Troye Weston Marketing

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Troye Weston Marketing

At T.W. Marketing we help small businesses with tailored Social Media Management and Pay-Per-Click Ad Campaigns. www.troyeweston.com
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Our platforms are suited to service based businesses. You deserve more business, let us help you get it.

24/03/2023

🚀 Creating engaging content is essential for any successful digital marketing strategy. As a digital marketer with 3 years of experience, I've learned a few tips that can help you create content that grabs your audience's attention:

👉 Know your audience: Research your target market and find out what they care about. This will help you create content that resonates with them.

👉 Be visual: Use eye-catching images and videos to grab attention and break up text-heavy content.

👉 Use storytelling: People love stories, so use them to make your content more engaging. Share personal anecdotes or case studies that demonstrate the value of your product or service.

👉 Keep it concise: Attention spans are short, so make sure your content is easy to read and digest. Use short paragraphs, bullet points, and subheadings to break up long blocks of text.

👉 Encourage interaction: Ask questions, run polls, or encourage comments to encourage your audience to engage with your content.

👉 Analyze your results: Keep track of what works and what doesn't. Use analytics tools to see which pieces of content are getting the most engagement, and adjust your strategy accordingly.

Remember, the key to creating engaging content is to understand your audience and provide them with value. By following these tips, you can create content that resonates with your audience and helps you achieve your marketing goals.

17/03/2023

🔍 Are you tired of creating content that goes unnoticed? Let's talk about SEO content and how it can help your business get discovered online!

📈 SEO (Search Engine Optimization) is the practice of optimizing your website and content to rank higher in search engine results pages (SERPs). By using relevant keywords, creating high-quality content, and following best practices, you can improve your website's visibility and attract more organic traffic.

📝 So, how do you create effective SEO content? Here are a few tips to get started:

🔑 Research relevant keywords: Start by identifying the keywords and phrases that your target audience is searching for. Use tools like Google Keyword Planner or SEMrush to find popular keywords with low competition.

📝 Write high-quality content: Once you've identified your keywords, it's time to create content that's both informative and engaging. Focus on providing value to your audience and avoid keyword stuffing or using irrelevant tags.

🔍 Optimize your content: Make sure your content is optimized for both search engines and readers. This includes using headings, subheadings, meta descriptions, and alt tags.

🔄 Update regularly: Keep your content fresh and up-to-date by revisiting and updating it regularly. This can help boost your rankings and keep your audience engaged.

🤝 Want to learn more about how SEO can benefit your business? Let's connect and chat! I'm happy to share more insights and help you get started on your SEO journey.

28/02/2023

3 Digital Marketing Tips to Accelerate Business Growth 💻📈

As a digital marketer with 3 years of experience, I've had the privilege of working with many business owners who want to expand their reach and increase their revenue. Here are three tips that I've found to be most effective in accelerating business growth:

1️⃣ Focus on Your Target Audience: Know who your ideal customer is and create content that speaks directly to their needs and pain points. By understanding your target audience, you can tailor your messaging and offerings to attract the right customers.

2️⃣ Leverage Social Media: Social media platforms are a powerful tool for reaching a wider audience and building brand awareness. Be active on the platforms where your target audience spends their time, and use engaging content to build a community around your brand.

3️⃣ Track Your Results: To know whether your digital marketing efforts are paying off, you need to track your results. Set specific goals for your campaigns, track your metrics, and use data to make informed decisions about where to focus your efforts.

Remember, success in digital marketing doesn't happen overnight. It takes time, patience, and consistency to see results. But with the right strategy in place, you can accelerate your business growth and achieve your goals. 💪

27/02/2023

Once upon a time, there was a young entrepreneur named Sarah who had a dream of starting her own business. She was passionate about her idea and believed that it could make a real difference in the world. Sarah poured all her time, energy, and savings into launching her business, but things did not go as planned.

After just a few months, Sarah realised that her business was not generating enough revenue to sustain itself. She had bills piling up, employees to pay, and no clear path forward. Sarah felt discouraged and defeated. She thought about giving up and going back to a regular 9-to-5 job.

