18/02/2023
Be sure and catch our epsiodes every tuesday! Until then here are some tips on how to build a better online presence for your business in 2023!
Building a strong brand and online presence is critical for the success of any small business. With the rise of the internet and social media, it has never been easier to reach new customers and promote your business online. In this post, we'll discuss ways to create a memorable brand, set up a website, and leverage social media to reach new customers.
Create a Memorable Brand: A strong brand is the foundation of your business's success. Your brand should reflect your values, mission, and target audience. When building your brand, consider your logo, colors, fonts, and messaging. These elements should be consistent across all platforms, including your website and social media accounts. Additionally, it's important to differentiate yourself from your competition by offering unique products or services and a customer experience that sets you apart.
Set up a Website: A website is a must-have for any small business. Your website serves as a virtual storefront and should be designed to be user-friendly and professional. A website should include your business's contact information, a description of your products or services, and a way for customers to purchase your offerings online. Consider investing in search engine optimization (SEO) to improve your website's visibility on search engines like Google. Any and all marketing, advertising and social media push should be towards this website not a seperate ecommerce platform like Etsy! You can definitely have both (we both do!) but it's a waste of money to drive people to Etsy and not your website where you won't have excess fees.
Leverage Social Media: Be social....online! Social media is a powerful tool for small businesses looking to reach new customers. Choose platforms that your target audience uses most, such as Facebook, TikTok, Pinterest Instagram, or maybe even Twitter. Figure out where your audience hangs out and build a community there. Use social media to promote your products or services, share updates and news, and interact with your followers. You can also use social media to run targeted advertising campaigns to reach a wider audience.
Building a strong brand and online presence is key to the success of any small business in 2023. In person sells are great but they come with a ceiling for most businesses. By creating a memorable brand, setting up a website, and leveraging social media, you can reach new customers and promote your business effectively. Remember to be consistent, be creative but professional, and always strive to offer a memorable customer experience.
- Shelby and Kristina
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