20/07/2022
After all, why retailers should be using ?
Tokengating improves on security, because ownership is verified through the blockchain, and there is no way to forge token ownership. Another main benefits of tokengating and NFTs in general, is that it puts distribution and therefore profits, directly in the hands of the creators with less middleman costs associated with creating and selling NFTs, hence making it more cost-effective for the sellers. Also, tokengating yields amazing benefits because of the (fear of missing out) effect it can create.
Some successful examples for retailers to provide added value for their NFT holder can be your reference.
Shopify and the popular NFT collection Doodles have partnered to create an immersive experience for festival goers and Doodle NFT holers. Holders had exclusive access to apparel and limited edition merchandise and were able to transact seamlessly using Shopify POS.
Another example of tokengating in the community is utilizing NFTs as membership cards. Flyfish Club, the world's first NFT restaurant, only accept Flyfish NFT holders to dine at their NYC restaurant. Members only have to pay a one-time fee to purchase the NFT, and two tiers are provided with different perks. Club members can also participate in a number of exclusive events and opportunities, such as member-only yacht party, purchase branded merchandise through the club's members-only, password-protected Shopify store.
So, will tokengating become the future of retail?
With tokengating, retailers can reward their customer with different exclusive access, while retailers make more income without too much middleman interference in the process, and ensuring the security of the customers. The built-in marketing power of tokengating makes it so useful to all kinds of businesses. But only time will tell if tokengating can be the general trend in the future.