Maritza’s Originals

27/06/2022

"I strongly believe by the end of this year we will see a massive increase in copywriting, graphic design and videography. " ~Chloe Thomas

It's gotten tougher (but not impossible) to find a niche in e-commerce. Chloe Thomas, an online marketer who hosts the eCommerce MasterPlan podcast, offers advice for those who want to truly stand out.

20/06/2022

Don't have a Social Media Plan? This Forbes Article covers how to...

🔴 Make a solid plan.
🟡 Create achievable goals.
🔵 Take time to research your audience.

One of the most important things you can do for your small business is to have a reliable online presence. Creating an account with your business name on Facebook, Instagram, Twitter, Tik-Tok, Pinterest, YouTube or SnapChat is just the first of many steps. A small business requires constant social media growth and engagement.

🔴🟡🔵

Continue creating, viewing metrics and tweaking your strategy.

13/06/2022

Social media offers multiple ways to connect with an audience—and small business owners (SBOs) know it.

10/06/2022

🔴🟠🟡🟢🔵🟣I am in love with colors

I have had a lifelong love affair with colors. It was only when I was older that I realized how many other creatives were that little girl or boy in class organizing all their crayons before starting any art project. For my clients, this sometimes translates into adopting an overall color pallet for their brand. For me, it was important that any logo I developed echoed my "color-philia". So it was the primary colors that ended up splattered across my modern font logo. A mixture of restraint and expressive design.

08/06/2022

Ok and on that note, this is where I stop posting every day and switch to a normal schedule. 😃 LOL This was an 8-day sprint I made for myself to launch content and I think it went very well. Thank you to everyone who started following me. I'll be posting about 4 times a week moving forward, which is plenty of regularly scheduled content and what I recommend for the majority of my small business clients. I'll also be incorporating some video content in the form of reels and stories.

07/06/2022

🔵 Graphic Design 🔵

When I onboard new clients part of the process is a social media audit. The audit includes an examination of the frequency of posts, the distribution, and the medium 2D, video. Before all of that, I look at graphic design.

🔵 Is the visual story cohesive?
🔵 Are there mistakes in the copy?
🔵 Are there watermarks?
🔵 Are any of the pictures blurry?
🔵 Are the pictures "color corrected"?
🔵 Is the visual composition busy?

06/06/2022

Trolls don't live under bridges anymore.

🔴 Tactics for online bullys
🟡 Engaging online trolls
🔵 Protecting your online image

The bottom line is to not fall prey to the trap negative people will try to set for you.

05/06/2022

What can I say about shopping online that hasn't already been said? Hundreds of BILLIONS of dollars in reported year over year revenue. Forbes reported in Feb 2022 that the projections for next year's revenue growth show a significant increase for e-commerce. When I onboard new clients one of the most important conversations we have is about their current online shopping platform. It's clear that small businesses have many challenges to overcome. If your small business has products or services a strong e-commerce strategy is crucial to sustainable long-term success. Are your customers able to quickly and easily navigate your platform and checkout?

04/06/2022

Are there any limits? As RuPaul suggests, the answer is no. There are almost no limits to how you can present yourself, your brand, and your business. Do you want to seem posh, casual, clever, peaceful, funny, alluring, natural, eclectic, or knowledgable? The list of descriptives goes on and on. Think about popular brands you know of or use frequently. What words would you use to describe them? Now think about your own social media channels. What words would you use to describe them? If it helps, you can scroll through your content and jot down a couple impressions. Is what you see what you want to see? If it is great! If it isn't think about the words you would like to describe your social media. Understanding where you want to go is an important first step.

03/06/2022

🔴 Graphic Design 🔴

I love ballet dancers. I watch documentaries about their training, I follow them on social media and I Love Love Love using pictures of them in my graphic design work. The leaping and gestures are visually dynamic, fluid, and enthralling. Graphic design is an essential skill to develop when improving your social media. While design programs are always evolving there are some universal functions utilized across all platforms. I encourage you to invest your time in learning the essential functions of popular graphic design tools. Here are some commonly used graphic design methods.

🔴 Copy Paste keyboard shortcut
🔴 Remove background
🔴 Color picker / Eyedropper
🔴 Photo lighten, darken, contrast, saturation
🔴 Color picker / Eyedropper

02/06/2022

Hello everybody and welcome to Maritza's originals. I'm Maritza ( Ma -deet-sa ) and I'm a Social Media Consultant with 10+ years of experience. My intention is to share thoughts and insights related to improving your social media experience. So much of social media hinges on a visual presentation. Pride month starts today and who better to speak about the power of image and imagination than the iconic RuPaul. I hope you will join me on this journey of exploration. Every month I'll be talking about how to improve your social media experience. This month I'll be sharing.

🔵 Examples of Graphic Design
🟡 Tips & Tricks
🔴 Inspirational quotes from notable LBTGQ+

01/06/2022

Small Business Social Media Consultant

🔵 I help clients & small business manage social media
🟡 10+ yrs experience
🔴 DM me for a free sample

30/05/2022

Well wishes to you and yours on this day of remembrance. Thank you Alan, Jorge and Grace for your service.

26/05/2022

21/05/2022

Interested in Social Media Management for your business? Just click below to start.

A couple quick questions about your business or organization. Based on your answers a free sample social media post will be emailed to you.

20/05/2022