Wondergold Pictures

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Wondergold Pictures A boutique video + photo agency that is as intentional as you are 🎥
🕺Woman + q***r-owned 🌎 1% for the Planet member
🎬 We're booking!

We like books, shopping local, and the sweet smell and atmosphere of a good bookstore. 📚Capturing the collection at our ...
25/11/2024

We like books, shopping local, and the sweet smell and atmosphere of a good bookstore. 📚

Capturing the collection at our local spot, A Novel Concept, this summer was a treat. Here are some faves 📸

Community and friendship comes naturally when all the q***r and feminist folks join together.

Feeling a little lost? Attend a local gathering. Find a monthly meet-up. Dig into your community. Find your people. It's fulfilling. And they might invest right back into you... and how cool is that?

***rowned

Send our page to your friend with good taste 💋
30/10/2024

Send our page to your friend with good taste 💋

🌿 We’re thrilled to participate in the @1% for the Planet Auction! 🌿Wondergold Pictures has donated a product photograph...
24/10/2024

🌿 We’re thrilled to participate in the @1% for the Planet Auction! 🌿

Wondergold Pictures has donated a product photography package valued at $1,800! Bidding starts at $540 to level up your brand imagery 📷

What you're bidding on:
Styled, commercial photography for 3 products, a mood board aligned with your brand, and a digital gallery of 10 images for use on your website, social media, or promotional materials. No licensing fees for commercial use.

The 1% for the Planet auction is live until Nov 12 and you can bid on items from business members at exclusive deals—including ours! Go poke around to find sweet products, services, and goodies. All proceeds will support 1% for the Planet and their mission to protect people and planet.

Head over to the auction page via the link to support a great cause: https://lnkd.in/g7BpSyyH

If you're interested in joining 1% for the Planet we have a membership referral link below that helps us reach our yearly donation goal. We've loved being a part of this community of like-minded organizations committed to environmental stewardship. https://lnkd.in/ghrfUGzM

17/10/2024

A little apple-picking ASMR in West Michigan. Can you tell we're obsessed with Michigan Apples 🍎🍎🍎

08/10/2024

Real people in our communities are impacted by substance use. We are so proud to create this video ad as a way to connect people to the care and support they need, without judgment.

🎥 Working alongside the Ingham County Health Department and Piper & Gold Public Relations, Wondergold Pictures produced this video campaign to introduce individuals and families to Peer Recovery Coaches (PRCs.)

If you haven’t heard this term, Peer Recovery Coaches are people in long-term recovery who have completed extensive training in the field of addiction and recovery, including training and certifications. PRCs can answer questions and help you find what you need, whether you are looking for Narcan, access to clean syringes, community support, or pathways to recovery.

Harm Reduction strategies like PRCs offer support and practical solutions that create safer communities. It prevents overdose death, stops the spread of disease, and improves public health. Talking about substance use can destigmatize it. Destigmatizing substance use saves lives.

These brave and impactful Peer Recovery Coaches share their unique stories and more information on the work that they do. Our hope is that videos like this, crafted with care, provide direct, practical support that can improve health and safety.

Thank you to The Fledge and Punks With Lunch Lansing, our PRCs and talented on-camera models, everyone at ICHD and the Harm Reduction Subcommittee for their generous work towards better futures. And of course, Piper & Gold for the extensive research and strategy behind this campaign. Thank you for entrusting Wondergold Pictures with the video creation to further promote these resources and hopefully, save lives.

Stay tuned for the release of mini-documentaries from these Peer Recovery Coaches and the work they are doing to destigmatize substance use and strengthen their communities.

🎥+🎨 Eugene Wilson V
🎬 Holly Crevier
🎤 Ryan Wert
AP Alex Ruff
Dir/prod Jenny Berggren

🌿

Can we get some applause for these behind-the-scenes photos from our video shoot with Michigan Apples? 👏🎬👏🎬We loved hang...
26/09/2024

Can we get some applause for these behind-the-scenes photos from our video shoot with Michigan Apples? 👏🎬👏🎬

We loved hanging with the Rasch and Vargas families during peak apple season! I never mind an interview interruption if you do it this cutely.

