Fugazi Media & Marketing

03/11/2023

TIP for and
Regarding:

We're working with a client on their writers platform that seeks to bring on experienced, vetted, Google-ranking and those wielding the digital pen.

We pointed out that the platform needed to acquire members who were vetted. Those who had bylines. Those who ranked on search engines.

Long story short. You need associations with media companies and verified sites. You need byline. However, when you have ghostwritten and your copy work of arts don't feature your byline, what do you do?

Lots. There are many solutions which we're not about to give away on here but we will offer this:

1. Join and post on Reddit.
2. Join and post on Quora.
3. Join and post on Moz Community.

Start here. Post frequently. Then contact us for more steps to yet you, as a writer, writing with high DA and aligning with .

You're welcome.

13/04/2022

Marketing for THIS particular client is like trying to sell salad to a fat person. POINTLESS.

It's NOT the .
It's just the WRONG audience.
It's the company owner's vision of the audience and the business itself.

For those who have never faced the "salad" client, all attempts at marketing the business are not fruitless as a fault of your own. It's the fault of the business owner - his or her lack of understanding the business and the impractical, inaccurate vision of what he or or wants the marketing to achieve.

So, does it become a case of throw all carrots out the marketing bowl? Is it a case of try this onion variety rather than that one? No. AND, NO.

The "salad" client needs to rethink business. They need to listen to the marketer and new business evolution and suggestions. They need to tweak what they offer and envision a more realistic view of what is achievable and what is not.

If not, marketing efforts will continue to achieve exactly what is achieved when selling salad to a fat person. Nothing but resistance.

So, don't change the marketing. Change the business.

10/03/2022

How do you sleep at night dear "marketer" when you're ripping off clients and hiding your inexperience under the non-professional rug? How do you claim to know what the hell you are doing when you miss the basics?
How can you look your client in the face and tell them that marketing is going well when you failed to update the website?

Simple things. Simple things are BIG things. And is professionals always seem to find the errors, flaws and omissions from those we replace. We don't even need a magnifying glass!

Seriously. Stop expecting clients to pay for miserable marketing attempts. In all honesty, you should owe every cent back that was paid to you in light of red flags and missed business you have caused through lack of knowledge, application and understanding.

Shame on you.

At least this client we are busy with has been informed of why his business remains quiet. At least we can make it right when we all we want to right now is show you yours wrongs.

Big budgets require big marketing efforts. You are a Jack of many trades and clearly you shouldn't be trading.

TO ALL: BE ETHICAL AND PROFESSIONAL. WHEN MARKETING ... BE SURE TO THINK. THEN ACT. DONT BE BLINDED BY BUDGETS AND RATHER SEEK TO WORK ETHICALLY.

24/01/2022

18/01/2022

Client expectations verses onboarding investigations of their online presence and the reality thereof of their past marketing and copy efforts.

CONTRADICTORY MUCH!?

Recent (new) clients have left us with hanging jaws with their efforts to claim perfection in their demands.

As and we endeavor to get to know new clients on all online fronts to understand where they are in marketing game, what they have done and how we can improve on marketing and content efforts.

We use this in combination of their requests and expectations before commencing work.

Shocker alert:

1. Client wants error-free but an online viewing of their previous efforts see typo after typo.

"UM, client.. you ask this of us but have you NOT seen what is currently on your website!?

2. Clients wants all headers and sub-headers to follow the same small case style with no upper case letters.

"UM, client... have you seen that every single one of your website blogs boasts a range of upper and lower styles. You speak of a style guide... um... do you actually know what this!"

09/01/2022

 are so important. Anyone not even in the   profession should agree. Anyone in business should too.

Just look at   (TLDs).

One word. 
One word or a group of letters is placed at the end of a domain name. 

It’s not just .co.whatever. It’s not about showing your business location. 

Now TLDs have evolved. The letters and words which make up these have to.

,   and   don’t only see .the generic, common TLD.
 
If they don't they should now see potential in one dot symbol and one TLD to define their business type and industry, as well as the potential for this to help customers search and find them.
To immediately, without even greeting the business website’s home page, be able to know what the business is. 

Let’s go even further. Letters. The importance of letters.

Case in point: .ly. 
ly creates memorable UNIQUE brand names. Bit.ly, Profit.ly. 
One verb with a dot symbol and two little letters effectively describe the action or purpose of the business and its brand. 

This is one tiny reason in the ocean of MANY others why I love words and writing. 

Inherent value, I think so. In fact, I know so.

                               

08/10/2021

The team is as strong as its weakest part.

This saying has never been so true when it comes to project management software and digitalised internal processes.

For owners who continue to implement new software to streamline and speedup workflow, or request other team members to show a programme or software to another, be sure this is done properly.

While you and your existing team may know the system and software like you know your craft, those new to the team may not.

And should you get faced with problems in the future, this could be a case of "Go forth and not conquer but call on further overview of the software."

Furthermore, be open to those new to the software to bring their own view of the software or program. You may find that your knowledge or non-flexible belief of the software is actually limited and with new observations, optimisation of the software could actually be achieved.

Yes, project management software is the way to go, HOWEVER, should you not explain properly on how it works, don't point a finger should new staff members render a project obstacle. Maybe look at whether or not said new staff member is in fact tripped up or not.

Actually, maybe look at old-school paper trails.

06/10/2021

TIP FOR

In our experience, we have seen the desire to SCALE wreck havoc.

Sure, hire the best. Sure, ensure they know the system and processes. Sure, have trust and know that they have your back.

But NO MATTER WHAT - I don't care if your staff will bleed lumpy custard for you - DO NOT EVER take your fingers out of the pie.

THIS DOES NOT APPLY TO LARGE LEADING AGENCIES WHO HAVE BEEN AROUND SINCE THE BIBLE WAS PUBLISHED.

This applies to new age agencies who are successful but are dead set on achieving that faux scaling depicted by the YouTube bunch who sell a system for growth and leave you with selling your soul.

Scale comes at a cost should you, the owner, take your fingers out of the process and focus on growth only. I wish all agencies the best but calling a spade a spade, I can't help but share advice to owners who do not have a full view of what EXACTLY has been happening and then point the finger to the wrong person or turn a blind ear and eye to truth of their mismanagement.

Taking your finger out the pie might see you:

1. Unable to tackle feedback head on and questions from the client as you fail to know where something went wrong.
2. Unable to see which person is negatively affecting a previously working system or process
3. Disconnecting from your passion and the reasons why you started
4. Seeing how team members may be obstructed in producing what is needed
5. Having a clear view of the steps of deliverables and solutions to improve
6. Taking the wrong side between team members because your loyalty lies with one of them even if they are in the wrong
7. Unable to take the time and patience to sit with those who have thorough evidence to show you because backtracking would take hours
8. Taking a third party approach to a team member who is trying to help because you focused on growth and not personal relationship growth and are not able to relate personally

Please agency owners, scale but always know what is going on and have your finger - if not your whole body and mind - in the pie.

05/10/2021

Sometimes, some clients or are difficult. While we do all we can to go above and beyond, there is a limit.

Rates should factor in more than time, skill and deliverables. Right?

05/10/2021

Social Media Marketing and Management 101:

As social media managers, we manage. Not only creating content, but creating conversations once all is scheduled and posted.

Confusion sets in when we are only asked to create content plans and to leave out the management of conversations created through this copy.

"YOU WRITE THE COPY. WE WILL MANAGE THE REST," said most agency owners who landed up blaming the content creator when social media engagement (comments) were low and sweet talk turned sour at the crickets heard on their clients social media timelines.

Hear our words: Social media engagement comes from when you engage with your customers or respond to your client's comments.

Please, you need to comment. You need to respond. You need to manage. You need to watch what is happening.

Having 100 likes and 100 shares mean nothing if there are 0 comments. Online users and followers need and want a response. We'll say this slowly: S.W.E.E.T T.A.L.K.

Having online followers type discriminatory and profane words on their comments means everything. They do. But you are too blinded too see the talk of your timeline or client's timeline. (TRUE STORY BY THE WAY)

Sweet talk and conversations level up your CX. Quick responses and replies are needed. Not just a content plan of XYZ posts throughout the month.

The value of this, as well as observations of what your followers are talking about, is priceless.

Stop biting your tongue and start talking. With this, your desire to quickly point a finger at that who is creating copy will reduce and you will start to see that content creation and plans go hand I'm hand with commenting and engaging.

05/10/2021

Question: What is your rate?

A simple question that SHOWS the novice from the experienced.

For looking for and sifting through a plethora of quotes:

Spot the experience rather than spot the best price.

A.) My hourly rate is XYZ ( quoting without reviewing the full brief/project)

B.) My hourly rate for XYZ services is the same XYZ ( lacking an understanding of project nature and applied experience and skill)

C.) My rate is based on these questions which I ask after reviewing the brief. In order to understand the scope, technicality, complexity and seniority of the project, I need clarity before providing a quote ( )

For those offering , should you face rejection when quoting a it is because you, and your generic quote or lack of asking questions before quoting, shows a lack of experience and an indepth understanding of the nature of

1. Different copy projects requires different rates
2. Different levels of experience depict different rates for different roles
3. Quote a timeframe too short of project deadlines or too costly and it will be made clear you don't understand what is required.

04/10/2021

THE FUGAZI TEAM LOVES GMB. WE LOVE GOOGLE

With so many platforms to market on, we have seen them all. And, we have to say, that Google and GMB is ALL you need.

Honestly, if you are an or a business owner marketing online, STOP wasting your time with other social media and online platforms.

SERIOUSLY.

The digital space gets so caught up in this new platform, that new tool, this new strategy that we forget about Google. AND BY GOOGLE WE MEAN ALL OF GOOGLE.

If you don't know what you mean by all of Google, please get in touch. There is a world of Google you have yet to see the power of. And it'll save you time and money.

The digital world spends its time trying to rank on Google and be the hottest thing since sliced digital bread, but why not direct to source!

04/10/2021

What they have been telling you is ALL wrong.

Format.
Keyword placement.
SEO.
Word count.
Metadescription.
Character limits.

All wrong. No wonder your business blogs or client blogs aren't helping the ranking of your website.

Because you doing it wrong.

Want to know how to do it right? Get in touch with us.

Here's a hint:
Short at the top, just a snippet is needed.
Google asked for this format, now has pleaded.
Paid or organic. Limited spots take the top.
Credible facts written this way take first spot.

04/10/2021

ABOUT US _ ABOUT FUGAZI.
Click the url in our Bio to get in touch!

30/09/2021

Tired of not seeing results for your business or agency from your digital marketer or partner agency?

You're part of the fugazi. We see the truth. Let us show you.

Get in touch.

https://sites.google.com/view/fugazifubar/home

28/09/2021

A MUST READ FOR ALL

For SEO providers, marketing agencies and those within the digital marketing space who continue to speak untruths of SEO, keyword optimization and Googlr ranking, STOP.

S.T.O.P

No more bu****it. No more lies. No more empty promises. No more gaurenteeing first spot on the search engine victory board. No more punting keywords when you know their ineffectiveness to produce top ranking.

No more semantic keyword explanations. No more long tail keyword pushing. No. It is time to share with those you take money from and deliver laughable results the truth.

AND THE TRUTH IS .. TO RANK YOU ONLY NEED ONE KEYWORD.

ONE.

5 letters.

Want to know the truth? Want to hear about the philosophy behind this epiphany? Comment below with YES.

And, wait this is one truth of many to come. Truths to save you money. Truths that will open your eyes to those who have blinded you. Truths that will show you the right way to online marketing - with us.

16/09/2021

How not to publish a lead magnet:

1. Do not combine the "report" with introductory language that somewhat protects you from the obvious fact that your report is not a well research report but that which ... wait for it.... "augments" content.
2. Ensure contributors are relevant to that report study and audience. Remember that a report on SA audiences should not factor only participants from other African countries
3. Should primary and secondary sources be used - and be clearly obvious to anyone who reads online content, please credit accordingly. Especially when the research report copies and paraphrases from your sources highlights you now claim to be your own
4. For effective results, be sure to survey more than 2000 individuals. Any successful and measurable report should feature this.
5. Ensure the marketing contributors sharing their views within the report boast a specific knowledge on the topic with their businesses showcasing clearly seen to be operating in the industry in question
5. For yearly reports, publishing it in September means the report is not a true reflection of the year.
6. Graphs are not infographics. Avoid the latter.

Yes, reports and are great and I appreciate this effort, but let's do it right.

07/09/2021

Our website is live!

For digital marketing, content marketing and journalism content, be sure to get in touch!

Click here: https://sites.google.com/view/fugazifubar/home

07/09/2021

The Metaverse is a curse
A collective space
Which for content means the worst
A place in digital time
Where original copy goes to die
Where knowledge you seek
Is knowledge they shall deny
A time where books are no longer
The thinking mind is anything but stronger
And knowledge comes at a price
Think back to the days of copyright
Where the creator had the right
To all financial rewards of his art
Royalties for his craft
Now power belongs to those who own
The metaverse, the creators of the curse
Be warned generation
Keep your copy in printed form
Keep those books at hand
Because knowledge is power
And power is in original thought
Don't allow all knowledge, copy and books
To be bought
The thinking behind this is complex
Its not simple described herein
But should you find truth in this
Contact us and let's never dismiss
The ongoing of this digital time
And the curse that is the metaverse