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From influencer marketing campaigns to the best of branded content, MarketingNow is building Southeast Asia's content archive, because the future is always accelerated by the present.
Read up about Solis Singapore's latest campaign, where they collaborated with lifestyle and foodie influencers to promote their kitchen appliances.
www.marketingnow.asia/magazine/solis
Solis Singapore decided to engage in video content and influencer marketing to promote their appliances, in an effort to kickstart their social media presence in Singapore.
Shopee opted for a high brand visibility approach for their influencer marketing campaign for their 9.9 shopping sales.
Read now: https://www.marketingnow.asia/magazine/shopee
In their 9.9 posts, Shopee aimed to achieve a high brand visibility to promote their Super Shopping Day sales, by engaging in influencer marketing.
Pepsi leverages on a Tiktok trend where users show off their outfits to promote their new Pepsi Black flavours!
https://www.marketingnow.asia/magazine/pepsi
Pepsi makes use of a creative fashion-inspired video campaign to promote their entire Pepsi Black product line, as inspired by a TikTok trend
Erdinger and Brotzeit decided to team up for Oktoberfest and engaged in influencer marketing to promote their collaboration!
https://www.marketingnow.asia/magazine/erdinger-brotzeit
For this Oktoberfest, Erdinger and Brotzeit decided to team up and engage in influencer marketing to increase awareness of the exclusive Erdinger beers at Brotzeit as well as their DIY Oktoberfest Kit.
De'Longhi hops onto the influencer marketing train, this time with macroinfluencers for their latest campaign!
https://www.marketingnow.asia/magazine/delonghi
De’Longhi decided to engages lifestyle and food influencers to raise awareness for their products, as well as to build a brand narrative for De’Longhi on social media.
Read up on how ExpressVPN decided to break into the Singapore market, starting with key opinion leaders!
https://www.marketingnow.asia/magazine/expressvpn
Express VPN wanted to increase the visibility and awareness for their VPN services in Singapore. Through engaging influencers, ExpressVPN highlights the different benefits of their VPN services, such as for entertainment purposes.
In Adidas' latest influencer marketing campaign for Indonesia, they promoted individuality through their new Adidas Forum shoes!
https://www.marketingnow.asia/magazine/adidas-forum
Adidas’ unique stylistic choice for their latest Forum shoes campaign helped attract attention and also bring forth the brand’s values of individualism and self-expression.
Through their influencer marketing campaigns, Casetify promotes their brand values of individualism and self-expression.
Read more at: https://www.marketingnow.asia/magazine/casetify
Casetify, a viral phone case and accessory brand, wanted to further increase awareness of their phone cases and showcase their brand identity, especially in Southeast Asia. They decided to tap on influencer marketing by engaging influencers to show off their Casetify phone cases.
Sennheiser utilises a new content initiative in their influencer marketing posts, to highlight the call-to-action (CTA) for their latest product!
https://www.marketingnow.asia/magazine/sennheiser-lifestyleinfluencers
Sennheiser, a German audio company that prides itself on creating audio products that produce the highest quality sound, tapped on influencer marketing to publicize the newly released MOMENTUM True Wireless 2. The newest launch of Sennheiser earbuds is ensured to deliver the highest quality sound wi
This marketing campaign with Vivo won Influencer Campaign of the Year at the !
How did this campaign gain so much traction?
https://www.marketingnow.asia/magazine/vivo
Vivo, the 5th largest smartphone brand around the world, owned by BBK Electronics, targeted Asian countries including Singapore with latest Influencers Marketing Campaigns to provide young people a platform in curating lives online. Vivo sought to empower its target audience to embrace self-confiden
How did foodpanda use creative storytelling in their influencer postings to promote their brand?
https://www.marketingnow.asia/magazine/foodpanda
With the goal of strengthening their brand name by establishing themselves as the a top player in the food and grocery delivery market, FoodPanda decides to use creative storytelling in their influencer postings to promote PandaMart.
FoodPanda used creative storytelling to highlight their brand's unique selling point and implores users to join their fast fast club.
www.marketingnow.asia/magazine/foodpanda
With the goal of strengthening their brand name by establishing themselves as the a top player in the food and grocery delivery market, FoodPanda decides to use creative storytelling in their influencer postings to promote PandaMart.
