Metzger Media Management is a full service social media management and UGC content creation company
🎁 Putting together DOZENS of gift bags for the attendees of Rescued Treasures Thrift Shop Bridal and Formal Wear Event!
It’s so exciting to see local businesses come together to support Heart of the Foothills Animal Rescue- Rutherford County, NC 🐾
Today I picked up some goodies (and had an amazing treatment) from Dr Beth at Renewal Wellness. One lucky attendee will win a bag with a FREE treatment with Dr. Bethanne Mostowicz !!
“I run out of time to make social media a priority” 👇 Like this post if you agree!
📣 Are you using a Call to Action (CTA) in your content? This is one of the easiest ways to increase engagement and visibility on social media.
🌟 The more accounts you have engaging and interacting with your posts, the more the algorithm will see they have value and push them out to more people! 🧍🏽♀️🧍🏼♂️🧍🏾🧍♀️
As always, if your social media is overwhelming and you need some help, reach out to chat! And remembeber, Rutherford County Chamber of Commerce members get a discount!
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It was a busy and amazing 2023 and we can’t wait to see what we bring for the new year! Looking forward to serving our clients well!
➡️ Swipe through and read for social gold! Let’s dig down to the basics of why some social content connects and some doesn’t.
Pushing out content without some strategy and engagement can be a waste of your precious energy.
Our goals of reaching a bigger audience all come back to content and connection. Social algorithms are getting “smarter” and more complex. Gone are the days where simply putting out massive amounts of content is the the key to growing.
We’re all about genuine, open hearted, person to person connection here at Metzger Media Management. What do you think? Quality over quantity? Are you focusing on engagement? Let us know with a comment below!
✨ I don’t even care about making it to the 🔝 - I’m just honored that the AMAZING is on this journey with me and in my life.
🚤 🌎 I can’t wait to share more with you about her upcoming adventures! ⛰️👨👩👦
🤜🤛 New month=clean slate!
📣 What are your goals this month? Personal, business… let’s hear them all!! 🏅
🎃 Happy Halloween! Read through for the TrEaT!! 🍭 🍬
🍁 TIP: Be sure to post today wishing a happy Halloween to your audience/customers! It doesn’t take much time at all and mixing in non sales posts is very important in having a variety of content facing your audience. 👻 Create a spirit of celebration around your brand!
✨ TREAT ✨ : if you’d like a FREE, branded Halloween graphic to share on your social channels today, drop me a 🎃 comment here, and then shoot me a message and I’ll send one your way for you to use before the end of the day!
Ready to GROW?? 🌱
Flip through these slides for Growth GOLD and then go back and scroll through our past 2 weeks of content on how to create authentic connection with your audience and grow heading into 2024.
If these tips seem overwhelming to you, consider reaching out through the link in our bio for a free consultation to see if Social Media Management can free you up to focus on what you need to in your business.
When I committed to building my Social Media Management business, I did it as a mom, a cancer survivor and as a wellness advocate. Hustle culture is toxic and I know that first hand. A big part of what I do is take the pressure of constantly and consistently showing up online, off the shoulders of small business owners- many of who are working their businesses solo or have very few employees.
Knowing that they can take time off, not show up or just have an off day and that their brand will keep showing up online creates a huge relief.
Put yourself in a position as a business owner where you do not have to run yourself into the ground to get things done. We weren't meant to be constantly "on". Your mental and physical health have to be your priority.
Sweet, sweet relief! For a little bit- then it's back to work on the next one!
📷💫 Are you using UGC content in your marketing? Let's talk about Unlocking the Power of UGC!
What is it, and how does it differ from Influencer Content? Let's break it down!
User-Generated Content (UGC) is the creative treasure your amazing audience (or a hired UGC creator) shares! 🙌 It's those awesome photos, videos, and reviews your customers post about your products or services. Using UGC adds authenticity and trust to your brand.
🌟 Influencer Content, on the other hand, comes from social media influencers or partners. Think bigger names and bigger followings. They create content based on a collaboration, showcasing your brand or products to their followers, typically shared on their social media platforms.
So, why UGC? It's your community's voice, and it's genuine! Tap into it, share it, and let your customers be your brand ambassadors. UGC content creation is also a part of our most popular Social Media Management package or can be ordered a la carte from Metzger Media Management to showcase your product or service in a genuine way. 🌐💬
*when you see someone has created UGC, it is appropriate to ask first if you can share it with your audience if you haven't been directly tagged in the content.
Does social media help us connect or lead to more disconnection?
We’ll, it can really go either way can’t it? 🤷♀️
But long answer short, it all depends on how you use it. If you use social media as the end all, be all- it can become an obsession or even an addiction. We can get stuck in a never ending cycle of comparing our real lives to someone else’s highlight reel.
