Krystal & Co. Creative

21/11/2022

Alexa...help me write my content. 🙃

Look, if you Google, “How to overcome writer's block” several articles and blog posts will end up telling you to either take a walk, work out, or drink a glass of water.

I don't know about you but literally, NONE of those things will help cure my writer's block. ❌

Here are 4 things that do...

1️⃣ Google

Can't come up with a clever caption? Google it.
Can’t come up with blog post ideas? Google it.

2️⃣ Pinterest

For those of you who are still new to Pinterest. Pinterest is a hidden search engine that is so much more than just clothes, toys, dream decor filled homes and other material items.

3️⃣ Facebook Groups

Honestly, some of my favorite content has come from me finding someone ranting in a FB Group.
*Uhh...Hello pain point I have the solution for!*

4️⃣ Braindump

Ever have so many thoughts running through your brain that you end up paralyzing yourself? No? Just me? Well if you are like me... I have to jot everything down in order to form sentences. Next time you're feeling overwhelmed grab a pen and some paper and see what happens.

5️⃣ Take a Nap

This is a rare thing for me BUT a nap can really help with refreshing your mind to think clearly.
Try it and let me know how this works out...

Now tell me, what do you do to combat writer's block? Take a walk?

11/11/2022

Just enjoying way too much coffee at , per usual ❤️

My day isn’t complete without a good cup of coffee…

What’s your go-to coffee order?

Currently: Mine is a Spicy Chai Tea Latte with Oat Milk (and yes I know that’s not technically coffee 😝)

Let me know yours in the comments! ⬇️

28/09/2022

LET ME SHARE THE TRICKS OF MY TRADE! 👇🏾

Running this business would be a lot more complicated if it weren’t for my favorite business tools! I like simple, not complicated and the tools I use are SIMPLE!

Here’s a short list of what I need to make sure I run my day (and not the other way around)!

1️⃣ CANVA
2️⃣ GOOGLE SHEETS
3️⃣ TRELLO
4️⃣ DUBSADO
5️⃣ SLACK
6️⃣ A DAILY PLANNER NOTEPAD

What about you? What do you need to make sure you run your day and not the other way around?! Let me know in the comments!

22/07/2022

I hate to say it but if you’re not on using video in your current online marketing strategy, you should start to ASAP!

Need help with this? Let’s talk!

Facebook is overhauling the design of its flagship social network app by elevating content from creators over posts from friends and family.

25/04/2022

Just because I love what I do, doesn’t mean it’s not tough sometimes!

I’ve struggled with boundaries, motivation, client management, and burnout but what I keep coming back to is my WHY.

And that is FREEDOM.
Time freedom.

The ability to stay off my social media for more than 2 weeks and yet still run my business and spend time doing things I enjoy with my family and friends. 🙌🏾

Need some motivation today? Think about your WHY! It’ll give you the motivation you need to get through this week. ❤️

Need some practice? Share your “why” with me below! ⬇️

04/04/2022

Use these 3 essentials to grow on Instagram! 👇🏾

First! 👉🏾 Follow: 😜

Let's get into it. Remember these 3 things when it comes to growing your IG ⬇️

✨Content: Instagram is a platform where people like quick bite-sized content. So give them the quick tips + solve their problem and they have no reason why they shouldn't come to you

✨ Engagement: Engagement is a secret weapon! On the days I don’t do it, I can tell the difference! This is a MUST DO! And if anyone says otherwise, they're lying to you!

✨ Consistency: What's Instagram without this? Showing up, posting consistently and targeting your audience your way is all you need to grow. Remember, you determine your own consistency. Don’t let someone tell you how often you need to…do whatever you can maintain.

Don't get me wrong! There is so much more to this! But keep these 3 things in mind!

