19/12/2024
From tapping into nostalgia (Gilmore Girls!), to riding meme waves (Cerave and Michael Cera 👏🏻), these campaigns prove that creativity and relevance are a brand's best friend.
Bonus Mentions 🎯
💚 Duolingo x Queen Never Cry - Chronically online humour at its best!
🫧 Saltburn x Lush - A wild collaboration that absolutely nailed it.
⚖️ Suits LA Promo - Seeing Harvey Specter (Gabriel Macht) suited up again? Instant hit.
What was your favourite campaign this year? Let’s chat below! 👇