Podcast Agency
You probably don't know this name, unless you're in the music business, but you know the songs he wrote.
I'm posting this here because it's also a great reminder for podcast and radio hosts. Not every episode (or interview) you do will be great.
If you got a Blue Yeti for Christmas, do this:
1. Turn the pattern k**b on the back to cardioid (it looks like a heart...or a butt)
2. Turn the gain k**b on the back all the way down
3. Get close (2-3" away) from the mic when you use it
Gifts should be useful.
Welcome to McDonald's, may I take your order?
The new issue of Big Podcast Insider (Issue ) is now available:
Ready for the holidays!
Yeah, I said it!
YouTube is a great option for getting a message out, but posting videos on YouTube isn't the same thing as doing a podcast. It's also a risky way to build your media business.
What would happen to all the "Instagram models" if Instagram disappeared? The same thing that would happen to all the "YouTube podcasters" if YouTube disappeared (or decided to kick you off).
Most would disappear.
You can NEVER count on a single platform to be there forever. You will be much better off diversifying how you distribute your message.
This is what editing your podcast will do for you.
You've been warned...
The same could be said for your podcast. If everybody in the studio with you thinks the same way, says the same things, and sounds like same, you have too many people.
TONIGHT! If you're interested in how to utilize Clubhouse to better connect with your current listeners and attract new listeners, I'm talking with Larry Roberts (and special guests) about this at 9pm (Eastern).
When you release your podcast to the world, assuming you're skillful, your work is done. You don't need to apologize, or explain, or try to win people over to it.
Thanks to podcaster Zita Christian for turning me onto this quote from photographer Michelle Gardella. I don't know Michelle, but her bio has good advice for podcasters too, "making things slowly on purpose, imperfect without apology."
Almost all companies understand "podcast advertising" as it's very similar to traditional media advertising, which has been around forever. But for those who really want to "own a market" (literally), a branded podcast may be a better solution.
A branded podcast allows you to control 100% of the message being shared, not just a portion of it. It allows you to followup with people and develop relationships with them in ways much deeper than traditional advertising can.
But there are downsides, the biggest being it takes more skill to do a branded podcast and you'll need to transfer your current audience to that podcast, not the other way around, which is what you get with traditional advertising.
Fortunately there are people, like me, who can help you with this.
One of the positives is that a branded podcast will pay for itself, if done right.
Here's how:
1. People trust podcasts, so your attached business will be seen as trustworthy. And you, or your representatives on the podcast, can easily be showcases for your expert knowledge.
2. Because listeners (your potential customers) spend so much time with podcasts, they start to "know" you and your business. This is where branded podcasts really shine over traditional advertising, because you'll have more time with potential customers and also because you can show more depth of personality and experience – a short commercial read by somebody else doesn't do this.
3. Because customers "know" you and understand your business, it's easier to get full price for your products and services.
4. Because you're seen as an expert and sharing your message in a compelling way, additional media opportunities, like television interviews, speaking engagements, and newspaper and magazine articles, will emerge.
5. All of the above stack together with the end result being more income for your business and less sales/marketing costs – this is how a "branded podcast" pays for itself.
Want more info about how your company can benefit from a custom branded podcast and to talk about options for you to literally "own the market" you're in? Reach out.
The next time somebody asks about your home studio, tell them this story.
Epic Records signed Boston and wanted them to record their debut album in Los Angeles with a record producer, but band leader Tom Scholz wanted to record the album in his basement studio. He tricked the label into thinking the band was recording on the West Coast, when in reality, the bulk was being tracked at his Massachusetts home.
The "home recording" worked. The album was released by Epic in August 1976 and sold extremely well, breaking sales records, becoming the best-selling debut LP in the US at the time, and winning the RIAA Century Award as best-selling debut album. The album's singles, most notably "More Than a Feeling" and "Long Time" were (and are) radio staples.