Which one do you wish someone else could do it for you?
Tell me in the comments below ⬇️

👉🏾 For me, it's engagement 🤣

17/03/2022

YOUR time to shine is RIGHT 👏🏾NOW👏🏾!⁠
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I know things seem hard. I see you consuming the content you think is going to save your business.⁠
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But guess what? Someone else's content is NOT going to save your business.⁠
⁠
[🔥Hot stuff: proceed with caution!]⁠
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You know what might?⁠
🔥Getting on stories every day.⁠
🔥Continuing to build relationships on Instagram even when it feels hard.⁠
🔥Collaborating with others in your industry in a strategic and thoughtful way that works for all parties involved.⁠
🔥Creating amazing things for your target audience even when you "don't feel like it".⁠
🔥Actually putting in the work.⁠
🔥Knowing you are not alone in this journey.⁠
🔥Understanding that CONSISTENCY and DISCIPLINE pay the bills more than motivation and inspiration ever will.⁠
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Need I say more?⁠
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✨If you're struggling to build your biz because you don't feel like it's the right time or heck you just don't want to, we can fix that. Head to the link in my bio to book your free discovery call!✨
⁠

📸: Tiffany Heidle-Lanza

14/03/2022

Are you afraid to use video because you think you’ll say something dumb?🥵⁠
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👉🏾You’re not alone! This is everyone’s fear before they’ve tried it.⁠
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Yes, even I was scared s**tless to film myself talking and post it on my Instagram… like seriously, I’d chicken out🐔
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Being scared to use video comes down to…⁠
😰Not knowing what to say⁠
😰Not feeling ready to do it⁠
😰Not wanting to be judged by others⁠
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There is ONE thing that you’re in control of above… and you need to let the rest of that s**t go!⁠
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You CAN know what to say if you have a video strategy.⁠
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Here are a few ideas:⁠
〰️Share a quick tip that will give your audience an immediate win⁠
〰️Talk about a client you worked with & what you helped them accomplish⁠
〰️Show behind the scenes of your business⁠
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Video doesn’t have to be hard ❌⁠
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In fact, using video can be FUN and SIMPLE if you just have a plan.⁠
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💥 In my 1:1 Strategy Intensive, we’ll dive into ALL THINGS related to video marketing and how you can get better at it, and use it to connect with your followers on a deeper level to build their know, like and trust💥⁠
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📩 Wanna book your Instagram Intensive? Send me a DM today - I’m here for all your Q’s.⁠

What's the hardest part for you about getting on video?

📸: ⁣⁣⁣⁣⁣
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09/03/2022

Girl, STOP stressing about why your reach and engagement is off lately. 🙅🏾‍♀️⁣
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If you’re trying to get through this current engagement low, here’s what you can do: 👇🏾👇🏾⁣
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1️⃣ CHILL!❄️❄️ It’s not just happening to YOU so try not to overthink this SHORT-TERM situation.⁣
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2️⃣ Utilize short form video! Using gifs, memes, reels, etc. can help you get a boost of reach!
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3️⃣ Use IG Stories! Use IG stories to continue connecting with your audience and building your brand. Show up on your stories at least 5-10 times daily. ⁣
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4️⃣ Create more content that is sharable, valuable, or personal. Having great content will give you much more visibility overall and get new ideal clients to your page. ⁣
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Have you been struggling to get your reach and engagement back up lately?⁣⁣
Let me know below in the comments!
😊⁣

📸:
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03/03/2022

Do you feel like you’re doing everything but nothing is working?

▪️ Your engagement is down, and your growth is stagnant.
▪️ You are confused by all the things going on day to day.
▪️ You don’t know what to post or even create.
▪️ You are too busy to even do it all yourself.
▪️ You are ready to give up.

I know it must be exhausting creating content, writing captions, researching hashtags over and over again to get seen by more potential customers.

Imagine in 90 days from now you would no longer need to worry about what to post, what captions to write and you would actually have a lot more time to do the things you actually want to do.

What if you could focus on your clients, instead of spending hours trying to come up with content ideas creating content and engaging with other accounts.

If you are ready to outsource your social media tasks, regain your valuable time back, and bring new clients in, DM me today.

01/03/2022

Get your March CONTENT IDEAS right here🥳!

