21/06/2021
If you’re in fashion marketing then you’ve got a tough task ahead of you. Luckily for you, GLI set aside quite a bit of time to analyze the marketing strategies of various successful companies
🔳 Step number one – customer research. If you want to know how to get people to buy your clothes, it’s the MOST important thing you can do.
To start a successful fashion brand, you have to know how to do market research for a clothing line. Market research includes:
đź“Ś industry research
đź“Ś competitor research
đź“Ś customer research
All those parts are important, but understanding who your customer is and what they want is KEY to getting it right!
Before you even think about production you’d better figure out your niche. Building your audience at the same time you’re developing your clothing line doesn’t just help you customize your designs, it means that you’ll have customers waiting and excited to purchase when you launch.
🔝 Yes, you have to niche down. NO ONE, is successful when their target customer is “everybody.” Narrowing down your target market doesn’t limit your customers–it helps them easily find you!
Do you agree?
Photo from .b4