The big key is to know that it can be a huge connector if it is used as a tool 🛠️ and is understood. Social media is sticking around so we can’t just ignore it, especially when it comes to using it safely and helping kids learn to understand it’s risks and benefits.
At Metzger Media Management, we believe in the power of social media as a mega connector and believe in using it safely just as strongly. We wouldn’t let a child or untrained adult drive a car and in the same way that could be destructive, so can social media, and in even sneakier ways.
If you’re looking for responsible, non predatory ways to grow your business on social media, follow us along as we give back by giving out free advice on connecting and engaging as you grow in a meaningful way 💕
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I honestly, internally cringe when I hear a business say they won't get involved on social media because it's just for friends. Growing your business account will only exponentially grow your business.
If that's one of your goals, but you have no idea how to start, we're here to help.
❌ Non Fluff, actionable you can start using today!
In the digital realm, 'Content is King,' and it's your secret weapon to captivate your audience. You can even think of it as "quality over quantity" (more on quantity later).
🎥📝 Whether it's informative blog posts, entertaining videos, or problem-solving guides, your content is the bridge connecting you with your audience. I was doing a consult recently and we talked about how we can view ourselves as these experts in our businesses, these highways of information and value. But if we don't create content that connects people to that highway, they'll never get on. Imagine your content as those on ramps. (thanks for the visual assist )
✅ Provide Value: Share insights, tips, and knowledge.
🤣 Entertain: Keep your audience engaged and amused.
🛠️ Solve Problems: Address their pain points and provide solutions.
(stay tuned and hit that "follow" button if you want to see the upcoming post expanding on these 3 types of content)
When your content resonates, your audience keeps coming back for more, eagerly awaiting what you have to offer. Keep the content flowing, and watch your small business soar! 🚀💬
Okay, maybe not a year- but I can batch create some content like no tomorrow when the mood strikes. I highly recommend a beach setting as well 😉
Office for the day… 🏖️
How…?
Let me introduce you to the rag tag world of a digital freelancer. And no, I won’t blow smoke and tell you “anyone can do it” or “it’s so easy, just a dream!”
But for me, a formerly burnt out nurse missing my kid’s milestones, it’s a dream come true and the result of years of hard but rewarding work.
Number 1- I’m a social media manager and travel content creator. I treat my travel brand ( ) as one of my social media clients. Which means, while I travel often, most of the trips are work related and include my computer, recording equipment and more time on screens than I’d ever have on a true vacation. So while my daughter is building a sand castle, I’m enjoying the breeze and the smell of the ocean and also answering messages and coaching someone on starting up their own travel agency while capturing content for a Bermuda Blog post.
2- I can create digital content from anywhere. And I do! I’ve invested in programs that allow me to be location independent and still stay on top of the work I do for my clients. There are only a couple trips a year that I go device free and let my clients know I’m away and only available for emergencies. I do this so that my clients continue to see growth and engagement and don’t have to worry about consistency or continuity when they are investing their hard earned money in a social media manager.
3- I believe in balance and moderation in everything. So, this morning, we slept in, recovered from travel, moved slowly and made our way to the beach. I worked the first two hours we were here (with swim breaks) and now I’m going to finish my latest book with my toes in the sand and lots of sunblock on.
Thanks for joining me today on this “in office while out of office” behind the scenes post and drop me a comment with where you’re working from today!
I bet you know this as "why are my views stuck at 200??"
What if I told you that it's actually like a fun puzzle to figure out what changed and what the new keys to best working the algorithm are?
The one guarantee is that the algorithm is always changing and challenging us to find creative ways to reach our client's audiences. You let us worry about that pesky equation and go take a nap!
Non Fluff Social Media Tip of the Day that you can implement immediately:
You need to know your audience to grow your audience. 📈
This data may seem superfluous at the start but swipe/click through these slides to see why knowing who you're reaching is #1 on my list of social media tips and is the reason I include demographic data in all our monthly packages.
Over the next two weeks, we'll be dishing out daily tips on building your online presence. These are not fluff tips, but actual strategy and methodology we use as Social Media Managers.
Hit those ❤️ and "follow" buttons and stay in the know on engaging your audience and boosting your online presence.
It's here to stay folks. We can get on board, leverage the exposure for our business and keep up with the changes while using Social Media as a tool for connection and using it safely- or we can can feel run over, overwhelmed and left behind.
How does Social Media make you feel?
🌱Unlocking the Secrets of Organic Growth🌿
🔍 What is Organic Growth?
It's like planting a seed and nurturing it to grow into a beautiful tree. In the social media realm, it means building your audience naturally, authentically, and without shortcuts. 🌳
🆚 Compared to Other Types of Growth, organic growth stands out:
📈 Statistics Show: On average, authentic content garners 8 times more engagement than content posted by fake accounts or bots.