Be sure to💾this so you can stay consistent this month!👏🏾(Because you know consistency is 🔑😉)

If you're still struggling with how to put it all together in your content marketing strategy, send me a DM! Let's talk about getting a strategy call together to help you! ❤️

28/02/2022

IS THIS YOU?! 😳

Here are 5 ways to Be More PRODUCTIVE with Social Media! 🔥⁠

No more stressing okay?
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1. Content Calendars are your BFF ❤️
Having a monthly plan for each platform will help you avoid the stressful last-minute posting every day! ⁠⠀
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2. Repurpose!⁠ 👏🏾
Writing a blog post? Create a video summarizing it. Take that video and shorten it to a caption. Six months later, use that same content and spruce it up a little! 👏🏼 Trust us. This one's a game changer. ⁠⠀⁠⠀

3. Educate Yourself! 🤓⁠⠀
You don't need to be a complete social media ju**ie like I am, but continue learning new trends as often as you can. If you stay up-to-date with social media trends and competitor research, you'll be able to create content much quicker!⁠⠀
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4. Schedule It! 📱⁠⠀
Take advantage of scheduling apps like Later or the Facebook Creator Studio! Sit down at the beginning of the month, look through your content calendar, and schedule several posts at a time! ⁠⠀
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5. Outsource it! 😉⁠⠀
Do you REALLY want to save some time? Leave it to the expert & hire someone else to do it, so you can invest in your business elsewhere! ⁠⠀
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What part of social media takes up THE MOST time for you? ⬇️⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀

25/02/2022

I don’t know who needs to hear this but…

It’s okay to do things your own way.
It’s okay to do things on your own timeline.
It’s okay to set your own pace.

Make it a goal to focus on your own journey because no one’s path will look like yours…
so why compare?

Then watch yourself GROW. 🌱

Drop a ❤️ if you needed this message today!

24/02/2022

Want to know what social media managers actually do?? 👇🏾⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✔️Create a social media strategy in line with your marketing and revenue goals⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️Come up with a content marketing plan (based off the content themes developed in the strategy)⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️Create content (design graphics)⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️Schedule posts for when audience activity is highest ⠀
✔️Develop brand's tone of voice and write compelling copy
✔️Create branded stories and create Reels (this can be a collaborative effort depending on the client!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️Engage on behalf of the brand by responding to comments, engaging on follower's content, and participating in convos on relevant hashtags⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️Read analytics and optimize content while re-adjusting the strategy to stay in line with goals, metrics, and progress⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️Consistent keyword research, maintaining brand integrity, and sharing brand values
✔️Be a cheerleader, a brainstormer, an idea machine, constantly pivoting based on what is going on in the world, and also learn new features/tools on platforms so your content stays relevant! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Your business deserves social media that is done *well* and if you are running out of time to do that, I'd love to work with you!

You can stay in your zone of genius, while I work in mine. 😉

Ready to get started?
Send me a DM to get started! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

16/02/2022

Let me just say it…

Stop doing the same thing OVER and OVER and OVER again... 🛑
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➡️ If your hashtag strategy is not working, change it.⁠⠀
➡️ If your content is not performing, change it.⁠⠀
➡️ If your funnel is not working, change it.⁠⠀
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But if you want to see different results, you HAVE to change something.⁠⠀
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You can't expect different results, if you have been doing the same thing over and over again.⁠⠀
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Realizing that you aren't getting the results you desire is the first step.⁠⠀
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The second step is to take action in order to get those results.⁠⠀
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👉🏾 If you feel stuck in your business or need more structure, hire a business coach.⁠⠀⁠⠀
👉🏾 if you want to get in shape, hire a personal trainer.
👉🏾 If you want converting email campaigns, hire an email marketing expert.⁠⠀⁠⠀
👉🏾 If you want to grow your social media presence, hire a SOCIAL MEDIA STRATEGIST.⁠⠀
⁠⠀
It's that simple.⁠⠀⁠⠀
The investments we are WILLING to make lead to the results we WANT.⁠⠀⁠⠀
Nine times out of ten, I find people wanting results without being willing to invest.⁠⠀
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The choice is yours!⁠⠀
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How often have you found yourself taking the same approach while wanting different results? 👇🏾
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14/02/2022

COFFEE IS MY VALENTINE 😍😍😍

Coffee is my warm, and cuddly valentine this year! ☕

Currently drinking coffee while creating client content and that is a perfectly productive Valentine’s Day if you ask me!

