Mindful School Marketing Podcast

Leading with Courage: How 'Dare to Lead' Empowers School Leaders to Face Today's Challenges

🎙🌱 On our latest Mindful School Marketing podcast episode, Nicole McDermott shares insights on the biggest challenges school leaders face today and how Brene Brown’s 'Dare to Lead' framework helps them navigate these obstacles. 🎓 Leaders must show up with curiosity, courage, and integrity, balancing daily tasks like hard conversations with parents, collaborating with teachers, and leading capital campaigns. 💪💡 Nicole emphasizes that leadership is intertwined with every aspect of school administration, and practicing skills like maintaining boundaries and leading with clarity makes a big impact. 📚✨ When teams engage in the 'Dare to Lead' program together, it creates shared language and long-lasting benefits for the entire school community. 🤝🏫 #DareToLead #SchoolLeadership #CuriosityInLeadership #CourageAndIntegrity #BreneBrown #EducationalLeadership #LeadingWithIntegrity #EmpoweredSchools #TransformativeLeadership #TeamBuilding Find the episode here 👉 https://mindfulschoolmarketing.com/dare-to-lead-with-nicole-mcdermott Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://enquirytracker.net/mindfulschoolmarketing/ #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

Empowering Schools with Courage: How Brene Brown’s 'Dare to Lead' Transforms Education

🎙🌱 In this episode, Nicole McDermott dives into how Brene Brown’s 'Dare to Lead' program can be applied within a school curriculum. 📚 Nicole shares how her school integrated Brene’s research on shame, vulnerability, and empathy to create a more mindful, supportive environment for both students and teachers. 🧠💡 She highlights the importance of using empowering language with kids, guiding them to understand the difference between guilt (making a mistake) and shame (feeling like a mistake). Nicole also emphasizes the role of curiosity, empathy, and tough conversations in fostering growth within school communities. ❤️✨ #DareToLead #MindfulEducation #SchoolLeadership #EmpathyInSchools #SocialEmotionalLearning #ShameResilience #BreneBrown #CourageAndVulnerability #IndependentSchools #EducationTransformation #LeadershipInEducation Find the episode here 👉 https://mindfulschoolmarketing.com/dare-to-lead-with-nicole-mcdermott Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://enquirytracker.net/mindfulschoolmarketing/ #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

Top Data Strategies for Admissions Success: Insights from James Riley

🎙🌱 In our latest episode of Mindful School Marketing, James Riley shares valuable insights on how schools can use data to improve their admissions process. For schools not tracking data points, he highlights five essential areas: 🚪 identifying patterns in attrition 🌱 finding growth opportunities 📍 understanding demographics 💸 assessing financial needs and 📋 using quick surveys to gather feedback James also emphasizes the importance of engaging families early and using data to plan strategically for the future. 📊 🔮 #AdmissionsStrategy #DataDrivenDecisions #SchoolLeadership #StrategicPlanning #GrowthOpportunities #EducationInnovation #FacultySupport #ForwardDataworks #MarketingInsights Find the episode here 👉 https://mindfulschoolmarketing.com/data-for-independent-schools-with-james-riley Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://enquirytracker.net/mindfulschoolmarketing/ #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

Mindfulness in Education: Empowering Faculty and Students Through Data-Driven Decisions

🎙🌱In this episode, James Riley defines mindfulness as simply being present and explains how it applies to data-driven decision-making in schools. 🌟 🏫 He emphasizes the importance of focusing on the needs of faculty, who are the lifeblood of a school, and ensuring they have the tools needed to help students succeed. 👩‍🏫👨‍🏫📊🎯 James discusses the value of not getting lost in big plans while neglecting day-to-day essentials, like supporting faculty and understanding what truly benefits students. He also highlights how mindful data collection can help schools better serve both their staff and students. 📚💡 #DataDriven #FacultySupport #SchoolLeadership #EducationStrategy #StudentSuccess #TeacherTools #ForwardDataworks #EducationInnovation Find the episode here 👉 https://mindfulschoolmarketing.com/data-for-independent-schools-with-james-riley Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://enquirytracker.net/mindfulschoolmarketing/ #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

Preparing for the Unexpected: Crisis Communication Strategies for School Leaders

🎙🌱On this episode, Scott Butterworth, a seasoned expert in crisis communication, shares invaluable lessons learned from working with independent schools 🏫 He emphasizes that crises will happen, and preparation is key 🔑 Scott discusses the importance of understanding your community’s needs 🤝 delivering messages with empathy 💬 and being transparent in difficult moments 🌧️ His top advice: "Say it fast, say it all, and say it true" for clear and trusted communication. #CrisisCommunication #SchoolLeadership #StrategicMessaging #CommunityFirst #IndependentSchools #Transparency #EducationLeadership Join us for this timely episode Find it here 👉 https://mindfulschoolmarketing.com/crisis-communication-with-scott-butterworth Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://enquirytracker.net/mindfulschoolmarketing/ #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

🎙🌱 In this insightful episode, Scott Butterworth shares a powerful concept for school leaders: "invert the problem" to reveal potential pitfalls. 🚩 As the election season approaches, 🗳️ Scott explains how independent schools can use this strategy to prepare for diverse political reactions. By asking, "How could we completely lose trust?" leaders can uncover ways to maintain calm, build trust, 🤝 and avoid reactive decision-making. #CrisisCommunication #SchoolLeadership #ElectionSeason #StrategicMessaging #CommunityFirst #IndependentSchools #EducationLeadership #TrustBuilding Find the episode here 👉 https://mindfulschoolmarketing.com/crisis-communication-with-scott-butterworth Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://enquirytracker.net/mindfulschoolmarketing/ #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

🎓 Making Tuition Info Easy to Find: Clarity Over Creativity!

🎙🌱 The tuition page shouldn’t be hidden or treated as an afterthought! 💡 Prospective families are actively looking for it, and it needs to be easy to find. Dale Seabury emphasizes the importance of placing tuition info under the admissions section, where it's most accessible. 💻🔍 No need to get creative with the name—keep it simple and direct, like "Tuition" or "Tuition & Financial Aid." 💸 Highlight financial aid on this page, making it clear that your school offers support to make education more affordable! 💰✨ #SchoolMarketing #TuitionPage #FinancialAid #ValueProposition #SchoolAdmissions #PrivateSchools #UserExperience #MarketingTips #Education #ProspectiveFamilies Find the episode here 👉 https://mindfulschoolmarketing.com/school-tuition-pages-with-dale-seabury Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://enquirytracker.net/mindfulschoolmarketing/ #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

💡 The Power of a Well-Optimized Tuition Page: Don't Lose Families Before They See Your Value!

🎙🌱 Why is the tuition page so crucial for schools? According to Dale Seabury, it's one of the top pages every prospective family visits during their research! 📊 If schools don’t focus on optimizing this page, they risk losing families due to "sticker shock" 💸 before they even understand the value the school offers. With public, charter, and online school options available, presenting tuition info clearly and effectively is more important than ever! 🔍💻 #SchoolMarketing #TuitionPage #ValueProposition #ProspectiveFamilies #Education #UserExperience #MarketingTips #SchoolEnrollment #PrivateSchools #FinancialAid Join us for an enlightening episode Find it here 👉 https://mindfulschoolmarketing.com/school-tuition-pages-with-dale-seabury Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://enquirytracker.net/mindfulschoolmarketing/ #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

🎙🌱 Join us in this latest episode as we delve into the world of Astrology with Jenny McKee of Sky Whisperers Astrology. “🌟 In working with clients, I've witnessed incredible transformations—some even changing careers! But it's not always about big leaps. Often, it's about helping people feel validated and seen, especially when they realize their feelings are valid and reflected in their charts. This kind of self-discovery can be powerful, and I wish basic astrology were taught in schools. Imagine if educators knew their students' moon placements—it could open up a whole new world of understanding, making kids feel safer and more engaged. 🌙✨” #AstrologyInEducation #SelfDiscovery #StudentEngagement #EmotionalWellbeing #TransformationalGrowth Find the episode here 👉 https://mindfulschoolmarketing.com/astrological-reading-jenny-mckee Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://enquirytracker.net/mindfulschoolmarketing/ #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

Do you believe?

🎙🌱 In our latest Mindful School Marketing podcast, we were enchanted to speak with Jenny McKee, an astrologer with Sky Whisperers Astrology and a practicing lawyer for over 30 years.⚖️ 🌟Astrology has a lot of skeptics. It's amazing how something that seems mystical is actually a blend of technical analysis and intuition 🧐✨ #Astrology #OpenMinded #NatalChart #PersonalGrowth #SpiritualJourney Join us for an enlightening episode Find it here 👉 https://mindfulschoolmarketing.com/astrological-reading-jenny-mckee Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://enquirytracker.net/mindfulschoolmarketing/ #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

How to reflect the diversity and inclusivity of the student body

🎙🌱 When selecting or capturing school photography, it's crucial to reflect the diversity and inclusivity of the student body. 🌍✨ Many schools prioritize this in their marketing and admissions materials, but it requires a thoughtful approach. A deep understanding of a school’s unique environment helps ensure that photos accurately and authentically represent its diverse community. This process often involves strategic conversations at the administrative level to align on how the school wants to be portrayed. Capturing diversity, when it exists, should be a key focus to create a true reflection of the school’s values. 📸 Listen in to hear what educational journalist Rebecca Drobis has to say about this topic and more! #InclusiveMarketing #DiversityInEducation #SchoolPhotography Find the episode here 👉 https://mindfulschoolmarketing.com/photography-for-schools-with-rebecca-drobis Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://enquirytracker.net/mindfulschoolmarketing/ #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

Do you know the essential shots to capture in a photoshoot?

🎙🌱 In our latest Mindful School Marketing podcast, we were thrilled to speak with Rebecca Drobis, a passionate photojournalist who specializes in educational photography. When photographing a school to tell its unique story, it's crucial to capture a variety of shots that convey the essence of the environment. 🎓✨ Here are three essential types: 1. Wide Establishing Shots: Showcase the school from a high level, giving a broad overview that sets the scene. 2. Medium Action Shots: Capture the energy and interactions, providing an engaging glimpse of daily life. 3. Intimate Close-ups: Focus on emotional, up-close moments that highlight the connections and learning experiences within the classroom. These visuals help create a compelling narrative that truly reflects the heart of the school. 📸 #Photography #Storytelling #SchoolLife Be sure to listen to this insightful episode! Find it here 👉 https://mindfulschoolmarketing.com/photography-for-schools-with-rebecca-drobis Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://enquirytracker.net/mindfulschoolmarketing/ #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools