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Email marketing is one of the most common lead generation strategies, with 78% of organizations using email to attract, nurture, and convert qualified leads. With email, your business can take a personalized and long-term approach to grow your company and its relationship with potential clients.
Optimizing your website for search engines and users offers one great benefit: Outranking your competition. If your online competitors don’t use SEO, your company can earn a top spot in search results with ease because these organizations aren’t optimizing their site.
Search engine optimization (SEO) is one of the most powerful inbound marketing tactics for lead generation. With SEO, your business can reach users as they search on Google, Bing, and other search engines, and quickly become their trusted resource and company of choice.
No matter what your company sells, you will almost always generate the best results with inbound marketing. That’s because, when you use inbound marketing, you’re reaching potential leads when they’re looking for your business, products, or services.
Without leads, your company can’t grow. While you may receive referrals, those often aren’t enough to grow your business the way you want. You need a way to attract and convert prospects, and lead generation provides that.
In digital marketing, lead generation focuses on identifying, attracting, and converting people into prospects, but uses online channels and strategies. A few examples include running paid ads on social media, offering free product trials via a website, and launching an email campaign.
Try bringing up social media tips at your next business meeting and start asking questions about your brand's social success. Are you utilizing your social sites correctly? What are your analytics saying about your social success? Start a conversation and go from there.
Millions of consumers use their mobile devices every day to connect with others, shop on the web and check their social media notifications. Mobility is making it easier than ever for businesses to connect to willing consumers every single day -- so what are your mobile social marketing strategies?
To all the businesses out there running a lean operation in order to build the best possible product: we see you.
What are your thoughts on Pinterest's potential as an eCommerce platform?
Source: Pinterest
When the internet goes down, productivity stops. What do you do when you're offline?
A recent survey reported that 60% of the purchase decision is made before a buyer approaches a client. Social media is not something you should just “kind of” have; it’s a necessity in today’s business world.
Social media is not optional for businesses anymore, you need to take an active part in social media conversation & help your potential customers make informed decisions in favor of your business.
With Google Adwords bids going sky high and Facebook charging you for even breathing on the portal, does promoting your startup give you the chills?
You can heave a sigh of relief because we are on your side to help you on a budget!
Shoutout to all our fellow social media marketers out there ❤️ We see you. (via )
Thank you 😊
Using keywords that exactly match a person's search is no longer the most important ranking factor in the eyes of an SEO professional. Rather, it's the 𝘪𝘯𝘵𝘦𝘯𝘵 behind that keyword, and whether or not a piece of content solves for that intent.
It's easy to take 𝘬𝘦𝘺𝘸𝘰𝘳𝘥𝘴 for face value, and unfortunately, keywords can have many different meanings beneath the surface. Because the intent behind a search is so important to your ranking potential, you need to be extra careful how you interpret the keywords you target.
"With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site." - Forbes (https://buff.ly/2VEmf31)
Your logo is a visual cornerstone of a company's brand. Your company's identity is visually expressed through its logo, which, along your company's name', is one of the main things that makes your business memorable.
Think a company name ______ it's that magical.
Social media is only a piece of the puzzle when it comes to business success -- but it sure is an important piece. Let's complete the puzzle together.
We often talk about how digital user behavior continues to look for quicker, faster content. Stories and TikTok, anyone? If we take a look at the next generation of consumers, the pace is even faster.
How is your business keeping up?
No lead is going to magically turn into a customer. Leads are only as good as your nurturing efforts. Lead nurturing should start with relevant follow up emails that include great content. As you nurture them, learn as much as you can about them - and then tailor all future sends accordingly.
Customer acquisition could possibly be the hardest part of keeping the doors to your business open — never mind increasing your revenue. So capturing your lost leads and adding more value to them is one area that you should focus on in your business. Capture is here to help you retrieve your lost website traffic thus improving your customer acquisition.
Video is more important than ever. TikTok rose from 16th place in 2018 to 4th in 2019, hitting one billion total downloads by February. Instagram is even said to be developing a short-form video feature, Reels, to compete with TikTok and retain users who are interested in the format.⠀
Source: Apple
Marketing agency Merkle recently surveyed marketers across industries about their customer engagement priorities and the tools they use to enable personalization. The survey found that, while the majority of marketers have the tools necessary to provide personalized customer experiences, a lot of us could be putting them to better use.
Will your business be considering Reddit in 2020 as part of your strategy?⠀
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Source: Ypulse
Did you know 82% of millennials use social media for inspiration?!
When it comes to selling and when it comes to closing, there are so many techniques and so many ways to do it. But what techniques actually work?
Running a business requires you to nurture relationships. It’s not as simple as offering your service and getting paid. You need to connect with the right people, retrieve lost leads and prove your value, so they’ll be more likely to spend money with you.
To retrieve your lost website traffic, you have to prompt recipients to take action of some sort. This will help you further nurture your leads, move the relationship forward, and continue encouraging your audience to ultimately do business with you.
💭 Whenever someone links to your site or blog, Quora sends a trackback to website — which is pretty rare for Q&A forums. This doesn’t mean you should spam your answers, but using Quora honestly could help improve your organic traffic. Quora’s results are popping up more and more in Google searches now, making it an excellent source in addition to being a strong forum for engagement.
💡 Post valuable content on your web blog that Quora users can use as a reference to skyrocket your traffic from Quora.
91% of marketing executives list LinkedIn as the top place to find quality content.
Keep in mind that your customers are real people that need to be heard. Personalizing each customer’s experience and actively engaging with them is the 🔑 to Growth as a business.
Source: Twitter Blog
If u have an e-commerce, then Pinterest is a must, and here’s why!
⭕ User Engagement Is Unbelievably High❗⠀⠀
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When u search for some inspirations of cloth, makeup/hairstyles u end on Pinterest. ⠀⠀
Pinterest shows what’s Cool & Trendy, a behavior that translates well into the kind of influencer!
Prioritizing sales over retention is a dangerous mistake, yet surprisingly common. What many businesses don't take into consideration is how quickly your losses can compound with even a small drop in retention. You worked hard to earn your customers - make sure you work just as hard to keep them once they're yours.⠀
Source: Bain & Co.
🌟 Reviews Are The Second Most Powerful Ranking Factor For Google's Maps Ranking⠀
🌟 Reviews Have a 7% Influence In The Overall Google Search Result Rankings.
Your target audience is constantly looking for a solution to their problem immediately. If your lead magnet can fulfill that gap, you will be building an email list in no time.
The power of social media is found mainly in how it connects the globe. Businesses can now reach a global audience more easily than ever before through social sites that connect consumers from Costa Rica to Canada. Is your business global yet?
Consumers are everywhere and global customers are online 24/7/365. Every day is a new opportunity for social success. Do you try to find social success every single day?
Social media is not all about memes & funny posts, it's more than that. Every business is different and has its own voice & image that needs to be projected through every single post.
Do you need some help with social media marketing?
Contact us now to get your business social media done right.
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