But Sarah was not one to give up easily. She knew that if she was going to make her business work, she needed to persevere. Sarah spent long hours analysing her finances, revising her business plan, and reaching out to potential clients. She refused to let setbacks and failures discourage her.

As time went on, Sarah's hard work and determination began to pay off. Her business started to gain traction, and more clients began to take notice. Sarah continued to work tirelessly, always pushing herself to do better and be better.

Years later, Sarah's business became a major success, and she was considered one of the top entrepreneurs in her industry. Looking back on her journey, Sarah realised that her perseverance, grit, and determination had helped her get where she was today. She knew that if she had given up at the first sign of trouble, she never would have achieved her dreams.

The moral of Sarah's story is simple: success is not always easy, but it is always possible if you have the grit and determination to persevere through tough times. As a business owner, you will face many obstacles and setbacks, but you must keep pushing forward, and believing in yourself and your vision. With perseverance and hard work, anything is possible.

26/02/2023

📢 Calling all business owners who manage their own advertising campaigns!

As you know, running effective advertising campaigns is crucial for the success of your business. 💪 To get the best results, here are a few things you should keep in mind with each campaign:

🎯 Set clear goals: Define what you want to achieve with your campaign, whether it's to generate more leads, increase sales, or build brand awareness. This will help you stay focused on what matters most.

👥 Know your audience: Understand your target audience, including their interests, behaviors, and pain points. This will help you create more effective ads that speak directly to them.

📊 Monitor your metrics: Keep track of your campaign metrics, including click-through rates, conversion rates, and cost per acquisition. Use this data to optimize your campaigns and improve your ROI.

🔄 Test and iterate: Don't be afraid to try different ad formats, messaging, and targeting options. Continuously test and iterate your campaigns to see what works best for your business.

Now, I understand that managing advertising campaigns can be time-consuming, especially if you're running a business. That's why I recommend considering the option of hiring a digital marketing expert to take over your campaigns. A professional agency can help you create and execute campaigns that align with your business goals and free up your time to focus on what you do best.

Remember, effective advertising can be a game-changer for your business. By keeping these tips in mind and considering the option of hiring a digital marketing expert, you can set your business up for success. Good luck!

24/02/2023

Are you struggling to attract the right audience to your website? 🔍 One crucial factor that can help you improve your website's visibility and relevance in search engine results pages (SERPs) is keyword research.

Keyword research is the process of identifying the words and phrases that your target audience uses to search for products, services, or information related to your business. 📈 By targeting the right keywords, you can optimize your website's content and structure to match your audience's search intent and improve your chances of ranking higher in search results.

To conduct keyword research, you can use various tools, such as Google Keyword Planner, SEMrush, Ahrefs, and Moz. 🔧 These tools provide valuable insights on search volume, competition level, and related keywords that can help you choose the most relevant and high-traffic keywords for your business.

However, keyword research is not just about finding the most popular keywords. It's also about understanding your audience's needs, preferences, and behaviour and using that information to create high-quality, relevant, and engaging content that can attract and retain your target audience. 💡

So, if you want to unlock the power of keyword research for your SEO strategy, start by identifying your target keywords and optimizing your website's content and structure to incorporate these keywords in a natural and meaningful way. By doing so, you can improve your website's search engine visibility, attract the right audience to your website, and ultimately achieve your business goals. 💻

Are you using keyword research in your SEO strategy? Share your thoughts and tips in the comments below! 👇

20/02/2023

Entrepreneurship is a journey that requires hard work, determination, and a willingness to take risks. As business owners, we have the power to turn our dreams into reality, but it's important to remember that success isn't just about working hard – it's also about finding balance.

Achieving a balance between work and personal life can be challenging, but it's crucial for maintaining our mental and physical health. By prioritizing self-care and setting boundaries, we can achieve success without sacrificing our well-being.

Remember, your dreams are worth pursuing, but don't forget to take care of yourself along the way. Keep pushing forward, stay positive, and don't let anyone tell you that you can't achieve your goals.

