The Cafe Socials

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The Cafe Socials Welcome to The Cafe Socials home page! We are a social media marketing company specialising in the business of cafes.

Whether you're looking for a little guidance and help, or a full-time SMM, we can offer industry expertise in all things social!

Makes sense, right? 💡You've gone from creating interest, to nurturing their desire, to converting them from their screen...
18/05/2023

Makes sense, right? 💡

You've gone from creating interest, to nurturing their desire, to converting them from their screen, to your seats

And that's on social media strategy for your business ✨

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Be honest, is this exactly how you think too? 🤣
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But everyone else says they're the new 'thing'? 🤔You might've seen the odd post floating around, about how static and ca...
10/02/2023

But everyone else says they're the new 'thing'? 🤔

You might've seen the odd post floating around, about how static and carousel posts are making a comeback

While this is true to an extent, we don't think it means that everyone should jump on making them👇🏻

Instead of: Reels = Priority, or, Image posts = Priority

It's: All formats = Equal chance

We typically use all 3 formats - a balanced mix of reels and carousels, ending with our STS stills every week ✨

We do it this way, because it works best for us

So instead of basing your content on its format, base it on VALUE (inform, entertain, inspire, etc.) 👍🏻

PRO TIP: Certain formats work better for certain types of posts

If your aim is to entertain, reels are your best bet, whereas if your aim is to inform/educate, carousels work wonders (like this post)

Are you team reels, or team images? 💬

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CONVERT FOLLOWERS ➡️ CUSTOMERSIt's no secret that social media is the place to be if you want to be reaching new custome...
31/01/2023

CONVERT FOLLOWERS ➡️ CUSTOMERS

It's no secret that social media is the place to be if you want to be reaching new customers📱

Heres a few things you need to include in your next post to make that happen:

- Tag your location📍
If people can't figure out/find where you are, how do you expect them to visit you?!

- Include a CTA (Call To Action) 🗣️
A lot of the time, people need to be guided in the right direction, prompt them to come in for a visit!

- Offer an incentive 💸
Give your audience more reasons to visit you, think, how can they benefit from coming in? Do you have any offers they should know about?

- Provide any relevant post details 📝
What's the name of the dish/drink/order? How can they book a table? What are your opening hours?

Always think from the customers POV in order to get them from their screens, to your seats

Don't forget to save this post for later! 🏷️

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Your February important industry dates are here! 🗓️& as usual, some promo campaign ideas 😉Next month we’ve got:- World N...
28/01/2023

Your February important industry dates are here! 🗓️

& as usual, some promo campaign ideas 😉

Next month we’ve got:

- World Nutella day 🤤🍫
An easy one to campaign for if you ask me! If you offer anything like Nutella milkshakes, waffles or ice cream, offer a buy one, get one 1/2 off!

- Yorkshire pudding day 🇬🇧🍗
Hello, free extra Yorkies on this weeks Sunday roasts?!

- Galentines day 💞💐
Something like, “share this post to your story & tag 4 gal pals you’re sharing Galentines with for the chance to win a free dinner!”

- Valentine’s Day 🌹❤️‍🔥
Showing off the seasonal decor is a really booking converter in itself, people love to choose a Valentines meal based off the pictures they could get that night

But you could also do something like “bottomless drinks for 2 lucky couples, just like, follow & share this post!”

- National chip week 🍟🥔
Get chips with any meal for only £1.50 this week!

- Pancake day 🥞🍓
Another easy, but effective date to campaign for, 10% off all pancake orders today!

If you loved these ideas and would love to implement something personalised to your cafe/restaurant, send us a DM! 🫱🏼‍🫲🏾

Which of these campaign ideas is your favourite? 💬

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I'm sure you've heard about the importance of branding before, but do you know about the POWER of it?Heres a few example...
12/01/2023

I'm sure you've heard about the importance of branding before, but do you know about the POWER of it?

Heres a few examples to paint the picture

- The average cost of a regular coffee compared to the cost of a Starbucks coffee ☕

- The price of a steak dinner at Nus'r, compared to the average restaurant price of a steak dinner 🥩

THAT'S the power of branding

Which is why it's so important to make sure everything with your business is aligned from brand colours, to tone of voice, so that you're instantly recognisable

Now that you understand the POWER of branding, what should you do with this info?

Well, it just so happens that we're actually about to launch a step-by-step PDF, Your Guide To Branding 👀

So be sure to keep an eye out for the announcement!