📸 photo Leigh Ann Cobb Photography
🎬 dir Jenny Berggren
🎥 cam Grace Anna Lyon Eggleston
💡grip
📋 AP

We’re looking for more creative and admin support! Share with your fave people who align with our values. DM for more in...
11/09/2024

We’re looking for more creative and admin support! Share with your fave people who align with our values. DM for more info. Email resume, casual lil cover letters, any relevant work samples to [email protected]

Want to support film production in Michigan? 🎬🎥🍿The Multimedia Jobs Act (SB 438 & 439 | HB 4907 & 4908) needs more publi...
04/09/2024

Want to support film production in Michigan? 🎬🎥🍿

The Multimedia Jobs Act (SB 438 & 439 | HB 4907 & 4908) needs more public support. Email your representative using the link below.

We crafted a personalized message to our representative on how the Multimedia Jobs Act will directly impact agencies like ours, as well as crew and industry specialists who want to live and work in Michigan.

More film, TV, and corporate multimedia also greatly impact local economies and keep talent in our state. When we lost film incentives in 2015, we lost friends and colleagues who moved to find work. Plus, film generates excitement in Michigan!

There are great examples on the Michigan Film Industry Association website if you need more inspiration for your email, we hope you write in!

Email your representative: https://mifia.wildapricot.org/take-action
Learn more about the bills: https://mifia.org/multimedia-jobs-act-details

BTS on film. It’s a whole mood and we love it. TY Alex Ruff for photos and AP work, and the rest of our lovely team Holl...
22/08/2024

BTS on film. It’s a whole mood and we love it.

TY Alex Ruff for photos and AP work, and the rest of our lovely team Holly Crevier, Gene Wilson, Jennifer Berggren, the people at The Fledge, Punks With Lunch Lansing, and Piper & Gold Public Relations for such a sweet production day.

These photos are staged. Can you tell? These are real people at a real event, yes, but something about them has a little...
06/08/2024

These photos are staged. Can you tell?

These are real people at a real event, yes, but something about them has a little extra polish, right? Here are a few things that we do to make these look just a little better than your traditional event photo:

- We invited people to stand-in and model in the photos who were engaged and consented to being photographed.
- Chose people who could represent what we wanted to convey in the images: the convergence of two cohorts that support Black and Hispanic-owned businesses
- Positioned them strategically and gave direction to how to interact.
- Filled their hands: drinks, print-outs, etc. (we never know what to do with our hands!!)
- Moved the trash can! It didn’t fit the vibe.
- Captured multiple angles, images, and variations of interactions to avoid awkward faces or body positioning.

Most importantly, we know the assignment. We ask questions ahead of time: what do you want these images to convey? Where might they be shared? Who is your audience? We ask questions so we know our clients goals and we can meet them.

📸📸📸📸

03/07/2024

We filmed some q***r joy in the midst of it all 🏳️‍🌈🎥🏳️‍🌈🎥

01/07/2024

Before you share that video, here are our tips for a thorough review process.

Whether you’re reviewing as a client or an editor, this is an essential part of creating. Here is what we’re looking out for when we talk about quality control.

First, for our clients, when you get the link to review your video we want you to keep your eye out for a few things:

• Overall impression. We start with this before we get into the nitty-gritty. This allows us to get insight into big-picture thinking and see if we’re in a good position as we move through revisions.

And the particulars..
• Are we covering all the important details, is the story engaging, and aligned?
• Are there people, props, locations, and attire, that we might need to remove footage? Sometimes you might see a shot that has a yellow or red flag that we might not know to note. We can swap out a shot or mask and crop strategically.
• Branding! Check our graphics, titles, and spelling.

Quality control for editors and or anyone creating their own videos:

• Always watch before you share. Every time. Multiple times. Even if the video looked good on your timeline, the amount of export errors we’ve encountered is countless.
• Look for artifacts or glitches on-screen, black frames (check that first and last frame!) inconsistency or dropouts in the sound levels and music, color grade consistency, render errors, audio/video sync, and don’t forget to spell check your graphics as well as their placement within safe margins.