18/02/2023

Want to Improve Your Social Media Ads? 🤔

Here Are 3️⃣ Tips to Get You Started

Running social media ads can be a powerful way to connect with your target audience and drive results for your business. But to make the most of your advertising budget, it's important to have a strategy in place. Here are three tips to help you get started:

#1. Know your audience: Before you create any ads, take the time to understand your target audience. What are their pain points? What motivates them? This information will help you craft ads that resonate with them and are more likely to drive engagement.

#2. Use eye-catching visuals: Whether you're creating ads for Facebook, Twitter, or LinkedIn, using high-quality visuals is key to grabbing your audience's attention. Make sure your images or videos are relevant to your message and sized appropriately for the platform you're using.

#3. Test and refine: No matter how well you think you know your audience, it's always a good idea to test different ad types, messaging, and targeting options to see what works best. Use the results to refine your ads and improve their performance over time.

By following these three tips, you'll be on your way to creating social media ads that connect with your target audience and drive results for your business. Give them a try and see how they can work for you.

17/02/2023

Are you running ads to a landing page but not sure how they're performing? Enter Google Analytics! 🕵️‍♂️📈

By using this powerful web analytics tool, you can get detailed insights into how visitors are interacting with your landing page, where they're coming from, and which actions they're taking (or not taking). Here are a few key metrics to look for:

#1. Traffic sources: See which channels are driving traffic to your landing page, such as organic search, paid search, social media, or referral traffic.

#2. Bounce rate: This measures the percentage of visitors who leave your landing page without taking any action. A high bounce rate could mean your landing page isn't meeting your visitors' expectations, or there are technical issues causing them to leave.

#3. Conversion rate: This is the percentage of visitors who take the desired action on your landing page, such as filling out a form or making a purchase. A low conversion rate could indicate that your landing page needs improvement.

#4. Behaviour flow: This shows how visitors navigate through your landing page, including the pages they visit, the time they spend on each page, and where they drop off.

💡By tracking these metrics and making data-driven decisions, you can optimize your landing page for better ad performance and higher conversions.

Happy tracking!

16/02/2023

Are you struggling to get results from your Facebook ads? Try these tips to improve your ad's performance:

#1. Use high-quality visuals and attention-grabbing headlines to capture your audience's attention.

#2. Target your ads to the right audience by selecting relevant demographics, interests, and behaviors.

#3. Test and optimize your ads regularly to improve their performance over time.

#4. Use retargeting to re-engage with people who have already shown an interest in your business.

✴️ Bonus tip: When creating your ad, make sure to focus on the benefits your product or service provides to the customer, rather than just its features.

As someone with over 3 years of experience in running Facebook ads, I've seen firsthand the impact these tactics can have on your ad's success. Keep these tips in mind as you create your next ad campaign and watch your results improve!

12/02/2023

Are you tired of spending countless hours managing your online advertising with little to show for it?

Let me help! I offer top-notch Social Media Ads services that are specifically designed to help businesses like yours reach their target audience and grow effectively.

With my expert knowledge and personalised approach, I'll make sure your advertising efforts are laser-focused on generating leads and sales for your business. And the best part? You'll finally have the freedom to spend more quality time with your family and friends.

Don't miss this opportunity to take your business to the next level. Simply comment "I want your help" and let's get started.

26/01/2023

“The best marketing doesn't feel like marketing.”

- Tom Fishburne (Founder of Marketoonist)

24/01/2023

Are you a business owner looking to build your business while freeing up more time for yourself? Look no further!

As a business development consultant, I specialise in creating automated lead generation strategies that will not only bring in more business but also give you the freedom to enjoy your personal life.

Through my services, you can say goodbye to the endless hours spent on lead generation and hello to more free time with your loved ones. Implementing automation in your lead generation process can save you time, energy, and effort so you can focus on what matters most. Let's work together to create a business that runs seamlessly and gives you the freedom you deserve.

23/01/2023

Attention, business owners!

As a business development consultant, I specialise in helping business owners navigate the digital marketing landscape. From search engine optimisation to social media strategy, I provide expert guidance to streamline your online presence and increase your brand's visibility.

But it's not just about getting more leads, it's about freeing up time for the things that matter most.

