers, designers, QA testers and DevOps engineers are working hard to get ShowPlatform 1.0 launched next week.

07/03/2023

I'm in India for almost 3 weeks working with our incredibly talented development, design, quality assurance testing, and DevOps team for the launch of ShowPlatform 1.0. Last night the team worked until midnight, and then after midnight, some team members stuck around to fix bugs reported by our QA team. We had a huge thunderstorm last night and the power went out. We had no lights, but the team kept working on ShowPlatform. Here are some cool pictures of a few of the team members working in the dark. .

04/02/2022

: What’s Next?

In today’s episode, I'm excited to announce our first product that will be launched here within the next week or two: the Marketing Megatrends .

Here are the key takeaways from this episode:

👉 The Challenge teaches you 22 of the most important trends of 2022 so you can leverage them in your and beat your .

Listen more here: https://www.youtube.com/watch?v=DTRBtjD0irA

03/02/2022

The Future of

Today is one of the very last episodes of of Monetization Nation. As you've heard over the last two episodes, I've talked about 30 different key lessons that we've learned from every day for a year.

In today's episode, I'm going to talk to you about the application of those principles in our show and how it will affect the .

Here are the key takeaways from this episode:

👉 We are narrowing our at Monetization Nation.
👉 We are our show.
👉 We’re releasing exciting new products such as , , and a .
👉 We are our episodes.
👉 We are going to try and get on more shows as a guest.

Listen more here: https://www.youtube.com/watch?v=aDqFI0UxOOM

👉 Get a free ebook about passion marketing, and learn how to become a top priority of your ideal customers at https://passionmarketing.com/ebook00:00- How ...

02/02/2022

30 Lessons I Learned From for a Year: Part 2

In the last episode, I shared the first 15 lessons we've learned and in this episode, I'm going to share with you the final 15 lessons that we've learned from for a year.

Here are the key takeaways from this episode:

👉 Sound really matters.
👉 Because is so new on many platforms, they're preferencing that in their algorithm. We should run live streams on our show.
👉 The that focus on looking into the camera are a lot more engaging than show creators who don't.
👉 We should hook our listeners faster.
👉 If our is too long, we will likely lose the interest of our listeners.
👉 A helps save you time and money in your production.
👉 Schedule times to .
👉 Get ahead and stay ahead on your .
👉 Having emergency content can save you a lot of stress if something unexpected happens.
👉 Set up a .
👉 If we want to impact our , we should tell stories.
👉 We can repurpose content to expand our reach.
👉 We should use mid roll ads sooner than later.
👉 Use credible sources.
👉 Be patient with the process.

Listen more here: https://www.youtube.com/watch?v=0PJi7ZjPEYk

01/02/2022

30 Lessons I Learned From for a Year

👉 On February 5, 2021, when I started the podcast, I made a commitment to content every single day for a year. As we’re finishing that year up, I have spent some time reflecting on my experience.

👉 Over this past year, we have had more than 200,000 and our have been downloaded more than 100,000 times. This first year has become our springboard to launch us forward.

👉 As we finish this year, we've reflected on all that we learned. Here are 15 of our top lessons:

1. Learn from the on your .
2. An is the .
3. Focus on building long term with .
4. Authors and show creators may give you the highest quality and reciprocal promotion of any of the guests you could invite on your show.
5. Shows help build your and .
6. Be sure to niche it down.
7. Pay attention to the value spiral and focus on providing value to your audience in every episode.
8. your show.
9. One of the best ways to promote your show is by getting on other shows.
10. Having a show is the best way to get on other shows.
11. Consider .
12. Consider running less episodes per week.
13. Try to get great before you launch your show.
14. Make sure you have something to sell before you launch your show.
15. Surround yourself with supporters and get the help you need.

Listen more here: https://www.youtube.com/watch?v=SRG-fZejpPA

👉 Get a free ebook about passion marketing, and learn how to become a top priority of your ideal customers at https://passionmarketing.com/ebook00:00- Intr...

31/01/2022

👉 Today we're going to discuss nine ways to monetize a podcast so we can use it as a viable option for .

👉 The popularity of podcasts is growing rapidly and many have already started to leverage this form of content to grow their .

👉 Here are nine ways we can :

1️⃣ Products and Services: Creating a helps us find our and develop a relationship with them so they want to buy from us without being convinced to.

2️⃣ Memberships and Subscriptions: We can create a that has exclusive content for people that pay monthly.

3️⃣Information Products: We can sell information products or use them as for our other products and services.

