Alaknanda Banerjee

01/11/2024

Singham Again is a part of Rohit Shetty’s Cop Universe starring Ajay Devgn, Kareena Kapoor Khan, Jackie Shroff, Ravi Kishan, Arjun Kapoor, Akshay Kumar, Tiger Shroff, Ranveer Singh, Deepika Padukon…

27/10/2024

This Netflix original series is based on the real-life incident and a subsequent book “Flight Into Fear” by Devi Sharan and Srinjoy Chowdhury. It has been directed by Anubhav Sinha, starring Vijay …

13/10/2024

Something I have observed through my journey as a copywriter is that clients are like babies.

Just as babies babble to communicate what they want, clients also try to articulate their brief. You have to be patient with them just like parents to understand them.

Then there are some naughty clients or babies who will say something completely opposite once the campaign is ready. This is when I feel that you should take disciplinary action just like you would do for your child. This is where agencies are scared to act, the Serving person will think that if I say anything, my Management will be angry with me and in turn, I could lose my job. The Management will think that if we say anything we might lose the client.

And the vicious circle of customer/client is always right continues…

05/10/2024

https://youtube.com/shorts/d7AaIooemig?si=IwjBp1UKLk-DAo4h

30/09/2024

Do you have poor eyesight? Have you ever looked out of the window without your specs?

Imagine travelling back home. You are in a bus or the back seat of a car. You are tired and remove your specs. You close your eyes for a moment and then when you look out of the window everything seems different. It is the same road, the same set of buildings around but somehow they look very different and far off from where you are. All the streetlights and car headlights seem to take a round shape and twinkle like stars up above the sky. You can't see a thing properly but somewhere within it smoothens your troubled soul.

But why!?

Because it looks just like your thoughts. They are all over the place. Your mind is constantly thinking about work, the one artwork you signed off on, was it right? Or the next brief in hand, how differently can I approach it? And in the meantime, your mind is also thinking about your family. You feel guilty about spending more time at work and now you don't have the energy to sit with them and talk about their day or have just a random conversation. At the same time, all you are doing is thinking of ways to connect an upcoming festival with a brand or product to create a wish post. You want to craft a copy or a total creative idea like never before but you know that you can't make something very different as no senior will approve it. There is a set way how these social media posts are made and you will have to adhere to them however hard you try to convince them to look at your perspective. All they will say is the client wants it to be made in this style and that is the end of the discussion. Finally, you wouldn't have the time to create a simple “Happy (festival name)” post let alone a masterpiece!

29/09/2024

Ulajh is a Hindi Thriller Movie directed by Sudhanshu Saria, starring Janhvi Kapoor, Gulshan Devaiah, Roshan Mathew, Adil Hussian, Rajendra Gupta, Rajesh Tailang and others. The story revolves arou…

13/09/2024

Bhoot or Ganesh? 🤔

Emon oboshta je office-r por o jinish chokhe porche aar mone hocche eta jodi layout hoye tahole copy ki jabe aar kon brand-er shongye connect kora jabe. 🤦🏻‍♀️

20/08/2024

Stree 2: Sarkate Ka Aatank is a Hindi Horror-Comedy Movie directed by Amar Kaushik, starring Rajkummar Rao, Shraddha Kapoor, Abhishek Banerjee, Aparshakti Khurana, Pankaj Tripathi, Tamannaah Bhatia…

12/08/2024

Ki din kal poreche, sheshmesh Rabindranath cab chalachen. 🫡

11/08/2024

Don't buy online from Aurelia! They write on their website that they have an easy return facility but in reality, they don't even bother to reply to your email! I am still waiting for my money.

28/07/2024

Stree is a Hindi horror-comedy directed by Amar Kaushik starring Rajkumar Rao, Shraddha Kapoor, Pankaj Tripathi, Aparshakti Khurana, Abhishek Banerjee and others. The film is based on a legend from…

13/07/2024

Close enough 💁🏻‍♀️

29/06/2024

IB71 is a Hindi Thriller Movie directed by Sankalp Reddy, starring Vidyut Jammwal, Anupam Kher, Faizan Khan, Vishal Jethwa, Ashwath Bhatt, Danny Sura, Suvrat Joshi and others. The film is based on …

19/06/2024

Eta kemon collab? 🤨

11/05/2024

Nayan Rahasya is a Bengali Movie directed by Sandip Ray and based on the story written by Satyajit Ray. The cast consists of Indraneil Sengupta, Ayush Das, Abhijit Guha, Abhinaba Barua, Bharat Kaul…

29/04/2024

Chup is a Hindi Movie directed by R. Balki, starring Sunny Deol, Dulquer Salmaan, Shreya Dhanwanthary, Pooja Bhatt and others. A serial killer is targeting film critics and the police are trying th…

01/04/2024

Hyan bole khub bhalo aar na bole April Fool! 😏 Aar ami opportunity-ta miss korlam, shara din kaaj-e korlam. 🥺

26/03/2024

Oti Uttam is a Bengali Movie directed by Srijit Mukherji, starring Uttam Kumar, Anindya Sengupta, Roshni Bhattacharya, Gourab Chatterjee, Laboni Sarkar, Subhasish Mukhopadhyay and others. A young m…

03/03/2024

Brishti porle maal-ta dube jabe na toh? 🤭

11/02/2024

Bhootpori is a Bengali Movie directed by Soukarya Ghoshal, starring Jaya Ahsan, Bishantak Mukherjee, Ritwick Chakraborty, Santilal Mukherjee, Sudipta Chakraborty, Abhijit Guha, Rajdeep Ghosh and ot…

30/01/2024

Neeyat is a Hindi Mystery Movie directed by Anu Menon, starring Vidya Balan, Ram Kapoor, Rahul Bose, Shefali Shah and others. At a picturesque location is a castle where a wealthy businessman throw…

30/12/2023

As the headline line suggests, I am writing about the whole series and not just one film. So, I won’t go into mentioning who directed with one or the cast list. Superman The Movie is about th…

19/12/2023

A very difficult cameo 📹

30/11/2023

Pathaan is a Hindi Action Movie directed by Siddharth Anand, starring Shah Rukh Khan, John Abraham, Deepika Padukone, Ashutosh Rana, Dimple Kapadia and others. Our hero Pathaan (Shah Rukh Khan) is …

18/11/2023