Never Skip Digital

09/10/2022

rule #1: don't take everything a platform puts out to heart.

anyone else feeling it with the low engagement and low performance? i've talked to brands that flipped to utilizing reels and video like instagram said to do yet are seeing engagement tank.

i'm not here to say do this or that, but do you. do what works for your brands so that your messaging and content are consistent.

if they don't believe in organic social, cut them off ✂️

listen — organic social is the community, it's the credibility and brand reputation, the awareness factor, and so much more.

don't sleep on your organic social. it's what your targeted audience sees when they click over from that paid ad.

06/10/2022

if they don't believe in organic social, cut them off ✂️

listen — organic social is the community, it's the credibility and brand reputation, the awareness factor, and so much more.

don't sleep on your organic social. it's what your targeted audience sees when they click over from that paid ad.

04/10/2022

real talk — buckle up your strategy.

some brands don't invest in their strategy and that is where things go amuck.

your strategy is your "how", your brand roadmap.

📌 "how will we accomplish the brand goals?"
📌 "how will we plan out the content?"
📌 "how are we going to market this product?"
📌 "how do we share this message?"
📌 "how do we grow?"

before you start that brand or channel, make sure your strategy is intact.

02/10/2022

Ready for Q4 over here. How about you?

16/05/2022

When it comes to content creation, I like for it to be easy which means utilizing apps that are easy to use and learn.

✷ Canva: easy-to-use editing app with templates and create assets for your brand like flyers, social media graphics, etc.
✷ CapCut: free video-editing app with different features like transitions and ways to upgrade your videos from basic to trendy.
✷ Lightroom: easy-to-use photo editing app where you can improve your images with presets and making simple changes to your images.

Three apps that can help you kickstart your small business and help you out if you're starting out on your own.

16/03/2022

If there's one thing that Instagram is going to do, they're going to make some updates to their app.

Here are the updates that have been announced (so far):

○ Increase Control — you can hide your likes, hidden words in DMs, and filter what you want to see on the explore page.
○ Timeline Changes — hello chronological order (finally!), favorites timeline, reels, and general timeline.
○ Video Content — Instagram is pushing video content more and they want you to create reels.
○ Likes on stories — an easy way to engage with stories now!

Let's see what's next... there is still a lot of 2022 left for changes.

17/02/2022

simple ways to tell your audience and potential clients who you are include having your profile put together.

your profile picture, whether it's a picture of you or your logo or what represents your brand, will give them something to look.

having a bio to tell them about your business and brand will give them your quick intro. include what you need them to know right away.

highlights are special. you can capture your services, intros, tips, etc. in these. we love them and we're sure your audience will, too.

very simple to update these and make sure you include that link if you have a website or contact page.

08/01/2022

When creating content for your marketing, it's important to look at your approach. What type of content do you want to share with your audience? Are you trying to be promotional or educational? Do you want to inspire or share a personal story?

Content pillars help distinguish the type of content you want to share with your audience. And, they give you an idea of what your content should focus on. They give you an idea of how to tell that story.

And, you don't need to stick to just one content pillar. As long as they connect, you can dabble in the different areas if it applies to your message.

Drop your favorite type of content in the comments below!

07/01/2022

Need to get your 2022 strategy together? Say less 🤳Leave it to your consultant (like me) to get you together. From the first discovery call to proposals and onboarding, we'll get you situated. You'll learn about your strategy, business goals, and how we'll get results.

It's never too late to switch up your strategy, connect the different channels, and implement change. Let's talk about it!

28/12/2021

going into 2022 with positivity and excitement ✨ my arms are wide open!

every year, i figure out how i want to excel in my career and what i will do differently when it comes to extending knowledge and working with clients. this has been a great year of business growth and client relationships and i can only welcome stronger and better in the new year.

three days until 2021 ends! what are your plans and the system you’ll put in place to achieve them?

22/12/2021

is your out of office prep done? you have 1-to-2 days to get it together and enjoy a mini break!

this trend where businesses and social partners are sharing their holiday schedule and when they're taking breaks has been my favorite. it's well-deserved and helpful for the clients. everyone deserves a break, you just need to let your team and clients/consumers know there will be a wait time.

out of office prep:
• communicate with clients, partners, & team — make sure that everyone that needs to know, knows that you'll be out of office and either slow to respond or not going to be able to respond until a specific date. it's nice to know ahead of time who to reach-out to when a lead or point-of-contact is out of commission.
• set-up your out of office auto-response — so helpful! let people know that are sending you emails and expecting responses that you will be slow to respond or out of office. no one will be waiting on a follow-up or blowing up your email if they know what's up.
• block off your calendar as a reminder — this is more-so for you, but it's helpful for those that can view your calendar, as well. block off the days you are out and invite those that need to know. and set-up times where you'll check your email and only check the email during those times. it'll help you enjoy your break!

now, go enjoy your holiday break! and, set reminders for times that you'll check your email so you aren't obsessing over it all day.