4️⃣Affiliate Marketing : We should only do with businesses we actually like.

5️⃣Sponsorships and Advertising: Generally, once your grow to at least 5,000 per episode, then you can start charging for space.

6️⃣Merchandise : We can put our logo or key phrases on like shirts, mugs, socks, hats, etc.

7️⃣Charge Guests: We can to come on our show.

8️⃣ Repurpose Content: We can to generate revenue from other mediums.

9️⃣Crowdfunding and Donations : Through Patreon or Buy Me a Coffee we can get and from our listeners.

Read more here: https://monetizationnation.com/blog/9-ways-to-monetize-a-podcast/

30/01/2022

How to with a

Hello, . Welcome back to another . Today we're going to talk about .

Here is the key takeaway from this episode:

👉 and a company purpose help us attract and retain better employees, attract our , and .

Listen more here: https://www.youtube.com/watch?v=7ch-CVNmoHY

👉 Get a free ebook about passion marketing, and learn how to become a top priority of your ideal customers at https://passionmarketing.com/ebook00:00- Intr...

29/01/2022

Why Should I ?

Welcome back to another episode with Timmy Bauer. In the last episode, we discussed Timmy’s career and why entrepreneurs should consider writing children’s books. In today’s episode, we’re going to discuss why we should .

We will cover the following key takeaways:

👉 While podcasts can help us , it also has so much more power as a relationship building tool.
👉 We can serve and build relationships with influencers to grow our reach and increase our .

Read more here: https://monetizationnation.com/blog/why-should-i-build-a-podcast/

28/01/2022

“If you want to , you've got to lead with a performance and then create really strategic ways of making sure that you get sales off of those performances,” ~ Timmy Bauer

In today’s episode, we’re going to discuss Timmy’s career and why should consider writing children’s books.

We will cover the following key takeaways:

👉 Children’s books can be a great way to pe*****te the home of our .
👉 We can use content such as and books to network with our .
👉 As we find a way to connect our passions to a customer’s needs, we can find powerful .

Read more here: https://monetizationnation.com/blog/why-entrepreneurs-should-write-childrens-books/

27/01/2022

5 Tips for Building a Technology Business

Bryan Clayton is CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals.

In today’s episode, we’re going to discuss Bryan’s entrepreneurial journey and five tips he has for creating a .



We will cover the following key takeaways:

👉 can be a huge competitive advantage.
👉 We should learn the necessary skills required to run our or build our technology.
👉 We should focus on little things to gain traction, and then allow the little things to compound and become big things.
👉 We should start with a core and build everything else in our business around it.
👉 We can learn from our .

Read more here: https://monetizationnation.com/blog/5-tips-for-building-a-technology-business/

Bryan Clayton is CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. Before starting GreenPal, Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year....

26/01/2022

5 Ways to

John Weiler began his writing career as a hit TV writer, for shows such as National Geographic’s Alaska State Troopers.

In today’s episode, we’re going to discuss five ways we can establish our credibility and earn the .

We will cover the following key takeaways:

👉 is the gateway to .
👉 One of the best ways to is by being consistent.
👉 If we aren’t providing value to our , it’s very difficult to be seen as credible.
👉 One of the best ways we can connect with our customers is by finding a problem we have both faced.
👉 URLs can help .
👉 The we post should be valuable, unique, and surprising.

Listen more here: https://www.youtube.com/watch?v=z58sRsj6OT0

👉 Get a free ebook about passion marketing, and learn how to become a top priority of your ideal customers at https://passionmarketing.com/ebook00:00- Intr...

25/01/2022

3 Ways to Create

Today, we’re going to talk about three ways we can create predictable growth with Kenny Harper - Business & Marketing Advisor, Speaker, Author

We will cover the following key takeaways:

👉 By documenting the , we will better understand our customers’ patterns of behaviour.

👉 By tracking our metrics, we can discover trends so we can predict the results of our actions.

👉 We should identify our and then narrow our focus on those until they are fixed. Then we can move onto the next thing.

👉 If we compete on , we are likely going to lose. We have to find something that differentiates us that isn’t just price.

Listen more here: https://www.youtube.com/watch?v=hJrPCBt7q0U

👉 Get a free ebook about passion marketing, and learn how to become a top priority of your ideal customers at https://passionmarketing.com/ebook00:00- Intr...