Sending all the love your way, girlfriend!

How are you spending your Valentine’s Day?

10/02/2022

Are you making these common mistakes with your Instagram? ⬇️

Wondering why you are not attracting new clients or customers?
Sick of posting and not getting the results you want? THIS MAY BE WHY! 🤯⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣ Your bio needs to be CLEAR and be speaking to your ideal client!
NO BS! Think of it like your DIGITAL BUSINESS CARD ✅⁣⠀⠀⠀⠀⠀⠀⠀⠀
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2️⃣ You want everyone to engage with your content, BUT YOU'RE NOT ENGAGING WITH OTHERS? 🥴 ENGAGEMENT = ENGAGEMENT, if you want love you need to give it ✅⁣⠀⠀⠀⠀⠀⠀⠀
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3️⃣ Your content is not solution focused.
Aka you’re not speaking to the pain points of your audience. You need to be the solution they are looking for! ✅⁣
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4️⃣ STOP focusing on the likes and START focusing on the saves and shares!
This means your content is of VALUE!! And shares = free word of mouth marketing ✅⁣⠀⠀⠀⠀⠀⠀⠀
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5️⃣Are you showing your face? Or do you have a faceless feed? 👻
Showing your face BUILDS TRUST! TRUST = SALES ✅⁣⠀⠀⠀⠀
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Comment below and tell me whats the biggest IG mistake you're making? ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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YOU DON'T HAVE TO BE MAKING THEM!

If you want to learn how to grow your biz, hit the link in my bio or send me a DM 💌

08/02/2022

Do you feel like your industry is oversaturated? 😔

🏷️Save this for later!🏷️
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✨Are there too many hairstylists already and there's NO WAY someone is going to like your looks more than *HERS*?⁠
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✨Have you seen tons of other dietitans recently and you feel like they're going to take your customers?⁠
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✨Did another MUA post the BEST TRANSFORMATION that you just can't beat?⁠
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✨Do you feel like other photographers are more trendy than you?⁠
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✨Has another business coach is getting all the recognition you think you deserve?⁠
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Guess what?! There's room for all of us. PERIOD.⁠
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👉🏾Because it's not the product that makes you different.

It's YOU.
It's YOUR creative process.
It's YOUR personality.⁠
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Want to learn how to showcase why YOU are different than the others in your industry?⁠
⁠
✨DM me and let’s talk about how I can help you differentiate yourself from the rest while having fun and growing your biz your way !✨

01/02/2022

When was the last time you looked at someone's Instagram and thought "Why aren't I doing that yet?" ⁠⠀
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Probably not too long ago, right? ⁠⠀
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It is incredibly easy to get wrapped up in comparing your business to someone else's, but I can't stress this enough: ⁠⠀
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THEIR BUSINESS IS NOT YOUR BUSINESS. 👏🏼⁠⠀
Their wins are not your wins. ⁠⠀
Their offers are not your offers. ⁠⠀
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A few harsh truths:
Someone is going to offer the same product as you one day. ⁠⠀
Someone is going to launch a program or service that you've been wanting to do before you get the chance.⁠⠀
Someone is going to go viral with their reels while you're still waiting. ⁠⠀
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Those are not excuses for you to STOP living out your dream.
The wins of other businesses owners have nothing to do with you! 👈🏾
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You're capable of showing up, staying true to your business, and experiencing the same wins as the person you're comparing yourself to. 🖤⁠⠀
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Comment below if you've been letting comparison get the better of you lately.
I want to cheer you on this week! ⁠⠀⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