The album has been referred to as a landmark in 1970s rock and is considered by many critics to be an "essential album." It has sold 17,000,000 copies in the United States and 25,000,000 worldwide.
I'm starting a newsletter for podcasters. First issue will be released on Friday.
This will be weekly, to-the-point, and help you grow your podcast, spread your message, and make money podcasting.
For more info... https://bigpodcast.net/u9b9VsRc
The new book from Dave Jackson, Profit From Your Podcast, is available now. I knew Dave from his music business newsletter, Musicians Cooler, in the early 2000s. That newsletter became a podcast in 2005, which is how I learned I could turn the radio show I had into a podcast and how I got started podcasting.
If you're looking for strategies to get more from your podcast, get this book.
Even if you didn't watch or listen to the first Presidential Debate, you've seen the comments:
"This debate is unfortunately between a steamroller with no operator and a Roomba that got stuck in a corner."
"The moderator getting treated like a substitute teacher."
"I was worried one of the people onstage might have a heart attack tonight but now I’m only worried about myself."
𝗧𝗵𝗲 𝗙𝗶𝗿𝘀𝘁 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗗𝗲𝗯𝗮𝘁𝗲 – 𝗔 𝗟𝗲𝘀𝘀𝗼𝗻 𝗙𝗼𝗿 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝗲𝗿𝘀
Hosting a podcast is a lot like moderating a debate – you're in charge, but you're not the "star."
And there are a lot of ways "the star" can hijack your podcast. Some won't answer questions. Others turn an interview into a sales pitch.
What do you do?
Way too many podcasters are intimidated to speak up when something crazy happens during an interview, whether it's a hijack or the guest simply shows up without the proper gear for you to get the audio quality you need.
I get this. After all, it's best to have a guest on your side as that rapport can help you get a better interview.
But there becomes a certain point when you need to speak up when things aren't to your standard. After all, it's YOUR podcast and you're the one whose reputation is on the line, not the guest.
When a "Steamroller" or other substandard guest comes on your podcast, you have three good options:
1. Stop the interview if you know it's not going to get you what you need for the episode you want to produce.
2. Nicely redirect the guest and hope he gets on board.
3. Let the guest go as-is and either edit out everything that doesn't work or, if there isn't enough that does work, kill the episode.
That's it. There are no other "good" solutions.
Never ever release an inferior episode to please a guest who didn't respect you or your audience to show up properly. All guests need to have quality audio and something that will be helpful to the people who listen.
New book club for podcasters on Amazon. First book is the new release by Dave Jackson, Profit From Your Podcast.
https://bigpodcast.net/JpG4OgSP gets you hooked up.
What's happening in the live event business is scary, especially for those who have made the majority of their income from live events. But the good news is, because everybody in this business has been affected, musicians and other entertainers (sports teams, comics, speakers) have been quick to find new ways to reach their audiences, one of which is via podcasts. And an entire audience who prefers live events, because that option isn't available now, is being exposed to this work.
The people in the live event business were made for this. A live sound engineer I talked to mentioned how the people in this business were ready, because they're used to working around problems – no live performance situation is perfect, even in the best of times. Yet live performances still happen, night after night.
We are proud to be part of the solution to what's happening now, helping to keep musicians and other entertainers in front of the people who love them via podcasting.
Recognize this guy? It's RØDE Microphones () founder Peter Freedman, who purchased Kurt Cobain's "Unplugged" guitar for $6.01 million.
He plans to display the guitar in a worldwide tour of exhibitions to be held in distinguished galleries and art spaces, with all proceeds (including the guitar) going to the performing arts.
“My parents were in the music industry, the arts industry before I was born,” Freedman told SPIN after the auction. “Musicians also supported my family for decades. I’m going to use this to tour it around the world to lobby governments to start proper funding for mental health, medical, wages lost, all the stuff that’s gone. This is my life. This is my industry. We’re going to raise awareness and raise money. They’re writing letters. That doesn’t work.”
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