What the Fundraising - The Podcast

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What the Fundraising - The Podcast

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What the Fundraising the Podcast is for impact leaders and change-makers who are tired of doing things the old-school way and are looking for a fresh and effective way to raise money, run their organization, and think about the nonprofit sector.

01/04/2024

"If my prioritizing my wellness in the way that I show up is problematic and is not a concern for you, we don't need to invest time together in partnering and working together." - Kia Croom

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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01/04/2024

"A big running thread through all of the questioning in terms of success or not was board involvement." - Steven Shattuck

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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29/03/2024

"Achieving 100% board giving in capital campaigns remains elusive." - Steven Shattuck

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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29/03/2024

Fundraisers need to be able to connect because connection is what inspires donor behavior.

📣 Follow and comment "WTF BOOK" for book release news and updates!

27/03/2024

The future of the nonprofit sector depends on providing fundraisers with tools that support the whole fundraiser, including the inner experience of the fundraiser - not just templates or training that focus solely on fundraising strategy.

📣 Follow and comment "WTF BOOK" for book release news and updates!

26/03/2024

Join us on an enchanting journey as our guest today, Steven Shattuck, unveils the secrets of capital campaigns, igniting a spark of creativity and innovation. Together, let's embark on a quest to redefine fundraising excellence, guided by wisdom and inspired by possibility. It's time to unlock the hidden treasures that await those who dare to dream big and strive for greatness!

In this episode, you will be able to:
- Appreciate the value of research and data in dispelling fundraising myths and guiding decisions.
- Recognize the importance of board engagement in capital campaign success.
- Evaluate the effectiveness of pausing a capital campaign amidst external challenges.
- Learn strategies for maintaining momentum in fundraising efforts during crises.
- Explore the concept of non-transactional fundraising relationships and their impact on donor engagement.
- Identify best practices for successful fundraising endeavors in the nonprofit sector.

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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25/03/2024

Donor actions are mostly reactions to how fundraising is conducted. That means that the way fundraisers behave is the primary motivator for donors to engage and contribute.

📣 Follow and comment "WTF BOOK" for book release news and updates!

25/03/2024

"As the campaign crossed the midway point or two-thirds of the way, what we found is that a lot of fundraisers start to relax, a lot of the donors start to relax, it seems that the campaign is doing well, it's going to reach its goal with or without me. That is a very important aspect of psychology to overcome." - Szu-chi Huang

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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22/03/2024

"This shift of psychology is really important here, feeling that the hero in the beginning and feeling like a turtle that we still have a lot of work to do at the end. Hopefully, by doing so and making that shift for yourself and your donors, you can sustain motivation the whole way through. "- Szu-chi Huang

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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21/03/2024

The sector needs to recognize that fundraising methods and fundraiser behavior are the primary factors influencing donor contributions.

📣 Follow and comment "WTF BOOK" for book release news and updates!

19/03/2024

Alignment fundraising gives us the opportunity to shift away from scarcity and feelings of inferiority, and is rooted in the idea that great fundraising is not an ask, it's an offer.

📣 Follow and comment "WTF BOOK" for book release news and updates!

19/03/2024

In this episode of What the Fundraising Podcast,

From the initial spark igniting a cause to the crescendo of community support, navigating the twists and turns of motivation paves the path toward fundraising triumph!

In today's episode, Dr. Szu-chi Huang, an esteemed researcher in motivation science, delves into the intricacies of sustaining motivation throughout fundraising campaigns. Her research centers on the science of motivation, particularly exploring the temporal and social aspects of striving towards goals. She uses experiments to examine causal processes closely and field studies to test these findings in the real world, such as launching loyalty programs with companies and conducting intervention campaigns with nonprofit organizations like UNICEF.

In this episode, you will be able to:

- Recognize the dynamic nature of motivation in fundraising campaigns.
- Tailor strategies for each stage of the fundraising campaign.
- Reframe success as a continuous journey rather than a singular destination.
- Utilize reflection and collective sharing to maintain momentum.
- Leverage diverse tools and resources to sustain motivation.

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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18/03/2024

"Having a really clear strategy and knowing exactly what we need to raise money for, and what the impact could be of that just makes me determined on days that I am not willing to not reach the target." - Jennifer Coughlin

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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15/03/2024

"Make sure that we follow up and make it personal. Use the data. Use tools to look at your data, analyze it, and figure out who is gone to ask what." - Jennifer Coughlin

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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12/03/2024

In this episode, we are joined by Jennifer Coughlin, who bravely opens up about her profound voyage through the challenges of raising a child grappling with a rare genetic condition. With only around 250 diagnosed cases worldwide, Jennifer's youngest daughter, Edith, faces a myriad of obstacles, including visual impairment, developmental delays, seizures, epilepsy, and intellectual disability.

Jennifer's life took a drastic turn when she received Edith's diagnosis, prompting her to leave her career at an investment bank to prioritize her daughter's care. Through this challenging transition, Jennifer found solace and support in the NR2F1 Foundation, a charity dedicated to supporting families affected by this rare condition.

In this episode, you will be able to:
- Learn the importance of storytelling and engagement in fundraising efforts.
- Apply personal anecdotes and diverse networks to boost support for the cause.
- Use Givebutter or similar platforms for efficient fundraising and donor data collection.
- Engage donors through personalized follow-ups and transparent impact communication.
- Nurture lasting donor relationships by showing gratitude and fostering deeper connections.
- Overcome challenges of small volunteer teams with strategic dedication to fundraising goals.
- Leverage community and networks to amplify fundraising efforts, embracing discomfort for success.

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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11/03/2024

"Change is really hard when you've grown comfortable." - Jake Ernst

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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08/03/2024

"The most effective strategies are ones that are community focused, and relationship centered." - Jake Ernst

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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06/03/2024

Join me and my friends over at Givebutter as I show you how to easily build lasting donor relationships using your CRM!

During this free, 60-minute training, you will learn how to:

➡️ Create habits around consistency inside your CRM in order to build trust with your supporters
➡️ Foster a sense of belonging that will empower donors to become passionate advocates for your cause
➡️ Engage donors on a deeper level that leads to more meaningful interactions (that feel good to the fundraiser and the donor!)

It's happening next Tuesday, March 13th at 11 am PT/2 pm ET... and I can't wait to see you there! You can register for free by visiting malloryerickson.com/givebutter, or just comment CRM and I'll DM you the link to register!

05/03/2024

In the hustle and bustle of modern life, stress seems to be the main course on our daily menu. Yet, amidst the chaos, there is a sweet solace waiting to be savored when we choose to connect.

Jake Ernst, a therapist and clinical director of Straight Up Health in Toronto, Canada, specializes in working with young people and families facing challenging and stressful situations. He is a product of a close-knit family in a small town, and he developed a penchant for helping others early on. Despite the loss of his father in his teenage years, he found solace in connections, which led him to become a therapist. Moreover, through his work, Jake emphasizes the power of human connection, addressing modern stressors and advocating for solidarity through his podcast "This Isn't Therapy" and the newsletter "Just Trying To Help."

In this episode, you will be able to:
- Understand the importance of slowing down in a fast-paced world driven by worry, hurry, alarm, and overwhelm (WHOA).
- Appreciate the fundamental role of relationships in healing and growth.
- Explore the concept of co-regulation and its role in maintaining calmness in others.
- Recognize the detrimental effects of co-escalation in perpetuating stress and anxiety.
- Foster healthier relationships and promote community support.
- Recognize the interconnectedness of individual and social well-being.

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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04/03/2024

"Your job now is to create space for transformation to take place. You are a bridge between where your donor is and the change they want to see in the world." - Floyd Jones

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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01/03/2024

▶️▶️ Comment UNTHINKABLE to grab your free ticket to the 2024 Nonprofit Marketing Summit: The Unthinkable hosted by ! 🚀

This is a free, virtual conference designed to turn unimaginable impact into a reality for your nonprofit. Join us on March 5-7 for 70+ curated sessions from top voices in the sector.

Reserve your seat now to lock in benefits, including:

➡️ FREE access to 3 DAYS of powerful sessions

➡️ Latest strategies from industry experts

➡️ Maximized time with separate interactive sessions

➡️ A community of 25,000+ nonprofit professionals to learn and grow with

Together, let's break free and create a future where bold ideas thrive, and mission success is not just a goal - but a reality.

Reserve your free seat today >> https://bit.ly/49w7IsI or comment UNTHINKABLE and then check your DMs for the link!

01/03/2024

"Knowledge is power, and the data is going to unlock the doors that are going to get you to your destiny." - Floyd Jones

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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27/02/2024

In this episode of What the Fundraising Podcast…

Today, we delve into the heart of community building with industry luminary Floyd Jones. Whether you're a nonprofit professional, community organizer, or aspiring change-maker, this conversation provides the tools, inspiration, and motivation to drive positive change in your community and beyond!

Floyd Jones is the Community & Partnerships Lead at Givebutter, a pioneering fundraising platform facilitating over $150M in annual donations for more than 35,000 causes globally. In his role, Floyd supports the Community team's growth strategy via partnerships, sponsorships, strategic campaigns, and special events. He works directly with Givebutter's Product, Success, and Marketing teams to support overarching company goals. Moreover, Floyd's dedication to community growth extends beyond his current role. Previously, he spearheaded transformative initiatives at Volo, garnering substantial funds and acclaim while fostering widespread social change and corporate involvement.

In this episode, you will be able to:

- Discuss the importance of understanding data and metrics in driving impactful outcomes.
- Elucidate how forging meaningful connections and leveraging resources can propel communities toward collective success, with a focus on partnership, promotion, and people.
- Explore the challenges and triumphs of community leaders.
- Learn practical strategies for overcoming obstacles and achieving lasting impact.
- Reframe the approach, shift the mindset, and embark on a journey of growth and collaboration.

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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26/02/2024

"Human beings want to do good; we are bred, and we are genetically predisposed to feeling great when we give." - Patrick Kirby

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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23/02/2024

"People want to hear from you, they want to hear impact, they want to know that their dollars are going to something that's making their community better." - Patrick Kirby

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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20/02/2024

This episode is a rallying cry for change within the nonprofit sector—an invitation to embrace vulnerability, authenticity, and mental well-being as essential components of effective fundraising. Tune in for an inspiring conversation that challenges the status quo and offers hope for a more compassionate future in fundraising!
Patrick Kirby, Founder of Do Good Better Consulting and author of "Fundraise Awesomer!", is a dynamic figure in the nonprofit sector. Patrick has dedicated more than ten years to various roles within the nonprofit sector, spanning organizations of diverse scales and scopes. Moreover, he sincerely believes in challenging traditional approaches and champions the mantra that "we've always done it this way" is perilous.

In this episode, you will be able to:
- Explore the tender balance between vulnerability and professionalism in fundraising.
- Learn about the human side of fundraising.
- Challenge the notion that fundraisers must suppress their emotions.
- Discuss the topic of mental health in the nonprofit world.
- Address the pressures faced by fundraisers.
- Advocate for a shift in mindset prioritizing self-care.
- Consider practical strategies for fostering a healthier work environment.

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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19/02/2024

"I think when somebody asks a great question, it tells me they're thinking two steps ahead, or they're thinking about this in a strategic way." - Soon Hagerty

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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16/02/2024

"The most intelligent people ask great questions. Then you get to show that you are a strategic thinker, but at the same time, you're learning something new " - Soon Hagerty

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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15/02/2024

I'm starting in 15 minutes, and I'm waiting for you!

In just a few minutes at 11 am PT/2 pm ET, I'll be showing you How to Raise More from the Right Funders WITHOUT Hounding People for Money... and I'm so excited to teach you how to take the ick out of fundraising by making real connections with donors! I promise, this is going to change the game for you!

And this is absolutely your LAST CHANCE to join live and get your mind blown 🤯 (and all your questions answered by me, of course...)

So, if you like consistency, confidence, and someone who’s going to tell you the whole truth and nothing but the truth… you don’t wanna miss this, because I am holding nothing back!

Here's your LINK TO JOIN one more time! >> https://event.webinarjam.com/go/live/117/yvyg9uw4s0s1sr

See you very, very soon!

13/02/2024

In this episode of What the Fundraising Podcast, we delve into a compelling conversation with Soon Hagerty, an accomplished entrepreneur and co-founder of the Boundless Futures Foundation. In this episode, we explore the intricate intersection of entrepreneurship, nonprofit endeavors, and purpose-driven leadership through the lens of Soon's remarkable journey.

In this episode, you will be able to:
- Discover the potential of aligning business objectives with societal impact.
- Recognize challenges faced by female entrepreneurs.
- Gain insights into managing anxiety and stress during slow returns or observing others' success.
- Explore purpose and profit integration.
- Learn the importance of hard work, self-awareness, and the art of asking pertinent questions.

Link in the bio! 🔗 to listen to the full episode now.⁠
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Huge thanks to our sponsors at for making this episode possible.⁠⁠⁠⁠
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This is it – it’s your LAST CHANCE to step into the transformative world of the Power Partners Formula™ Collective. 🚪✨ Before time runs out, let me share one final reason why this experience is truly one-of-a-kind: Picture this: an alignment-first fundraising course that's unlike anything else out there. 🌟 It's not just about the curriculum – although that's pretty amazing on its own – it's about the entire ecosystem of support and resources that come with it. From cutting-edge tools and templates to personalized AI support and expert coaching, the Collective has everything you need to elevate your fundraising game. Plus, with monthly group coaching calls and CFRE Continuing Education credits, you'll be armed with the knowledge and skills to make a real impact in your organization. But here's where the real magic happens – it's the community. 🤝 Joining the Collective means becoming part of a tribe of passionate, forward-thinking fundraisers who refuse to settle for the status quo. Together, we're rewriting the rules and reshaping the future of fundraising. So what are you waiting for? The doors are closing tonight at 11:59 pm PT, and this is your moment to seize. Join us now and let's embark on this journey together. 💫 #PowerPartnersFormula #MalloryErickson #LastChance #NonprofitFundraising #DoorsClosing #PPFC #AlignmentFundraising #Community

What do you think about how we define success in the nonprofit sector (@trudilebron)’s advice has set off some major light bulbs around here! “We need to slow down the way we think about our strategic impact and what that means and what we are learning so that we can make bold improvements to our programming, our leadership, and our funding.” - Trudi Lebron And huge thanks to our friends at @learngrantwriting for making this episode possible. To learn more about how to align your fundraising and grant writing efforts, go to learngrantwriting.com/mallory . . . . . #podcast #podcasthost #womenempowerment #nonprofit #nonprofitsofinstagram #whatthefundraising #fundraisingtips #fundraisinghelp #fundraiser #startupnonprofits #womeninnonprofit #nonprofitfundraiser #growthmindset #grantwriting #coaching #mantra #inspiration #mindset #motivation #goals #leadership #grants #growth #personalgrowth

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