02/12/2021

It's time to get your social strategy in order 💥

When it comes to your business, you want to make sure everything aligns. We can discuss your business goals and objectives and how to tie in social and/or email marketing into your efforts.

If you're not sure where to start, shoot me a DM to discuss how I could help you and your business!

18/11/2021

What platform do you scroll mindlessly?

Over here, it's TikTok. There's just something about video content that keeps me scrolling. Obviously, not the best answer to dish out on Instagram, but I have to be honest.

18/11/2021

definitely an update we're going to love!

how are you feeling about this? for brands i've worked on, this is going to be a great addition for when items in a carousel sell-out quickly.

17/11/2021

When you're consistent, you see results.

Insert a strategy that encompasses business objectives and a posting schedule that aligns with your strategy.

○ Create valuable and quality content that your audience will find useful.
○ Engage with other people's content, you might encourage them to check out your content.
○ Respond to direct messages, you'll create advocates that know they're being heard.

Stay consistent and watch your brand grow.

16/11/2021

KPIs aka Key Performance Indicators.

Our favorite question to ask brands — what are your KPIs? What are the brand goals? What do we want to work towards?

It's important to hash out the goals, so we can build out the system to achieve the goals.

What's your go-to KPI?

15/11/2021

Grab your cup of coffee, tea, or water and embrace the new week & new start.

Here's to you! Happy Monday ☕️

14/11/2021

Who doesn't love a good before and after?

It's fun to see how a good strategy and aesthetic come together. From posting consistently to engaging with fans and sharing stories, it's exciting to see a brand live up to it's potential.

If you're a fan of what you're seeing, feel free to connect!

13/11/2021

Did you know that all of these titles do different things? And, there are even more titles out there?

Just because social is in front of it, doesn't mean they do it all. Each role excels differently and some might work together.

Here's a quick overview of their role (this doesn't cover everything):

Social Media Manager ○ oversees a company's interactions with the public through implementing content strategies on social media platforms.
Social Media Coordinator ○ collaborating with team to develop successful social media campaigns.
Social Media Strategist ○ provides expertise relating to social media and marketing, advertising and promotions and engage with customers and clients.
Paid Social Specialist ○ developing targeting and budget recommendations, launching campaigns on various platforms.

Each role is different. Remember that when it comes to your wants & needs for your brand.

03/12/2020

Instagram has been stepping it up all 2020. Whether we like it or not, the platform is changing. Have you been utilizing your Instagram Keywords?

This is something to be excited about. Hello, SEO! Although only certain terms will be searchable, this is still something. For those that want to pull people in, it’s time to play around and use the right keywords in your captain. Creators/Influencers/Brands, it’s time to thrive! It’s limited (for now, try searching for political things). So thrive with the words that you can search.

Has Instagram Keywords gone live for you? And, how are you implementing?

03/12/2020

24/09/2020

it took a 2020 furlough turned layoff to make me realize that i want to work in a purposeful role. a role to inspire and educate. where i could teach people and learn from them, as well.

social media & marketing is my thing. as is being a mom, which has really helped me hone in on my purpose. i want & plan to work with brands that are ready to be inspirational, educational, and willing to try new things. brands that don’t shy away from things, but open their arms to ideas.

what good is your content if it doesn’t resonate with your audience and deliver your KPIs?

let’s talk, i can’t promise that my assistant will be in our initial meetings but he might pop in and say hi every now and then.

16/07/2020

Always ✨

We live in a world where is everyone is doing something that we’re doing. Some people might find it tiresome. But, I find that it’s educational and inspirational to see how other people work and to collaborate with other’s in the digital world.

09/07/2020

Do you have a lot on your plate? We can help. We understand that there is so much that goes into your business.

Why not bring in someone that could free up a hand for you? From social media to influencer management, we can help you realign your goals and life/schedule.

Let’s chat! The inbox is always open ✨

01/07/2020

anyone else a bit shook it is already july?!?!

here is to content calendars being planned for the month and fingers crossed the rest of 2020 shows up the first half 🤞🏼

19/06/2020

As a Black woman in the corporate world and freelance world, I proudly celebrate Juneteenth and having the freedom to dream and chase after my passions. So blessed to work with many different brands with diverse people and backgrounds on this journey — very happy for the chances given to me and being able to do what I do.

Happy Juneteenth ❤️🖤💚

19/06/2020

Hi! I’m Brittnee and I’ve been working in social media for 5+ years. I love it. I have a love for digital media and discovering new ways to share and elevate stories. I've worked across CPG, Retail, Real Estate, B2B, B2C, and Healthcare brands.

If I’m not working my 9-5, I’m doing social as a freelancer or writing for my blog. I’m mom-ing it to a toddler 24/7 💕 if you want to talk social media management or influencer management, feel free to hit my DMs, reach out on my website, or send an email.

If you’re looking for social and other creative services (photography, website design, graphic design, etc) packages, I have a few connections that I can link you with 💻