PS: It'll be shared live on Instagram stories - give us a follow on there if you don't want to miss out! 📲

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Fitting for the last Social Tip Sunday of 2023, to be on Christmas day! 🎅🏼Today's tip: TO ENJOY YOURSELFIt can be easy a...
25/12/2022

Fitting for the last Social Tip Sunday of 2023, to be on Christmas day! 🎅🏼

Today's tip: TO ENJOY YOURSELF

It can be easy as a business owner to forget how to have fun and live for the moments outside of work mode

To round off this year, remember, it's ok to switch off from time to time and reap the benefits of all your hard efforts! 💪🏼

You and your business can only floruish, when you do✨

From our family to yours, we wish you a very Merry Christmas! 🎄🤍

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How we got over 11,000 people to see our post 🤯Head to our Instagram for more tips and information like this: www.instag...
21/12/2022

How we got over 11,000 people to see our post 🤯

Head to our Instagram for more tips and information like this: www.instagram.com/thecafesocials

And be sure to follow this page for all things social media!📱

Introducing our brand new look ✨We figured, why wait for the new year?!Taking steps forward should be done according to ...
19/12/2022

Introducing our brand new look ✨

We figured, why wait for the new year?!

Taking steps forward should be done according to your own time, whenever you're ready - and we decided that time is now! 🤍

What do you think of our new look? 💬
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RE-BRAND IN PROCESS 🚧Keep an eye out for an exciting announcement coming soon 👀
12/12/2022

RE-BRAND IN PROCESS 🚧

Keep an eye out for an exciting announcement coming soon 👀

18/11/2022

We mainly offer two different types of packages: Basic and advanced 👩‍💻

BASIC packages focus purely on management and organisation

Things like:
- Refining what you already have ✨
- Planning and executing a proper posting schedule 🗓️
- Providing you with more consistency on your socials📱

ADVANCED packages focus more on marketing strategy, as well as management

Things like:
- All of the above, plus post optimisation☝️
- Analysing your existing accounts and their performance 📊
- Creating a brand new & personalised social strategy🪄
- Regular updates/check-ins 💬
- Monthly reviews with insights reports 📝

Interested in finding out more? Head to our website: www.thecafesocials.com 🖥️

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What you get from our most popular management package for less than £90 p/w 😍In our Caffeine package, you get:👩‍💻Consult...
15/11/2022

What you get from our most popular management package for less than £90 p/w 😍

In our Caffeine package, you get:
👩‍💻Consultation call
🗓️ Content calendar
📸 5 Posts per week (2 platforms)
📲 2 Story posts per day (2 platforms)
💬 Weekly check-ins
✍️ Monthly review

What exactly are these services? We have the full breakdowns on our site, but here's a quick idea:

Consultation call - To virtually meet, discuss aims and goals, etc. 👥

Content calendar - A month's worth of content planned out for your socials, incl. stories, captions and more 

Posts - Providing posting consistency *Content must be provided* 💫

Story posts - Maintaining your social presence and audience connection  *Content must be provided*

Weekly check-ins - For keeping communication for regular small updates/approvals, etc. ✅

Monthly review - End of month detailed review on your social performance with insights reports 

PLUS, when you get any of our management packages, you get 50% off community engagement package 🤩

Want to get started? Book a FREE discovery call with us today (link in bio) 📞

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Hello everyone, firstly we want apologise for going completely AWOL! 😅It's been quite hectic for us these last few month...
14/11/2022

Hello everyone, firstly we want apologise for going completely AWOL! 😅

It's been quite hectic for us these last few months so although we've been on IG, we admit its been a while since we hopped on here to FB...

Not to worry though, we're back on it and offically accepting new clients from today! 😇

We only have a couple slots left for social media management before the year is out, so book in while there's still time! ⏱

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Is your café registered on google? 👀If your answer is no, then you need to do this immediately!Not only is this essentia...
12/09/2022

Is your café registered on google? 👀

If your answer is no, then you need to do this immediately!

Not only is this essential for your café/restaurant, but it's also key for bringing about customers ⬇️

From a google page, customers can find out about, well, you for starters! 🙈

📍 They can also find your location
🍽️ Your opening times
💻 Your website and social medias
☎️ Your contact info
✍️ Any reviews you may have
📸 And photos

Head to www.google.com/business/ ➡️ click ‘manage now’, then fill in all your details!

Always make things quicker and simpler for your customers 🤌🏼

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Are you constantly trying to balance running your business, marketing its services and having a social life? 🫣Let The Ca...
08/09/2022

Are you constantly trying to balance running your business, marketing its services and having a social life? 🫣

Let The Cafe Socials take social media marketing off your 'to-do' list ☑

For our full list of services and packages, head to our website www.thecafesocials.com and take a look at how we can help you!

This might seem obvious, but you'd be suprised at how few cafés include this crucial info on their pages!Don't be one of...
05/09/2022

This might seem obvious, but you'd be suprised at how few cafés include this crucial info on their pages!

Don't be one of them! Be sure to utilise the opening times section in your business page ⏰

For Facebook go to: Settings > Page info > Hours

For Instagram: Add the times into your bio, or create a highlight ✨

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Source: AnswerThePublic
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