Couto-Collaborative

17/03/2023

Psst - like attracts like❤️

Most people think the best way to "train the algorithm" is through

✅ consistent posting,
✅ using keywords and
✅ hashtags

And while that may be true-

💃 who,
💃 what and
💃how

you interact with other people's content plays a HUGE role too!

👉 The more content you LOVE that you interact with

☝️ The more of that type of content you'll see!

💡If your explore page is wonky donkey and full of nonsense you have no interest in- this could be why!

🤔What are your thoughts on this?

16/03/2023

Turns out they're it's not that different 🧐

I was asked a few weeks ago in to define what makes me different.

🤔Why would someone choose to hire me over someone else?

The answer- it's because of the level of care I provide to them, their audiences and their business. ❤️

I used to think there wasn't a link between social media management and nursing

but now I've connected the dots.

👉I was a good nurse - but I'm a great marketer.

And I'm a great marketer because I was a good nurse. ❤️

And to whoever needs to heart this today👇

your offline skills are showing up in your business FAR more than you realize ❤️

Let me know what they are in the comments-

Let's find the connection!

15/03/2023

Engagement can be fun 😎

But it can also feel pointless and overwhelming at times 😫

Here's my top tips to set yourself up to see results & stay motivated👇

1️⃣ Optimize your profile & bio

When people see your 🔥 comments - make sure you're leaving a good impression when they tap on over to your profile 😉

2️⃣ Tap on "followers" and spend some time loving on the people in this list!
💥This is a great place to start building community 💥

3️⃣ Engage with the hashtags you're using on your post
😍 It's a great way to connect with others in your industry

4️⃣ Share great content to your stories with your 2cents!
🛑If you come across a 🛑scroll stopper 🛑 don't be afraid to share the value with your followers!

5️⃣ Interact with story stickers as you're tip tapping on through them!
😎 It's an easy way to start a convo in the DMs AND is there anything better than when someone interacts with yours? 💃

🤔What's your top tip to make engagement fun instead of boring? 👇

13/03/2023

🤔What's living rent free in that pretty little brain of yours?

Besides the lyrics to this song and the obvious choice of grade 12 algebra?

🧐What's taking up the prime real estate that content idea from 5mins ago could be living?

I can't WAIT to read these responses 🤣

02/03/2023

Your content landed you a profile viewer BUT

Is your bio dressed to impress? 🤔

5 tips to stand out 👆

5 questions to get yourself started 👇

1) does it feel "like me"?

2) does it sound like the 3000 other people who do what I do?

3) am I gifting someone with a clear direction on what I want them to do next?

4) would I smash the follow button if I read this?

5) is it clear to a non-business bestie?

🥴Writing your own bio is freaking hard but I can (and will) help the first 10 people who

Leave a 👵 in the comments 👇

22/02/2023

In a sea of fish- be a dolphin 🐬

Or a whale, or where was I going with this? 🤔

Here's 4 ideas of content that could help you achieve your goal:

1) Collaborations - seriously, teamwork makes the dream work 💯

2) let your personality out to play - have you ever seen Wendy's clap back at McDonald's? I mean 💃💃

3)make sure your hashtags (keywords, SEO) whatever we're calling them in 2023 are on point. Make it easy for your content to be categorized so it's easy for people to find you 🧐

And

4) get yourself a CLEAR bio - so when they're finding you, they know what you bring to the table & want to pull up a seat. 💃

And obviously - hang out in reels (and stories) so we can get to know the *reel* you (see what I did there 😏)

What's your social media goal? Let me know in the comments!

#️⃣

21/02/2023

Why do we do this to ourselves 🤔

Let me know your thoughts in the comments 👇

19/02/2023

💁‍♀️Sometimes strategy looks a little weird.

And I'd do just about anything to help my clients show the world how awesome they truly are 🥰

(except engagement pods, buying followers, follow for follow, or any other sketchy tactic they've asked about)

And this coming month it's about finding
👉creative,
👉innovative
ways to
👉interject more of them and their personalities on to their feeds.

So in order to help them feel confident -

👩‍🏫I'm learning everything we need to know about how to:

📸 Say cheese in a non-cheesy way 📸

Want to join in on the adventure? Let me know in the comments & I'll add it into my content plan 😉

18/02/2023

More than 3 years later-

After having content I created plastered all over IG- I finally started posting it on my own account.

My top 3 takeaways from month 1?

1️⃣ This s**t takes time. And it takes WAY more time without a plan.

And it takes EVEN more time without a strategy.

2️⃣ Engagement is a MUST. I can pinpoint exactly the days I engaged intentionally and the days I aimlessly scrolled.

If you don't have an engagement strategy this is your sign.

3️⃣ Find and stay close to people who feel like sunshine.

And SMASH the unfollow button on anyone who makes you feel unsure, uneasy or uncomfortable.

And I can't even imagine writing this caption without a huge CAPITAL LETTER SHOUTOUT to my new friend Monica ❤️

Help me find some more IG sunshine like 👇

Tag your favorite accounts in the comments!
..