24/01/2022

In today’s episode https://www.youtube.com/watch?v=A5AN4CsuDwo, we’re going to discuss five easy and effective ways to maximize our profits with Kenny Harper - Business & Marketing Advisor, Speaker, Author

We will cover the following key takeaways:

👉Everyone has the opportunity to amplify and improve their business strategies.
👉We have to pay attention to our leads so we can take care of our potential customers.
👉We should provide free value before we try to sell anything.
👉We can implement new strategies and take new actions to influence and improve our conversion rate.
👉We want to measure and optimize the average price per transaction and the average number of transactions per customer to improve our customer lifetime value.
👉Our profit isn’t just about how much money we make; it's how much money we get to keep.
👉A 1% improvement can make a huge difference in profitability

In today’s episode, we’re going to discuss five easy and effective ways to maximize our profits. 00:00- Introduction & Key Takeaways01:34 - Kenny’s Passions ...

23/01/2022

In today’s , I wanted to discuss how we can create a — a business centered around God.

We can create a kingdom business by focusing on these four things:
👉 Are we being and ?
👉 Are we so we can take care of our and their families?
👉 Are we providing great value to our in the community?
👉 Are we following God’s will?

Listen more here: https://www.youtube.com/watch?v=ToMB4BfdQmM

👉 Get a free ebook about passion marketing, and learn how to become a top priority of your ideal customers at https://passionmarketing.com/ebook00:00- Intr...

22/01/2022

👉 In today’s episode, we’re going to discuss how we can use data and insights to take better .

👉 Robert Brown is an experienced executive and the CEO of the SaaS company, Olumo, which is focused on helping organizations get real time and insights to drive decision making.

👉 We will cover the following key takeaways:

1️⃣ The experience that we deliver to our people is often the same type of experience they give to our customers.
2️⃣ In order for our , scale and succeed we should .
3️⃣ To improve the we should , , , and then take action.

👉 Listen here: https://www.youtube.com/watch?v=LQWRzx99Ee4

👉 Get a free ebook about passion marketing, and learn how to become a top priority of your ideal customers at https://passionmarketing.com/ebook00:00- Intr...

21/01/2022

“The companies that really survive and thrive in the long haul are ones that are meaningful in the lives of their customers.” ~ John Jantsch

Today, we’re going to continue our conversation on and discuss how we can create the .

We will cover the following key takeaways:

👉 The companies that really survive and thrive in the long haul are ones that are meaningful in the lives of their .

👉 Uncovering the main problem our customers face is the starting point for developing our overall strategy.

👉 We should narrow our focus to only the top 20% of our customers.

👉 Once we develop our strategy, then we can begin to work on the tactics.

👉 It is easier and more cost effective to get a referral than it is to get a brand new customer.

Listen more: https://www.youtube.com/watch?v=LWJHHCsl4SE

20/01/2022

What is ?

is a marketing consultant, speaker, and author of multiple books including Duct Tape Marketing. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the .

In today’s episode, we’re going to discuss duct tape marketing.

We will cover the following key takeaways:

👉 Duct tape marketing is centered around the idea that starts with strategy before tactics.
👉 Nobody wants what we sell; they want their problem solved. Our core message should be focused on solving our ’ problems.
👉 The customer journey doesn’t end with a purchase. We want to continue building a so that they refer to us again and again.
👉 If we want to be referred we should exceed expectations.
👉 We should focus on one or two channels instead of trying to be on every one.

Listen more here: https://www.youtube.com/watch?v=z1mCaL5LL3w

19/01/2022

3 Pillars of

is a serial entrepreneur and a bestselling author of three books.

In today’s episode, we’re going to dive into Andy’s book, How to Win Clients and Influence People, in which we will go over the three pillars of marketing. We’ll also discuss his book Double Sales. Zero Sales People, and how we can without a sales team.

We will cover the following key takeaways:

👉 Andy’s three are: digital marketing, print marketing and interactive marketing.
👉 is the highway to quickly getting your message out to the world.
👉 Messaging in print gives you more .
👉 puts a face to our brand so we can better communicate emotion and intent.
👉 Instead of looking at sales and marketing as two different systems, we should look at them as one system.
👉 Instead of trying to reach everyone, we should focus our on just our .

Read more here: https://monetizationnation.com/blog/3-pillars-of-marketing/

Andy Buyting is a serial entrepreneur and a bestselling author of three books. Through his company, Tulip Media Group, Andy and his team of marketing specialists help to fuel the revenue growth of numerous companies across North America.

18/01/2022

How to Get Started with

Welcome back to another episode with , founder of youstream, an award-winning video marketing company and author of Video Marketing for Marketers.

