Freak Flag Marketing

29/03/2023

You've probably heard the news that the U.S. Congress is debating banning TikTok. Well, if you're totally killing it on TikTok, you might be shaking in your boots just a lil bit. 🫣

It will suck if you've got thousands of engaged followers on TikTok and Congress decides to pull the plug, but it doesn't have to be the end of your success as a business owner.

1️⃣ Make sure that all your content (no matter where it's posted) has a call to action, or a CTA. That call to action gives your audience specific directions on what to do next -- such as subscribing to your email newsletter or visiting your website.

2️⃣ Of course, if TikTok is all you've got going, this change is going to hurt a lot. That's why you should never count on a single platform (especially one you don't own) for all your marketing. Start building an email list ASAP. Trust me.

3️⃣ But don't ditch TikTok just yet. If you've been finding success, keep plugging along, but be sure to have a backup plan if Congress does the thing.

27/03/2023

DO NOT SPEND ALL YOUR TIME CREATING CONTENT!

By repurposing every piece of content you create, you can save TONS of time on your content marketing efforts for your biz!

Follow these four tips when repurposing content:

1️⃣ Leave no stone unturned. EVERYTHING is content. If you post a Tweet, screenshot it and post it to other platforms. If you write a blog post, be sure to post it on LinkedIn too! Or, why not film a video of you talking through the post for your website and social media?

2️⃣ Make most of your content evergreen. 🌲 That means the content will still be relevant in 6-12 months. Website visitors and social media followers can enjoy this content for months to come. Sprinkle in some more time-sensitive, news-based content and you're good to go!

3️⃣ Break every piece of info into the smallest possible nugget of value. If your blog post has 5 points, turn each point into a piece of social content, as well as a post for the whole process. People will still find value as long as you're truly trying to be helpful.

4️⃣ Don't forget about the content you've already posted! Update blogs with new information periodically. On social, you can post the same info with updates or new perspectives, because chances are not everyone saw the first post.

Tell me about your content creation process! How do you keep content from taking over your life?

13/02/2023

DON’T GET IT TWISTED!

I love all of you freaks, but in case you were wondering which of you I love BEST…it’s these ones. 😘

But, why am I doing this? Because your ideal customer should be able to take one look at your content and know it’s for them!

When people feel personally identified, they pay more attention. If someone yells your name in a crowded room, you’re likely to pay more attention than if someone just yelled, “hey!”

Likewise, if you should “hey, new moms!” in a crowded room, you’ll likely get all the new moms to look your way vs. if you’d just yelled, “hey ladies!”

This is exactly why using identifiers can make it easier for your ideal customer to tune into your content. Try starting a post with one of these identifiers (be sure to customize to your industry).

❓ Do you struggle with keeping your finances organized?

😞 Low traffic to your website got you down?

📣 Hey biz coaches! There’s a better way to market your services!

10/02/2023

DOES YOUR ABOUT PAGE SUCK??? 🙊

It’s okay! We can fix it! Follow these 4 tips to make sure your website’s about page is doing its job.

1️⃣ It’s not about you, bro. The about page is really misleading, because it shouldn’t actually be about YOU at all. Rather, it should be about how you can help your ideal client or customer. Of course, this is a good place to let your personality shine, but do it through the lens of how you help people and what makes you different.

2️⃣ This is not the place for stock photos. Sure, you can use appropriate stock images and videos on your business’ website, but your about page should have at least one image that’s clearly YOU. People don’t buy from businesses…they buy from humans. Prove you are one.

3️⃣ Ditch the biography! A few lines about why you're qualified to deliver on your promises is great, but no one cares what job you had when you were 16…unless it’s really funny. Is it funny?

4️⃣ Make sure to have a CALL TO ACTION (CTA). Yes, every page on your site should have a CTA – even your about page. Whether you want to promo your awesome new course or encourage folks to sign up for your newsletter (with a killer freebie, obvs), make sure you give readers something to DO.

How’s that? Feeling better? What are you going to change on your about page?

08/02/2023

I SWEAR I WILL READ THESE BOOKS

I go through phases with reading. Right now I’m in a Youtube phase, but one of my goals for 2023 is to read all the business and personal development books I bought in 2022.