17/02/2023

I'll go first 👇

💥I care enough to make it make sense & I do it without judgment.

It's something I brought with me from when I used to be a nurse👩‍⚕️

The surgeon would leave the room and the patient would be looking at me like 🥴

"WTF language was that and what on Earth are they trying to get me to agree to?!"

And there's a whole heck of a lot of 🥴🥴🥴 over here on IG too.

💁‍♀️I always start the same way.

"I'm getting the sense you're feeling overwhelmed..."

And I pause.

✨There's magic in the pause because it allows you to meet someone exactly where they need you. ✨

It allows them to provide you with language they understand so you can use the same language to explain what they don't🥰

💁‍♀️It's not that you're overwhelmed it's that no one's taking the time to sit with you until you understand.

💁‍♀️It's having someone find a way to relate an algorithm to a football play, relating analytics to mixing hair color or comparing a carousel to a your 1980s wedding album layout.

It's all about making the overwhelming make sense.❤️

Now it's your turn👇

What do you do differently and how do you do it?

10/02/2023

Less than 5 minutes in...

& my eyes are already leaking.

is one of those TV shows for me.

I'd tell you about those first 5 minutes but it's so jam packed with spoiler alerts and I have ethics. 🤐

BUT I will tell you about this one time when I was delirious from breastfeeding a newborn👶 & grieving the loss of my dad and watching Grey's anatomy at 2:30am.

Meredith Grey was in a coma talking to her dead friend on a beach. 🏖️

He looks at her and sighs-

This is nice...

Being able to talk to you. I spent a fair amount of time trying to talk to people. I try to warn them sometimes...

sometimes I see things coming.

I stand beside them and yell in their ears- wake up.

Wake up!! You're missing it!!! You're missing the best part of life.

Sometimes they listen.

Sometimes they hear me.

I never get the credit though - they think it's their own idea.

Stories can heal you. Inspire you. They can make you see the beauty where you didn't know it existed. They can make a person think of you anytime they see, hear or feel something.

And if you're not using them in your marketing- you're missing the point.

I can almost guarantee you have a TV or movie memory like this one 👆 that's shaped the way you see things.

Tell me about it in the comments 👇

09/02/2023

There's a few lessons in here 👇

👉You get out there. You get messy. You clean yourself up & you get back out there.

👉It's ok to think something's a fluke and have it happen again... but let the second time be the last. Change courses or tweak your approach

👉It's ok to feel defeated and take time to reflect - that's when the best ideas come

👉 If you keep trying and don't get up- you can conquer any obstacle that comes your way

What lessons would you add to the list?

06/02/2023

Quality of relationships over quantity of followers. 💯

How do you build those relationships?

The same way you would if you were at a party.

Or a work event.

A car show.

A barbershop.

A wedding.

A networking event.

Just say hello 👋 and see where it takes you!

Pssst.... need help creating a sense of community over on your account? DM me WINGMAN!

05/02/2023

Catch me in the comments- always 🤟

Ya, I'll be in mine- but I spend way more time in everyone else's.

And no- I'm not there for the drama... but I will stop my scroll occasionally & pull out🍿🍿

I'm there because it's the best way to connect.👇

👉And connections lead to conversations. 👇

👉Conversations lead to community. 👇

And community and opportunity?

They go 🤝 hand in hand 🤝

💁‍♀️It's really that simple!





thanks for the content idea 😘

03/02/2023

⚠️Don't let not being (able to write the perfect hook) be the thing that stops you from showing up today!

😏 See what I did there?👆

Let me know if this helps in the comments!

01/02/2023

💎Shiny object syndrome is real 💎

📈Most people think the key to success on social media is # of followers.

I read a comment today left by someone wanting to give up on life (their words not mine) because they *only* grew by 100 followers this month. 🤦‍♀️

And I think it summed up exactly why I explain analytics the way I do to my clients.

Because the truth is - # of followers doesn't define your success on social media.👇

100 humans who are interested and actively listening to your message who feel valued by your actions

will take you a lot further than

1000 who liked that one funny reel you did that one time then forgot you existed.

Leave 💯 in the comments if you agree!

30/01/2023

You've got better things to do than click your life away in Canva 😣

The first winter in our forever home was cold as balls🥶 - (stick with me here. It's not a pointless tangent I promise 🤞)

We started popping off trim and my dad helped us spray foam around all the windows.

I was convinced it was an exercise in futility...

UNTIL he explained it like this:

👉If you were to place all the tiny cracks and crevices the warm air is escaping through - it would be the same as leaving a window wide open all winter.🥶

Constantly clicking through Canva is a lot like that. 👇

It may not seem like it's burning up alot of time -

and the initial time investment may seem like an exercise in futility -

but by not learning things that make you more efficient, hours a year of your time at slipping out the window.

Whether you're creating for yourself, your business or clients - chances are you're using Canva.

These keyboard shortcuts will help you seal up the cracks your time is slipping through so you can spend it on what really matters 👊

.

28/01/2023

Do you freeze when it comes to CTAs?

You're not alone.