Sometimes, success for brand's marketing campaigns depends on the ongoing trends.
Read up on how Kenwood took advantage of the baking craze during the pandemic to promote their baking supplies!
https://www.marketingnow.asia/magazine/kenwood
Kenwood decides to make use of the baking craze during circuit breaker to promote their baking appliances, such as stand mixers, as well as hand mixers.
KangKang Noodles reached out to influencers to promote their new product line, the Express Meal Kit. These influencers showed off their finished meals to show how easy to cook and convenient the Express Meal Kit was.
https://www.marketingnow.asia/magazine/kangkang-noodles
KangKang Noodles is a new line of noodle products from TSK Food. With the goal of reaching out to Singaporeans who enjoy cooking at home and are more health conscious, TSK Food decided to source for social media influencers to spread awareness of their new products.
Noel Gifts and Humming Flowers both specialise in customisable flower bouquets and gift baskets for special occasions.
Read on to find out how both utilised influencer marketing to promote their flowers bouquets and gift hampers for Mother's Day and Hari Raya.
https://www.marketingnow.asia/magazine/noelgifts-hummingflowers
Noel Gifts and Humming Flowers provide a large variety of options of flowers and gifts for customers to choose from for every occasion and customised to each person. Besides birthdays, condolences, anniversaries and baby showers, the demand for flowers or gift hampers see a definite significant incr
With such busy and fast-paced lives we lead now, who doesn't need a well-deserved break now and again?
Check out how Kimiyo Spa reached out to their target audience of everyday consumers in their early 20s by engaging both female and male influencers!
https://www.marketingnow.asia/magazine/kimiyospa-singapore
Kimiyo Premium Spa successfully engages lifestyle influencer marketing to promote their facilities and premium services. IMA MarketingNow dives right into their wellness retreat with the lifestyle influencers to experience its signature ganbanyoku therapy that targets both female and male working ad
GoalKeepin uses app gamification to help users keep in line with their set goals. Now, they recruited youth influencers to help promote the monetary rewards from achieving their set goals!
https://www.marketingnow.asia/magazine/goalkeepin-app-singapore
GoalKeepin app that gets young influencers to market their goal achievement programme in the form of an app. IMA MarketingNow finds out how users can participate in projects to earn monetary rewards when their goals are achieved. The influencers post about the app, the kinds of goals, monetary rewar
Kikkoman soy milk, Japan's number one soy milk brand, sought to build its brand image and narrative here in Singapore and here's how they used influencer marketing to achieve their goals!
https://www.marketingnow.asia/magazine/kikkomansg
Kikkoman - The Number 1 Soy Milk Brand in Japan leverages on Influencers Marketing to generate growth and impressions to further the awareness and market’s interest in their soy milk products across all retail and digital in Singapore and across Asia.
How exactly did Singtel tap on the power of youth influencers for their new GOMO mobile plan and achieve an engagement rate of over 21%?
Read more: https://www.marketingnow.asia/magazine/singtelgomo
Singtel, the largest mobile network operator in Singapore with 4.1 million subscribers work with youth influencers between the 16-25 age band to launch Influencers Marketing Campaigns that garnered over 17,000 engagements and upwards of 44,000 over impressions, meeting it’s objective of generating...
In light of the COVID-19 pandemic, many brands have been pushing for digital sales to prevent crowds.
Read on to find out how POPULAR bookstore used influencer marketing to encourage digital sales this textbook sale season.
https://www.marketingnow.asia/magazine/popularsg
POPULAR Singapore, an established household name with a network of over 130 bookstores across Singapore tapped into Influencers Marketing to start an initiative to drive a long held tradition of physically procuring the school textbooks into the online world. Parents can now purchase their kids’ s...
Check out this great example of Tiktok influencer marketing and how Mise-En-Scene tapped into Tiktok trends to showcase their hair styling products!
https://www.marketingnow.asia/magazine/mise-en-scene
With female consumers being spoilt by choices with the variety of hair products in the market, the team behind the brand brand Mise-en-scène (owned by Amore Pacific) knew that they needed to plan a campaign that would stand out & make an impact towards the female consumers.
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