📚 Psycho-Cybernetics by Maxwell Maltz
I’ve already listened to the first few chapters of this one, and my brain is already broken. The gist of this book (as far as my understanding goes) is that our ability to achieve is dependent on our self image. Hugely important stuff here.

📚 Resonate by Alex Wolf
Another one that I’ve started already. The first few chapters of this book brought me so much joy. I felt as if I was reading a conversation with a friend. This book is all about how we craft messages that resonate with our audience to ultimately build a brand and community that people give a s**t about.

📚Dare to Lead by Brené Brown
This book (which I haven’t read) is one of the reasons that I quit my day job. A badass woman in my life shared the quote: “clear is kind; unclear is unkind,” and it stuck. I don’t even know if that quote is from this book, but it gave me the courage to have the tough conversations involved to follow my dreams.

📚 Obsessed by Emily Heyward
The subtitle on this book says it all: “building a brand people love from day one.” I’ve heard great things about this one!

✍️ Did you know that one of my goals for 2023 is to WRITE MY OWN DAMN BOOK?! Stay tuned on that one.

What are you reading this year??

06/02/2023

SOMETIMES THIS JOB SUCKS, YO!

There are so many pros and cons to being an entrepreneur. I thought I’d start the month off with some realness, and break down the good and bad of owning a business.

OH SO FABULOUS

👍 I create my own damn schedule! I don’t schedule meetings on Mondays and I can usually sleep in until 7am (that’s late for me!)
👍 I literally get paid (sometimes) to be creative. That’s my job: to write, and that’s one of my favorite things to do!
👍 I’m the boss! I can take lunch when I want, take a mental health day if I need to, and work from wherever.

THESE PARTS SUCK

👎 No guaranteed paycheck! This has been the hardest part to adjust to. Sometimes there’s work, and sometimes there’s not. Well, sometimes there’s money, and sometimes there’s not. 😭
👎 All the complaints come to me. If someone thinks I charge too much, they tell me. If a client isn’t happy with how a project turns out – me. Gone are the days of just plugging away in my cubicle only worried about pleasing my boss.
👎 So much people stuff. For an (albeit outgoing) introvert with a least a little social anxiety and what my therapist called “just a flavor of agoraphobia” 😬, there is a whole lot of human interaction involved in being a solopreneur.

Do you own your own biz? What did I miss?!

30/01/2023

WHAT IS MY JOB, LIKE, FOR REAL? 🤨

Girl, some days I don’t even know what my job is. But, for all intents and purposes, I’m a COPYWRITER, which has absolutely nothing to do with ™️,©️, or ®️.

I’m a writer and, specifically, I specialize in writing copy, which is just a fancy term for words meant to persuade, usually in advertising or marketing.

While copywriters can write for any medium, I focus on content for the web – website copy, email marketing, and social media.

❤️‍🔥 You need a new about page for your website, boo? I got you.

❤️‍🔥 Finally realized that email marketing is where it’s at and want to jump in feet first? I’m THERE FOR YOU.

❤️‍🔥 Just want someone to post on this GD app for you so that you can stop doom scrolling? I’ll take that bullet for you.

What did YOU THINK I did?

27/01/2023

THIS MAY BE THE MOST EVENTFUL WEEK OF MY YEAR SO FAR

No, seriously…I’m leaving the house ONE WHOLE TIME. On the WEEKEND.

It’s a jam-packed weekend here at Freak Flag HQ complete with:

💒 an elopement/wedding for my bff (yay for an excuse to dress up!)

⭕️ convincing my ex-boyfriend/roommate that we definitely need to finish watching season 5 of The Circle (or just let me watch it without you dude!)

😻 Taking at least one nap with my fur babies (probably more)

Tell me what you’re up to this weekend!

