16/08/2021
Post-COVID period interest in shades of green have rapidly risen throughout the pandemic.
🌿The sold-out percentage of green apparel has gone from 10% in May 2020 to 25% in May 2021
Other buzzy colors this season have been hot pink (24% sold-out rate) and shades of yellow (21% sold-out rate).
Another form of dopamine dressing incorporates prints, graphics or details that the wearer relates to on a meaningful level. This can mean tote bag with a logo, wearing a nostalgia graphic of your previous vacation spot, or promoting a band you love.