By entrusting me with your digital marketing needs, you can spend more quality time with your loved ones and less time worrying about your business. Let's work together to achieve your business goals and create a better work-life balance.

24/07/2022

Don’t stop learning!

After studying a certain subject.

I believe.

The best thing to make sure you are using best practices is to keep building upon your foundation!

Keep on learning and stop thinking ‘I’ve studied this already’, ‘I’ve got the certificate’, ‘I’m good to go’.

You can always do with more information until you are confident in yourself to produce the best quality service.

It doesn’t hurt to keep studying, even when you are confident in yourself!

22/07/2022

Engage your readers with these 10 Hooks 🪝

1. Limited ⭐️
2. Winning 🥇
3. Secret 🤫
4. Growth 📈
5. More ⏫
6. Double‼️
7. Formula 👩‍🔬
8. Instantly ⏭
9. Proven 🔬
10. Stop ⏹

19/07/2022

How To Get More Clients on a Budget 💰

Prioritise:

1. 🖼 Content marketing

Be sure to publish the most relevant content aligned to your business and provide as much value to your prospective audience as possible.

2. 📧 Email marketing

Oftentimes business owners neglect the relevance of email. Send out MORE emails!

Email marketing is a sure fire way to get a ROI. Pay an affordable subscription for an email marketing platform, create, schedule and fire off emails to your email list. This is one of the most affordable outreach methods you can ask for!

3. 🧑‍💻 SEO: Search Engine Optimisation

Be sure to post content on your website that is aligned to your business! The content you post should host a multitude of popular search keywords - that way your website can rank higher for relevant search terms in search engines.

16/07/2022

Business owners that rely on word-of-mouth marketing are missing out on money in the bank.

If you are not marketing your business online, you will be waiting for new clients whilst your competitors are taking strides in the digital environment to be first.

20/05/2022

Business development is all about growing your business by acquiring new customers and keeping existing ones happy.

Here are some tips for using social media to grow your business:

📊 Start with a plan.
Decide which social platforms are most likely to reach your target audience, and then develop a content strategy that will help you achieve your business goals.

💡 Know your audience.
Take the time to understand who your target customers are and what they want from you. Then, create content that speaks directly to their needs and interests.

🪴 Expand your audience.
Use social media to reach new people, including potential customers who might not be familiar with your brand. Try different strategies for expanding your reach, such as running ads or partnering with influencers.

🤝 Build relationships.
Don't just sell, sell, sell on social media - build relationships with your customers and create a community around your brand. Show that you care about more than just making a sale, and you'll build loyalty among your customer base.

🕵🏻‍♂️ Pay attention to trends.
Keep an eye on what's happening in the world of social media, and be ready to adjust your strategy as needed.

17/02/2022

Do you have a favorite 𝐜𝐨𝐥𝐨𝐫?

Is it Red 🔴?

Or Purple 🟣?

Colors can be used to gain an advantage for your business. Find out what color would represent your brand best and go from there.

We are typically excited by products or services with 𝑹𝒆𝒅 branding.

When we see brands with 𝑷𝒖𝒓𝒑𝒍𝒆. We tend to lean towards luxury, and ambitious.

11/02/2022

Ever needed a helping hand in content ideas?

Here 4 ideas to help you start producing your daily content 👇

Need more?

Let me know in the comments.

10/02/2022

𝗛𝗲𝗿𝗲 𝗶𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘂𝘀:

1) Our highly skilled consultants work with you one on one, to create high converting landing pages for
your Facebook Ad/Google Ad funnel.

2) This is done by creating a well developed marketing strategy based around your business goals.

3) You'll be able to generate more leads, sales and sign-ups through our paid advertising services.

4) We can show you how this is done by taking over the management of your ad campaigns while showing you exactly what ads convert best in each niche market.

