La BrainiArc (2024)

05/10/2023

Open Job Position For Females
Start Your Career LBA Media In CITI Housing Jhelum
Training will be provided

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Graphic Designer
Team Assistant
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Basic Requirement
- Basic Computer Knowledge
- Confident
- Team Player

Starting Salary 25k/Month - Increase After training
Send Your CV On [email protected] or on Whatsapp +92 346 8613661

16/03/2023

The Easy way to Improve Your Marketing Strategy
1. Analyze the competition
2. Create Videos
3. Engage on Social Media
4. Cross-Promote your content
5. Get to know your customers

30/01/2023

Advantages Of Digital Marketing

1. Have high time flexibility

2. Can reach all customers

3. Cheaper advertising costs

4. Much more effective marketing

29/12/2022

Don't Use Hashtags

1. Don't place your # in the comment section
2. Don't use irrelevant or repetitive
3. Don't ever use banned hashtags

27/12/2022

Difference between a Boss and a Leader

23/12/2022

Low-Budget Marketing Tips for Small business

1. Leverage Email Marketing
2. Make a Blog and Social media channel
3. Offer Giveaways, trials, and Discounts
4. Work with other small businesses
5. Offer Incentives for Customer Referrals

20/12/2022

Most Asked Google Ads Interview Questions

What is Pay per Click Advertising?
What is Google Adwords?
Can You tell us about some Adwords Extensions names?
What is Look a Like audience and audience Insights?
What are Quality Score and Ad rank?
How do you think I could get a better Ad Position on Google?
What are the Types of Ads in Google?
What is the formula to find CTR?
What is frequency capping in AdWords?
How do you think you could track conversion in Google AdWord?
How do you measure Google AdWords campaign success?

16/12/2022

5 Steps to do Personal Branding

1. Generate your Vision
2. Define your Personal Image
3. Stay Unique and Authentic
4. Identify Your Audience
5. Maintain Your Presence on Social Media

15/12/2022

Difference Between Marketing and Advertising

Organically attracts customers
Longer Buying Cycle
Communication with a personal touch
Often hosted by the entrepreneur

14/12/2022

Digital Marketing Trends that You need to follow :

1. Content is king
2. Infographic on the rise
3. Audience matters
4. Social media presence

13/12/2022

Aside from Black Friday, marketing for your eCommerce store during the holidays is the most important time of year to generate valuable sales.

Here are some tips for creating a successful holiday eCommerce marketing campaign.

1. Start Early
2. Create Holiday-Themed Content
3. Leverage Social Media
4. Offer Holiday-Specific Deals and Promotions
5. Personalize Your Emails
6. Utilize Retargeting
7. Provide Excellent Customer Service

02/12/2022

Did you know iOS 15 had a substantial impact on email marketing? 💡

The 3 main updates:
1️⃣ Mail Privacy Protection - This stops email senders from collecting data via invisible pixels.
2️⃣ Private Relay - Hides user IP addresses, limiting third-party entities' ability to track users across the internet.
3️⃣ Hide My Email - This allows iOS users to utilize random email addresses that forward their inbox to their personal inbox, thus keeping personal email addresses private.

However, the good news is that we found a way to deal with it.
☑️ Take clicks into account instead of open rate numbers.
☑️ Think about how you can make your nurture emails more clickable. Add links to images, embed links in copy, provide links, and make it easy for someone to click on a link.
☑️ Start cleaning up current email lists to remove unresponsive contacts and start performance testing to better “navigate in a world void of opens.”
☑️ Analyze how you manage your lists, think of metrics you want to use to identify which lists are active and which are not, and maintain your lists regularly to avoid being branded a spammer.

02/12/2022

There’s a fine line between a good ad and a great ad.

Sometimes we focus too much on small details that we forget the foundations of great ads.

Here are 4 pillars of a great ad:

1️⃣ Customer Avatar research - Your audience is the reason your product exists- so before creating your ads, focus on getting to know the people you’re talking to- and their pains, goals, and desires.

