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23/11/2021

NEWS: ESL signs the two-year exclusive broadcast deal for China with Huya.

On 18th of November one of the biggest esports tournament organizers ESL Gaming announced that they have signed the exclusive Chinese media rights deal with Huya, leading live streaming platform in China. The deal applies to Chinese market for two years (2022-2023) and covers streaming in Standard Mandarin and other Chinese dialects of the titles like: Dota 2, Counter-Strike: Global Offensive (CS:GO), StarCraft II.

This is the next step in the cooperation of both companies. Since 2019 the partnership has been proving to be fruitful, resulting in ESL decision to sign first ever exclusive multi-year media rights deal in China.

Source: ESL Gaming

22/11/2021

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