Since January 2020, I have had the pleasure of working and supporting multiple Small Business owners by maximizing their return on investment producing results for their business. Our services include but is not limited to:

Service 1: Facebook ads

Service 2: Google ads

Service 3: LinkedIn campaign

Service 4: Search Engine Optimization

Service 5: Website Development

Service 6: Email Marketing

BUT, don't just take my word for it. Have a look at what some of my current clients have to say about working with me and T.W. Marketing:

"Troye is an extremely dedicated and talented individual. He has been helping me with social media marketing for a while now and it has really benefitted me. He is a creative, hard-working and expert within the subject. I have learned a lot from Troye and I got no doubt that you will too.
I can highly recommend Troye to anyone who is looking to outsource their digital marketing."
- Simun Wolles

"Troye has a commendable passion for learning and problem solving which makes him an invaluable tool for any business. He has a wealth of knowledge in Digital Marketing and I have always enjoyed working closely with him. His creativity, enthusiasm and experience make you feel confident that you can rely on him to help you with hurdles in your business. From low conversion rates to poor traffic volumes, Troye is proficient in identifying problems and creating innovative strategies to help overcome the problems."
- Michaila Knauff

"Highly recommend T.W Marketing! The companies work is outstanding and demands are met without hesitation. If you are looking for a marketing company with so much drive and inspiration, then T.W Marketing is the company to approach. Very fast service and hard work is put into all the work he does. Very happy with his work. Thank you!"
- Nicole Deller

If you want to generate more leads and maximize your return on investment, please get in touch with T.W. Marketing by messaging me and let's connect!

www.troyeweston.com

09/02/2022

𝐒𝐭𝐚𝐫𝐭 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 your marketing efforts with these 3 free marketing tools 👇

08/02/2022

𝐖𝐡𝐚𝐭 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐖𝐚𝐢𝐭𝐢𝐧𝐠 𝐅𝐨𝐫? 🚀

Start using the targeting options available to you through Facebook and Google Ads to drive more sales to your business website!

27/01/2022

⁣
Are you a Dog person, or a Cat person? 🤪⁣

13/01/2022

Problem: You want to grow your business, but you are not sure what steps to take.

I will take your business from upper middle class revenue to six figures.

Your copy is the first thing people see when they come across your website or social media profiles.

And it's the last impression that sticks with them as they leave and move on to their next task.

That's why we work hard at making sure every word counts for you and our clients in a way that converts more leads into customers, increases sales and grows businesses online using proven marketing strategies like SEO copywriting, landing page optimization & email marketing campaigns.

We know how important it is for you to stand out online and get noticed by potential clients so we make sure all of our writing goes beyond just looking good – it has real value for your target audience too!

Our Copywriters use proven techniques such as storytelling, emotional triggers & humor (where appropriate) in order to engage visitors via creative content that drives action.

Do you want to start growing your business in 2022? Let me know by sending me a dm or commenting ”2022”.

07/01/2022

𝐓𝐨𝐝𝐚𝐲’𝐬 𝐪𝐮𝐨𝐭𝐞:

“Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.”

- 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀

06/01/2022

Celebrating our 2 Year Anniversary! Thank you to all our past, current and future clients! 🚀

04/01/2022

Google My Business has been rebranded to Google Business Profile.

Now, you can create a free and easy-to use online profile for your local business when you are looking into managing your presence on the internet in an effective manner!

You will be able to add photos or videos as well as share updates with potential customers through this new tool of yours - all from within google maps too so people know exactly where they need go when trying find what's needed at any given time.

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Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00
Saturday	09:00 - 00:00
Sunday	09:00 - 00:00

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http://www.troyeweston.com/

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Don’t stop learning! After studying a certain subject. I believe. The best thing to make sure you are using best practices is to keep building upon your foundation! Keep on learning and stop thinking ‘I’ve studied this already’, ‘I’ve got the certificate’, ‘I’m good to go’. You can always do with more information until you are confident in yourself to produce the best quality service. It doesn’t hurt to keep studying, even when you are confident in yourself! #learning #onlinecourse #seo #searchengineoptimisation #skills #skillsdevelopment

2 premium services for the price of one. Valid only for February to celebrate our one year anniversary! 🎉 www.troyeweston.com Schedule a free call with me by commenting below 👇 #twmarketing #troyeweston #digitalmarketing #googleads #facebookads #emailmarketingcampaign #socialmediamarketing #anniversary #oneyearanniversary

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