2️⃣ Creative + Headline + Hook + Body Copy + Description - These are the elements that, when combined together, create your ad. It's not just putting together two sentences about the product and hoping it works. All of these elements need attention and testing in order to find the winning match.

3️⃣ The right message at the right time - You don’t ask someone to marry you on the first date (or you do, we’re not going into that now). If they don’t know who you are they don’t care what you are selling. So change your message depending on the part of the funnel.

4️⃣ Attention grabbers- You have 3 seconds to grab someone’s attention- You can do this through the video hook, ad copy, or a headline that stops viewers in their tracks.

02/12/2022

Not all Facebook ad funnels are created equal! There are a number of factors to consider when building out your ad funnel, such as:

➡️ Overall budget
➡️ What is the goal of your campaign? (brand awareness, conversions, lead generation, engagement, etc.)
➡️ How big is the audience you are targeting? (geographic area, population, etc.)
➡️ What are you selling? (product - physical/digital or service)
➡️ And more!

Another thing to consider is that different parts of the funnel will require different creatives & offers based on where the customer is in your sales journey. Strategically using a variety of creatives, copy, offers, and ad types will help move the customer along the buyer's journey to complete a purchase.💰

*Note: This graphic represents a rough breakdown of a Facebook ads funnel and is not meant to imply a one-size-fits-all approach. When considering all the unique factors for the client our team of media buying experts will build the optimal funnel with the ideal breakdown.

29/11/2022

Big brands understand that customers don't buy products, they buy the outcomes those products produce.
Apple sells more than just computers and smartphones; they sell the best customer-focused technologies available that allow customers to interact with the digital world.
Mercedes-Benz sells a luxurious lifestyle, status and premium quality rather than selling automobiles.
See the pattern?
They all sell an outcome.
You need to have a deeper understanding of your target customer if you want to sell an outcome. You must be able to comprehend both their interior and exterior wants, needs, desires and pain points.
When you market a solution or outcome to these, you'll see that your audience will create an emotional bond with your brand that goes past the product you sell.

25/11/2022

What if we told you that missing out on TikTok in 2022 is worse than missing out on Instagram in 2012?
TikTok is rapidly becoming full of your potential customers (no matter your product or audience) and your business should take it seriously!

23/11/2022

Here's what each section means 👇🏼
✅ Analyze your competitors: Roughly said what time most of the creators in your industry post?
✅ Evaluate your insights: Go to "Insights" -> "Total followers" -> and scroll down. Now you can see when your followers are most active.
d
✅ Experiment: Sometimes the best time is completely different from what you thought. Experimenting will tell you the truth.
All of this combined will enable you to find out the best time for your account.
Have trouble navigating Instagram? Then schedule a free discovery call by clicking the link in our bio and together we'll explore how we can best support your success!

23/11/2022

At a minimum, you should target a 1% conversion rate on your eCommerce store. If your conversion rate is lower, there could be a number of factors at play.
A complicated UI with an excessive number of checkout steps can cause friction with customers and lead to abandoned carts and abandoned checkouts.
Here are 3 quick tips on how you can improve your abandoned cart rates.

15/11/2022

Learn more about the new powerful Shopify Audiences App!

15/11/2022

Thinking of what other CTA you can add in your caption to increase sales and engagement? Here are 5 CTA you can use!
1. DM me "___" for "__"
2. Tap the link in our bio for more info!
3. Struggling with ____? Tap the link in our bio for the solution!
4. Wondering how to achieve ____? Drop a 🤍 in the comments & we'll send you a DM for more info!
5. Get ____ today by tapping the link in our bio!
What other CTA are you using? Share it with us in the comment section below!

15/11/2022

Here are some golden rules when creating ads on TikTok!
✔️ Don't do anything too staged or scripted. Content should look as native and authentic as possible.
✔️ Forget heavily branded content. You don't want users to feel like they're watching an ad.
✔️ Don't ignore TikTok features. Don't use fonts, animations, or music from third-party apps.
✔️ Videos in 9:16 format only. Don't publish content in a format not native to TikTok.
✔️ Trends are great, but they don't always work. Out of 100 current trends, only 1-2 will really work for your brand.
Is there anything we've forgotten? Write your insights in the comment section below!