But people can't read our minds! 🔮

🤔How many times have you wanted to comment on a post but couldn't figure out what to say?

And what happens next? You leave no comment at all and continue scrolling. 😔

A good CTA is a 🎁gift to the human reading it.

It takes all the pressure off when trying to decide what to comment.

↗️SWIPE through for a s**t ton of CTAs to encourage comments (don't forget to SAVE it) & thennnn 👇

Let me know in the comments- on a scale of 1-10...how comfortable are you with writing a call to action?

27/01/2023

🤫 engagement can be FUN

And when people tell me they hate it it reminds me a lot of
the YEARS I spent standing behind a bar.

🧐I'd watch the "kinda weird, but funny" guy clean up on the dancefloor with dance moves that shouldn't be seen in public...

While the "too cool 😎, but kinda cute" guy glued himself to the bench in his booth 'waiting for the ladies' to come to him.

🕺The guy with the ridiculous dance moves? He had

A LOT more fun 🥳
🤩got a lot more attention
AND made a lot more connections.

And when we're talking about communities- connections count.

🙅‍♀️Don't wait for your people to find you.

Go out & find them yourself.

Draw them in with your crazy dance moves & steal their hearts with your personality.😘

Dying to know your funniest dancefloor memory in the comments (I'll go first) 👇

08/04/2021

Ya.. I'm talking to you!⁣
⁣
But I'm also talking about me 🤭⁣
⁣
I get it. Trust me... social media can be overwhelming, but it can also make a huge difference.⁣
⁣
And I'm going to let you in on a little secret too... ⁣
⁣
Social media for your small business doesn't have to be:⁣
⁣
✖️ time consuming⁣
✖️ stressful⁣
✖️ overwhelming⁣
✖️ hard⁣
⁣
I'm guilty too. ⁣
⁣
I posted and ghosted... For over a year.⁣
⁣
❗BUT! Like size but... ⁣
⁣
👋I'm back to show you how to take the stress, overwhelm and time suck out of your social strategy, content planning, copywriting and actually enjoy using social media.⁣
⁣
👉First step? Find your peeps, find your tribe, grab your girls... Whatever the cliche name you have for it, they'll make the journey more fun AND hold you accountable so you REALLY show up for your customers. ⁣
⁣
Oh hey hiiii .co⁣
+ (thanks for the push 😘 )⁣
⁣
If you've been guilty of posting and ghosting in the past let me know I'm not alone in the comments!⁣
⁣
⁣
⁣
⁣
⁣
⁣
⁣
⁣
⁣
⁣
⁣
⁣
⁣
⁣
❤️

11/07/2020

Questioning if you're ready to outsource?

Here's a great guide to help you answer the following 7 questions:

1. What’s My Budget?
2. How Does the Project Fit Into the Overall Company Mission?
3. How Frequently Do I Need This Service?
4. What Specialization Do I Need?
5. What Resources Do I Need?
6. What’s the Project Timeline?
7. How Quickly Am I Scaling?

Share this with someone who should read it!

The outsourcing model has grown enormously in popularity over the past few years. From software development to social media to…

11/07/2020

Is there anything better than receiving testimonials like this?

I didn't think so!

Interested to learn more about how I can help you with your business?

Reach out! I'd love to connect!

10/07/2020

One of the things I'm often approached to work on is customer service!

This looks different for every business, but the goal is the same. Build trust with your potential clients, and turn your current clients into repeat clients!

This can be as simple as ensuring someone is responding to the comments and questions on your FB ads or posts!

With no response to a customer's question it's easy for them to feel neglected which is something you NEVER want!

Check out this article below and share with someone you think should read it!

Read about the value of listening to customers in this helpful infographic.

10/07/2020

What I'm working on this week!

I've got a busy week ahead of me, scheduling social media posts for a busy photographer, creating social media content for two other clients, and working on some inbox clean-up!

I love this ad I've been working on! What do you think?

10/07/2020

This is a great read for all my fellow "mompreneurs".

It's so important to make sure that you have work-life balance!

If you need to free up some more time for bedtime stories and mid-afternoon snuggles, reach out!

I'd love to chat about how I could help lighten your load!

Learn how mompreneurs -- entrepreneurs who are mothers -- can make it all work with these tips.

10/07/2020

What I'm working on this Wednesday!

Do you need some help with your social media?

Comment with your questions!

10/07/2020

Love this quote I came across today!

Ready to take action and book a call?

Here's the link to my calendar: https://heylouiseletschat.as.me/

10/07/2020

I hope all you mommas out there had a great Mother's Day and were spoiled rotten!
Check out this fun Mother's Day Post I created for one of my clients!

10/07/2020

I seriously have the kindest clients in the world! I love getting feedback like this!

Working with Kimberley has been a great learning experience! It's such a great working environment when you find clients with the same values! Not only is she a podcasting guru, she's also ALL about empowering other women!

10/07/2020

This is a great resource for finding and targeting your social media audience!

I LOVE this quote from the article!!

"Your target audience is not “everyone” (unless you’re Google)."

Share with someone who needs to hear this!

The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers.