Legal Marketing World

28/03/2023

We are delighted to announce the publication of our second issue of Legal Marketing World.

This issue features insights from a range of legal marketing and business development professionals.

Follow the link below to read Issue 002 for yourself. We look forward to hearing what you think.

https://www.kiddaitken.com/legal-marketing-world/legal-marketing-world-issue-002

22/03/2023

We are delighted to reveal the cover of Legal Marketing World: Issue 002!

We hope this piques your curiosity — keep an eye out for its imminent release.

15/03/2023

“Promoting inclusivity should be wholly intrinsic to our approach to marcomms.” — Crystal Fernandes, Marketing Manager, New Square Chambers

We’re particularly proud of our feature article for this issue, exploring the difference that legal marketers can make to Equity, Diversity, and Inclusion initiatives. Here, we offer insights from Crystal Fernandes at New Square Chambers, and Felicity Wilson at Red Lion Chambers, about the real-life actions that their organisations are taking.

Follow us and be the first to read Issue 002 of Legal Marketing World.

08/03/2023

Jacob Aitken, our Co-editor, speaks here about how Legal Marketing World is elevating the voices of legal marketing professionals across the world.

Issue 001 received hundreds of readers and some lovely feedback. The editorial team are now pulling together Issue 002 — to be published later this month.

Follow us to be among the first to read Issue 002!

01/03/2023

There are three weeks to go until publication of Legal Marketing World: Issue 002!

We would like to thank all the contributors to Issue 002 – it was a pleasure interviewing you and reading your insights.

Follow us to receive previews of upcoming issues – including Issue 002 – as well as calls for contributions for future editions.

22/02/2023

With Issue 002 of Legal Marketing World on the horizon, what better time to revisit our inaugural issue?

Elevating the voice of legal marketing professionals around the world, our first issue covered a range of topics from law firms and to streamlining submissions. We are delighted that this was enjoyed by so many legal marketers – if you have any comments or feedback, we would love to know what you think. Comment below!

Follow the link below to read Legal Marketing World: Issue 001 for yourself.

https://www.kiddaitken.com/legal-marketing-world-issue-001/

15/02/2023

We’re counting down the days until publication of Legal Marketing World: Issue 002!

In the upcoming issue, we’re delighted to share insights on:

• The role of legal marketers in promoting
• The impact of on legal marketing
• What legal marketers should know, from a solicitor-turned-legal-marketer
• The latest legal marketing news
• And more…

Follow us to be the first to read and download the next issue. We’re excited to share it with you.

08/02/2023

Legal directory submissions are a valuable aspect of any firm’s marketing strategy – yet are often a pain point for many. How can you streamline your legal directory submissions to reduce stress and reap the maximum reward?

In Issue 001’s How To article, Jacob Aitken, Co-founder of Kidd Aitken Legal Marketing Ltd., gives his tips on streamlining the legal directory submissions process. From developing a submissions strategy, to advice for writing your submission, to navigating the post-submission feedback process, read Jacob’s tips in Legal Marketing World.

Read your copy of this article and more in Legal Marketing World’s inaugural issue through the link below:
https://www.kiddaitken.com/legal-marketing-world-issue-001/

01/02/2023

How can law firms learn from e-commerce?

In Issue 001 of Legal Marketing World, Jamie Jefferson from Equator explains how legal tech can enhance your firm’s customer experience.

has been disrupting the sector at pace. It is changing the way that clients access services – just like e-commerce did for retail. Now is the time for law firms to consider the digital revolution and learn from JJ’s six lessons.

Intrigued? Follow the link below to read this article and more:
https://www.kiddaitken.com/legal-marketing-world-issue-001/

25/01/2023

‘It’s not all about targets and profit per partner, it’s about helping people and the culture reflects that.’

Our interview in Issue 001 of Legal Marketing World is with Kerry England, Head of Marketing and Client Experience at The Family Law Company.

She discusses how The Family Law Company leverages purpose and values in their everyday operations, the relationship between marketing and the client experience, and more. Kerry also offers her four top tips for improving your client experience:

- Understand your client journey
- Focus your energy
- Don’t stop reviewing
- Monitoring is key

Thank you Kerry for offering your insight in this issue – we loved speaking with you!

If you would like to be featured in Legal Marketing World’s next issue, email [email protected] by 29/1/23 with your contributions.

19/01/2023

We are now seeking contributions for Legal Marketing World: Issue 002!

If you are a legal marketer with insights on:
- The legal marketer’s role in promoting equity, diversity and inclusion
- Legal marketing tech
- What legal marketers should know from a former-lawyer-turned-legal-marketer’s perspective
- Any legal marketing industry news

We would love to hear from you.

Email [email protected] with your contributions by 29/1/23. We are looking forward to hearing from you!

If you have emailed us but not yet heard a response, please prompt us with your responses again. We’ve had some technical issues with our server, and would hate to miss your contributions.

11/01/2023

Networking can be daunting, especially as an early-career legal marketing professional. But you can get ahead and build lasting connections.

In our advice article, Communications founder Hannon gives her five top tips for successful early-career networking. By…

- Starting early
- Getting visible
- Working the room – quietly
- Building connections that count
- Remembering the personal

You can reap the rewards of networking, even if you don’t think it’s for you.

Read more from Veronica in Issue 001 of Legal Marketing World, available through the link below:
https://www.kiddaitken.com/legal-marketing-world-issue-001/

04/01/2023

videos on TikTok have attracted over 1.8 billion views – and counting. Brands are increasingly turning to TikTok to increase their brand awareness to new demographics. Is it time for law firms to do the same?

It might be time to embrace the future of marketing – and the legal industry. With a predominantly young demographic using TikTok, the platform may be ideal for showcasing a firm’s culture. Should they wish to test the waters.

In Issue 001’s Industry News section, we delve into the cutting-edge topics in legal marketing. From TikTok to ‘the dropout problem’, stay up to date with the latest news in the world of legal marketing.

Read more on and other industry insights in Legal Marketing World, available through the link below:
https://www.kiddaitken.com/legal-marketing-world-issue-001/

07/12/2022

Why is ESG the future of law firms?

Environmental, Social and Governance (ESG) is a topic rapidly rising to prominence. The entangled nature of all three of its strands, coupled with ESG’s contemporary importance in light of the climate crisis, means that it will continue to grow in importance. And the legal sector, with its specific skills and abilities, is perfectly poised to make tangible change.

Find out more about why ESG is the future of law firms in Matthew Cripsey’s article in the first issue of Legal Marketing World, available through the link below.

https://www.kiddaitken.com/legal-marketing-world-issue-001?utm_source=Facebook&utm_medium=Social&utm_campaign=LegalMarketingWorldIssue1

01/12/2022

We are delighted to announce the publication of the inaugural issue of Legal Marketing World.

Thank you to all the contributors who have made this issue something special, including Kerry England at The Family Law Company, Leor Franks, Law Students for Climate Accountability, Veronica Hannon at Transform Communications, Jacob Aitken at Kidd Aitken Legal Marketing Ltd. and William Chia. With features on ESG, legal directories, networking and industry news, there is something for every legal marketer. Elevating the voice of legal marketing professionals, worldwide.

Follow the link below to read this first issue. We would love to know what you think!

Legal Marketing World elevates the voice of legal marketing professionals. Covering the most pressing topics our industry faces, download your copy today.

30/11/2022

Tomorrow is the day – there is one day to go until the release of Legal Marketing World’s first edition.

We’re excited to share the first edition with you all. Keep an eye on our social media platforms to be the first to read more from leading legal marketing professionals – just like you.

29/11/2022

We’re excited to share the cover for Legal Marketing World’s first edition with you!

Featuring insights into ESG, legal directories, building brand consistency, networking, industry news and more, we promise that its contents are just as beautiful as its cover.

If your interest is piqued, follow our social platforms to see when the rest of this edition is released – which will be very, very soon.

28/11/2022

There are three days to go until the launch of Legal Marketing World!

Follow us on LinkedIn, Twitter and Instagram to stay up-to-date with our latest news and be the first to read our inaugural issue.

23/11/2022

We’re working on something exciting – the first edition of Legal Marketing World is in the design stages.

We’re looking forward to sharing more with you in the coming weeks, but for now, we hope this snippet piques your interest…

Follow us to be the first to read the first edition of Legal Marketing World.