Catherine Lyon Creative (2024)

24/07/2024

🌶️ SPICY AF TAKE 🔥

but as a social media manager myself, i think the most valuable thing you can invest in is learning to do your marketing ON YOUR OWN.

you will get better results.
and you will save money.

this is what the social audit club allows you to do.

🔒to get an outside, professional perspective on your content
🔒to get a customized strategy and implementation practices so that you can move forward and create confidently
🔒to be able to come back with your questions to refine your process over and over.

in other words... learning what works for YOU specifically and how to replicate and refine that so you can get results CONSISTENTLY.

most of our club members are our past social media management clients...

they invested in our management services and left for whatever reasons, but are back because they UNDERSTAND that they need to make this happen for themselves if they want consistent results.

what happens when your social media manager gets too busy and drops you as a client?
or when you couldn’t wait the couple months it takes to see results because you hired them when you were desperate for sales?

you’re back to square one.

you need a new plan
you need to rely on yourself
you need to take charge of your own results
and you need to do it before you’re freaking out wondering when your next sale is going to come in to save your ass.

if you wanna chat about the social audit club - my DM’s are open ♥️ msg me “CLUB”

we have THREE spots available for august!

08/07/2024

why is it so damn hard to hire someone???

you want the people on your team to be like your second brain…

you want them to be able to do what you do, BUT BETTER…

and that’s SO hard to find.

at CLC we are artists, creatives and strategists.

meaning we understand more than most how to analyze the data and craft an engaging, emotional story that not only connects but CONVERTS.

this is what sets us apart part from every social media manager you know.

we know how to sell
we know how to market
we know how to problem solve, ✨creatively✨

most social media managers will post your content and log tf off.

they will write some fluffy caption that they have no idea how will actually translate to sales.

and thats why you’re still not seeing any despite all the money you’re throwing at the problem.

because outsourcing alone doesn’t solve your sales problem.

understanding where the bottleneck is in your marketing & sales process will solve that problem.

do you know what that bottleneck is?

i worked with a business owner who had a goal of selling 5 spots in her accelerator program in the month of july…

she’s made plenty of sales before but didn’t know exactly what she needed to do to ensure those sales.

so what we did was analyzed her past content, looked at her sales data, the messaging her ideal clients were using to describe their problems and gave her an action plan.

and she got to work creating that content… and within the FIRST WEEK of july, she sold out all her spots and hit her goal.

this is how fast things can happen when you have the RIGHT information and a fully functioning marketing and sales process.

do you know what needs to be done in order to hit your goals? if not, shoot me a DM and let’s chat ♥️

12/06/2024

i audit business owner’s content all day every day

and one thing they all have in common is that most of the time, they’re posting what THEY want to post and not what they’re ideal client wants to see.

and then they wonder why no one wants to buy from them.

the only way to get through this little lull in sales, is to do the “unsexy” part of business...

to actually customize your strategy to your audience
and clarify what IS working

aka ask your audience questions and look into your data

♥️ which is why those are step 1 and 5 in our custom framework ♥️

if you feel like you’ve “tried everything” there’s a really good chance you actually haven’t

and you’re either your messaging is off, you’re not selling the way you should be, or your not being consistent.

and it’s most likely a combo of all three.

💌 if you want to know what’s going wrong with your content, shoot me a DM or comment below so i can help!

30/05/2024

SOCIAL MEDIA IS CHANGING🚨

almost everyone i know has
- low views
- s**tty engagement
- potential clients who are taking FOREVER to close
- god-awful reach

it’s not just you... social media is changing

and it’s because we’re all freaking TIRED

tired of the same content coming across our feed

*cue the girl on a bouclee chair with a laptop*

what we’ve seen people are really interested in right now:
- real, genuine connection
- a good story
- actual help, not clickbait-y hooks
- f**k the fluff and trying to get people’s attention
- showing & telling (don’t just tell me about your product, show me how you use it)

🫶🏼 essentially just authentic freakin content.

don’t be scared to give your audience more.

if you want to see some examples of these, let me know in the comments and i’ll post them over on tiktok!

22/05/2024

before you post that reel or tiktok, can we chat?

because i’m pretty sure i’ve seen something exactly like it about a hundred times just yesterday...

“if you’re woman who runs her own business”
“if you want to lose weight”
“if you want clear skin”

💤 I’M BORED 🥱

dig deeper
get empathetic
talk to your audience

then reflect what they say BACK TO THEM in your content.

and if you don’t know the first steps, DM me and let’s chat 💌

16/05/2024

i see too many of y’all sabotaging your content and I want to save your time & sanity.

here’s how we’re going to do it...

