New Alchemy Communications Ltd.

15/08/2023

11/07/2022

WHAT ARE THE STEPS OF ONLINE MARKETING?!

Online marketing has become a crucial aspect of marketing. If your company hasn't implemented some form of online marketing, then you might be missing out!

There are a few different types of online marketing:
✨SEO
✨Paid advertising
✨Social media marketing

Online marketing is a great way to increase your website's traffic, increase sales, and build brand awareness.

But the real question many people still ask is, how does one do online marketing❓

Check out our latest blog post to learn more about the 8 main steps you can take to become successful with online marketing - https://bit.ly/3PkdaoI

These are eight main steps to successful online marketing, such as creating a website, setting up a newsletter/mailing list, and utilizing social media.

07/07/2022

5 Steps to Build Your Social Media Marketing Strategy 🔥

Social media marketing uses online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. The real question is: does social media marketing actually work? The answer is yes if it is done correctly.

Top 5 steps to build your social media marketing strategy:
⭐️ Define your goals
⭐️ Choose the right channels
⭐️ Create compelling content
⭐️ Promote your content
⭐️ Analyze and adjust

To learn more, check out our latest blog post - https://bit.ly/3InmIwT

Social media marketing is one of the most popular and efficient ways to connect with customers and promote your brand.There are many different types of social media marketing, so it's essential to research which ones will work best for you.

05/07/2022

"Our ancestors really set the stage for us"

Two weeks ago, at the Collision Conference, a panel discussion with several leaders talked about the growth of Indigenous tech ecosystems, reconciliation, and the many challenges that remain. During the Collision Conference, Indigenous innovation is fuelling tech for the first time!

⭐️ All panellists have the same future outlook and emphasized the need for more businesses to be open to investing, hiring, and supporting Indigenous People's and entrepreneurs.

To learn more, check out - https://betakit.com/indigenous-tech-leaders-talk-progress-at-collisionconf-and-long-path-ahead/

On National Indigenous Peoples Day, a number of leaders took to the stages at Collision to talk about the growth in the Indigenous tech ecosystem.

30/06/2022

WHY WRITE COPY FOR A WEBSITE? ✍🏻

Business owners have to consider a lot of content, such as what goes on your homepage! The content you offer your customers ultimately either brings people in or makes people leave.

The addition of regular content is a crucial component for any business for various reasons:
👉🏻 rank higher in SERPs
👉🏻 higher engagement from visitors
👉🏻 improve SEO ranking
👉🏻 increase traffic to the website

To learn more, check out our latest blog post - https://bit.ly/3nqesCG

Your website is one of the most important factors in determining if people stay on your website or not. Content that is engaging and resonates with visitors the more likely they are to stay.

28/06/2022

“But underneath that context, we’re seeing business trends that are encouraging. Innovation and entrepreneurship in Canada is quite healthy.”

Did you know that new research suggests the pandemic spurred an entrepreneurial boom in Canada❓

Even with the pandemic and many businesses having to close. Many entrepreneurs are still optimistic about what the future holds, and how technology has played a big part of it.

✨In the survey conducted, it was said 63% of newer entrepreneurs earn more money as a small business owner than their previous role.

https://globalnews.ca/news/8918680/covid-pandemic-startups-surge-poll/

A survey by Intuit, a global tech firm that makes software like TurboTax and QuickBooks, shows nearly a quarter of small businesses in Canada were started in the last two years.

24/06/2022

5 Strategies To Maximize Revenue from Email Marketing

Did you know minor improvements to your email marketing strategy can make a big difference to your bottom line?

👉🏻 If you can't send good emails, send nothing
👉🏻 Do your homework
👉🏻 See your emails as reusable assets, not disposable messages
👉🏻 Use a ""hot list"" during your launches and evergreen sequences
👉🏻 Create urgency through your marketing

To learn more, check out this Forbes article on how to maximize your revenue by utilizing email marketing https://www.forbes.com/sites/jodiecook/2022/06/20/5-strategies-to-maximize-revenue-from-your-email-marketing/?sh=2fbbe3f11821

Emailing your customer database is free and it’s one of the simplest and most effective ways to increase the lifetime value of your customers. With no additional ad spend or acquisition costs, even small improvements in your email conversion rates can make a huge difference to your bottom line.

21/06/2022

WHY IS A WEBSITE A GOOD MARKETING TOOL?

How can a website be one of the most powerful marketing tools? Many people are mistaken and see social media as being the best tool right now to stay connected with customers, however, that isn't the case.

Your website can offer a place for your customers to connect with you and also gain the relevant information they need.

✅ affordable to get in front of your customers
✅ customers have a place to learn about your business and offerings
✅ share your story
✅ connect

https://bit.ly/3NaAdkm

Your website is the most powerful marketing tool you will have. It is accessible for customers to learn more about your business and what you offer.

