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20/10/2022
04/01/2021

Tip: Customer Service

👉🏻 Express gratitude, rather than apologize, to keep people on your side when you make a mistake.

Let's say you are working in retail, and if a customer is waiting for a while, it’s natural for you to say, “Sorry for the wait.” That immediate puts fault on you and puts the customer in a position to either admonish you or forgive you. Neither is appropriate in a sales situation.

Instead, you should start saying things like, “Thank you for waiting. I appreciate your patience.”

Then you’ve complimented them. They feel like the bigger person, just for having done the ‘kind gesture’ of not knowing you still hold the reins.


03/01/2021

A professor explained marketing to students with a real life examples:

You see a gorgeous girl in party, you go to her & say I am rich... marry me!
That's Direct Marketing

You attend party & your friend goes to a girl & pointing at you and tell her, "He's very rich, marry him."
That's Advertising

Girl walks to you & says "Are you rich? Can u marry me ?"
That's Brand Recognition

You say I'm very rich marry me & she slaps you
That's Customer Feedback

You say I'm very rich marry me & she introduces you to her husband
That's Demand & Supply Gap

Before you say I'm rich, marry me, your wife arrives
That's Restriction from Entering New Market
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