Electric Fun

10/01/2024

This is the year I’m WORKIN’ ON ME!
First tour dates up! Hit the site for tickets and pull up when I’m in your town!! More dates on the way!

https://iamchrisredd.com/

11/04/2023

For the American Advertising Awards this year, Electric Fun was awarded two Bronze ADDYs for the Balance Pan-Asian Grille main website. We're thankful for the recognition from AAF Toledo and for everyone who poured so much into this project!

https://balancegrille.com/

27/01/2023

Actual Coffee has teamed up with Electric Fun to take a major step towards making the presentation of our brand & product as lovable — and top-level — as the coffee.

The new labels feature custom typography, with each letter crafted by hand (shoutout to Brandon Paxton), and a new wordmark made from the typeface.

This polished look accentuates what’s always made Actual Coffee not just any bag of coffee, but the one worth reaching for: reliably high-quality — still lovingly roasted in Toledo, OH — still brewing a truly good cup of coffee.

Keep an eye out for new bags on store shelves and coffee shops as we phase them in over the upcoming months!

04/01/2023

New flyer design work for Chris Redd.

More tour! More dates! Less shirts like this!!! Portland & Vancouver up first, grab tickets at https://www.iamchrisredd.com/tour/

10/11/2022

A new logo and branding for Chris Redd's production company, The Sipping Stone, featured in the credits of his HBO Max stand-up special “Why Am I Like This?“. Taking inspiration from his family history, classic film, and his golden chain pendant, we created custom type nodding to his roots in Mississippi, set in a stone slab reminiscent of a mug. Beautifully envisioned and illustrated by Jacob Parr!

27/10/2022

Product label designs for Balance Pan-Asian Grille bowls, tacos, snacks and sauces!

11/08/2022

Our design and branding work for Chris Redd being featured on Team Coco 😜

⚠️ ATTN ST. LOUIS ⚠️ Our friend Chris Redd is taping a comedy special in your city on Saturday, August 27th.

Don't miss out! Get your tickets now @ https://www.metrotix.com/events/detail/chris-redd

03/08/2022

Over the last years we've helped bring new life to Balance Pan-Asian Grille with cohesive and intentional design, elevating nearly every touch point of the customer experience — both in-store and on the web — helping position the brand for expansion into new markets. In the first half of 2022 we've been able to use each of the elements in tandem to create a brand level web experience we are immensely proud to share — which marks a giant milestone for us both in our respective pursuits. A colorful, vibrant home page, highly engaging mobile-first product cards & pages, and immersive visuals paired with calculated marketing copy — all working together to tell the story in a super (electric) fun way. Thank you so much to the Balance crew for allowing us to freely indulge with this project. Take a look to see for yourself 👉🏻 https://balancegrille.com/

Whole Ingredients. Unique Flavors. You-Style.

22/07/2022

👀

“A journey is time suspended.”
— Louis L’Amour

03/06/2022

We've been doing a ton of stand-up tour promotion for SNL's Chris Redd this year. We just designed a new flyer, and you can check out the website we created here: https://www.iamchrisredd.com/

15/03/2022

We are so proud to announce that the Reverend Guitars website we developed was the winner of 3 gold addy awards, plus Best in Show, at the 2022 American Advertising Awards! The awards are for Copywriting, Website Design, and Art Direction. Massive shoutout to Christopher Hatfield and Jacob Parr for their brilliance, creativity and collaboration on this project.

Check out the site here: https://reverendguitars.com/

13/01/2022

We recently worked with the Brooklyn Chamber Orchestra to modernize and solidify their presence. We started by creating new brand elements - specifically hand-picked fonts from Atipo, a custom refined color palette, and a refit of the logo. The classic logo bridge shape has been redrawn from an angle, emphasizing dimension. With these elements in place, we designed and developed a new website from the ground up.

Take a look here -> https://brooklynchamberorchestra.org/

10/12/2021

A key touchpoint of the evolution of the Balance Pan-Asian Grille brand has been incorporating new elements throughout the in-store experience. We placed a special emphasis on wall elements and key messaging on kiosks and throughout other areas. The use of black creates dynamic with a splash of sophistication, ultimately resulting in a crisp new look for Balance 2.0 as they reopened their physical locations to the public.

06/12/2021

Poster design for Chris Redd's "Why am I Like This?" 2022 Tour.

Photographer: Sophie Harris
Stylist: Corey D. Williams

21/10/2021

We recently launched a brand new website for Reverend Guitars (played by legendary artists such as Billy Corgan, Reeves Gabrels, Mike Watt & many more). The new site features Reverend instruments, artists, and resources for Reverend guitar owners in an overall much improved user experience. Big shoutout to Jacob Parr and Christopher Hatfield for the superb creative direction and visual design, which gave us exactly the right foundation to bring the site to life over the summer of 2021.

Reverend is also now part of the Sweetwater family! Currently based in Toledo, Ohio, Reverend is run by Ken and Penny Haas. All of their guitars are expertly designed by Joe Naylor, proudly manufactured in South Korea by boutique guitar manufacturer Mirr Music, and meticulously set up by their tech team.

In many ways Reverend is exactly what we envisioned as a dream partnership when we started Electric Fun just two years ago. It's been amazing working with them (special thanks to Jeff Wynn), and we highly recommend you take a stroll through the site.

https://reverendguitars.com/

Reverend Guitars and Basses are made with Korina bodies and loaded with Reverend's custom pickups. The guitars feature a Boneite nut and Reverend's Bass Contour Control while basses are stocked with Hipshot Ultralight Tuners and 5-piece maple and walnut neck – all for maximum performance.

30/08/2021

The digital version of the Balance Pan-Asian Grille menu (https://balance.menu/) was designed to address problems that PDF menus present after scanning a QR code in a restaurant (hard to read, difficulty displaying & navigating). When you're hungry you don't want to get lost trying to load and display a menu. It needs to be easy to navigate, intuitive, and ideally pleasant to look at! This also helped us establish a new brand direction as we began creating Balance 2.0.

25/08/2021

A lot of our year has been happily spent partnering with Balance Pan-Asian Grille on the evolution of their brand and refreshing key touch points of the customer experience, from digital to in-store. The first building block was the design of an all-new print menu. With so many great options to choose from when ordering, our goal was to address the complexity by simplifying the presentation of each menu item, with a special emphasis on dietary considerations.

24/08/2021

We designed a series of custom animations promoting Chris Redd (SNL, Kenan) stand-up dates this summer. A new website is in the works as well.

29/05/2021

After closing out another successful season of Saturday Night Live, Chris Redd hits the road for a string of sold out dates at Zanies Comedy Club Chicago, with Zanies Nashville and Austin (for Moontower Comedy) to follow. We designed a few animated visuals for his Instagram posts and stories.

See our IG Highlights for more (https://www.instagram.com/p/CPbaaFXDdrD/) ⚡️⚡️