17/06/2022

How to build startup employees want to stay with for years 🔥

Employees are ever important in creating a competitive advantage against competitors. Having long-term employees can help grow your company as you will have the greater collective expertise to help bring your startup forward.

Check out these four principles to help build a company that employees want to stay with for years:
💥 connect your employee's dreams to the mission
💥 foster autonomy in your employees
💥 evolve from training to coaching
💥 steady growth is inspiring

Learn more here - https://www.forbes.com/sites/forbesbusinesscouncil/2022/05/27/how-to-build-a-startup-employees-want-to-stay-with-for-years/?sh=2be03c1d14dd

Early attrition can douse a startup's fire, but long-term employee tenure gives you greater collective expertise to propel your startup forward.

14/06/2022

✅ HOW TO SCALE YOUR BUSINESS - STRATEGIC PLANNING

Strategic planning is the process of defining the direction and ensuring that all necessary resources are allocated appropriately to meet the strategic goals.

There are a lot of great benefits for your business to using strategic planning, such as improving communication or making better-informed decisions. This becomes essential to your business to keep your company on track!

To learn more about the real benefits, check out our latest blog post - https://bit.ly/3QgnJKR

It is important to understand how powerful strategic planning can be for your business. There are various benefits such as increased productivity, improved decision-making, and better communication.

10/06/2022

STEPS ON HOW TO DO MARKET RESEARCH

Not that familiar with market research? We've got you covered. By understanding your target market and competition, you will be able to determine what people are interested in or want as a product or service.

Here are simple steps on how to start doing market research:
1️⃣ Define your target audience
2️⃣ Research what people are interested in to develop your product or service
3️⃣ Identify who your competition is

If you want to learn more about how to conduct market research for your business, then check out our latest blog post - https://bit.ly/3aMcjhj

Market research is essential for any business - it allows you to understand your target market better, identify the competition, and determine products and services consumers are interested in.

07/06/2022

Do you want to become a successful PPC marketer?!

Automation has become a huge component in the current day and age as many platforms have shifted towards more automated solutions. Not sure how to become a successful marketer in the time of PPC marketing, these 3 topics are crucial to consider ⬇️

1. Adapting to new privacy regulations
2. Opportunities to consider pursuing
3. Must have skills that will serve you well

To continue learning more, check out this article https://www.searchenginejournal.com/successful-ppc-marketer-roadmap/448873/

Learn what challenges to overcome, opportunities to pursue, and skills to develop to be a successful PPC marketer in the age of automation.

01/06/2022

💡Question for you: did you know Startups Accelerator Canada is one of 6 Google Accelerators available to Canadians?

Startup Accelerator Canada program was created in 2020 in the hopes of having 2 cohorts, but as the pandemic hit, only 1 cohort was completed. This program focuses on providing mentorship in all aspects of your business. You can work with Google experts and tech to help improve strategies and systems being used in your business.

Other accelerator programs available to Canadian founders are Cloud Accelerator, Women Founders Accelerator, Black Founders Accelerator, and Climate Change Accelerator.

📣 If you are interested in being part of the Startups Accelerator program, be sure to submit your applications by June 21!

To learn more, check out this article - https://betakit.com/google-opens-applications-for-third-cohort-of-startups-accelerator-canada/

Google has opened applications for the third cohort of Startups Accelerator Canada. Applications are due on June 21.

30/05/2022

HOW TO CONNECT WITH YOUR CLIENTS -- FROM THE HEART 💘

Think about when you started your business. You most likely saw a value for the product or service that you are offering and thought about how this could be a way to improve your target audience's everyday lives.

Finding a deeper connection between you and clients is essential for your business because these customers will keep coming back. People crave creating relationships, having someone see them and care about what they want.

If you want to learn more about how to connect with your clients from the heart check out our latest blog post - https://bit.ly/3wRurhk.

It is vital to create and foster relationships with your clients, express the genuine interest in your clients. This shows that you are talking to them and that you do understand their problems, needs, and aspirations.

26/05/2022

SMALL BUSINESS GUIDE: HOW TO DO MARKETING AND SALES 🔥

The quality of the relationships that you build with your clients is what matters the most, not the overall value your product or service brings. People want to create and build genuine connections and this is important in promoting your small business. Don't you want your clients to trust you?

Want to learn more - https://bit.ly/39W3OzQ

… and form genuine, mutually beneficial relationships with prospective customers and customers. What do YOU think of the marketing and sales you encounter every day?  Well, most people regard most marketing and sales to be intrusive, dishonest, manipulative, and full of outright lies. A

23/05/2022

✨ LEADING WITH EMPATHY AND COMPASSION ✨

Leading with care matters not just for employee retention but for creating a happier, healthier workforce that can increase productivity. Millennials and Gen z might have an easier time with the shift in leadership styles than older generations.

They might have resistance to the changes - communication is vital to bridge the disconnect between past and present leadership styles and offer an opportunity for questions and concerns to be answered.

Want to learn more about how to implement compassionate and empathetic leadership, check out the article here https://www.forbes.com/sites/forbesbusinesscouncil/2022/05/16/the-new-leadership-model-leading-with-empathy-and-compassion/?sh=cdc7eaf4cc78

Perhaps driven by the circumstances of the past two to three years, or the rise of the millennial and Generation Z workforces, empathy and compassion are now hallmarks for any successful management style.

19/05/2022

How to be successful in business persuasion 💥

Successful business leaders aren't just able to provide the best solutions but can be the best persuaders. As an entrepreneur, you know how to communicate why you have the best advantage over the competition and learn how to satisfy all parties.

5 ways to amplify your influence as a business leader:
🔥 Credibility: highlight your real-world experience
🔥 Emotion: create empathy with a personal story
🔥 Logic: have more convincing facts and figures
🔥 Timeliness: take advantage of the perfect moment
🔥 Purpose: relate arguments to a shared end game

https://www.inc.com/martin-zwilling/5-key-drivers-of-influence-will-improve-your-power-of-business-persuasion.html

It takes more than a great product to influence customers and win in business negotiations today.

17/05/2022

💻 HOW TO EVALUATE WEBSITES 💻

It would be best to consider how your business shows up in search engines such as Google because it is a critical component of your marketing. Website entries should satisfy two main jobs: increase search engine rank and provide people with the information that will interest your target audience.

Check out our latest blog post to learn more about how easy it is to conduct your website evaluation! ⬇️

https://bit.ly/3Prz6yP

It is important for you to consider how your business shows up in search engines such as Google, because it is a critical component with your marketing.

11/05/2022

How Do You Measure Culture In The Remote And Hybrid Workplace?

Culture is the backbone of any company as it plays a vital role in shaping the company. But the main question is, how do we know if it is successful or not? The Betakit Podcast invites Shawn Hewat, CEO and co-founder at Wavy, to share some insights as her company offers a platform to help tech companies solve this problem. Be sure to listen to the podcast to learn more: https://betakit.com/how-do-you-measure-culture-in-the-remote-and-hybrid-workplace/

"We're very social creatures, so the human-to-human connection is ultimately what we're craving, even if we are working in a digital-by-design or remote-first environment."

Wavy CEO Shawn Hewat discusses burnout and talent churn in the new remote & hybrid world, and how tech companies are trying to manage and measure culture.

09/05/2022

Need a book to read?! We've got you covered! 📖

"DON'T MAKE ME THINK revisited" by Steve Krug is an excellent read for anybody looking to learn something new. Yes, you will learn more about website usability, but this book can offer you so much more than you might think...

"After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book."
–Jeffrey Zeldman, author of Designing with Web Standards

Check out our blog to learn more https://bit.ly/3FuRPoP

DON'T MAKE ME THINK revisited, by Steve Krug is a great read for anybody looking to just learn something new. Yes, you will learn more about website usability but this book can offer you so much more than you might think....

05/05/2022

HOW TO CONDUCT MARKET RESEARCH AND WHY IT MATTERS ⬇️

Market research can be an effective tool to assist your business. For starters, market research is an excellent way to understand your target market, learning the need and wants of your target customers. In addition, this tool can assist in monitoring the competition and the trends that are occurring in the market. There are so many benefits that market research can offer your company, and it is all up to you how you want to utilize it to gain a competitive advantage.

Learn more in our latest blog post on what market research is and why it is important for your business - https://bit.ly/3OXrB2D

Market research can allow companies to better understand their target audience and what they are looking for. This can lead to companies making smarter informed decisions to help grow and succeed.

03/05/2022

Need something new to listen to? 🎧

There are many podcasts that you could start listening to as an entrepreneur, and it can be a great way to learn how to improve your own business. While driving to work, going for a run, or just relaxing at home, you can check out one of the podcasts for inspiration!

Check out this article by Forbes for the top 10 entrepreneurship podcasts you should check out https://www.forbes.com/sites/forbescoachescouncil/2021/03/31/top-10-most-recommended-entrepreneurship-podcasts/?sh=5ea72e1c791d

Tap into these stories to learn how others have done it before you.

29/04/2022

➡️ How to protect your small business from

Inflation, inflation, inflation... prices in this current time are rising, and it is so important to have the proper measures in place to protect your business. There are a few ways to mitigate the risk of inflation impacting your business.

Finding ways to cut costs can be difficult but can be a great way to keep your business from falling. Investments in technology can be an excellent investment for your business, such as automating tasks and processes. Other ways to protect your small business are to consider diversifying your products/services or gradually raising prices instead of all at once.