#1: we’re going to identify exactly what your goals are.

#2: we need to get real about the bad habit that’s getting in the way of reaching that goal.

#3: we’ll identify how we’re going to replace that bad habit with a good one that’s actually going get us there.

here’s a quick example of what I mean.

👎 i’ve been wanting to eat more protein to reach my health goals. i know i need to eat at specific times to ensure i’m getting adequate amounts.

🫳 i have a habit of scrolling social media in the morning, so i end up losing track of time, get behind on my schedule & breakfast doesn’t get made until 1pm.

👍 instead of scrolling, i decide to leave the phone in the bedroom, journal for 15 minutes on the couch with my morning matcha & make breakfast immediately after i’m done so i don’t lose track of time.

not only did i identify exactly what was holding me back, but i have an actionable plan to move forward 💡

same thing goes for your content!!

if you want to post on tiktok daily but you don’t change any of your habits…we all know that ain’t happening.

so let’s break it down...

💫 the goal is to post DAILY on tiktok by creating the next day’s post after you’re done with client work for the day...

💤 but you’re exhausted at the end of the work day so you end up just making dinner & hitting the couch

🌹 instead of adding a task at the end of the day when you know you’re too tired, you’re going to create content FIRST THING before you start the work day.

aka allowing yourself to show up when the energy is there instead of expecting yourself to push through every day when you have ZERO left.

see what I’m sayin?

sometimes reframing your approach & attitude when it comes to content can be the game changer you’ve been endlessly searching for.

💌 if you need help overcoming your bad content habits, DM me “HELP” and let’s chat about how to get you there

15/05/2024

if your content feels stiff and sterile instead of open and relatable, first of all... i FEEL YOU, i’ve struggled with this in the past as well but it’s most likely a huge turn off for your audience.

so we have to figure out a way to speak to your audience in a way that will click every. single. time.

i know that probably sounds like some sort of witchcraft, but I promise it’s true. but we’re not trying to make it sound like it’s super easy…

it takes rounds of research & refinement to get there, but that’s the beauty of having the right strategy in your arsenal. here’s how...

💌 start with that market research. ask your audience the questions you need answers to!
💫 understand what their day looks like as someone without your product/service in their life
💣 speak that language back to them in your content.

your content is only as good as your ability to communicate your message.

so if we want our content to perform better, it’s time we all get better at COMMUNICATION.

comment below if you needed this lil kick in the b***y 🥰

11/05/2024

content doesn’t feel genuine anymore…

i feel like no matter where i look, all i see is the same kind of content.

🥀 the girl in a nice studio on her white, boucle couch with her laptop telling you the algorithm changes you NEED to pay attention to…

🥀 the guy in a dark room with the podcast microphone, nice dslr camera and engaging captions popping up on screen…

it all looks the same…

and the only reason i can attribute to why this content performs so well is because it’s nice to look at.

we consume so much of other people’s thoughts and opinions we’ve forgotten to take time to have our own.

when was the last time you sat in a room alone and talked to yourself out loud about a topic that interested you just to see what came up? what you thought of? without any outside influence?

try it out and let me know how it goes.

because the social media landscape is changing right now, and things that used to perform well for you are most likely not anymore.

we have to be able to change with it, and to do that we have to have genuine thoughts and ideas.

are you tired of the content you’re seeing these days? let me know 👇🏼

08/05/2024

PSA: content creation for your biz should not feel THIS exhausting.

but there’s a reason why everything you try never seems to move the needle & provide real results.

like growing your follower count, creating a more engaged community and ultimately…

converting that audience into paying customers that allow you to FINALLY facilitate the vision you have for your business.

your current content is more than likely giving you all the info you need to make changes & start seeing results.

the problem is you don’t know how to interpret the data and translate those into actionable steps to take next 💡

if you’re ready to make the shifts that translates to...
🌹 breaking out of 200 view jail
🌹 building trust with your audience
🌹 converting them to your resources, services or offers
🌹 building a six figure business from organic content alone

you need the support and eye that can do this for you.

DM us “CLUB” to learn how ❤️

02/05/2024

and now she has a 6-figure business 🤯

if you’re anything like our client here, you may feel like you have a grasp on the challenges and desires of your ideal audience.

but that doesn’t mean you know how to communicate with them in a way that translates into engagement & sales.