25/01/2023

🚨🚨FREEBIE ALERT🚨🚨

Want to up your content game and drive more traffic to your website? 🚀

Sign up for my email newsletter and get access to my 5-day content strategy course for FREE! 🙌

This course will teach you how to create a solid content strategy that will get your business noticed. 💥

Learn how to:

👉 populate your website with content that visitors actually want to read

👉 dive headfirst into email marketing…and NAIL IT

👉 create a social media calendar that won’t leave you hiding under your bed

Don't miss out – sign up now! 🤓💻

Click here:
https://bit.ly/freakflagcourse

23/01/2023

SHE’S GOT A 🔥 NEW LOOK AND SHE’S READY FOR YOU!

Who is she? My website of course! FreakFlagMarketing.com got a whole new face lift complete with:

✨ new photos that I definitely took in my living room

✨ a dope blog that definitely wasn’t (entirely) written by AI 🤖

✨ more funkiness and freakiness than you can handle (this might be inaccurate – I don’t know you that well)

What are you waiting for! Head on over to freakflagmarketing.com and give her a 👀! If you’ve got the energy afterwards, let me know what you think!

02/01/2023

I'm a day late but I was RELAXING! 💆‍♀️

New Year's Eve was a major recharge session for me. I spent the whole day journaling, setting goals, and being pretty damn mindful. New Year's Day was more of the same. All in all, I'm feeling pretty damn excited for this near year.

Tell me: what about 2022 rocked and what are you most excited for in 2023?

12/12/2022

I was listening to the Detail Therapy Podcast last week and Michelle Tillis Lederman, Author and Speaker said that everything you do should fall into one of four categories: want to, need to, get to, should do.

However, if one of your "should dos" isn't a want to/get to for you, it's probably a want to for someone else.

Don't get sucked into working towards other people's goals before your own.

10/12/2022

I was always a freak. It just took me a long time to realize it and embrace it.

Story time:

Do you remember back in the early 2000s when wearing slip dresses over jeans was all the rage? Yeah, well, I jumped on that bandwagon a little early. I remember wearing this epic denim dress with rawhide lacing in the front with these (also epic) bootcut jeans with rawhide lacing up the sides. I looked SO GOOD.

But, at some point during the school day (hello high school), I got it into my head that I looked weird. I don't even remember if anyone said anything or looked at me funny. I just "knew" that everyone thought I looked weird. The anxiety set in and I couldn't cope, so I asked my mom to bring my a change of clothes mid-day. I let haters (not even real ones -- imaginary ones!) win.

Don't be like 14-year-old Andrea. Wear your jeans and dresses. Let your freak flag fly. Be you and be joyful about it.

Does anyone else have a story like this? I'm dying to feel less alone. 😳

08/12/2022

“Whether you think you can, or you think you can't – you're right."
– Henry Ford

There is so much power in mindset. I've been talking to a bunch of great women about mindset for the Freak Flag Podcast, and it's so amazing how much your belief in yourself can impact whether you reach your goals or not.

I'm personally a fan of "fake it till you make it." Just pretend you believe you'll achieve your goals, and every time you find yourself doubting, correct your mind. Eventually, you'll truly believe it.

It just seems so unlikely to me – whatever your belief system – that any of us are here on the planet to be mediocre. The fact that other people have achieved what I'm setting out to achieve just proves that it's possible. Why WOULDN'T I achieve my goals? Why wouldn't you?

01/12/2022

I absolutely HATE these 4 things on social media. If you're guilty of any of these -- no shade -- but it may be time to rethink what you're doing.

ONE. I'm so sick of watching the same reel trends be recreated OVER AND OVER again with little to no variation. If you're going to recreate a trending reel, at least make it interesting and unique to you! And I'm not just talking using a few different words at the end.

TWO. If you've never commented on my content before and I don't know you, 🔥🔥🔥 is not a worthwhile comment to leave. It makes me think you're just commenting on as many accounts as possible to increase your visibility. Well, guess what? I'm not going anywhere near your content, boo. If we're bffs, then 🔥 away!

THREE. Including a description of your biz as your profile name is good for growth, but I still want to know who the eff I'm talking to! Put your name in your bio so people know you're human.

FOUR. OMG the "Promote it on ______" comments make me 🤮. I delete them automatically.

What's your social media pet peeve??

30/11/2022

Content strategy got you down? Maybe you're trying to recreate a strategy that works for someone else but doesn't work for you.