Before we send the video to a client for those initial notes, these are the things that we look for in our videos after exporting and uploading for review. That way, their eyes and ears can be on the content, not the technical.

We love for this! Our clients can add notes right into the timecode, we can reply, mark them off as we go, upload new versions, and check between them using the same link. It’s leveled up our review process.



Wondergold Pictures is a woman and q***r-owned boutique video agency that offers photo + video services for brands and businesses that are as intentional as we are. Located in Michigan, we’re the down-to-earth creatives you’ve been looking for. 🎥📸

Partnering with the team at Piper & Gold Public Relations makes our job capturing photo and video stories so much easier...
27/06/2024

Partnering with the team at Piper & Gold Public Relations makes our job capturing photo and video stories so much easier. And so much more fun! Congrats to ATESTEO on their North American grand opening right nearby in East Lansing. This was such a successful ribbon cutting event with our favorite politician Gretchen Whitmer 🎥📸

When it’s Friday during summertime and you still have work to do… 🫠😜 This is a little preview sent out today for our fav...
21/06/2024

When it’s Friday during summertime and you still have work to do… 🫠😜 This is a little preview sent out today for our favorite local bookstore. And the vibe just feel right. A Novel Concept 📚

13/06/2024

Almost 2 weeks into June and we haven’t posted a rainbow flag until today! What kind of q***r-owned business is this?! Happy pride to all our LGBTQIA+ crew, creatives, clients, and fellow business owners 🫶

Let’s make this month 10x more celebratory, riotous, and changemaking as the others. And most of all, full of good q***r joy and the aliveness that comes with being in your full identity. ✌️

Happy pride! Don’t forget to hire q***r and trans folks on your creative teams and production work. 🏳️‍🌈🏳️‍⚧️🎥📸🎬

New blog post ⚠️ ⚠️ ⚠️ https://www.wondergoldpictures.com/post/how-to-know-when-video-creation-fits-into-your-communicat...
21/05/2024

New blog post ⚠️ ⚠️ ⚠️ https://www.wondergoldpictures.com/post/how-to-know-when-video-creation-fits-into-your-communication-and-marketing-strategy

There are many various media and mediums for your marketing and communication needs. Here at Wondergold Pictures, our expertise is video creation. We partner with you when you need experts to distill complex ideas into creative, concise, and engaging videos.

You'll have times when you need a copywriter, a social media expert, or just a different approach. Video creation has a time and a place, you can call us to make your video communication effective and good-looking. 💯

Confession: I rarely watch videos for directions or technical help on YouTube. Give me a written, step-by-step list. Not a 3-minute video that I could skim in 5 bullet points. Thank you very much.

Read more on the blog...

Our Shot List Essentials | New Blog PostWhether we're defining your company through still or moving images, we want you ...
17/04/2024

Our Shot List Essentials | New Blog Post

Whether we're defining your company through still or moving images, we want you to have a solid archive of the most practical visuals that we capture on your production day.

We created this list of must-haves for your shoot. When booking with Wondergold, we do a discovery process to customize this for you, so everything aligns with your brand.

Here's a little excerpt from the blog on one of our favorite options from this list: #4 Candid, Lifestyle, Action Shots

Option 1: We Do It Live!

One option for these lifestyle images is to allow our photographer or video team come on-site as you work, or with people at they interact with your product or service. These images are more candid, a little less polished, but they're accurate! They show off the real, rather than the curated. We elevate the look by giving minor direction if appropriate and pick up around the site to clean the images as much as possible.

Option 2: We Stage and Style It

Want a more polished, controlled environment for your lifestyle imagery? Let's stage it. We can bring in models or team members (based on budget and need) and schedule production when the customers aren't around. This allows our team and yours to work together for the more polished imagery.

Both of these options for your more candid imagery are great and we can choose together when we start planning your brand imagery needs.

Read more on the blog: https://www.wondergoldpictures.com/post/our-brand-photo-and-video-shoot-shot-list

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