Fine Tune with Corby Fine

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Fine Tune with Corby Fine Looking to 'Fine Tune' your business, your team or yourself? Corby Fine offers innovative ideas, opi

New Episode! "EP39 - Finding Patterns Of Things Not Working With Michael Roberts"Michael Roberts, CMO of MetLife, believ...
10/10/2022

New Episode! "EP39 - Finding Patterns Of Things Not Working With Michael Roberts"

Michael Roberts, CMO of MetLife, believes in outcomes, so much so that in the organizations he has had a chance to lead as a senior marketing executive, he has changed team structures and operating models to focus on outcomes...

Michael Roberts, CMO of MetLife, believes in outcomes, so much so that in the organizations he has had a chance to lead as a senior marketing executive, …

New Episode! "EP38 - The Digitization of Sports with Christina Litz"There is no question that digital technology is impa...
25/02/2022

New Episode! "EP38 - The Digitization of Sports with Christina Litz"

There is no question that digital technology is impacting all verticals and businesses, affecting both the customer experience and how organizations make money. The sports industry in particular, is undergoing rapid change an...

There is no question that digital technology is impacting all verticals and businesses, affecting both the customer experience and how organizations make…

New Podcast Episode:When Daniel Dubois did the research, he realized that it takes an average of 27 years for the typica...
05/01/2022

New Podcast Episode:

When Daniel Dubois did the research, he realized that it takes an average of 27 years for the typical first-time Canadian urban home buyer just to save up for the recommended 20% down payment. That's when he and his co-founder decided to do something about it. They launched Key, a patent-pending two sided marketplace with a co-ownership model allowing people to move in and start building home equity, without being locked into a mortgage. Oh, it only takes $15,000 to start.

Listen in on my website or anywhere you get your Podcasts:

Apple: https://podcasts.apple.com/ca/podcast/ep36-homeownership-as-a-service-with-daniel-dubois/id1505353658?i=1000546954932

Spotify: https://open.spotify.com/episode/2ezMbWCspnfv9flwdoakWP

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS85Njk2ODgucnNz/episode/QnV6enNwcm91dC05ODA5MDY3?hl=en-CA&ved=2ahUKEwik1q-VkZv1AhXFWM0KHcqfA9kQieUEegQIAhAF&ep=6

When Daniel Dubois did the research, he realized that it takes an average of 27 years for the typical first-time Canadian urban home buyer just to save u…

***New Podcast Episode***Listen here:My Website: https://lnkd.in/g5GZN-ttApple: https://lnkd.in/ggVeDUjNSpotify: https:/...
28/09/2021

***New Podcast Episode***

Listen here:

My Website: https://lnkd.in/g5GZN-tt
Apple: https://lnkd.in/ggVeDUjN
Spotify: https://lnkd.in/gjcXd9bt
Google: https://lnkd.in/gPhGZ889

In a world where consumers are moving their banking transactions online and leaving branches as remnants of the past, how does one bank differentiate themselves from the other? According to Maja Neable, Chief Marketing Officer (CMO), Banking at BMO Financial Group, it is a combination of what consumers think about as a perceived convenience, and the distinctiveness that a bank can create to try and convince consumers that they are really different.

The balance for automation and self-service, along with the need for timely advice, is something that banks are trying to figure out. The young Generation Z client believes that they will probably never set foot in a branch, though as their financial needs evolve and they mature in their financial journey, they often realize the need to ask for and get human advice.

In a world where consumers are moving their banking transactions online and leaving branches as remnants of the past, how does one bank differentiate themselves from the other? According to Maja Neable, Chief Marketing Officer (CMO), Banking at BMO Financial Group, it is a combination of what consum...

I just recorded a new Podcast episode which I should launch next week. Incredible insights into the future of Digital He...
14/07/2021

I just recorded a new Podcast episode which I should launch next week.

Incredible insights into the future of Digital Health delivery with Dr. Brett Belchetz, CEO of Maple - Online Healthcare (getmaple.ca).

How can someone go from practicing physician, to McKinsey & Company consultant, to Tech Startup founder and CEO? You'll have to listen in to find out.

In the meantime listen to any of my 28 other episodes at https://www.corbyfine.com or on any platform you listen to Podcasts.

Looking to 'Fine Tune' your business, your team or yourself? Corby Fine offers innovative ideas, opinions and examples to address all kinds of different …

08/07/2021

Paul Burns is the Managing Director of Twitter Canada. Did you know that 1 in 5 North Americans use Twitter and 500 Million tweets are sent every single day? It is a platform with scale and is designed to generate conversation.

This time I'm the interviewee vs the interviewer!
08/07/2021

This time I'm the interviewee vs the interviewer!

Vice President, drummer, and fellow podcaster, Corby Fine sits down to chat with us about the twists and pivots that comprise his story. A lifelong Toronto native, Corby attended Ryerson University where he studied Administration and Information management. After graduation, he jumped into the dot c...

Paul Burns is the Managing Director of Twitter Canada. Did you know that 1 in 5 North Americans use Twitter and 500 Mill...
30/06/2021

Paul Burns is the Managing Director of Twitter Canada. Did you know that 1 in 5 North Americans use Twitter and 500 Million tweets are sent every single day? It is a platform with scale and is designed to generate conversation. As Paul states, "Twitter is look at THIS platform. It's pointing to a thing, an event, something that's happening in the world and people are talking about that thing rather than themselves." Other social platforms are designed as look at me, but not Twitter.

As brands try to figure out how to engage in the platform, the first step is for them to identify the conversations that they want to be made aware of before engaging. It is important to know that the conversational intelligence within Twitter exists on a few different dimensions, one at a brand level, one at an industry level and one at a more macro economic level. If done right, Twitter is a platform where a brand can actually become a conversational brand.

Listen in as Paul and I discuss this opportunity to become a conversation brand, along with some other key topics, including;

- Can purpose and profit co-exist, can Twitter be a platform that actually improves the quality of public conversation in the world and generate revenue and profit?
- How can a brand become a conversational brand authentically?
- Do we honestly believe that conversation is the way to solve many of the world's problems?

Oh, and if you want to take over Twitter for a day, they have some pretty cool advertising products that allow you to essentially become the most talked about brand in the country for a day.

Listen on your favourite podcast platform including:

Apple: https://lnkd.in/gbFFRZe

Spotify: https://lnkd.in/gVZXyaD

My Website: https://lnkd.in/gUUGB_f

Paul Burns is the Managing Director of Twitter Canada. Did you know that 1 in 5 North Americans use Twitter and 500 Million tweets are sent every single …

***New Podcast Episode***Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year...
26/05/2021

***New Podcast Episode***

Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year. That’s the highest annual U.S. ecommerce growth in 20 years and It’s also nearly triple the 15.1% jump in 2019.

With more and more people shopping online, retail media just makes sense. But what exactly is a retail media network?

A retail media network is when retailers set up an advertising platform on their digital platforms. This allows other brands to advertise to customers on sites like Walmart Canada. It’s a form of digital in-store advertising.

Dana Toering is a digital media veteran. In his current role as Vice President of Walmart Connect Canada, Dana is responsible for leading and transforming the business into the number one destination for omnichannel advertising solutions (aka Retail Media).

Listen in as Dana and I talk about the growth of the Walmart Connect Canada retail media network.

Listen on:

Apple: https://podcasts.apple.com/ca/podcast/ep27-what-is-retail-media-network-dana-toering-walmart/id1505353658?i=1000523116571

Spotify: https://open.spotify.com/episode/0UoaphUsLv3OpjYxvaMWJ8

Website: https://www.corbyfine.com/ep27-what-is-a-retail-media-network-with-dana-toering-of-walmart-canada/

Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year. That’s the highest annual U.S. ecommerce growt…

As I hit 10,000 downloads of my podcast this week, here's just a sample of my amazing guests who have taken the time to ...
12/05/2021

As I hit 10,000 downloads of my podcast this week, here's just a sample of my amazing guests who have taken the time to share their experiences. So many more still to come.

Thanks for listening. Please subscribe to Fine Tune with Corby Fine so you never miss a new episode.

26/04/2021

*New Podcast Episode*

What is the future of loyalty?

Capturing and rewarding consumers for their time, money and thoughts.

When Derrick Fung thinks about Drop, ultimately the vision is to build both the world's most personalized rewards program and the largest transaction data set. To get there, one of the the biggest decisions in the early days was to go directly to the consumer to get the data and not go through merchants as many other loyalty providers do.

Derrick explains that Drop's consumers, especially the younger generations, will give up everything, as long as they're getting value back. And that's where the world of loyalty is going. Cutting the consumer in on the money, on the deal...that's the future.

Oh, and did we talk about Data? Derrick says, "I'd say data before was a good to have. Now it's a must have. You know the analogy and the saying, it used to be a vitamin and now it's a painkiller."

Spotify: https://lnkd.in/gKRq4Xd

Apple: https://lnkd.in/gZk8K_a

My Website: https://lnkd.in/gigC-aX

***New Podcast Episode***Listen on your favourite Podcast Platform or:Apple: https://podcasts.apple.com/ca/podcast/ep25-...
08/04/2021

***New Podcast Episode***

Listen on your favourite Podcast Platform or:

Apple: https://podcasts.apple.com/ca/podcast/ep25-are-you-really-listening-to-your-customers-shannon/id1505353658?i=1000516289261

Spotify: https://open.spotify.com/episode/5SOADcVkDmWCs8asQC5kOo

corbyfine.com: https://www.corbyfine.com/ep25-are-you-really-listening-to-your-customers-with-shannon-katschilo-of-medallia/

Customers have many options in how they can relay feedback to you. Sometimes they call, other times they fill in surveys. If you're like me, sometimes you just go to Twitter and shout it out hoping someone is listening. The ways in which customers can provide feedback has never been more complex.

The question is, are you truly listening? Sometimes you think you are, but are you really?

Shannon Katschilo is the GM and Vice-President of Medallia in Canada. She provides us with a list of things that you need to do to really understand your customers.

1. Listen before you lead
2. Leverage your employee insights
3. Pulse check your ego
4. Place power in the positive
5. Ask the right questions

Listen in as Shannon and I discuss what these mean and how you can apply them so you don't miss out on what your customers are saying.

***New Podcast EpisodeJed Schneiderman is a proven entrepreneur, and executive in the marketing, media and technology sp...
16/03/2021

***New Podcast Episode

Jed Schneiderman is a proven entrepreneur, and executive in the marketing, media and technology space. When I think of Jed, I think of someone who is known for his thought leadership on topics ranging from marketing and technology, to being an entrepreneur and building successful businesses in the mobile, streaming, broadcast and internet technology spaces, and in "connecting the dots" having been at the forefront of major consumer tech trends and events, and by leveraging strong marketing experience across multiple global brands.

So - the reason I asked Jed to join me is that I find he is the most tagged LinkedIn profile I know of when people want someone's opinion on a variety of topics...and so my big theme of the day is, how is anyone expected to stay on top of all the fast moving and developing information or marketing, technology, business and digital transformation...

Listen on your favourite platform or via my website below...(all links to players are on my site - but SUBSCRIBE for future episodes)

BONUS - links to his recommended blogs, newsletters, etc. are on my site :)

https://www.corbyfine.com/ep24-how-to-stay-relevant-on-marketing-technology-and-other-stuff-with-jed-schneiderman/

Jed Schneiderman is a proven entrepreneur, and executive in the marketing, media and technology space. When I think of Jed, I think of someone who is kn…

21/02/2021

discussing the future of agencies! What better to do on a Sunday night than listen to this episode!