In today’s episode, we’re going to continue our conversation about video marketing and explain how we can get started with video marketing.

We will cover the following key takeaways:

👉 If we want to produce our own instead of hiring outside talent, we should invest in proper training, equipment, and consider building an in-house media production team.
👉 Before we begin filming, we should set our and create a .
👉 One of the biggest mistakes we can make is to create content around our product or , and not our .
👉 We should provide value to our in our videos.
👉 Instead of running videos that only involve our product or service, we should get people in our videos.
👉 If we want our videos to be successful, we have to make sure we reach the right audience.

Read more here: https://monetizationnation.com/blog/how-to-get-started-with-video-marketing/

Welcome back to another episode with Adrian Sandmeier, founder of youstream, an award-winning video marketing company and author of Video Marketing for Marketers. In the last episode, we discussed five video marketing tips. In today’s episode, we’re going to continue our conversation about video...

17/01/2022

5 Video Marketing Tips

is the founder of youstream, an award-winning video marketing company with clients across Europe. Adrian is also the author of Video Marketing for Marketers. In today’s episode, we’re going to discuss a few .

We will cover the following key takeaways:

👉 allows us to transport .
👉 By finding a great team to work with, we will likely find much more success in our .
👉 The success of our video relies heavily on the pre-production work.
👉 With video marketing, it is essential to be authentic and honest.
👉 You don’t need expensive equipment to make a . We can even create one with our phones.
👉 You don’t need to be perfect.

Listen more here: https://www.youtube.com/watch?v=aifmftH5rXU

👉 Get a free ebook about passion marketing, and learn how to become a top priority of your ideal customers at https://passionmarketing.com/ebook00:00- Intr...

16/01/2022

How to Balance and

Welcome back to another . Today, I'm going to talk to you about one of the greatest sources of guilt and conflict for an , or at least for me as an entrepreneur: balancing parenthood and entrepreneurship.

Here are some of today’s key takeaways:

👉 is spelled TIME.
👉 The time we invest to show our love isn't just the time we spend with our ; it is also the time we invest in our to provide for our families.
👉 When we build our own , we can generate passive income and have that freedom to spend more time with our families.

Read more here: https://monetizationnation.com/blog/how-to-balance-parenthood-and-entrepreneurship/

Welcome back to another faith episode. Today, I'm going to talk to you about one of the greatest sources of guilt and conflict for an entrepreneur, or at least for me as an entrepreneur: balancing parenthood and entrepreneurship.

15/01/2022

How to Your Company’s

Welcome back to another episode with , president at Everest Communications. In the last episode, we discussed the importance of a crisis management system. Today, we’re going to discuss how we can if it is damaged.

We will cover the following key takeaways:

👉 Those who love us already are much more likely to forgive us and us than those who don’t.
👉 Before we make a statement or apology, we should look at the data.
👉 Our website is not our front door. Google is.
👉 In order to “get rid” of , we have to bury them with positive ones.
👉 An ounce of can be better than a pound of cure.

Listen more here: https://www.youtube.com/watch?v=0OTjdjfAODI

👉 Get a free ebook about passion marketing, and learn how to become a top priority of your ideal customers at https://passionmarketing.com/ebook00:00- Intro...

14/01/2022

Why You Should Have a

In today’s episode, we’re going to discuss the importance of a crisis and ways we can prepare and recover from a .

We will cover the following key takeaways:

👉 A is something that threatens an organization's license to do .
👉 Generally speaking, a crisis will fall into one of four buckets: , , , or .
👉 To effectively , we should acknowledge it, take responsibility, look at the data, apologize, and make improvements.
👉 Two common crises we may run into are and issues related to .

Listen more here: https://www.youtube.com/watch?v=toU56F8pNUI

13/01/2022

The Benefits of

👉 Welcome back to another episode with , the CEO & founder of Advantage|ForbesBooks.

👉 In the last episode, we discussed the seven pillars of authority marketing and today, we’re going to continue our conversation and look at different examples of companies that have implemented authority marketing.

We will cover the following key takeaways:

👉 Authority marketing can help us generate more leads, increase our revenue stream, and ultimately find success.
👉 Authority marketing helps differentiate us.
👉 One of the worst things we can do is try to compete on price alone.
👉 In most cases, anything that can be a catalyst of great success requires great time, effort, energy, and investment.
👉 There are riches in the niches.
👉 People don’t buy from companies, they buy from people.

Listen more here: https://www.youtube.com/watch?v=r4wUQCeVJQM