H2Insider

16/08/2018

Have you done anything new in your spa business this year? Take advantage of these 3 trends.

It’s hard to believe that 2018 is two-thirds gone already. Have you done anything new in your spa business this year? Are you keeping...

21/06/2018

Read this before your next sales event.

Sales events are a great way to bolster foot traffic in your showroom and land a few extra closings during slow periods. However, they’re only...

10/05/2018

"95% of purchasing decisions are subconscious." Learn how to motivate your customers on a subconscious level.

How well do you understand what motivates a customer to buy your product? Are buying decisions on logic or emotion? Harvard professor Gerald Zaltman...

03/05/2018

Read 5 effective ways to get more reviews.

Once, customer service reviews amounted to nothing more than comments in a suggestion box near the showroom door. Today, in the advent of consumer...

05/04/2018

Here are 4 tips to improve your role playing. Why do you think role playing is important for your sales team?

A first-time customer is quietly eyeing the top spa models on your showroom floor. One of your salespersons asks if he needs any assistance....

29/03/2018

What skills do you think are most important for a retail manager?

Do you see yourself as a manager, as a leader or both? There is a difference between managing and leading. Managing centers on generating...

22/03/2018

How involved should your business be in your community, and how should you do it? Read the article to learn more.

Is your business just a storefront IN the community or is it actually a part OF the community? Some businesses are merely there while...

08/03/2018

Learn how to establish your business model, identify your cost drivers, and secure an initial investment for your new spa business.

As is the case with any startup, opening the doors to your new spa dealership requires a significant amount of initial capital. But how...

01/03/2018

How do you compare to Apple? Read more to learn how to implement Apple's retail experience.

Question: Do you sell products to consumers or do you sell experiences that influence people to buy products? Apple’s answer to this question is...

15/02/2018

Add 8-12% to your bottom line by implementing these upselling strategies.

For most retailers, upselling is the difference between keeping a spa business afloat and letting it flourish. However, whether out of pride or inexperience,...

25/01/2018

How to captivate customers by using technology during off-site events.

When was the last time you got excited about a full color, tri-fold brochure? Were you ever drawn to an exhibit because of a...

18/01/2018

Learn the best sales and pricing techniques for your next tent or parking lot event.

Every brick-and-mortar retailer understands the importance of sales. Not sales in the “we sold this amount of product” sense, but sales in the sense...

11/01/2018

Every accessory in your store is a necessity for someone, and it’s your job to make them aware of it. Learn how.

What is the first thing that comes to mind when you hear the word “accessories”? As a spa retailer, you probably imagine an opportunity...

04/01/2018

Here are the 10 tips all service technicians need to know before taking on any wintertime job.

2018 is shaping up to have one of the coldest winters on record across the country. For hot tub service technicians, the frigid temperatures...

28/12/2017

Discover our 11 best business boosting posts of 2017.

Last year, we presented our “best of” as the ultimate gift guide for the hot tub professional. Fifty-two weeks later and we’ve got another...

21/12/2017

Learn the 10 steps to improve your sales training.

Your sales team is the life force of your spa business. In terms of garnering new customers, promoting products, and generating sales, they are...

14/12/2017

Learn what it takes to implement an effective coupon strategy in your store.

With the off-season in full swing, many spa retailers are turning to promotions to reduce inventory and plan for 2018. Coupons are a tempting...

07/12/2017

See the future of the spa industry. Learn strategies that will help you overcome the threats to your future success.

"With the end of the year approaching, retailers are taking stock and thinking about the future. In 2017, for the most part, the spa..."

30/11/2017

What's the better strategy? Should you sell one brand of spas exclusively or multiple brands?

In an age where online retail and big-box stores are transforming consumer culture as we know it, is it time for independent retailers to...

24/11/2017

Measuring the lifetime value of your customers does three important things for your business. Learn what they are here:
http://www.h2insider.com/lifetime-value-customer

16/11/2017

Learn the secrets to launching a successful consumer financing program.

In-house consumer financing is one of the most common ways for small, independent spa retailers to boost hot tub sales. As with any big-ticket...

09/11/2017

What should you sell in addition to hot tubs? How can you know if a product will increase your sales or damage your brand?

As you plan, evaluate, and look for ways to improve the bottom line of your retail business, selecting products is no doubt at the...

02/11/2017

How to use video, podcasts, storytelling, and breaking news to engage your customers online.

As a 21st century spa retailer, you’re already aware that a web presence is vital to your business. It is equally important that your...

26/10/2017

Your customers expect an immersive showroom experience. Learn how to engage them by using the 5 senses.

The experts are in agreement that one trend in particular continues to guide the spa showroom experience. That trend is experiential design. Gone are...

19/10/2017

With less than a minute to convince customers to buy from you, there’s no room for ambiguity. Learn how to improve your messaging when writing a radio ad.

In terms of value, there are few marketing mediums which provide the same amount of exposure at so little cost than radio. That being...

12/10/2017

Did you know radio ads can be much cheaper and reach more people than TV and other visual ads? Learn how to effectively use radio ads to increase your sales.

Though media advertising is rapidly evolving, small spa businesses can still reap the benefits of traditional marketing, namely radio ads. As major advertising markets...

05/10/2017

The top 10 tips to help you game plan for this year's International Pool Spa Patio Expo in Orlando.

This November, the 2017 International Pool Spa Patio Expo, one of the industry’s largest events, sets up shop in Orlando. For retailers, the expo offers...

28/09/2017

What is an advertorial, and why are your potential customers more inclined to engage with them than with traditional advertising media?

When most hot tub retailers think of marketing, they bring up the big three: TV, radio, and print. Without a doubt, these are effective...

21/09/2017

All leads are not equal. Learn where high-quality leads come from and how to target them.

There is a prevailing mindset in the retail industry that more leads equal more sales. By this logic, quantity is the top priority in...

14/09/2017

Want to increase your sales? Learn how to move your leads down the sales funnel with content that attracts and builds trust.

In the H2Insider article on “Selling Across Stages of the Buyer’s Journey,” we discuss strategy behind defining the different buying stages of a customer’s...

07/09/2017

State fairs, home shows, boat shows...which trade shows should you attend to maximize your ROI?

When it comes to industry recognized spa trade shows, retailers have three options: exhibit, attend, or stay home. Okay, if we’re being honest, staying...

31/08/2017

Finding quality service techs can be one of the toughest challenges for a spa dealer. Here’s useful insight that’s sure to take the pain out of the hiring process.

For many spa retailers, customer service doesn’t end once the sales transaction is complete. To retain consumer loyalty, many dealers continue to follow up...

24/08/2017

Annoyed by spa expos rolling through town disrupting your regular weekend traffic? Here’s what retailers can do to turn the threat into an opportunity.

Roger Retailer has a successful local spa dealership. His reputation in town and in surrounding communities is spotless, and he has a great sales...

17/08/2017

Deciding on the best way to retain commercial space?

Find out what every spa retailer needs to know when deciding to buy or to lease.

A recent Spa Retailer article looked at three spa retailers’ different approaches to retaining commercial space, addressing the question: to buy or to lease....

10/08/2017

Looking to boost your career potential? Here’s a complete look at professional development opportunities for the spa salesperson.

You may have heard the recent buzz around the APSP Board’s approval to invest $1.3 million into education and training to address the industry’s...