25/01/2022

3 REASONS YOU AREN'T SHOWING UP IN YOUR FOLLOWERS’ FEEDS 🤳🏼
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If you’ve ever asked yourself “why am I not getting any engagement on my feed from my followers?”
Keep Reading!
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Instagram is tracking our every move to determine what content we want to see.
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To put it simply, the more you interact with an account, the more you’ll see that person's content, which is why building relationships and a community around your brand is important.
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If you want to be one of the FIRST faces and posts that pops up while your followers are getting their scroll on, then you have to prove to Instagram that they WANT to see your content.
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Here are the 3 ways to get your content to show up more frequently in your audience’s feed:
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1️⃣) ENGAGE LIKE WHOA 🗯 Instagram is a two-way street 🤝 We can't throw out content and expect people to flock to us...we have to connect! So be sure to spend time engaging every single day. Spend 10 minutes on your feed, 10 minutes in stories, and 10 minutes searching hashtags in your niche, and be sure to leave meaningful comments that start conversations.
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2️⃣) CHECK THOSE INSIGHTS 📊 Instagram has been tracking which posts of yours have performed the best, so go see what your audience wants to see 👀 And be sure to take a peek at what time your audience is most active on Instagram and make it a point to post and engage around those times.
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3️⃣) SHOW UP ON STORIES 🤳🏼People are watching Stories now more than ever! And the more someone engages with your story, the more your posts will show up in their feed. So show that sweet face of yours, use polls, and be personal!
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Ready to get in front of your peeps?! 🤗 What steps will you take today to connect with your audience?!
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21/01/2022

We made it another week, friends 🎉
And you owe it to yourself to celebrate.

Because let's face it...entrepreneurship is HARD.
And you should be proud of yourself for pushing through!

So whether you want to open a bottle of wine 🍾, take a long bath 🛁, pour a margarita 🍹, or binge-watch a favorite tv show or movie, do something for yourself.

You deserve it!

And on that note, it's time for me to:
👉🏾 Take a break from social media for the weekend (I always do...or try too)
👉🏾 Clean my home (because cleaning relaxes me…don’t judge me)
👉🏾 Have a movie night with my kids 🍿

How are you celebrating a successful week?!

18/01/2022

Here's your daily reminder to stop scrolling and just post some content!

Don’t overthink it. 🙅🏾‍♀️

⚡No, it’s not going to be perfect.
⚡No, it’s probably not going to go viral.

AND THAT'S OKAY!

💪🏾But you have to start posting if you are going to get over your fear of posting.
💪🏾 You have to start pushing through your fear if you want to succeed on social.

Look, my goal is to help businesses of all sizes succeed on social without feeling like you have to constantly hustle or do what everyone else is doing.

I firmly believe that social can aid all aspects of your marketing.

If you are overwhelmed, burnout and tired of doing it all while still running your business, DM me! I'd be happy to help you!

13/01/2022

💣Here's why you should start re-posting your content and re-purposing your content ASAP:⁠
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1️⃣ SAVE TIME! We all have those days or weeks where we get totally overwhelmed or busy and fall behind on posting. ⁠
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Re-posting one of your top-performing posts is the greatest way to save time.
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2️⃣ People don't see every single thing you post the first time around.
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On top of this, your audience grows as time goes on. ⁠
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There is no harm in reposting something from 6 months ago-- the odds are that even your older followers won't remember that it's a re-post... or if they do, they won't care!⁠😎⁠
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3️⃣ People learn and absorb content differently. For example, some people want infographic-style content, others learn best through reels, and some like to read captions. ⁠
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Re-purposing your content into different formats helps you reach your audience in the format they prefer!⁠
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It’s easy for me to use the same piece of content for reels, or static posts.
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4️⃣ Reach a whole new audience: this ties into the first one: people have their preferences and the algorithm takes note of it. ⁠
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If you're only ever creating static feed posts, you're completely missing an entire audience of people who only watch reels or stories but still need to see your message! ⁠
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Especially with reels right now dominating the explore page... this is a huge opportunity for you to reach a whole new audience.⁠ 👀⁠
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➡️ Will you be re-posting old content after reading this? ⁠
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Let me know, and drop any questions you have below!⁠ ⬇️