09/01/2021
What are the advantages in growing your business in China? According to Statista “China is the world’s largest social network market with highly engaged and mobile-savvy users as of year 2020. Its market composition varies considerably from the rest of the world. Compared to a few major players dominating the western market, China has a more dynamic, diverse, and competitive social media landscape, with platforms rising and falling on a faster timescale. Thanks to its versatile functionality, Tencent’s WeChat has remained as the most popular social networking space. It is a super version of Facebook with ride-hailing, food delivery, mobile payment, and other services all in one app. Owing to its huge userbase, marketing and-commerce have been thriving on WeChat. Other prominent Chinese social media platforms include: Youku Tudou (equivalent of YouTube), Douyin (aka TikTok), Baidu Tieba (a search engine forum), Zhihu (the Quora of China), Red (a cross-border e-commerce community). Meitu (the Chinese alternative to Instagram), and Meituan-Dianping (the Chinese Yelp and Groupon).”