❌ speaking to your audience’s needs doesn’t mean offering a list of tips & tricks.

✅ instead we want to address their problems with language that makes them feel like we’re in their heads, and offer solutions we’re uniquely qualified to help them with.

and how do we know what resonates?

💣 by diving into the market research, assessing your content & refining your strategy based on those results.

this past client was concerned that she had too small of an audience to rely on her data, and that’s a common concern that I hear…

but I promise, no matter how small your audience is, they have SO much to tell us.

with the data we gained starting from her 1,000 followers, we were able to:
🌹 optimize her existing content ideas to be more effective
🌹 teach her how to speak to her buyer types
🌹 give her an evergreen system for creating content that consistently converts

and after a few rounds of analyzing the data & refining her processes, she was able to go from confused and lost on how to communicate with her audience…

to gaining 7,000 followers and signing MULTIPLE HIGH PAYING CLIENTS.

now she not only has a 6-figure business, but more importantly she knows how to speak to her audience in a way that feels authentic to her AND resonates with them.

I believe they call that a win win 😉

and this is exactly what we’re helping you do in the Social Audit Club.

we look at your content and assess the data to understand exactly what your audience loves to see from you in order to create a process that works.

we only have a few spots left and enrollment won’t be open again for another three months.

so don’t wait another quarter to start solving your content problems.

DM me “CLUB” to claim one of the last remaining spots before they’re gone! 💌

29/04/2024

you’ve done a lot of ground work to figure out how to do your own content marketing but for some reason you’re still overwhelmed with it all.

it’s the most common struggle i hear from business owners.

🥀 “i’ve been posting consistently for over a year”...
🥀 “i don’t want to generate content ideas anymore”...
🥀 “i’m putting in all this effort and i want my content to actually bring in sales... so why isn’t it happening for me???”

all i’m hearing is...

“i dont have the time to figure out why things aren’t working”
“i need to know how to fix it so i can just implement the right things and see results”.

so that’s what we’re giving you...

introducing: 🌹🗝 THE SOCIAL AUDIT CLUB 🗝🌹

the three month subscription giving you all of what you need, none of what you don’t when it comes to creating the content that will drive views, engagement & sales.

🙅🏻‍♀️ you don’t have time to attend weekly calls? cool. there aren’t any.
🙅🏻‍♀️ you don’t have the energy to think up questions to ask in a slack channel? cool. f*ck slack.

this is a subscription like you’ve never seen because it’s literally only one thing, and the part of their strategy they NEVER do...

THE REFINEMENT.

the SOCIAL AUDIT CLUB is like having a consultant in your back pocket for a quarter of the cost to tell you what’s going wrong and what’s going right in your content AND how to fix it 💪🏼

you implement, and then we do the same thing the next month.

❌ stop posting the same thing over and over again hoping for different results
❌ stop posting wildly different content hoping something will stick
✅ start posting content you know your audience resonates with, knows brings in sales and knows will work for you.

there are only 10 SPOTS AVAILABLE and a few are already goneeee! don’t wait another three months to figure out what you’re doing wrong. let’s nip it in the bud NOW.

💌 DM me the word “CLUB” if you want to know if the SOCIAL AUDIT CLUB is going to be right for you or head to the link in my bio to SECURE YOUR SPOT.

24/04/2024

let’s just cut to the chase…

your content repurposing ISN’T WORKING because your audience is a *teensy* bit bored by your copy & paste approach.

if your content has nothing different to say across different platforms there is literally no reason for your audience to follow you.

and you can kiss the *cult following* you’re after goodbye 💋

but i promise we can fix it, baby...

because I’m happy to say that there IS a middle ground between reposting the same old s**t and taking on another full time job creating custom content for each platform…

and the key is knowing how to repurpose your content without going back to the drawing board with new ideas for every post.

it comes down to fundamentally understanding how each platform works and how your audience consumes content differently based on each one.

when you understand that, content creation becomes efficient and EFFECTIVE...

and you’ll start to see how much more you start helping people.

and I can teach you how to do it 😉

i’ve been DYING to share something new that I’ve been working on and it finally drops this friday to our waitlist...

but if you’re not on the waitlist, you’ll have to wait til monday...

and by then the spots may be filled!

there’s still time to join the club, DM us “CLUB” for your last chance to get first dibs ❤️

17/04/2024

your messaging strategy is boring the f**k out of your potential clients…

because it doesn’t resonate with them on a personal level.

if you can’t connect and meet them where they’re at, how can you expect them to buy from you?

your generic content is getting lost in the sea of sameness of your competitors and that’s why your ideal clients are scrolling right past what you have to say.

instead, you need to start thinking about what makes your favorite content so captivating to consume.

chances are, it’s the storytelling woven throughout that really resonates for you.

and putting your ideal client at the center of the story is KEY 🗝️

you need to speak to your dream clients directly by showing that you understand how pain points are manifesting in their every day life.