If you need help with your content strategy -- I offer 1:1 content strategy sessions, as well as content management packages.

Want to know more? Comment "strategy" down below and I'll DM you the deets!

29/11/2022

43% of business owners spend SIX HOURS per week creating social media content.

Okay, 6 hours doesn't sound like much but...that's 24+ hours per month. An entire day! And, if you hate creating content...that's a lot of time.

If you hate creating content there might be a problem with your strategy. Your strategy should be FUN and, more importantly, EASY. It should be easy to show up online, especially if you're being authentic and just...being yourself.

What about you? Do you spend more or less time creating content for social media?

28/11/2022

The Freak Flag Podcast is officially live with 3 episodes for you to micro-binge.

We talk about business + marketing...for weirdos! How can you show up authentically and still find success in your business? How the heck do you create content that's happy and positive while also being real? Find out now!

Episode 1️⃣ is a solo show where I talk about the importance (or lack thereo) of identity when it comes to business and marketing.

Episode 2️⃣ features .collective's talking about her journey from psych ward to world domination.

Episode 3️⃣ is a chat with and how the hell we keep it positive online without venturing into "toxic positivity."

You can listen to the Freak Flag Podcast on Apple Podcasts, as well as Spotify -- or on www.freakflagmarketing.com/podcast!

Hope you love it! 💚

25/11/2022

Do you HATE creating social media content? What if you could create enough content to post FIVE TIMES PER WEEK in, say, a half hour?

With the Creative Content Collective, you can!

Every month, you'll get 20 caption templates that just have a few blanks to fill in PLUS 10 Canva templates that don't require a premium subscription.

AND you'll get access to a live, monthly Q&A + a community of creative biz owners just like you!

What are you waiting for? Go to www.freakflagmarketing.com/membership and use code CCCBLACKFRIDAY to get your first month free!

Creative Content Collective Are you totally over creating content for social media?I’ve got good news for you 😉The Creative Content Collective was made for you! If you’ve ever wanted to hire a social media manager but couldn’t afford the sticker price, this membership is the perfect steppin...

24/11/2022

I’m thankful for a lot today, but I’m thankful for ME! I kicked ass this year and I’m not afraid to say it.

23/11/2022

My piece of advice for today (aside from "forgetting" to take your necklace off during an x-ray), is wear your heart on your sleeve. Let your freak flag fly. The people who appreciate it will reveal themselves and then you'll know: those are YOUR PEOPLE.

When creating content for social media, the best thing you can do for growth is to just be yourself. Forget all the other tips and focus on that first. Authenticity will always reign supreme.

22/11/2022

Be authentic always. It’s easier and, frankly, more fun than pretending to be someone else online.

Advice for influencers creating content applies to business owners too! Make sure you believe what you’re saying and speak from the heart.

20/11/2022

Are you sick of creating content for social media? The Creative Content Collective is launching Black Friday! For less than $30/month, you get everything you need to post up to five times per week! And if you join ON Black Friday, you get your first month for free! Go to freakflagmarketing.com/ccc for more info!

06/11/2022

Check out the first video on the Freak Flag Marketing Youtube channel!

Do you want to actually ENJOY marketing your business on social media? Then watch this short AF vid, ladies and gents!

https://www.youtube.com/watch?v=eyIifN-H9Ek&t=2s 💚

04/11/2022

Guess what!? The Freak Flag Marketing website if OFFICIALLY LIVE!

I'd love it if you took a second to poke around and see what there is to see!
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02/11/2022

Everyone is doing the same damn thing.

They're dancing, using the same filters, and generally just being boring AF. So, how do you break the mold and stand out?

JUST BE YOURSELF...A LOT.

By embracing your awesome self and letting your freak flag fly, you'll attract other freaks just like you who are obsessed with what you're doing. And that's how to build a business.

31/10/2022

28/10/2022

Your website should be the hardest working employee in your business! You only get to make a first impression once and your homepage should convey everything that your brand is about and convince your audience that you are the right product/service for them straight away.

Take a few minutes today and do a bit of a homepage audit and let me know if your website includes these 5 essential elements?

15/05/2022