15/02/2021

Did you miss my last episode where Andrew Chau, founder of Neo Financial and I discuss the disruption of the Canadian banking landscape? Listen on your favourite podcast platform or at my website www.corbyfine.com

Can lightning strike twice for Andrew Chau? The co-founder of SkipTheDishes is now going for a second hit with Neo Finan...
19/01/2021

Can lightning strike twice for Andrew Chau? The co-founder of SkipTheDishes is now going for a second hit with Neo Financial, a digital bank built from the ground up to give Canadians the most rewarding spending and saving experience - the way it should be.

Available on your favourite player now...or on my website below:

Can lightning strike twice for Andrew Chau? The co-founder of SkipTheDishes is now going for a second hit with Neo Financial, a digital bank built from t…

11/12/2020

New Episode!

Listen to talk about how e-commerce is at an inflection point and how was able to be taken public on the TSXV in the middle of a pandemic.

Thank you for your support in hitting 7,500 downloads since launching in March 2020!
10/12/2020

Thank you for your support in hitting 7,500 downloads since launching in March 2020!

Looking to 'Fine Tune' your business, your team or yourself? Corby Fine offers innovative ideas, opinions and examples to address all kinds of different challenges, while identifying opportunities to help you innovate and succeed using his two decades of experience. You will hear and learn from the....

30/11/2020

Joe Meyer started ExecThread as a platform to bring transparency to the "hidden" job market delivered through executive recruiters. Take a listen, it's a fascinating story.

27/11/2020

Looking for something to do this weekend? Listen to the amazing give tips on what it takes to transform an organization whether it be Rogers, Telus, Cineplex or yours!

Subscribe to Fine Tune with Corby Fine on any Podcast platform or at my website (url in bio).

25/11/2020

Listen on your favourite platform.

At The Big Push, Sharon Zohar and team challenge the traditional accelerator model by tapping into a collective of business and technology executives ready to provide hands-on services and support to create actionable and measurable growth plans to help lift women-led companies to new heights.

At The Big Push, Sharon Zohar and team challenge the traditional accelerator model by tapping into a collective of busin...
24/11/2020

At The Big Push, Sharon Zohar and team challenge the traditional accelerator model by tapping into a collective of business and technology executives ready to provide hands-on services and support to create actionable and measurable growth plans to help lift women-led companies to new heights.

As founder and CEO of the Big Push, Sharon has developed a unique “Service for Equity” business model dedicated to accelerating the growth of women-led start-ups and preparing them for Series A financing. She leads a diverse group of professionals with years of experience in the areas of finance, design, law, technology, research, sales, and marketing dedicated to supplementing women founders’ own expertise during the critical startup phase.

Sharon and I talk about the challenges facing entrepreneurs, specifically women. Sharon shares examples of pitches gone wrong, businesses who don't even know how to progress to the next level, and how her team was able to support numerous entrepreneurs to get through their biggest challenges and move forward to success.

At The Big Push, Sharon Zohar and team challenge the traditional accelerator model by tapping into a collective of business and technology executives rea…

Sometimes you just have to take a break
14/11/2020

Sometimes you just have to take a break

12/11/2020

My most downloaded episode to date. Listen to Lauren Steinberg as she discusses ecommerce and how Loblaws is driving such incredible growth.

All episodes available on your podcast platform of choice or at my website www.corbyfine.com

Who knew custom drumsticks were a thing?When you think about personalization, this is about as personalized as you can g...
06/11/2020

Who knew custom drumsticks were a thing?

When you think about personalization, this is about as personalized as you can get.

Thank you to my first sponsor and .suydam.canada for such an amazing and PERSONAL recognition.

06/11/2020

Who says you need decades of experience to give incredible advice? isn't just an incredibly successful entrepreneur, she's also full of such wisdom on being a better leader and on how to succeed in all aspects of business. I guarantee if you listen to this episode You Will come away with at least one or two things that you will implement right away to make yourself better.

www.corbyfine.com

Clickable URL in my bio.

06/11/2020
06/11/2020

Link in Bio - Throwback to March 29, 2020 and the launch of Fine Tune with Corby Fine. Listen in to the first episode and then subscribe on your favourite podcast platform.

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