(NOT through generic “struggles” that feel completely disconnected)

start by aiming to understand what those pain points are and what’s holding them back. the classic “put yourself in their shoes exercise”.

then how that problem manifests in their routines…try to envision a “day in the life” of your ideal client.

how is the problem showing up for them and impacting their confidence, stress levels, career aspirations, relationships, etc.

then speak to their desire to transform their situation by finding a solution to the problem. address it like a friend would on a level that impacts them directly.

REAL tangible solutions speak to REAL human problems.

if you’re consistently missing the mark with your audience and telling stories through your content sounds intimidating…

I promise once you master this approach, content creation and lead generation becomes a breeze.

we can guide you through EXACTLY how to do it…in fact we’ve got an exciting new launch coming at the end of the month…

but I’m spilling all the secrets in my DMs now.

if you want to be the first to join the club, DM me “CLUB” 💌

27/03/2024

Petition to stop complaining about how hard social media marketing is and start finding solutions that work?

GIRL I KNOW...and my deepest sympathies are with you in these trying times...

But I see this on social media every. single. freaking. day.

“I didn’t sign up to be a content creator”

Ummmm…..sorry, but yeah you kinda did my dude.

Let’s just cut to the chase. If you want to have a successful and sustainable business in 2024, content creation needs to be the main focus in your marketing strategy.

Which means the quicker you accept your content creator role in your biz and start working at it, the quicker you’re going to see results.

And look, there are always going to be elements of your business that you don’t understand how to do. Or feel so much harder than they need to be... none of us are born marketing experts!

The most important thing you can do is recognize where in your content creation process you’re falling short. Auditing your process & your content to understand what is working and what isn’t is the end all be all of a good marketing strategy.

But that fact still remains...

If you can’t clean your house….you hire a housekeeper.
If you can’t market your business…you hire a marketing agency.

It’s really just that simple babe 💋

❤️ I’m curious...where do you guys struggle the most when it comes to content creation? Let me know in the comments below ❤️

24/01/2024

building genuine relationships with your clients = more revenue for your business in the future.

and if you’ve already done the hard work of securing a client and providing a *chef’s kiss* experience, why wouldn’t you continue to nurture that investment?

the work I did with this stylist client resulted in SO much clarity in her content...

and when she needed a new strategy to support her new launches, guess who she came to for help 😏

all because I was willing to offer her continued support through:
🌹 sending her inspo posts or fun social media trends I thought she should try
🌹 continuing to engage with her content
🌹 being available to answer questions about the strategy we had put together as her content evolved

and honestly because I truly WANTED to!

I want to see my client’s business thrive and support their development as entrepreneurs.

because that’s what is truly at the heart of my business.

and I want that for you too!

so if you’re ready to find your content strategy soulmate, I think it’s time we talked…

I have one spot available for social media management in February, DM me to make it yours 🩶

17/01/2024

i’m not saying anything revolutionary here by telling you that people want to work with (and buy from) people they genuinely LIKE.

aka the ones they actually feel ✨connected ✨ to

and sometimes that means being willing to invest your time and kindness into helping your community without expecting an immediate payoff.

in fact, the “average” sales cycle takes anywhere from 6-8 interactions to close.

and if you’re treating every human like a dollar sign, you’ve lost them before that process even starts.

instead, NOW is the time to plant the seeds of trust and connection 🪴

and use your content and knowledge as a way to nurture that relationship in the meantime.

because i promise when the time comes that they’re ready to make the investment….

YOU are the provider they’ll be running to work with 🫶

if you need help striking that balance between creating connection and providing value in your content...

my strategy call will have you walking out with confidence and clarity in literally *one* hour.

comment “CONNECT” below if you’re ready for a content strategy that creates REAL connection.

21/12/2023

we don’t sell fear… we sell solutions.

the problem or pain point should never be about instilling fear into your audience…

“that if they don’t invest in your product/service they will never see results.”

