AGNCY by Influence

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AGNCY by Influence

AGNCY by Influence are social media experts that specialise in tailoring their service to each brand, aligning with their needs and budget.

Using creators as the catalyst we help brands realise a competitive advantage in their respective market.

23/01/2023

Capitalising on YouTube Shorts could be the key to success for you brand this year. It’s not really talked about that much in the marketing space but it should be. Read these tips on why you should definitely be using YT shorts then go and start making some 🚀!!

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10/01/2023

Use these stand out tips to market your brand this year 📈

1. Run a social media contest: Use Instagram or Facebook to run a contest or giveaway to promote your brand and encourage user-generated content. Think of it as a virtual treasure hunt, except the prize is your product.

2. Use Pinterest to showcase your products : Create boards on Pinterest that highlight your products and provide inspiration to potential customers.

3. Use Twitter to engage with customers: use Twitter to respond customer queries and complaints in real-time, and to share product updates and promotions.

4. Share user generated content : Share customers testimonials to build trust and credibility. This is like having good user reviews on an App Store, showing that real users have had positive experiences with your brand.

5. Collaborate with other brands : Partner with other brands to reach a wider audience and share the cost of promotion.

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29/12/2022

4 ways BeReal is the social media app of the year.

1. BeReal is all about authenticity and genuine connections. No more pretending to be someone you’re not or curating a perfect online persona - on BeReal, you can be your true self and connect with others who are doing the same

2. With BeReal you can feel good about the time you spend on social media. By focusing on real connections and genuine interactions, you can feel more connected to others and less overwhelmed by the constant stream of content found on other platforms.

3. BeReal prioritises user privacy and security. Your personal information is kept safe and secure, and you have complete control over what you share and who you share it with.

4. It’s has a slick and easy user interface. BeReal’s refreshing interface brings back that authentic feel social media used to have. No overcomplicated tools, just real engaging with your friends in a non - toxic way.

With its focus on authenticity and genuine connections, BeReal is changing the way we think about social media. It’s laid back approach to interacting online can serve as slow down tool all users can utilise to take a break from the fast paced nature of traditional social media apps. If you haven’t already give the app a go.

20/12/2022

With Christmas and Boxing Day fast approaching we thought what better time to talk about the growing presence of Social Commerce and it’s effects on everyday consumers.

(Statistics provided by Accenture, Shopify, Social Media Today and Forbes)

08/12/2022

Common misconceptions about being a content creator in 2022 🤫

🙅‍♀️It’s easy

Being a creator takes time, patients, brain power and consistency. From the outside, being a creator looks like the dream job because of the perks that come from it, like the free products and the lucrative brand deals. However the work that goes into taking eye catching photos and making the perfect TikTok or YouTube video is harder than most think. Knowing this before starting your content creation journey will put you in the correct mind frame to be successful.

🙅‍♀️ It’s oversaturated

This feels like a misconception that has been around for years now that is still untrue. THEIR IS SPACE FOR ANYONE AND EVERYONE. Each individual who decides to become a content creator can offer something different to the niche they are entering so the amount of people in this niche already is irrelevant. Furthermore if your niche is considered oversaturated then this can be looked at as a positive because it most likely means it is highly profitable.

🙅‍♀️More followers = more money

This couldn’t be further from the truth, yet this a pretty common misconception. Having a lot of followers is only profitable for those who have high levels of engagement and are constantly getting brand deals. However brands don’t just work with creators with hundreds of thousands of followers. Micro-influencers get paid too. Furthermore, some micro influencers have higher audience quality than pages with millions of followers so they could potentially be making more than them.

🙅‍♀️ If you build it they will come.

Another common myth about being a content creator is that if you spend a lot of time trying to build an audience you will be rewarded handsomely for it by an influx of new followers and a boost in your engagement. For most, this is far from the truth. You could spend years being consistent and doing what you think will help you grow only to progress very little. This shouldn’t discourage you however it should just definitely be something to keep in mind.

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