To learn more check out this article by Forbes https://www.forbes.com/sites/forbesbusinesscouncil/2022/04/22/protecting-your-small-business-from-inflation/?sh=6a5e42a42e5f

Prices are going up all around us, and without proper measures, your bottom line could be impacted.

26/04/2022

💡 WHY IS IT IMPORTANT TO KNOW YOUR CUSTOMERS?

It is KEY for any business to know who their customers are. The better you understand what your customers are looking for, the better you will be able to connect with them, create meaningful content, and continue growing your business.

Customers fuel your business and ultimately lead you towards success and put you at a competitive advantage over your competitors. To better understand your customers, consider asking yourself questions such as what are their needs and wants and their pain points?

Check out our latest blog post to learn more on why it is so essential for you to understand your customers - https://bit.ly/3KhgA8L

The better you know your customers, the easier it is for you to connect with them. The first step is identifying your customers needs and wants to tailor your content accordingly.

22/04/2022

HOW TO IMPROVE YOUR LOCAL RANKING

Now the question is can you pay Google to help you rank higher? Sadly, you can't just pay Google to rank higher, but there are a few ways you can invest in ranking higher in search engines like Google.

1️⃣ You can pay professional services to help rank higher "naturally", there is a greater trust in the natural ranking than in ads
2️⃣ Get traffic from ads, you can pay Google to show up in searches with the notion of viewers seeing your ads

Learn more about Google ads and how it all works in our latest blog post - https://bit.ly/3rJ3gU6

You can't pay for search engine ranks, but there are two ways you can pay - professional services and pay per click. Google Ads is one way to gain visibility on the first page.

21/04/2022

Are you or someone you know looking to bring your startup to life here in Canada?

If so, check out the Startup Visa (SUV) Program! This program helps successful applicants and families become permanent residents without going through the lengthy process. There are specific requirements to take part in the SUV Program:

✅ hold at least 10% ownership in the startup
✅ commit to operating and managing the business while living in Canada
✅ have funds to support you and your family - all good health and no criminal records
✅ score at least a level five in the Canadian Language Benchmark Test (English or French)

To learn more about this program, check out this article - https://vancouversun.com/moneywise-pro/planning-a-move-to-canada-to-launch-your-new-business-get-to-know-the-startup-visa-program

Heading up an innovative startup could put you on the fast-track to permanent residency

15/04/2022

You must be wondering, how does Google really rank search results?

We would all love to know exactly how Google ranks our content. However, it isn't that easy as things are always constantly changing. Luckily, there are some core principles that you can follow to stay relevant to your target audience!

✨ Create relevant content that your target audience would search for, increasing your chances of ranking.
✨ Ensure your website is easy to access and view for Google to find relevant content for your audience.
✨ Ways to help Google find and rank your content could include using SEO tags, optimizing images, and creating backlinks.

Search engine optimization is forever constantly changing. It is important as a small business owner or entrepreneur to understand and know the basic principles and be up to date with the latest trends and changes!

Learn more in our latest blog post - https://bit.ly/3OgExQT

The core of what Google wants to see is content that is relevant to customers search queries. SEO is a crucial factor in helping how your website ranks.

14/04/2022

👉🏻 WHAT IS BURNOUT?

It is something we've all probably felt before when the physical and emotional exhaustion kicks in, typically caused by excessive stress. This occurs when we feel overwhelmed, emotionally drained, and unable to meet the constant demands.

In this article, learn more about the five stages of burnout and what you as an individual or organization can do to assess and mitigate burnout from occurring. Organizations need to be aware of burnout and recognize burnout risks!

https://www.fastcompany.com/90740516/how-to-manage-each-of-the-5-stages-of-burnout

Princess Castleberry maintains it’s possible for a person to experience burnout in a job they like and want to keep and leaders are encouraged to watch for all the signs.

07/04/2022

What is your most valuable digital marketing tool currently?!

In a recent survey, it was stated that 25% of small business consider social media to be their most successful digital marketing tool in 2022, which are down from the findings in 2021 😱

Some of the highlighted trends found in the report:
💡 67% of small businesses use social media tools
💡 top three tools: social media (25%), website (20%), online advertising (18%)
💡 ONLY 6% find value in SEO & content marketing

To learn more check out the full report -
https://visualobjects.com/digital-marketing/blog/scope-of-digital-marketing

The future of digital marketing is clear for small businesses. Learn how small businesses invested in 2021 and how they hope to adapt in 2022.

05/04/2022

Ever wonder how long it takes for Google to rank your content?

❓ Did you know that search engine optimization is a continuous process that requires time and effort in order to work on improving your site's ranking. There are various factors you should consider when trying to improve your rank. If you aren't familiar with SEO and want to learn more, be sure to check out our recent blog post about how Google ranks your content.

https://bit.ly/3KaQR2l

There is no definitive answer. SEO is an ongoing process, that needs time and commitment in order for your website to rank faster.