16/04/2022
๐คWhy Facebook Ads Always Kill Your Ads Whenever You Want to Scale the Campaign??
Recently we were consulting a clothing brand owner and this was his biggest concern...
He was able to grow his brand to 5 figures profitably but whenever he tries to go beyond this number and achieve his 6 figures goal, his winning campaigns start dying, his returns from Ads fall down to halves or even worse.
But this is not new, people often go mad because of this issue...
If scaled as usual in the Wrong way, your Ads will definitely take more money instead of giving more in returns.
So if the this strategy is wrong, then what are the right strategies which will solve the problem?
So, here are the best practices we use for our clients to help them scale profitably with higher ROAS:
๐ญ. ๐๐ผ๐ป'๐ ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐ฏ๐๐ฑ๐ด๐ฒ๐ ๐๐ผ ๐ฎ๐ด๐ด๐ฟ๐ฒ๐๐๐ถ๐๐ฒ๐น๐:-
Just because you are getting profitable sales from your winning Ads doesn't mean that you just need to 5x your budget to get 5x sales...
It must be done gradually, otherwise Facebook will eat up your increased budget to give only a few more sales.
I prefer increasing the Ad budget by 20% usually to maintain high returns.
๐ฎ. ๐๐ผ๐๐ฏ๐น๐ฒ ๐๐๐ฝ๐น๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐:-
Here, you duplicate your winning Ad sets and double their budget...
Since you are not making any changes in the original winning Ads, so your winning Ads are not gonna affected at all.
๐ฏ. ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐ ๐๐น๐๐ถ๐ฝ๐น๐ฒ ๐๐๐ฝ๐น๐ถ๐ฐ๐ฎ๐๐ฒ๐:-
Most of the times, this strategy proves to give amazing results like a proven formula!
Here, you need to create 5 or 10 duplicates of your winning Ad set with the same or half budget...
Out of these new duplicate Ads, some may fail while some will be really profitable, so just stop the ones which are not performing after 3 days and scale the profitable ones by 20%.
So these are some strategies which we use for our clients, use these strategies and scale your campaign to the next level.