15/11/2022

Here are three super powerful types of UGC TikTok creatives.
Feel free to like, comment, and follow for more digital marketing tips! 👍

15/11/2022

TikTok has recently provided new insights into the potential of live-stream shopping.
Given this, it’s clear where TikTok is heading which would facilitate better revenue share and keep more creators aligned with the app.

15/11/2022

Here are the reasons why you should install the META (Facebook) PIXEL
✅ When the pixel is on your website, Facebook knows when someone visits. As a result, you can create some pretty amazing audiences.
✅ You can do optimization for Ad delivery. When you have Facebook optimization for action, your ad will be shown to people within your targeted audience who are most likely to perform that action.
✅ Conversion Tracking with events and custom conversions (like purchase and add to cart).
✅ You can use Facebook Retargeting.
Follow us for more digital marketing tips!

15/11/2022

Here's a secret strategy to spy on your competitors on TikTok & Facebook.
1. Facebook Ad Library - This tool will help you see the ads that are running and see exactly what is performing best.
2. TikTok Creative Center - You can see the top-performing ads. You can actually search the brand, find their ad, and see exactly what people click through the video.
3. Ad Creative Bank - Another tool where you can see the other Facebook Ads that are performing well.

15/11/2022

Are you following these rules?👇

Rule #1: Don't rush to get profits. In the beginning, it's all about buying data that you can optimize & scale from.
Rule #2: Find a winning ad ASAP. Test everything you can afford until you find that winning message/angle/copy/creative that makes the winning ad.
Rule #3: Always test, no matter how profitable you are. As you find winners, continue to scale them, but never stop testing new variables.
Rule #4: Know your numbers (LTV, CVR, AOV, etc.). You need to know exactly what you can spend to break even when acquiring customers.
Rule #5: Customer service is always important. Take care of your customers and they'll make your business more profitable down the road.
Rule #6: Have your inventory ready to scale. You want to avoid running out of inventory whenever you're scaling a hot-performing campaign.

15/11/2022

TikTok has changed its approach to content in various ways as more and more people spend more time in the app.
One of the key shifts in this respect has been the use of sound 🔊 and how TikTok users are more often than not consuming content with sound on, which in the past was not the case.
The guide looks at three different uses of sound:
1️⃣ Creator-Made Anthem – How brands can partner with emerging creators on trending sounds, which are essentially custom-built for the TikTok platform
2️⃣ ASMR – Using satisfying sounds and effects to maximize engagement
3️⃣ The New Narrators – Using creators to share their stories, essentially utilizing UGC in brand campaigns
It’s worth a look and with many brands now planning for the Q4 holiday shopping season, TikTok will no doubt be a key focus!

15/11/2022

Here are some SEO Mistakes to avoid if you want to rank on google!
1. Neglecting to write quality and long-form content
2. Not optimizing your website for mobile
3. Not optimizing for local search
4. Ignoring search intent
5. Ignoring slow website speed
6. Not optimizing for the right keywords
7. Using long messy URLs
9. Not using anchor text for internal links

15/11/2022

TikTok is a trending platform that you need to maximize to get its full benefit.
Here are some tips on how you can grow on TikTok!
1. Know Your Audience - This is a very important thing to remember. Your videos should be related to your target audience so that TikTok will share your content on your audience's "For You Page" (FYP).
2. Niche Down - Don't have your TikTok all over the place. Stay with one specific niche to keep your account consistent with the TikTok algorithm.
3. Hop On Trends - Check your FYP trends as well as your niche trends and create content from there. Make sure to use trending music as well!

15/11/2022

Check out these benefits of digital advertising.
Don’t be left behind, you need to start utilizing paid digital traffic for your business!

La BrainiArc

05/10/2023

16/03/2023

30/01/2023

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15/11/2022

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