What can we say, the girls got an EYE for the gram 🤳
(Anna and I just wanted a peek 🫣😅)
HAPPY NEW YEAR! 🥂
Wishing you all a safe and happy time as we ring in 2022!! ✨
Happy Birthday to us! 🎶🎂
ONE YEAR AGO I launched Social Nova...and it was easily the best decision of my life. 🙌
So, in celebration of our ONE YEAR launch, for the next 24hrs I'm giving you 50% off one 1hr consultation call with Cassi! ✨ 🚨
DM to claim offer or sign up using the link in our bio.
The group theory is that the least amount of time you spend on a reel the more successful it will be 😂
ALL jokes aside... keep trucking along making those reels, and showing up on your stories because YOU ARE DOING GREAT SWEETIE ✨
Is your social media not working our the way you envisioned it would be by now? LET US HELP.
We are ready to take on 2 new clients this month 🎉
DM us if you are ready to step up your social media marketing game 📲
To all my SMM out there.... I salute you stay strong 😅
IYKYK
Dear Instagram,
Please. Give. Us. The. Analytics. 🙏🏼
Sincerely,
Every content creator out there 📱
(Feeling lucky 🍀 Will today be the day Instagram gives us the insights?!)
PSA: The number of followers alone does not determine your success. 📱
If that were the case, we wouldn’t need social media managers because everyone would just buy followers.
2021 Instagram strategy looks a lot different than it did 5 years ago and what I mean by that is your number of followers is not the biggest metric to look at anymore.
What is important is your engagement rate.
Having a highly engaged audience that interacts with your stuff regularly is what tells Instagram you provide good content, which results in them pushing your stuff on more peoples feed. AKA give you long term, effective growth.
So, what happens if you don’t have a good engagement rate? In simple terms, your content will NEVER show up on anyones feeds.
For example, have you ever seen an account with thousands of followers but they only get 2 likes per post?
That is because their engagement rate is as low as it can get.
Instagram doesn’t show anyone their posts because no one interacts with it.
So, final thoughts. When you are thinking of investing in your Social Media strategy it is important to think big picture.
Talk about your expectations and have an understanding that follower growth comes after an optimized engagement rate.
Once you know and understand your accounts priorities, you will be on the right track.
(And If you are ever working with a social media manager who tells you the number followers are the most important… get a new SMM) ✨