21/09/2022
McDonald’s Brazil significantly improved convenience of drive-thrus. They used a drive-thru vehicle to deliver their cuisine to their clients. Convenience is their key selling point, as evidenced by the fact that their patrons didn’t even need to go to a restaurant!
drive-through pickup
They constructed a food truck in their company colors that was made to look exactly like a McDonald’s drive-through, complete with a real order and pickup window. The drive-thru itself was used in the advertisement, which was developed by the advertising firm DPZ&T. A straightforward yet effective campaign that not only highlighted the usefulness of their well-known drive-thrus but also the fact that there are more than 36,000 McDonald’s restaurants globally ensured that no one was ever too far from one.