🤮 that is “boy-mentality marketing”… and boys are gross. 🤮

you should be making your audience feel hopeful that they can make these shifts happen for themselves if they have the right information.

💭 but if they want it to happen FASTER - they can come to you for your expertise.

it’s all about gently highlighting the gaps in their current strategy or way of thinking, and showing them a better or easier solution.

🌹that’s “big-sister marketing” - and big sisters are smart. *just ask my little sis*🌹

when you make these shifts, you’re audience feels STOKED to invest in you, because you didn’t make them feel stupid or scared…

you gave them credit and treated them like a human. not a dollar sign.

this leads to your audience trusting you about a billion times faster and will always create better relationships.

this is how we do things at CLC. if you want to work with us in 2024… get on our waitlist at the link in our bio…

or send me a DM and let’s chat about how we can get you to your goals this year 🫶🏼

21/09/2023

the map is not the territory…

this means that your perception of reality is not always reality itself.

i like to relate this to social media marketing and here’s what i mean…

everyone thinks of strategies as maps or plans… but that’s not what a strategy is.

it’s actually the territory. it’s the reality of your business; the analytics, the data, the facts.

our strategies should be rooted in what we know to be true.

now our content is the map… it guides our audience to where we want them to go.

but maps can sometimes be wrong if not based on the territory exactly.

similarly, if our content is not based on the facts of our business we cannot lead our audience to where we want them to go.

that’s why we don’t assume what will work for your business based on what has worked for other businesses. we look at the data and what we know to be true for YOUR territory.

then we create our strategy from there and adjust as needed.

and this is how we got one of our management clients HUNDREDS of subscribers to their platform and thousands of followers from ONE video.

because we know how to assess the data, and re-write the map.

if you’re ready to take your content to the next level, let’s chat.

DM me “TERRITORY” and let’s talk about how to get you there.

🗺️

18/09/2023

let’s break this down…

🥀if you don’t know for sure that your audience LOVES that ultra high quality/highly edited-type content, then you have no business creating it.

because this almost always leads to burn out if you’re not seeing results from it.

your time is better spent understanding what type of content your audience is already engaging with and creating that.

🥀tips and tricks are dead. the type of content that creates sales is the content that gets your audience thinking in a new way.

don’t assume what they want to learn… know what their issues are and present them the solution in a way that is identifiable to them.

🥀your social media strategy needs to be based off what is getting you sales. if you don’t know what content that is, we need to take it back to the drawing board and re-evaluate.

your strategy is not the map that guides your audience, it’s the territory. it’s the reality of your business. your content is the map. maps can sometimes be wrong if they’re not an exact match for the territory…

…you see where I’m going with this???

your content, if not based on the foundations and reality of your business, will not guide your audience to where you want them to go.

if you’re currently making any of these mistakes, let’s chat about it in my DMs 💌💋

09/08/2023

you're not speaking to the entirety of the internet...

and even though we can get comments from people who lack nuance... we have to stop thinking that our content needs to resonate with everyone.

🎵it doooooesn't 🎶 *that was me singing*

and it's holding you back from truly knowing how to speak to your ideal audience!

here's what we do instead

we ask ourselves:
🌹who is our ideal audience
🌹what are they struggle with
🌹what do they desire
🌹how do i uniquely solve these problems

and then start creating with all these things in mind.

the echo chamber can be a good thing, because it connects us to people who truly need us.

27/07/2023

after just one strategy call, this is what our client had to say:

"this has literally been the best experience. for the first time ever, I can't wait to get posting. never said that before in my life 😂"

like....?!??! 🤯 HOW GOOD WOULD THAT FEEL?! to actually WANT to post on social media, and be excited to do so....?!

THIS is the kind of excitement that a good social media strategy can give you.

social media can feel FUN again... I KNOW... 💭what a concept!💭

and once social media feels fun and you see the results from it, you stop worrying about the things in your business you once dreaded... and you start seeing the benefits of why you started your own business in the first place.

ahhh remember those good old days? when you started your business to actually feel like your own boss, and do all the things that allows you? like travel, spend more time with your loved ones, take on creative projects?

THIS is the kind of freedom a good social media strategy can give you.

a social media strategy, *done by an actual strategist*, that has been proven to create visibility, increase sales & inquiries, and make the process FUN is what we provide our clients.

all it takes is one call to get the ball rolling...

DM me "STRATEGY" if you're ready to feel this good🌹

Catherine Lyon Creative