💔 The Dangers of Bots and Buying Followers: Sure, buying followers or using bots might give a quick numbers boost. But, it's like building a sandcastle; it crumbles. Fake followers won't engage, and authenticity takes a hit.
🔑 Why Organic Growth Matters: It's not just about the numbers. It's about creating a loyal community, building trust, and nurturing genuine connections. Slow and steady wins the race!
Don't fall for the quick fixes. Focus on what really counts—authenticity and lasting relationships. 🤝💬
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😆 Just Kidding!!
We know you're still hard at work, even when we take over the online aspects of growing your audience and social media presence.
We do however, love that we can take the weight of showing up online off the shoulders of our clients and allow them time to take breaks, decompress and enjoy other aspects of their lives! 🐱
Authenticity is the name of the game. More and more, small businesses are falling prey to "cheap" social media management companies that are advertised to the masses for bargain basement prices. After a month or two, they realize the price really was too good to be true and end up with time wasted, having to start from scratch somewhere else, or worse, giving up on reaching their audience and growing online.
Do yourself a favor and connect with someone who will spend the time getting to know your business, your brand and your audience. Content created for millions of people will not reach who it needs to.
⏰ Well, it's time! As social media managers, we are often more focused on our client's social platforms than our own. I've been a busy bee 🐝 and I realized it is past time to introduce myself!
My name is Brigitte, and I am the creator behind Metzger Media Management as well as the brand The Sweaty Traveling Mom. I have been creating digital content for almost a decade now and decided to put everything I've learned into a Social Media Management company a couple years ago. I have been taking on projects and brands as time allows and am finally getting around to telling the internet about it instead of just word of mouth!
My main goal and specialty as a SMM is to help small businesses 📈 grow and thrive in the world of social media. Often times, social media can be an overwhelming place, especially when a brand would rather focus on their service or product, and spend their energy within their "circle of genius". Learning new techniques, creating consistent content and keeping up with ever changing algorithms can be exhausting for a business owner who is trying to grow.
↘️ That's where I come in. I take the reigns on a client's social media presence and cover everything from creating posts and videos, valuable copy for captions, consistent posting, analytics and ongoing education on how best to reach and engage with their audience. If you'd like to get more answers to common social media manager questions, head on up to my website in my bio and check it all out!
In addition to my monthly Social plans, I often create custom plans and complete one time projects for clients as well. If you need something, hit that calendar button and schedule a free consultation. And to kick off my goals of being more consistent on social media on my own platforms, I am going to be releasing daily content on how to stay consistent and grow your audience over the next couple weeks, whether you have a social media manager or not! So hit that follow button and stay tuned for some valuable info coming right to your screen!
What’s your favorite?
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A little bit of everything, all rolled into one.
A la carte and packages available to fit your content and social media needs!
Looking to get more interaction on your posts? Start with these three simple tips to easily engage with your audience and create connection.
Creating visuals to help clients see how I will help them best reach their audience is one of my favorite thing to do!
Does this graphic mean anything to you? Hint, we’re working to get from the top jumble of beautiful ideas to threads and paths people can follow back to you!
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In a recent post, we covered that "Content is King". What you put out there matters. So let's expand on that a bit and don't forget to save this post (or send it to your social media person) so you have it when you need it. We don't do one-size-fits-all content creation at Metzger Media Management. We get to know every brand we work with individually. However, these three pillars of content creation can work as umbrellas that the content for any brand falls under. We specialize in capturing the voice of the brand and in most cases, content will fall under one of these 3 categories: Educational Content: Educational content helps establish your business as an authority in your industry. It includes blog posts, how-to guides, tutorials, and informative videos. This content not only imparts knowledge but also addresses the pain points and questions of your target audience. By providing valuable information, you can build trust and credibility with potential customers. Promotional Content: Promotional content is designed to showcase your products or services. This includes product descriptions, promotional videos, sales announcements, and special offers. While promotional content is necessary to drive sales, it should be balanced with other types of content to avoid appearing too sales-oriented. The key is to create engaging, persuasive content that highlights the benefits of your offerings. Engagement and Community-Building Content: Building an engaged and loyal community is vital for small businesses. Engagement content includes social media updates, polls, contests, interactive posts, and behind-the-scenes content. It's all about connecting with your audience on a personal level, showing the human side of your business, and encouraging interaction. This type of content fosters brand loyalty, as it creates a sense of belonging among your followers. Incorporating these three content types into your marketing strategy can help you attract, educate, and engage
Okay, maybe not a year- but I can batch create some content like no tomorrow when the mood strikes. I highly recommend a beach setting as well 😉 #contentcreation #socialmediamanager #contentcreator #metzgermediamanagement #batchcontent
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